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Search: Posts Made By: Jgregory
Forum: Offline Marketing 19th March 2018, 08:03 PM
Replies: 67
Views: 16,676
Posted By Jgregory
Re: Cost of Leads for Lawyers

Thanks for posting something helpful and authentic
The first time I've visited WF in a long time, I'm still on a notify list for this very old thread.

I'm an independent lead generator and...
Forum: Offline Marketing 28th January 2014, 03:01 AM
Replies: 23
Views: 2,274
Posted By Jgregory
Re: Real Estate Agent Landing Pages

I'm using this PHP redirect, and its been very effective because it covers most devices. And easy to configure 3 target domains for phones, tablets and desktop users. Well supported with updates so...
Forum: Offline Marketing 25th January 2014, 09:40 PM
Replies: 23
Views: 2,274
Posted By Jgregory
Re: Real Estate Agent Landing Pages

You can take this man's advice to the bank. Not only does he dig down and learn the local marketing processes, he puts them to work with action. He speaks from experience.

I landed on this thread...
Forum: Offline Marketing 24th April 2012, 12:23 PM
Replies: 33
Views: 5,105
Posted By Jgregory
Re: How to decide what to charge for leads?

Yes, of course.



Yes, of course. Use it. And this pretty much works just the way it's typed here. But put it in your own words.

Best Regards,

Jan Gregory
Forum: Offline Marketing 24th April 2012, 10:03 AM
Replies: 33
Views: 5,105
Posted By Jgregory
Re: How to decide what to charge for leads?

Hi Mike,

To be clear... I would not say "traffic" to the prospect or client. Nor would I necessarily say "leads". That little phone script I included is all that's needed in my experience. It's...
Forum: Offline Marketing 22nd April 2012, 09:50 AM
Replies: 29
Views: 2,044
Posted By Jgregory
Re: Rent-A-Site Hybrid - anyone doing this?

To the OP... congratulation on taking some proper action and showing good initiative to find ReachLocal as a comparison to use if needed. Thanks for reminding me of RL. Service Magic prices can be a...
Forum: Offline Marketing 22nd April 2012, 09:05 AM
Replies: 17
Views: 907
Posted By Jgregory
Re: How can we get this type of Google Listing?

No one I know has ever seen the SiteLinks snippets in the SERP for a website without these criteria:

- These extra links are seen when Google returns a SERP for the root/home page (index.html or...
Forum: Offline Marketing 22nd April 2012, 08:48 AM
Replies: 33
Views: 5,105
Posted By Jgregory
Re: How to decide what to charge for leads?

Yes. That's it. Never underestimate the power of words.

"One man's meat is another man's poison." ~Tom Jones in Henry Feildings famous book.

Words have many underlying connotations and the...
Forum: Offline Marketing 22nd April 2012, 04:19 AM
Replies: 33
Views: 5,105
Posted By Jgregory
Re: How to decide what to charge for leads?

My own experience and same-same for my coaching clients...

Change your strategy. Don't sell leads.

Local Lead Buyer's Breakdown


Hot Lead Buyers - insurance agencies, mortgage brokers. ...
Forum: Offline Marketing 14th March 2012, 06:33 PM
Replies: 42
Views: 6,449
Posted By Jgregory
Re: Using Skype for Cold Calls

I use other stuff from same company for meetings. The phoneburner acounts, I've put several of my clients into PhoneBurner because if you are making enough calls... then you really need a contact...
Forum: Offline Marketing 14th March 2012, 12:13 AM
Replies: 42
Views: 6,449
Posted By Jgregory
Re: Using Skype for Cold Calls

Skype gets hit by the major telecom networks with a connection fee for every call placed through the telecoms. The telecoms are the ones responsible for the copper wire network and they are...
Forum: Offline Marketing 8th March 2012, 02:23 AM
Replies: 134
Views: 12,048
Posted By Jgregory
Reply to Syncjam - about building a Proven Results Story

Okay, after a PM and the posts, we'll hit this one more time...

Nothing is free. Get that straight.

For any market segment, target to the market you are comfortable with... your own criteria...
Forum: Offline Marketing 7th March 2012, 04:47 AM
Replies: 134
Views: 12,048
Posted By Jgregory
Re: [CASE STUDY] How I signed 30 new business every month for the last 3 months, simple and easy!

To answer your question and a few others questions... such as adding more sentences, here's more details and advice.

I have been using this merged headline post card system to do lead generation...
Forum: Offline Marketing 7th March 2012, 04:02 AM
Replies: 134
Views: 12,048
Posted By Jgregory
Re: POWERFUL OFFER WINS EVERY TIME

Please go back and read that post carefully about how to get your first credibility client so you can use the power headline.

This is a separate standalone mailing with one single purpose and you...
Forum: Offline Marketing 4th March 2012, 10:45 PM
Replies: 134
Views: 12,048
Posted By Jgregory
Re: POWERFUL OFFER WINS EVERY TIME

The power in this campaign is the proven results. If you can't back it up for a Chez Gerard, you cannot use it.

But use whatever proven results you have from an existing client. The better the...
Forum: Offline Marketing 4th March 2012, 07:18 PM
Replies: 134
Views: 12,048
Posted By Jgregory
Why you Don't use a Return Address Re: I signed 30 new business

I was just going over this with one of my clients today. Sounds unconventional to leave off the return address... and she wanted to do it the proper way and use the company name and return address....
Forum: Offline Marketing 4th March 2012, 07:07 PM
Replies: 134
Views: 12,048
Posted By Jgregory
POWERFUL OFFER WINS EVERY TIME

Hi Steve,

Nice job and kudos to you for sharing this openly in the forum. This is the post card headline Steve got from my post in I love Direct Mail?

"Let Me Double your Covers at Chez Gerard...
Forum: Offline Marketing 1st March 2012, 06:00 AM
Replies: 58
Views: 5,144
Posted By Jgregory
Re: Local SEO & Rent a Site Expert - How do you answer this objection?

There's another way to pitch your deal.

"Hi, this is Jan, and possibly, but I can't be sure... this might help you. You see I'm getting a lot of phone calls, 58 of them last month... homeowners...
Forum: Offline Marketing 1st March 2012, 01:33 AM
Replies: 23
Views: 1,045
Posted By Jgregory
Re: SMS campaign idea

EDIT by the poster

I took this out and now putting it back by request. The reason I took it out is because thinking some new marketers could stray down the wrong path. See the post and reply...
Forum: Offline Marketing 20th February 2012, 12:38 AM
Replies: 9
Views: 1,174
Posted By Jgregory
Re: Demo Site Model and Direct Mail

That first part is not totally clear to me. You said, "your not finding interested people first.. I will build the site first". Not clear what you are doing, what form of mailing piece you are...
Forum: Offline Marketing 14th February 2012, 02:00 AM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

Great points. You are targeting your phone call list by manually creating it from information gathered, which is 80% of the benefit in targeted direct marketing. The channel we use for sending the...
Forum: Offline Marketing 10th February 2012, 10:03 PM
Replies: 28
Views: 1,664
Posted By Jgregory
Re: Pay Per Call - Advice Needed

All good advice from @dancorkill

I would add, there is often confusion on the metric for performance... is it phone calls, or appointments, or is the Dollars spent by the new patient/customer,...
Forum: Offline Marketing 9th February 2012, 09:29 PM
Replies: 28
Views: 1,664
Posted By Jgregory
Re: Pay Per Call - Advice Needed

Okay, you're on the right track now. Always use landing pages you control. Always have a specific tangible offer with a single CTA.

The offer is really the spark to the whole success. Get that...
Forum: Offline Marketing 9th February 2012, 08:44 PM
Replies: 28
Views: 1,664
Posted By Jgregory
Re: Pay Per Call - Advice Needed

You're getting some great info here especially from Ken Michaels. I'd weigh in with some help but you haven't really given us enough information.

If this many incoming phone calls are judged as...
Forum: Offline Marketing 7th February 2012, 07:39 PM
Replies: 4
Views: 814
Posted By Jgregory
Re: Direct Mailing (guru question)

First, your question is whether to place your Name/Return address on the Envelope, not the letter,

Customized direct mail takes in a lot of variables, if I could see the entire piece and know your...
Forum: Offline Marketing 7th February 2012, 06:28 PM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

Hi Michael,

Congratulations on taking action. And Kudos to you for actually doing this in small runs testing your strategy. That's music to my ears as a coach! Testing and keeping track of...
Forum: Offline Marketing 6th February 2012, 12:51 AM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

In reference to the Every Door Direct program does not require addresses. Those are blanket saturation mailings delivered to every house on the carrier routes.

If you are doing targeted mailings...
Forum: Offline Marketing 6th February 2012, 12:46 AM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

This direct mail thread has gone in different directions but just refuses to go away. These are some of the best posts below. Some are mine and some from others.

I hope the bottom line for anyone...
Forum: Offline Marketing 5th February 2012, 06:07 PM
Replies: 91
Views: 22,758
Posted By Jgregory
Re: I'm Having Problems Hiring Telemarketers / Sales Reps

You can set the software to only record the microphone side of a conversation. That way your recording is only the voice of the telemarketer you hired. This recording method using the software is...
Forum: Offline Marketing 4th February 2012, 04:20 AM
Replies: 91
Views: 22,758
Posted By Jgregory
Re: I'm Having Problems Hiring Telemarketers / Sales Reps

I forgot this about accountability

You can get software for Skype that records all phone calls to MP3 files for you with time/date attached to the files

The AthTek software is good. It does...
Forum: Offline Marketing 4th February 2012, 03:57 AM
Replies: 91
Views: 22,758
Posted By Jgregory
Re: I'm Having Problems Hiring Telemarketers / Sales Reps

@JayRhome Wrote
My issue is with telemarketers closing for phone appointments with myself and the reps. They need to be paid by the hour PLUS bonus for quality and performance. But HOW do we track...
Forum: Offline Marketing 31st January 2012, 09:32 PM
Replies: 91
Views: 22,758
Posted By Jgregory
Re: I'm Having Problems Hiring Telemarketers / Sales Reps

Glad to see this post. Ahmad, you sound like a solid businessman that appreciates the value of focusing on ROI. The Great Debate here on offline forum is over Cold Calling. And it gets pretty...
Forum: Offline Marketing 29th January 2012, 09:26 PM
Replies: 26
Views: 1,773
Posted By Jgregory
Re: 15 Ways To Get Offline Consulting Clients

Sometimes it pays to listen to old farts like us... and my last 'real job' was 32 years ago. Russ is right. So I will chime in with the same advice.

It doesn't sometimes go wrong, it always goes...
Forum: Offline Marketing 28th January 2012, 09:57 PM
Replies: 17
Views: 865
Posted By Jgregory
Re: My FIRST SEMI-COLD CALL . RESULTS...

Firstly, congratulations on your success, Karen. Keep it up and follow with more action while your success fuels that enthusiasm.

I have to agree with the other posts here, you are drawing...
Forum: Offline Marketing 22nd January 2012, 11:01 PM
Replies: 10
Views: 809
Posted By Jgregory
Re: My Email Pitch. What do you think?

You want advice on an email pitch so I will keep it on topic.

1. Use a vetted genuine List.
2. Segment your email list by category: pizza, plumbers, dentists
3. Segment by neighborhood:...
Forum: Offline Marketing 13th January 2012, 04:05 AM
Replies: 14
Views: 1,058
Posted By Jgregory
Re: Possible to rank above "non-merged" local map listings?

The mixture of organic SERPS and GP box listings is not common, but its very possible to find these. And you can find some with a sole organic listing above a 7 box too, but that usually means th...
Forum: Offline Marketing 12th January 2012, 08:26 PM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: Attorney Mailing to Local B2B Marketplace

Hi Brandi,

Would you mind sharing some of your experience in mailing to your local business market?

That could really expand the awareness for how powerful targeted mail campaigns can be for...
Forum: Offline Marketing 11th January 2012, 07:13 PM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

Hi George,

Try this company Online Printing Services: Postcard Catalog & Brochure Printing Company (http://www.printingforless.com/) Ask for Wes Kirk or Travis Hartman.

If your mailing list...
Forum: Offline Marketing 10th January 2012, 09:24 PM
Replies: 30
Views: 9,912
Posted By Jgregory
Re: Cold Calling: What to use when you dont know the business owners name?

First, I'd ask you if you are doing lead generation or tele-sales?

If you are doing lead generation to find qualified prospects to nurture into a presentation, then having the contact name is a...
Forum: Offline Marketing 10th January 2012, 08:57 AM
Replies: 19
Views: 12,284
Posted By Jgregory
Re: How much do you give as a referral fee?

I don't offer a bounty for referrals. But I do keep up regular communication with satisfied clients asking for referrals from their colleagues... just an introduction.

Here's some old school...
Forum: Offline Marketing 24th December 2011, 02:24 AM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

Its Christmas Eve afternoon, so my posts here today may not be in the best order and I may be repeating myself, but I'll slog on a bit more



Expense or Investment?

Expensive - you hit it. ...
Forum: Offline Marketing 21st December 2011, 10:54 PM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

Compelling Messages for High Response Rates

There's really not magic hat method for compelling, egaging words. seems like after 30 years in the game, its a creative process... when its time for...
Forum: Offline Marketing 20th December 2011, 10:01 PM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

@tnleverett

with my replies following

Quote: Originally Posted by Jgregory ...
Forum: Offline Marketing 20th December 2011, 09:13 PM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

@ Beverly21
@nacke81
@tnleverett (http://www.warriorforum.com/members/tnleverett.html)

There is a simple strategy behind a lot of direct mail methods that work for "offline marketing" offers.
...
Forum: Offline Marketing 12th December 2011, 12:35 AM
Replies: 283
Views: 26,195
Posted By Jgregory
Re: The easy way to creating a substantial monthly residual income using Linked In!

A few more cents to my previous reply...

Firstly, I think we all agree that high-paying clients are great, and they tend to exhibit the least amount of "client management headaches" as well. But...
Forum: Offline Marketing 29th November 2011, 11:08 PM
Replies: 283
Views: 26,195
Posted By Jgregory
Re: The easy way to creating a substantial monthly residual income using Linked In!

To PositiveVibe

My hat's off to you, Sir!

You seem to have tapped into a significant lead generation strategy that works well for the business model you follow... the "give away the freebie"...
Forum: Offline Marketing 23rd November 2011, 10:31 PM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: Return on Investment(ROI) - Targeting - Offers - Sales

Excellent!
Dear Readers... if you are not pumping your fist in the air with a big "Yes!" then go back to the classroom. Direct mail is not expensive when it works

Mr Matt has the right idea. ...
Forum: Offline Marketing 11th November 2011, 08:26 PM
Replies: 58
Views: 3,586
Posted By Jgregory
Re: Cold Calling Rant! (about Mobile Websites)

All the above you've been given, is great advice from experienced pros. Sounds like you are on the learning curve in "how to not sound like a telemarketer".

Local businesses are getting...
Forum: Offline Marketing 7th November 2011, 07:11 PM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

Dan, John, Gary, Bill, myself, and many others have taken direct mail well beyond the theory stage. We are all following a scientific approach. the methods you are quoting here have all stood the...
Forum: Offline Marketing 6th November 2011, 05:22 PM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

Excellent.

Priority Mail is Not Expensive

These always gets opened 100% of the time. Do the math on a total mailing cost with 100% open rate. These are best used as followups, or with extreme...
Forum: Offline Marketing 6th November 2011, 04:26 PM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

@ sounds very expensive

@ too expensive for my tastes

Positive Points for Direct Mail

Offline Marketing is tailor-made for extreme direct mail targeting. You can easily reduce the number...
Forum: Offline Marketing 5th November 2011, 08:11 PM
Replies: 221
Views: 18,023
Posted By Jgregory
Re: I LOVE direct mail. Do you?

Lumpy Mail... love it! the dice adds that extra sauce that gets your open rate way, way up there.

Handwritten addresses: also a great addition for increasing open rate.

And your segmenting...
Forum: Search Engine Optimization 8th May 2011, 01:39 AM
Replies: 22
Views: 1,525
Posted By Jgregory
Re: Exact match .biz vs exact match + .com

Before I comment on exact match domains...

Domain Extension for TLD - In all my experience and for all my clients, Google is color-blind for search engine rankings when is comes to domain...
Forum: Offline Marketing 1st March 2011, 01:06 AM
Replies: 25
Views: 1,378
Posted By Jgregory
Re: Look what people are charging for basic Google listings

Shoppers shop for Value first. Price is not even second for most.

However, a shopper's idea of Value is partly created and shaped by the Price.

A golfer has a pretty good idea what a...
Forum: Main Internet Marketing Discussion Forum 15th January 2011, 01:41 AM
Replies: 170
Views: 9,510
Posted By Jgregory
Re: The Lazy Man's Way to Riches

I can't really comment on the state of this forum, but perhaps I can shed some light on the history of marketing.

What was Old is New Again

Maybe you've heard this old proverb... There is...
Forum: Main Internet Marketing Discussion Forum 1st May 2010, 09:40 PM
Replies: 469
Views: 25,095
Posted By Jgregory
Re: Has there been a change in WSO Rules lately??

Just my own Two Cents on Rule #7

There's sertainly no need for name calling or wild guessing about the reasons.

The good folks who own WF must do do this anyway. They have a successful business...
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