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Search: Posts Made By: Mark Pescetti
Forum: Copywriting 29th November 2018, 01:24 PM
Replies: 8
Views: 273
Posted By Mark Pescetti
The Top 3 Reason Sales Campaigns Fail

The worst feeling in the world, as a marketer, is launching a campaign you’re thrilled about, and watching it bomb worse than anything you ever imagined in your worst nightmares. It’s like throwing a...
Forum: Copywriting 24th November 2018, 03:23 PM
Replies: 29
Views: 489
Posted By Mark Pescetti
Re: How to write copy for skin care products?

Boom. Thank you for speaking this Johnny.

When I got into skincare, I tried to treat it like supplement copy. Big mistake.

Firstly, check this out:
...
Forum: Warriors For Hire 19th November 2018, 07:36 PM
Replies: 1
Views: 172
Posted By Mark Pescetti
Forum: Warriors For Hire 19th November 2018, 04:34 PM
Replies: 1
Views: 172
Posted By Mark Pescetti
[Copywriter] Never Launch A Sales Funnel - Without My Conversion Auditing

Warning: Don’t Launch Your Next Direct Response Campaign - Until I Audit Your Copy, Positioning, Strategy, Messaging, Compliance, And Congruence In Your Sales Funnel

Mark Pescetti here.

I’ve...
Forum: Copywriting 3rd November 2018, 02:29 PM
Replies: 51
Views: 747
Posted By Mark Pescetti
Forum: Warriors For Hire 2nd November 2018, 06:13 PM
Replies: 4
Views: 475
Posted By Mark Pescetti
Re: Copywriter: Why has my copy made my clients over 300 million dollars?

My results are what matter to me. And very few copywriters have the results I consistently produce. Thanks for your feedback. But your eye is obviously off.

And by the way...

Who cares if...
Forum: Copywriting 1st November 2018, 12:28 PM
Replies: 51
Views: 747
Posted By Mark Pescetti
Re: Advertising determines almost everything in our society

I’ve missed you brother. Love the way your mind works.
Forum: Copywriting 1st November 2018, 12:25 PM
Replies: 51
Views: 747
Posted By Mark Pescetti
Re: Advertising determines almost everything in our society

Everyone here who thinks I’m some LA-DI-DA copywriter - with his heads in the clouds... are you naive?

Why does consumerism drive advertising? Do you really think you’re that special? You consume,...
Forum: Copywriting 29th March 2017, 01:03 PM
Replies: 3
Views: 235
Posted By Mark Pescetti
Why most copywriters struggle

If there's one thing I've discovered on my journey as a copywriter, it's this:

Never... ever charge for a single swing of the bat...

When you write any piece of copy.

Because that's not how...
Forum: Copywriting 29th March 2017, 09:37 AM
Replies: 4
Views: 194
Posted By Mark Pescetti
RE: What Can Copywriters Learn From Dating?

Man, have you ever studied seduction and pickup?

Looks actually don't matter.

So much of what you're talking about are extremely dated tips.

As for headlines...

I hope you're not spending...
Forum: Warrior Forum Classified Ads 29th December 2016, 11:47 AM
Replies: 1
Views: 226
Posted By Mark Pescetti
Top Copywriters Reveal How To Convert COLD TRAFFIC For Your MMO Offer

https://www.youtube.com/watch?v=hl6nFlK6lZE&t=8s

The Make Money Online marketplace is a frickin mess.

Anybody who disagrees isnt seeing whats out there.

Its actually scary what type of...
Forum: Copywriting 5th December 2016, 11:55 AM
Replies: 36
Views: 1,115
Posted By Mark Pescetti
Re: How much are you charging?

The reason copywriters can charge a LOT of money for a script or sales letter is simple:

You provide an ROI.

Sounds like you don't have that knowing... and confidence, yet.

And that's fine....
Forum: Warrior Forum Classified Ads 29th November 2016, 05:27 PM
Replies: 7
Views: 332
Posted By Mark Pescetti
[Are You Launching a NEW Supplement? Read this post now.]

Watch this first......... (https://youtu.be/vaKCO2ZaeeQ)

Why Does My Supplement Copy Perform So Well?

Mark Pescetti here.

I've written for and converted in virtually every major supplement...
Forum: Copywriting 27th September 2016, 11:51 AM
Replies: 5
Views: 267
Posted By Mark Pescetti
[What does it REALLY mean to be a copywriter?]

What if I told you it’s actually EASY to convert on cold traffic?

Would you believe me?

Well, it isn’t easy.

But it isn’t hard either.

In fact, there’s a very specific reason WHY I write...
Forum: Copywriting 24th May 2016, 04:37 PM
Replies: 19
Views: 833
Posted By Mark Pescetti
Re: The Copywriting End of Days

What do you think the words on the videos are?

Hmmm...

Maybe copy?
Forum: Copywriting 14th May 2016, 06:16 PM
Replies: 1
Views: 615
Posted By Mark Pescetti
Re: How To Go From Terminal Cancer & Homelessness To Millionaire Maker

I've never missed Malcolm Lambe or Mark Andrews telling me how full of shit I am so much in my life.
Forum: Copywriting 26th February 2016, 03:27 PM
Replies: 24
Views: 1,679
Posted By Mark Pescetti
Are you a money chaser? Or do you know how to HELP people?

Why not truly knowing your value in the marketplace makes you a lair... - YouTube

If you don’t have a crystal clear knowing about the value you bring into the marketplace…

How can you write and...
Forum: Mind Warriors 2nd February 2016, 11:38 AM
Replies: 0
Views: 316
Posted By Mark Pescetti
Are you a product developer?

When you’re developing and marketing a product you created…

It’s an extension of who you are; of your passion, authenticity…

And maybe even your own life story.

So before I dive into this...
Forum: Main Internet Marketing Discussion Forum 1st February 2016, 04:17 PM
Replies: 52
Views: 1,311
Posted By Mark Pescetti
Re: How to get traffic

Focus on building relationships, first, with free, value-based content.

The question isn't "how do I get traffic?"

But...

"How do I turn Facebook & Google users... into my prospects... so I...
Forum: Copywriting 21st January 2016, 01:27 PM
Replies: 12
Views: 746
Posted By Mark Pescetti
Re: Are claims like these even legal?

The burden of proof is on the biz owner.

But as the copywriter...

You have to be careful.

You ARE liable for making unsubstantiated claims - if there are ever complaints to the FTC.
Forum: Copywriting 11th December 2015, 05:06 PM
Replies: 20
Views: 1,113
Posted By Mark Pescetti
Re: The Difference Between Storytelling and Lying

Some of the top controls over the years have used embellished stories...

Or just flat out made them up.

Here's a question to always ask yourself:

Can I tell a story, that isn't true, if it...
Forum: Copywriting 5th November 2015, 09:45 AM
Replies: 11
Views: 1,124
Posted By Mark Pescetti
Re: To All The Discouraged People...

This is a massively incorrect assumption.

Lost me there bubs.
Forum: Mind Warriors 29th October 2015, 11:41 AM
Replies: 3
Views: 342
Posted By Mark Pescetti
There is no "Secret"

Okay, I know a LOT of people love Law of Attraction.

Show me any Abraham Hicks book, audio, YouTube Video or workshop…

And I will eat… it… up.

But what Esther talks about isn’t truly Law of...
Forum: Copywriting 19th October 2015, 12:18 PM
Replies: 18
Views: 1,482
Posted By Mark Pescetti
Forum: Copywriting 13th October 2015, 04:38 PM
Replies: 18
Views: 1,482
Posted By Mark Pescetti
Why Positioning Matters [Copywriting tip]

When I'm in the beginning stages of a new project and I start writing copy...

The first thing I try to do is create structure.

And in copy...

The structure is defined by the hook and overall...
Forum: Copywriting 1st September 2015, 02:41 PM
Replies: 7
Views: 670
Posted By Mark Pescetti
Re: The Power of Vulnerability in Copy (Video)

Adam, I like you. I really do. But if you really have nothing better to do with your day than leave a dick-ish comment like that, then you need to get busier.

Here is being vulnerable for you:
...
Forum: Copywriting 1st September 2015, 01:44 PM
Replies: 7
Views: 670
Posted By Mark Pescetti
The Power of Vulnerability in Copy (Video)

Have you ever acknowledged when you KNOW you’re in an abrasive conversation… that’s going nowhere!

Or a conversation where you just CAN’T connect — no matter what you say or do… and your message...
Forum: Mind Warriors 30th August 2015, 03:17 PM
Replies: 35
Views: 1,674
Posted By Mark Pescetti
Re: Pour the emotion in your personal life into your marketing

Suzanne, regardless of personal opinions...

I think it's awesome you've developed a positive relationship with your customers... help them... and are abundant.

Mark
Forum: Mind Warriors 24th August 2015, 01:59 PM
Replies: 35
Views: 1,674
Posted By Mark Pescetti
Pour the emotion in your personal life into your marketing

So…

I’m going through some major, life-changing experiences right now in my life. And I’m feeling all kinds of HUGE emotion.

Through the eyes of a copywriter and marketer…

I’m grateful. I...
Forum: Copywriting 23rd August 2015, 08:28 PM
Replies: 7
Views: 1,373
Posted By Mark Pescetti
Re: How to hire a copywriter... from a copywriter's perspective

Thanks for the feedback dude.

We put the idea together the day before... and you're right... I didn't build it like a presentation.

However...

It's real-talk information that could save...
Forum: Copywriting 21st August 2015, 02:39 PM
Replies: 2
Views: 1,049
Posted By Mark Pescetti
The Interview Effect (How to guarantee you sound natural in your copy)

In copy…

We’re always striving to sound conversational, right?

We want to sound like we’re just chillin’ at the bar having a regular ‘ol talk about… well… whatever.

But when we put it down...
Forum: Copywriting 21st August 2015, 12:05 PM
Replies: 29
Views: 3,400
Posted By Mark Pescetti
Re: 450 Clicks, 0 Sales - What Gives? (and I think my funnel is pretty good)

Tim's right. There's no hook; no big idea... no golden thread.

And your sales letter will instantly turn people off - even if they through your entire funnel first.

You don't come across as any...
Forum: Copywriting 18th August 2015, 11:24 AM
Replies: 4
Views: 858
Posted By Mark Pescetti
Stop trying to contrive emotional connection... when you can tell stories...

I had the pleasure of talking to some pretty awesome marketers yesterday about writing copy for their next launches…

But one conversation with a well-known marketer stood out above the rest.

He...
Forum: Copywriting 17th August 2015, 10:50 AM
Replies: 10
Views: 1,115
Posted By Mark Pescetti
What's the biggest question in writing profit-producing copy?

I was thinking last night, "Why am I in this digital marketing game? What about it keeps me coming back for more - besides the freedom, money and opportunity to be a part of this on-going...
Forum: Copywriting 27th July 2015, 12:01 PM
Replies: 1
Views: 907
Posted By Mark Pescetti
Are You Turning The ROI Dial?

Imagine running a marketing campaign… and building a business… is like a radio.

Your audience is running on a very specific frequency.

And your job, as the product developer, is to discover...
Forum: Copywriting 20th July 2015, 10:30 AM
Replies: 0
Views: 1,023
Posted By Mark Pescetti
The First Ever ClickBank Weight Loss Offer?

Coca Cola Keeps You Thin (Old Coke Commercial) - YouTube
Forum: Copywriting 10th June 2015, 12:07 PM
Replies: 16
Views: 2,538
Posted By Mark Pescetti
Re: Does This Sound Like You?

I'm fine with getting 10% from sales - by working with amazing people (on top of doing my own products.)

Five words:

Multiple Streams of Passive Income

Mark
Forum: Mind Warriors 6th June 2015, 01:58 PM
Replies: 9
Views: 2,190
Posted By Mark Pescetti
Re: Do you have a life purpose?

The concept of life purpose is an interesting one.

Do I believe there's a specific reason I'm came into this body?

Yes.

But is it to be a copywriter? Or a doctor? Or a massage therapist?
...
Forum: Copywriting 6th June 2015, 11:53 AM
Replies: 6
Views: 1,227
Posted By Mark Pescetti
Re: Copy to use for building credibility

I wouldn't go about in the way you're trying at all.

Always ask:

"Where the money?"

In this case, where's the money in my name and credentials?

I'd start your letter off with, "My name is...
Forum: Main Internet Marketing Discussion Forum 6th June 2015, 10:55 AM
Replies: 16
Views: 1,059
Posted By Mark Pescetti
Re: Video SpokesModel vs. Animated Video ???

I've split-tested talking head pieces vs. animated doodles and PowerPoint-style VSLs... and gotten totally different results every time... for every campaign.

Nobody... and I mean NOBODY can...
Forum: Copywriting 31st May 2015, 11:49 AM
Replies: 71
Views: 3,964
Posted By Mark Pescetti
Re: Sales Letter pricing

I generally charge $8,000 for a sales letter or VSL. (And ask for backend to keep me in the game - so we can tweak the copy and approach - until it converts.)

It's all positioning.

Here's...
Forum: Copywriting 29th May 2015, 05:15 PM
Replies: 11
Views: 1,764
Posted By Mark Pescetti
Re: Making Up Story Examples – Your Thoughts?

^^^^^^This.

You can create an "archetype" of your ideal customer or client and tell a story.

But it needs to be clear that you're making it up... which is a great way to start - if you don't...
Forum: Main Internet Marketing Discussion Forum 21st May 2015, 10:44 AM
Replies: 24
Views: 5,068
Posted By Mark Pescetti
Re: Anyone done work with private label vitamins or supplements?

I've written tons of copy for some of the big names and companies pitching private/white label supplements.

And yes...

You have to be extremely compliant.

Every claim, no matter how soft,...
Forum: Copywriting 20th May 2015, 12:41 PM
Replies: 17
Views: 1,881
Posted By Mark Pescetti
Re: So… I have Lupus (plus 3 easy tips for writing copy - without killing yourself. Literally.)

Love you guys (and gals;-)! All your words are massively appreciated.
Forum: Copywriting 19th May 2015, 09:19 PM
Replies: 17
Views: 1,881
Posted By Mark Pescetti
Forum: Copywriting 18th May 2015, 08:09 PM
Replies: 17
Views: 1,881
Posted By Mark Pescetti
So… I have Lupus (plus 3 easy tips for writing copy - without killing yourself. Literally.)

Earlier this year, I got hit with a Lupus diagnoses. It was… and is… pretty rough honestly. My blood counts were so bad that the doc said I’d keep going downhill pretty fast — if I didn’t take their...
Forum: Copywriting 18th May 2015, 02:39 PM
Replies: 31
Views: 2,920
Posted By Mark Pescetti
Re: The Most Powerful Copywriting Secret Ever!

That's why every WrestleMania is the biggest event in Sports Entertainment history.

Same with how the SuperBore... I mean... SuperBowl is marketed.

I've heard many of the top VSLs do the same...
Forum: Copywriting 16th May 2015, 11:29 AM
Replies: 10
Views: 1,197
Posted By Mark Pescetti
Re: Planning Out Sales Pages - in Word (???)

I just used Google Docs for the first time in my last project.

Two things:

It made me feel pretty vulnerable - letting the clients see my work in real time. But I believe collaboration is an...
Forum: Copywriting 14th May 2015, 10:06 AM
Replies: 23
Views: 2,378
Posted By Mark Pescetti
Re: Traditional copywriter VS digital copywriter?

Writing for different mediums may require different mindsets, like writing a 30 second radio spot vs. a long form VSL, but copy is copy; you're connecting with emotion through circumstance, insights...
Forum: Copywriting 11th May 2015, 09:49 AM
Replies: 36
Views: 2,139
Posted By Mark Pescetti
Re: Learning from the 10 BILLION dollar Friday about motivation.

The chemical behind wanting, well... anything is dopamine.

Whether it's escapism, lifestyle, sex, women, drugs, being the best... doesn't matter...

What DOES matter is...

Are you triggering...
Forum: Copywriting 30th April 2015, 10:38 AM
Replies: 14
Views: 1,638
Posted By Mark Pescetti
Re: You Are Not Alone...

I've failed more times than I care to mention. (I'm transparent about it in my own marketing copy.) But I would not have written the successful controls I DID create - if I didn't fail.

There's a...
Forum: Copywriting 25th April 2015, 03:53 PM
Replies: 13
Views: 1,861
Posted By Mark Pescetti
Re: Titans DVD Sales letter. Your opinions requested

I read about 1/4 through the letter. Great copy.

But I couldn't help but think, "Damn, if they had just shown me some clips and soundbites from the actual event, I bet a lot of this copy isn't...
Forum: Copywriting 6th March 2015, 03:34 PM
Replies: 37
Views: 7,796
Posted By Mark Pescetti
Re: 1,000th post: my best advice to aspiring copywriters

Gimme an oh hell yeah. (Tried to post a Stone Cold Steve Austin pic, but nothing doing.)

Thanks for the brain dump. Be you. Amen.
Forum: Main Internet Marketing Discussion Forum 2nd March 2015, 11:06 AM
Replies: 19
Views: 700
Posted By Mark Pescetti
Re: Need some ClickBank advice

Okay, back this conversation up...

Is ClickBank viable? Um, yeah. CB is just a payment processor and sales-funnel-made-easy system. But attracting affiliates doesn't happen - just because you...
Forum: Copywriting 24th February 2015, 10:43 AM
Replies: 12
Views: 1,462
Posted By Mark Pescetti
Re: 3 most important questions to ask your client?

1) How many people do you want to help?
2) How much money do you want to make?
3) Are you committed to growing a business, rather than running a campaign?

Think about the character reveals...
Forum: Copywriting 15th February 2015, 11:14 AM
Replies: 7
Views: 905
Posted By Mark Pescetti
Re: Sales page with long copy Vs sales page with no copy and only video

If the length of copy is your focus, you're dead in the water already.

First of all...

Long copy converts. So can short copy. So what?

Oh, and a 30 minute VSL - combined with a long form...
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