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Forum: Search Engine Optimization 1st April 2010, 12:36 PM
Replies: 1,167
Views: 139,442
Posted By Andy Fletcher
Re: The quick brown fox jumps over the lazy dog

Glossary

SEO: Refers to search engine optimization, which is the practice of using on-page and off-page factors to improve your search engine rankings.

SERP: Refers to search engine results...
Forum: Search Engine Optimization 1st April 2010, 12:35 PM
Replies: 1,167
Views: 139,442
Posted By Andy Fletcher
Re: The quick brown fox jumps over the lazy dog

Automation, Outsourcing and 3rd Party Stuff

Can anyone guarantee a 1st place ranking?

No. Because the search engines can and do change their algorithms, and because a third-party site may drop...
Forum: Search Engine Optimization 1st April 2010, 12:34 PM
Replies: 1,167
Views: 139,442
Posted By Andy Fletcher
Re: The quick brown fox jumps over the lazy dog

Official Stuff

What is the official Google/Yahoo/Bing policy on SEO?

The search engines encourage you to design your site and organize your content in a search engine friendly way. This...
Forum: Search Engine Optimization 1st April 2010, 12:33 PM
Replies: 1,167
Views: 139,442
Posted By Andy Fletcher
Re: The quick brown fox jumps over the lazy dog

Keyword Research

What makes a good keyword?

A good keyword is one that your target market is searching for regularly. An even better keyword is one that’s not only searched for regularly,...
Forum: Search Engine Optimization 1st April 2010, 12:33 PM
Replies: 1,167
Views: 139,442
Posted By Andy Fletcher
Re: The quick brown fox jumps over the lazy dog

Statistics and Monitoring

What percentage of people click on the first listing in Google?

Only Google knows for sure, but estimates range from about 40% to 50%. AOL once released their data,...
Forum: Search Engine Optimization 1st April 2010, 12:32 PM
Replies: 1,167
Views: 139,442
Posted By Andy Fletcher
Re: The quick brown fox jumps over the lazy dog

Indexation

How do I get my site indexed?

Don’t bother submitting your site through the traditional methods. The fastest way to get a site to appear in Google’s index is to create backlinks to...
Forum: Search Engine Optimization 1st April 2010, 12:31 PM
Replies: 1,167
Views: 139,442
Posted By Andy Fletcher
Re: The quick brown fox jumps over the lazy dog

Advanced Link Building

What is link velocity?

This refers to how quickly you gain backlinks. For best results, maintain a consistent link velocity.

Most importantly don’t build a load of...
Forum: Search Engine Optimization 1st April 2010, 12:30 PM
Replies: 1,167
Views: 139,442
Posted By Andy Fletcher
Re: The quick brown fox jumps over the lazy dog

Link Building Basics

What is a backlink?

This is when a third-party website links to your website. For example, if you write and submit an article to an article directory, then you’ll have an...
Forum: Search Engine Optimization 1st April 2010, 12:30 PM
Replies: 1,167
Views: 139,442
Posted By Andy Fletcher
Re: The quick brown fox jumps over the lazy dog

Google and Page Rank

What is Page Rank?

Page Rank (PR) is a numeric value from 0-10 that Google assigns to your individual web pages, and it’s a measure of how important that page is.

...
Forum: Search Engine Optimization 1st April 2010, 12:29 PM
Replies: 1,167
Views: 139,442
Posted By Andy Fletcher
Re: The quick brown fox jumps over the lazy dog

Other Factors ("Advanced" SEO)

What other factors affect rankings besides backlinks?

Where you’re getting your links, the quality of these links, the relevancy of these links, how many links...
Forum: Search Engine Optimization 1st April 2010, 12:28 PM
Replies: 1,167
Views: 139,442
Posted By Andy Fletcher
Re: The quick brown fox jumps over the lazy dog

Introduction (SEO 101)

What is SEO?

SEO = Search Engine Optimization, ie getting your site ranked higher so more people show up at your doorstep.

In theory we’re interested in all search...
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