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Search: Posts Made By: Eddie Spangler
Forum: Offline Marketing 14th June 2014, 02:28 PM
Replies: 36
Views: 2,546
Posted By DaniMc
How to build your network, make new friends, get business and awesome personal recommendations...

Some of you may have seen other posts from me recommending using your network to grow your business. I have received several PM's regarding this issue so I thought I would lay out my simple system...
Forum: Offline Marketing 2nd June 2014, 04:32 PM
Replies: 13
Views: 1,489
Posted By Jason Kanigan
[Local Online Marketing] How-To Help Your Clients: Interview with Claude Whitacre

You're probably familiar with Claude, who's a regular on this forum.

Claude is a sales expert, but also is a pro at local online marketing.

Local online marketing is a subject I know very...
Forum: Offline Marketing 6th May 2014, 01:42 PM
Replies: 8
Views: 1,414
Posted By misterme
Re: My proposed monthly client fees - How much do you charge? What value do you provide?

Reassurance that you're there taking care of things as they arise.
Forum: Offline Marketing 4th April 2014, 10:24 AM
Replies: 19
Views: 1,055
Posted By kenmichaels
Re: Sales interviews have no basis in reality.

We do something similar;

( Said in a questioning manner )

I hear they treat people pretty rough over there ...

(Purposefully left open ended. )
Forum: Offline Marketing 4th April 2014, 10:09 AM
Replies: 19
Views: 1,055
Posted By Claude Whitacre
Re: Sales interviews have no basis in reality.

Pretty well said. Yeah, being "back slapping, story telling, joking life of the party" seems like it would give you a big leg up in selling. But, in my experience, it's almost inconsequential. It...
Forum: Offline Marketing 27th March 2014, 08:30 AM
Replies: 28
Views: 1,414
Posted By Claude Whitacre
Re: Average ad budget for local retailers?

I read 8-15% in books on advertising.

But that figure is sooooo misleading.

For years, my advertising cost me about 2% of my gross sales. But so what?

Advertising shouldn't be budgeted like...
Forum: Offline Marketing 15th March 2014, 08:15 PM
Replies: 13
Views: 1,059
Posted By Joe Stewart
Re: This Elephant You Can't Sweep Under The Carpet

Uh, I knew that. I don't know why it didn't slap me upside the head right away. I guess because I was thinking of it from the perspective of an outsider (not for myself). Dumb.

Thanks for...
Forum: Offline Marketing 10th March 2014, 04:56 AM
Replies: 3
Views: 421
Posted By Rus Sells
Re: Need help for a Psychologist friend

Have her apply for Google helpouts, it's perfect for her.
Forum: Offline Marketing 9th March 2014, 08:17 PM
Replies: 3
Views: 421
Posted By Mark Singletary
Re: Need help for a Psychologist friend

My experience is that maximizing her insurance company listings (if she accepts insurance) and getting referrals from doctors may help. Many doctors like in person presentations along with lunch (or...
Forum: Offline Marketing 9th March 2014, 08:06 PM
Replies: 3
Views: 421
Posted By umc
Re: Need help for a Psychologist friend

I saw this on Shark Tank once. I checked it out and it looks like you can apply to offer services on there, though it seems to be based on affordability so I doubt there's a ton of money in it.
...
Forum: Offline Marketing 6th March 2014, 12:51 PM
Replies: 19
Views: 1,199
Posted By Aaron Doud
Re: 9% of Business is from Coupons

That is true but only if...


Enough Salons choose this model.
The Salons choosing this model provide equal quality.
The are enough customers looking for this level of quality at the lowest...
Forum: Offline Marketing 20th February 2014, 06:49 PM
Replies: 2
Views: 451
Posted By Talltom1
And on a lighter note...Check this out its absolutely hilarious

I Wish I Worked With This Man...He's Hilarious (http://www.tickld.com/x/i-wish-i-worked-with-this-manhes-hilarious)

After I finished reading this I was in tears I was laughing so hard.

Talltom
Forum: Offline Marketing 20th February 2014, 12:05 AM
Replies: 23
Views: 2,884
Posted By xlfutur1
Re: Generating Business for Pizza Restaurant

I have a pizza client who added a dining room back in 2011 and when I first contacted them through direct mail, their biggest concern was increasing dine-in customers at the restaurant.

Two...
Forum: Offline Marketing 19th February 2014, 04:10 PM
Replies: 23
Views: 2,884
Posted By Doran Peck
Re: Generating Business for Pizza Restaurant

1. Put together a co-op mailer which has several businesses ads or coupons on it....charge the others enough to cover the cost. ...free mailers for you.

2. Food is direct mails best...
Forum: Offline Marketing 17th January 2014, 06:55 PM
Replies: 8
Views: 762
Posted By Kung Fu Backlinks
Re: Local SEO Recommendations

One of the best Local SEO courses right here: Local Search Ranking Factors 2013 - Local SEO and How to Rank in Google - Moz (http://moz.com/local-search-ranking-factors) - and it's free! ^_^
Forum: Offline Marketing 26th December 2013, 05:16 PM
Replies: 15
Views: 1,159
Posted By Peter Lessard
Re: Have you accepted you are different?

Of any time of year this is the time where I am most focused on sales and marketing as it is a natural time of reflection and planning.

To maintain balance and harmony in my life I ALWAYS make my...
Forum: Offline Marketing 20th December 2013, 08:21 PM
Replies: 15
Views: 894
Posted By Rus Sells
A Glengarry Christmas

Thought we'd all enjoy a parody!

- Yahoo Screen (http://screen.yahoo.com/snl-holiday-skits/glengarry-glen-christmas-000000184.html)
Forum: Offline Marketing 15th December 2013, 08:34 AM
Replies: 46
Views: 2,026
Posted By bob ross
Re: Pizzeria Wants to Interview me - Help me Offliners

What you don't want to happen is for him to 'interview' you and have you give him all these marketing options that he can now figure out himself.

The key is to make your solutions look easy on...
Forum: Offline Marketing 15th December 2013, 06:37 AM
Replies: 46
Views: 2,026
Posted By helisell
Re: Pizzeria Wants to Interview me - Help me Offliners

You have to adopt a different mind set as Eddie says.

Look....YOU are the doctor...THEY are the patient so it needs to go a bit like this.

You: What's your best selling product at the moment?...
Forum: Offline Marketing 12th December 2013, 02:12 PM
Replies: 4
Views: 700
Posted By ewenmack
50,000 hours of marketing research distilled into 62 slides

Here's a shortcut into what's working now and why in marketing.

Top discoveries of 2013

Best,
Ewen

P.S. Click on the "view" icon at bottom of image to go straight to slides.
Forum: Offline Marketing 12th December 2013, 10:31 AM
Replies: 13
Views: 2,141
Posted By rundmc56
Re: SHARK TANK BARBARA CORCORAN EXPLAINS THE DIFFERENCE BETWEEN...

Doesn't it all come from your mindset. Like if my client says no, it's usually my fault, because if they truly understood what I'm offering them, and believed me there is no way they could say no. So...
Forum: Offline Marketing 20th November 2013, 05:50 PM
Replies: 7
Views: 520
Posted By Peter Lessard
Re: Advice Needed: Approaching Local Clients w/No FB Fanpage Photo

I love to use real examples. If I was approaching a restaurant with no image and little engagement I would find a similar type of restaurant even in a different town doing it right. Ideally you...
Forum: Offline Marketing 20th November 2013, 05:44 PM
Replies: 7
Views: 520
Posted By Jason Kanigan
Re: Advice Needed: Approaching Local Clients w/No FB Fanpage Photo

You'll need a good headline.

BUT...you will still be sorting. Those who realize the value of having the image from those who don't. For those who don't, no amount of trying to convince them will...
Forum: Offline Marketing 18th November 2013, 11:06 AM
Replies: 7
Views: 654
Posted By misterme
Re: Old school not impressed

Content marketing is not the old conventional marketing at all. It doesn't contain any of the hype, none of the claims, offers, new, improved, family size, economy size anything. It's about...
Forum: Offline Marketing 15th November 2013, 02:33 PM
Replies: 44
Views: 4,680
Posted By eperkins153
Re: Client paid deposit for website design and now wants a refund. What should I do?

Having a contract is NEVER pointless.

Now I agree the price is ridiculously low in this case but you still need to always have that as part of the checklist of things to do before you accept...
Forum: Offline Marketing 18th October 2013, 12:23 PM
Replies: 6
Views: 407
Posted By Marty S
"Check ins" are the new "Likes"!!

In-store strategy: I have been telling a couple of my clients to forget about asking for "Likes", and concentrate on getting "Check ins" for their FB page instead. Here is why -

1-) So many likes...
Forum: Offline Marketing 24th September 2013, 08:56 AM
Replies: 8
Views: 699
Posted By Claude Whitacre
Re: It's all about share of wallet

Brilliant answer to that customer's concern. It made perfect sense, answered the question, and furthered the sale.

I'm stealing it.

By the way, I would replace the word "Unaffordable" with...
Forum: Offline Marketing 23rd September 2013, 04:04 PM
Replies: 8
Views: 699
Posted By TheBigBee
It's all about share of wallet

Those of you who prospect for clients - those of you are any good are able to clearly articulate what the business stands to gain when they take action, and / or, or what they stand to lose by NOT...
Forum: Offline Marketing 10th August 2013, 02:58 PM
Replies: 53
Views: 2,028
Posted By Marty S
Re: Millions of Dollars at Stake in Internet Video

Wow. So not true. And viral actually has little to do with video marketing, especially when doing work for clients.



Micro and Viral seems to be an oxymoronic expression to me, so not sure what...
Forum: Offline Marketing 8th August 2013, 02:18 PM
Replies: 16
Views: 3,676
Posted By Aaron Doud
Re: More Leads For A Handyman

I like the video idea. Why not a series of DIY videos on the things he does. That way when people search they will see them. See it is harder than they think. See he is local and call him. ...
Forum: Offline Marketing 8th August 2013, 01:22 PM
Replies: 102
Views: 4,801
Posted By vndnbrgj
Re: I'm unemployed. I have the time now... Need advice

Considering the cold calling mindset and law of averages....

Let's look at some numbers.
Let's say you are selling websites for $750.
Your outsourcing costs are $250, leaving you $500.

Now,...
Forum: Offline Marketing 8th August 2013, 01:11 PM
Replies: 92
Views: 8,103
Posted By Breakinglink
Re: How to Make $9,000 NET PROFIT in the Next Month from High School Football

Here is my game plan. Feel free to use it :) I have gotten so much help from WF that I just would like to give back. Let me know if you give this a shot.

Right now I am sending emails out using...
Forum: Offline Marketing 7th August 2013, 03:15 PM
Replies: 64
Views: 11,585
Posted By Claude Whitacre
Re: Ben Feldman, A Legendary Salesman

Man, I keep forgetting what these conversations must sound like to someone not participating. :rolleyes:




First Mr. Spangler...that's kind of funny. Second, Mr. Spangler.....It really is...
Forum: Offline Marketing 5th August 2013, 10:24 AM
Replies: 64
Views: 11,585
Posted By Claude Whitacre
Re: Ben Feldman, A Legendary Salesman

Guys; Here are the links I promised you to a few hours of audio with Ben Feldman. Recorded in 1976. Enjoy.

Audio From Claude Whitacre (http://claudewhitacre.com/xfiles/listen/)


I may take...
Forum: Offline Marketing 4th August 2013, 01:19 AM
Replies: 4
Views: 553
Posted By ryanmckinney
Are you spending YOUR time wisely?

Probably not.

Going to tell you some of my story, then let you come to your own conclusion.

I am an internet marketer.

Not "offline" not "online", but "all of the lines".

My internet...
Forum: Offline Marketing 27th July 2013, 02:05 AM
Replies: 4
Views: 492
Posted By plainwords
Stop moaning about your clients... look in the mirror instead!

If you're in the business of website design or online/offline marketing consulting, you will be aware of the challenges that confront you when working with clients.

Most of us have a love-hate...
Forum: Offline Marketing 17th July 2013, 01:28 PM
Replies: 20
Views: 1,452
Posted By DaniMc
Re: Affordable small business SEO: My $150/client plan (No WSO - No Charge :)

This has more to do with your own fears talking to you. It is simply not true that you have a hard time selling at higher price points.

Often, the opposite is true. When you are giving something...
Forum: Offline Marketing 13th July 2013, 12:22 AM
Replies: 19
Views: 926
Posted By bizgrower
Re: Trying To Work Out A USP, Input Appreciated!

You would need to have the financial wherewithal to make good on the guarantee.

"Our online marketing gets the results you want."
Forum: Offline Marketing 28th June 2013, 12:23 PM
Replies: 0
Views: 323
Posted By joe golfer
Web Copy For Business - Free Book

Someone in my National Speakers Association chapter turned us on to this Kindle book. If you or your team write web copy for your clients, it has some tips and tactics. Free through July 1.
...
Forum: Offline Marketing 24th June 2013, 09:20 AM
Replies: 14
Views: 895
Posted By iAmNameLess
Re: Just made redundant – seeking advice on starting web design and hosting business

Awesome way of laying it out... might need to borrow that from you.
Forum: Offline Marketing 24th June 2013, 08:16 AM
Replies: 14
Views: 895
Posted By Jason Kanigan
Re: Just made redundant – seeking advice on starting web design and hosting business

Best advice I can give you is: Stop thinking about yourself, and start thinking about your potential customers. Their problems, not yours need to become your dominating thoughts.
Forum: Offline Marketing 11th June 2013, 02:32 PM
Replies: 45
Views: 3,102
Posted By DaniMc
Re: Ever hit rock bottom?

Nice thread.

Part of my sob story is here:http://www.warriorforum.com/offline-marketing-discussions/799550-no-clients-no-budget-no-time-sell-help.html#post8162847

Food kitchens. Friends giving...
Forum: Offline Marketing 11th June 2013, 02:28 PM
Replies: 44
Views: 1,344
Posted By Claude Whitacre
Re: Client asking for a refund

Maybe they will be OK with that.

Me? I would give them a 100% refund on work I haven't done yet, or for a service I haven't provided yet.

If I have a client that calls me the day (or the day...
Forum: Offline Marketing 10th June 2013, 07:17 PM
Replies: 28
Views: 1,078
Posted By Yvon Boulianne
Re: Cool so I've learned a few services I can offer! But....Now what?

In the new marketing we start by making gift, by helping people so we build a TRIBES...
with the connection comes trust and with trust comes the GIFTS :)

Somes ideas :)
Tribe building tactics...
Forum: Offline Marketing 10th June 2013, 11:26 AM
Replies: 24
Views: 1,888
Posted By sdentrepreneur
Re: Just got a $7,000 Consulting Client. Simple Way.

You can target Small Business Owners in a certain zip code or city. Use the Sponsored Stories function, it works VERY well.
Here is what I wrote.

Are you a Business Owner in San Diego struggling...
Forum: Offline Marketing 5th June 2013, 06:35 PM
Replies: 16
Views: 1,033
Posted By Claude Whitacre
Re: How Would You Get Attendees to Your Event?

I have two talks. Everyone attending knows that I'm talking about online marketing. It's never a general business talk.

One talk is an hour on 'Local Online Marketing" that gives information, and...
Forum: Copywriting 4th June 2013, 07:28 PM
Replies: 13
Views: 851
Posted By Alex Cohen
Re: Where do you think the average Joe/Joan wants to see ads...

It's not what people (consumers or marketers) prefer.

It's what consumers respond to that counts.

Alex
Forum: Offline Marketing 4th June 2013, 06:19 PM
Replies: 30
Views: 1,840
Posted By Claude Whitacre
Re: Why telemarketing OBLITERATES other forms of marketing

One of the great things about cold calling is that is is possible to sell nearly anything this way. Does that mean it's always going to be the best way? I don't know.

Almost anything can be sold...
Forum: Copywriting 4th June 2013, 05:11 PM
Replies: 13
Views: 851
Posted By Pusateri
Re: Where do you think the average Joe/Joan wants to see ads...

"We asked a thousand people a stupid question. Here are their irrelevant responses."
Forum: Offline Marketing 3rd June 2013, 06:37 PM
Replies: 4
Views: 841
Posted By Arzak
Beginner's Guide to Reputation Management (34 parts)

Found this today. I've seen lots of people here ask about reputation management. It's recent and looks pretty good. I'm going to go through it to see if I can pick up any tips.

Reputation Hacks...
Forum: Offline Marketing 3rd June 2013, 02:32 PM
Replies: 0
Views: 349
Posted By joe golfer
How You Can Help Save America

American entrepreneurism is on a downslide.

"US workers need America to be as entrepreneurial and innovative as possible. So does the global economy. But right now we are taxing capital,...
Forum: Offline Marketing 29th May 2013, 08:46 PM
Replies: 1
Views: 418
Posted By bizgrower
Selling to trained negotiators

I thought this might be a helpful concept to think about for your sales and pricing process .

It should be easy to extrapolate and apply to the selling of internet marketing services and...
Forum: Offline Marketing 28th May 2013, 10:34 PM
Replies: 38
Views: 1,512
Posted By THK
Re: Pizza Parlor Promotion!

Non franchise doesn't necessarily mean a struggling business. It means an incompetent individual will not succeed.

If you have two successful business in your community, the franchise will spend...
Forum: Offline Marketing 24th May 2013, 07:17 PM
Replies: 29
Views: 1,281
Posted By vndnbrgj
Re: Strategies to COMPLETELY DOMINATE a market?!?

Here is a problem you may run into with your MLM plan.
How many of your recruits are going to be able to replicate what you have done?

The key to a large and successful downline, is a proven...
Forum: Offline Marketing 24th May 2013, 02:27 PM
Replies: 19
Views: 854
Posted By Claude Whitacre
Re: "Why Not Every Person Can Be a Salesperson"

Guys; a little earlier I posted this;

Yesterday, I gave a speech to a small group on 3 mattress retailers. One bought my $4,000 package One told me that he was absolutely positively going to...
Forum: Main Internet Marketing Discussion Forum 23rd May 2013, 07:28 PM
Replies: 12
Views: 734
Posted By Tom E
Free, VERY Handy Resource For Your Google Searches

This is a shockingly helpful all-in-one resourxe for doing Google searches. I always have a hard time remembering the various parameters used for searches, like "inanchor", "intitle" and so on.
...
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