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Search: Posts Made By: SeanIM
Forum: Copywriting 28th May 2013, 04:30 PM
Replies: 4
Views: 552
Posted By Andrew Gould
Re: Email CTR to Click To Optin-Sale?

According to Silverpop's "2013 Email Marketing Metrics Benchmark Study":

Open rate - 19.7%

CTR - 3.6%

Unsubs - 0.25%

Spam complaints - 0.07%
Forum: Copywriting 27th May 2013, 02:28 PM
Replies: 18
Views: 995
Posted By Alex Cohen
Re: Short copy vs. Long copy? Think again...

Rule #1: Write enough words to persuade your prospect. No more. No less.

Rule #2 (assumes you're driving targeted traffic and have an irresistible offer): If your copy isn't converting, see...
Forum: Copywriting 27th May 2013, 10:53 AM
Replies: 34
Views: 1,835
Posted By The Copy Nazi
Trust me Dude, I'm Lying

http://img1.imagesbn.com/p/9781591846284_p0_v2_s260x420.JPG


Excerpt from "Trust me, I'm Lying. Confessions of a media manipulator". Want a F.R.E.E. copy? Leave a comment and I'll point you to...
Forum: Copywriting 27th May 2013, 10:28 AM
Replies: 18
Views: 995
Posted By Andrew Gould
Re: Short copy vs. Long copy? Think again...

http://i39.tinypic.com/2rxgxa9.jpg
Forum: Copywriting 22nd May 2013, 03:07 PM
Replies: 26
Views: 1,024
Posted By Mark Pescetti
Re: Dealing with burnout/lack of creativity?

Meditate.

Do yoga.

Go on a walk.

Take a trip.

Drop acid and go on a trip.
Forum: Main Internet Marketing Discussion Forum 17th May 2013, 05:26 PM
Replies: 14
Views: 899
Posted By Stuart Walker
Re: 500k subscribers mailing list

$0 to $infinity.

But in all reality probably nothing.



Nonsense.
Forum: Copywriting 29th April 2013, 05:02 PM
Replies: 2
Views: 1,139
Posted By RickDuris
Re: NeuroMarketing & NLP Marketing

Let's not and say we did.:rolleyes:
Forum: Copywriting 17th April 2013, 02:35 PM
Replies: 3
Views: 426
Posted By shawnlebrun
Re: Is it better to create a Sales Video Or Sales letter

hey Mark,

After being online for 14 years... my thoughts on everything these days is to never guess or wonder, just test both and let the market tell you definitively.

Because honestly, I've...
Forum: Copywriting 17th April 2013, 09:27 AM
Replies: 8
Views: 861
Posted By Don Grace
Re: Plain Sales Letter vs. Graphic Sales Letter: Who Wins?

Luke, yeah my math verbiage sucks :D

So 1.5% going to 3%
Forum: Copywriting 16th April 2013, 01:40 PM
Replies: 8
Views: 861
Posted By Don Grace
Re: Plain Sales Letter vs. Graphic Sales Letter: Who Wins?

I have split test this, a client a few years ago was doing a CB launch so he wanted to have those loud, annoying, multi-colored headlines ans sub heads all over the place like all the other vendors....
Forum: Copywriting 15th April 2013, 10:48 AM
Replies: 34
Views: 2,638
Posted By Jason_V
Re: Where can I find the highest converting sales letters?

JVZoo is another one you're missing

Mike Filsaime is coming out with his own Warriorplus, clickbank, JVZoo too, it's called Deal Guardian
Forum: Copywriting 15th April 2013, 10:03 AM
Replies: 34
Views: 2,638
Posted By shawnlebrun
Re: Where can I find the highest converting sales letters?

Something that I personally love doing is getting on the MAILING lists of all the top direct mail players like Rodale, Healthy Directions, Bottom Line, Agora, Phillips, etc... and get their direct...
Forum: Copywriting 15th April 2013, 04:27 AM
Replies: 34
Views: 2,638
Posted By simplewriting
Re: Where can I find the highest converting sales letters?

Just look at high converting clickbank products. Check out their affiliate pages. They usually tell you the conversion rate and the demographic they're targeting. You can also join their affiliate...
Forum: Copywriting 11th April 2013, 09:19 PM
Replies: 4
Views: 1,104
Posted By wrcato2
Re: Why Video Sales Letters Convert Better....

Screw Video Sales Letters... Pitch 'em Instead

Do video sales letters actually convert better than written sales letters? The truth be told I did a little research on the subject a year ago and...
Forum: Copywriting 11th April 2013, 05:59 PM
Replies: 2
Views: 1,571
Posted By shawnlebrun
Re: VSL Script Swipe File

Jason,

I've gone on vworker, odesk, guru, etc... and just posted a job for transcribing video sales letters before. In almost all cases, got them done for $10 to $20.

I had the Truth about Abs...
Forum: Copywriting 9th April 2013, 08:37 PM
Replies: 4
Views: 1,402
Posted By shawnlebrun
Some interesting split-test results in the biz-opp niche...

So, in all of my own businesses, I'm always split testing 2 variations of the sales letter.

Whether it's the headline, subhead, or lead... I'm always testing 2 versions against one another.

In...
Forum: Copywriting 9th April 2013, 05:06 PM
Replies: 6
Views: 605
Posted By Raydal
Re: AR Series Gurus - How fast do you get to pitchin'?

If you are writing for a skeptical marketing then here's
the BIG SECRET: You take their side. You agree with
their skepticism and then move from there.

You can do this by simply voicing their...
Forum: Copywriting 9th April 2013, 12:20 PM
Replies: 6
Views: 605
Posted By Raydal
Re: AR Series Gurus - How fast do you get to pitchin'?

Different marketers seem to have a different definition of
an autoresponder series (ARS). For me, an ARS is a series
of connected letters (emails) that work together as a
unit with one aim in...
Forum: Copywriting 9th April 2013, 09:19 AM
Replies: 6
Views: 605
Posted By Don Grace
Re: AR Series Gurus - How fast do you get to pitchin'?

What's up Sean,

You already know my answer http://cdn.warriorforum.com/images/smilies/biggrin.gif

Look at it like this, I'm not just warming them up, I'm selling myself by building a massive...
Forum: Copywriting 9th April 2013, 08:44 AM
Replies: 6
Views: 605
Posted By copyassassin
Re: AR Series Gurus - How fast do you get to pitchin'?

Hi Sean,

Here are a couple of questions to ask before giving you a solid answer:


Do you have a solid product line? or is this an ebook?
Do you have upsells?
What is the lifetime value of...
Forum: Copywriting 9th April 2013, 04:07 AM
Replies: 6
Views: 605
Posted By Steve Russell
Re: AR Series Gurus - How fast do you get to pitchin'?

Hey Sean,

Realize it does vary by niche and the amount of pain and urgency your prospect is experiencing.

If it's cold traffic, I usually work a 5 - 10 day AR sequence.

My reason for this...
Forum: Copywriting 1st April 2013, 01:44 AM
Replies: 16
Views: 1,997
Posted By The Copy Nazi
Re: How do you turn copywriting into a residual income model?

Multivariety testing? The term is mulivariate, Gomer.
Forum: Copywriting 27th March 2013, 08:39 PM
Replies: 21
Views: 2,573
Posted By MadHattie123
Re: Getting Started in Copywriting

As the good Dr. Livingston said today, "For the love of God, will you please spread the word that it's CONVERSION, not traffic which drives success online? Because when you can make more than...
Forum: Copywriting 27th March 2013, 11:13 AM
Replies: 15
Views: 1,340
Posted By dancaron
Re: Conversion Data Gurus - Multivariate or A/B Split

Yeah - I really have to agree with Bruce here. I've done hundreds of split tests. You know what really makes a big difference? Traffic sources. Make sure your copy targets a real urgent problem, and...
Forum: Copywriting 27th March 2013, 10:43 AM
Replies: 15
Views: 1,340
Posted By Bruce Wedding
Re: Conversion Data Gurus - Multivariate or A/B Split

I have a book I keep in my "library" which is perfect for the smallest room in my house because it is filled with 2,239 gems for direct marketing:) It's called, "2,239 Test Secrets for Direct...
Forum: Copywriting 26th March 2013, 11:10 PM
Replies: 15
Views: 1,340
Posted By BrianMcLeod
Re: Conversion Data Gurus - Multivariate or A/B Split

Solid thread, gang.

Fargin aye... maybe we're getting back some mojo here?
Forum: Copywriting 26th March 2013, 10:53 PM
Replies: 15
Views: 1,340
Posted By Bruce Wedding
Re: Conversion Data Gurus - Multivariate or A/B Split

Here you go. Nice and easy for us meatheads to understand :)

Bayesian statistics for dummies


Kevin Boone's Web site (http://kevinboone.net/bayes.html)
Forum: Copywriting 26th March 2013, 10:32 PM
Replies: 15
Views: 1,340
Posted By dancaron
Re: Conversion Data Gurus - Multivariate or A/B Split

I'll try to do a longer write-up when I have time, but here's another reasonable link:
8 Flaws in A/B Split Testing | Iterative Path...
Forum: Copywriting 26th March 2013, 06:55 PM
Replies: 15
Views: 1,340
Posted By Daniel Scott
Re: Conversion Data Gurus - Multivariate or A/B Split

So, I found this...

An Intuitive (and Short) Explanation of Bayes’ Theorem | BetterExplained (http://betterexplained.com/articles/an-intuitive-and-short-explanation-of-bayes-theorem/)

But I'm...
Forum: Copywriting 26th March 2013, 08:52 AM
Replies: 15
Views: 1,340
Posted By The Copy Nazi
Re: Conversion Data Gurus - Multivariate or A/B Split

Amazon.com: The Signal and the Noise: Why So Many Predictions Fail — but Some Don't (9781594204111): Nate Silver: Books
Forum: Copywriting 26th March 2013, 07:14 AM
Replies: 15
Views: 1,340
Posted By dancaron
Re: Conversion Data Gurus - Multivariate or A/B Split

Iterative bayesian split testing.

Frequentist split testing (confidence interval testing) is fundamentally flawed and costs the marketer more money than is necessary, and does not answer the...
Forum: Copywriting 26th March 2013, 07:00 AM
Replies: 15
Views: 1,340
Posted By davemiz
Re: Conversion Data Gurus - Multivariate or A/B Split

you dont multi variant test new stuff..... you test a/b first.

THEN drill down when you have a winner
Forum: Copywriting 26th March 2013, 03:36 AM
Replies: 15
Views: 1,340
Posted By verial
Re: Conversion Data Gurus - Multivariate or A/B Split

I go with incremental A/B testing. When I get a large sample size, I test for statistical significance. If it exists, then I remove the weaker copy (obviously) and replace it with new copy.

I do...
Forum: Copywriting 25th March 2013, 02:51 AM
Replies: 21
Views: 1,283
Posted By Russ Ramon
Re: The Death of the 30 Second TV Spot

This is coming from testing - successfully, I might add - in 17 niches over the past five years or so (and I am assuming that the above is intended to imply application to online marketing): It all...
Forum: Copywriting 24th March 2013, 01:40 PM
Replies: 21
Views: 1,283
Posted By The Copy Nazi
The Death of the 30 Second TV Spot

http://www.guardian.co.uk/media/2013/mar/18/wonderbra-ad-man-tv-commercials

I keep telling my clients "cut to the chase". But no...they want 20 minutes or longer of boring-ass video. This guy's...
Forum: Copywriting 24th March 2013, 03:33 AM
Replies: 21
Views: 2,573
Posted By The Copy Nazi
Re: Getting Started in Copywriting

Use "Search this forum". Enter "Getting started in Copywriting". There's a ton of threads there that will help you.

I'm about to email you a Copywriting Guide that I always recommend to those just...
Forum: Copywriting 24th March 2013, 12:52 AM
Replies: 17
Views: 3,303
Posted By The Copy Nazi
Re: Any thoughts on MindValley and their sales pages?

I did a gig for Ryan Deiss this week for his latest launch - "Authority Hacks". In it he talked about how they tested a well-designed blog (site) against an ugly-ass one.

Guess which won?

...
Forum: Copywriting 23rd March 2013, 08:53 PM
Replies: 17
Views: 3,303
Posted By Mr. Subtle
Re: Any thoughts on MindValley and their sales pages?

http://i46.tinypic.com/vfil1u.png
Forum: Copywriting 23rd March 2013, 08:33 PM
Replies: 17
Views: 3,303
Posted By Sean Fry
Re: Any thoughts on MindValley and their sales pages?

The thing that throws me off, is I keep thinking of when Bencivenga in his farewell seminar showed how design was able to affect conversions (in some cases by huge percentages) with the exact same...
Forum: Copywriting 23rd March 2013, 07:48 PM
Replies: 17
Views: 3,303
Posted By dancaron
Re: Any thoughts on MindValley and their sales pages?

I've come to the conclusion that the reason people buy has very very little to do with long copy vs short copy, or slick graphics vs ugly graphics... In my opinion, only thing that really matters is...
Forum: Copywriting 20th March 2013, 07:38 PM
Replies: 23
Views: 1,936
Posted By Mark Pescetti
Re: Why do you love copywriting?

Like Mike Dooley Said:

Thoughts become things.

In copywriting...

My words affect worlds.

My words take on life, almost like fiction.
Forum: Copywriting 20th March 2013, 07:26 PM
Replies: 23
Views: 1,936
Posted By ThomasOMalley
Re: Why do you love copywriting?

I love having a great lifestyle with information marketing. Of course, copywriting is an important part of information marketing.

I'll pass on freelance copywriting...making money with my own...
Forum: Copywriting 13th March 2013, 08:59 AM
Replies: 14
Views: 12,770
Posted By shawnlebrun
Re: The one Gary Halbert page that has made me the most money....

Jason,

I think you hit the nail on the head as to WHY more marketers
aren't making more money.

Too much sh*t to focus on.

I mean, if you have opportunity A, B, C, D, E, and then along...
Forum: Copywriting 13th March 2013, 08:30 AM
Replies: 14
Views: 12,770
Posted By JasonParker
Re: The one Gary Halbert page that has made me the most money....

That's funny you brought up The 12 Month Millionaire by Vincent James. Probably the most eye-opening thing I've ever read as far as how to scale a DM business beyond your wildest dreams. Of course...
Forum: Copywriting 13th March 2013, 07:41 AM
Replies: 14
Views: 12,770
Posted By BrianMcLeod
Re: The one Gary Halbert page that has made me the most money....

HEADS UP:

The Boron Letters is now available on Kindle for $9.99:

The Boron Letters: Gary Halbert, Bond Halbert: Amazon.com: Kindle Store

Bond and Kevin would surely appreciate it if you...
Forum: Copywriting 13th March 2013, 06:50 AM
Replies: 14
Views: 12,770
Posted By shawnlebrun
The one Gary Halbert page that has made me the most money....

I've done a TON of direct mail in the past, mostly for my fitness business.

And now that I'm starting to get more and more clients coming into my agency who want to give direct mail a "whirl", I...
Forum: Copywriting 12th March 2013, 10:33 PM
Replies: 13
Views: 1,985
Posted By ewenmack
Re: Bencivenga's Cracker Jack Secret - Applying It To The Web

For a whole host of examples, here's the link to...
Forum: Copywriting 12th March 2013, 09:09 PM
Replies: 10
Views: 805
Posted By Mark Pescetti
Re: Combination of written/video for sales letters?

I always write a video script AND a sales letter for my clients.

I use the VSL to go straight away into the solution - most of the time.

And I use the letter for a slow build.
...
Forum: Copywriting 12th March 2013, 01:22 PM
Replies: 10
Views: 1,013
Posted By GoesToEleven
Re: Best Story/Copywriting Course?

A great low cost resource for this is On Writing by Stephen King.
Forum: Copywriting 12th March 2013, 10:42 AM
Replies: 10
Views: 1,013
Posted By Treborrevo
Re: Best Story/Copywriting Course?

Not sure if this resource has been mentioned. Big in B2B world, certainly applies to online marketing - especially webinars.

Nancy Duarte's Resonate:

Amazon.com: Resonate: Present Visual...
Forum: Copywriting 12th March 2013, 08:37 AM
Replies: 10
Views: 1,013
Posted By Marvin Johnston
Re: Best Story/Copywriting Course?

One of America's master story tellers is Garrison Keillor. In listening to his stories on The Prairie Home Companion, I've found it fascinating to listen to the way he uses nested loops, and both how...
Forum: Copywriting 12th March 2013, 03:38 AM
Replies: 10
Views: 1,013
Posted By verial
Re: Best Story/Copywriting Course?

You can actually learn enough about using stories in copy just from writing and reading fiction.

In short, the takeaway is this:

Once you know your story (and can connect it to your...
Forum: Copywriting 12th March 2013, 01:29 AM
Replies: 10
Views: 1,013
Posted By Mark Andrews
Re: Best Story/Copywriting Course?

A brilliant thread here Sean...

http://www.warriorforum.com/copywriting-forum/207552-david-garfinkel-storytelling.html

Smoking hot,


Mark Andrews
Forum: Copywriting 11th March 2013, 05:38 PM
Replies: 10
Views: 1,013
Posted By DavidG
Re: Best Story/Copywriting Course?

Clayton Makepeace's Desk Top Copy Coach and Bencivengas 100 Seminar.

And if you want the BEST of the BEST, (imo) -Breakthrough Advertising by Eugene Schwartz



David
Forum: Copywriting 10th March 2013, 07:25 PM
Replies: 3
Views: 696
Posted By joe golfer
Re: Suggest me a good copywriting tutorial

You may be in luck because I just spoke with an inventor who came up with a copywriting pill. You take the pill and can instantly write headlines like Gary Halbert. Plus, it has Vitamin C.
...
Forum: Copywriting 6th March 2013, 09:21 PM
Replies: 4
Views: 753
Posted By RickDuris
Re: Best Persuasion Structures Resource(s) -- needing to bone up.

Thanks Andrew and Sean. It gets better:

21 Incredible Copywriting Formulas (I Use) (http://copyranger.com/21-incredible-copywriting-formulas-i-use/)

There's about 31 at last count.
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