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Search: Posts Made By: Matt Ausin
Forum: Copywriting 26th August 2014, 02:25 PM
Replies: 19
Views: 1,013
Posted By BrianMcLeod
Re: This simple, "innocent" mistake, kills credibility...

I won't argue against the premise...

But I do enjoy the irony of how oversold this revelation is based on the subject line.

You lose more credibility by failing to deliver on a big promise...
Forum: Copywriting 6th August 2014, 09:01 PM
Replies: 31
Views: 1,706
Posted By BrianMcLeod
Re: A Note To Anyone Who's Using The Term "Killer Copy"...

Guess me and Garf better close up shop then...

I mean, who cares about six-figures worth of product sales that prove otherwise when Sajun's got an opinion to share?

Use the words your...
Forum: Copywriting 30th May 2014, 02:33 PM
Replies: 42
Views: 2,378
Posted By sethczerepak
Re: Why so many copywriters play guitar

That's interesting.

It certainly explains a lot. I played rock and metal guitar for 11 years before becoming a copywriter. Most of the guitarists I knew, including myself, were damn competitive,...
Forum: Copywriting 26th May 2014, 02:47 AM
Replies: 16
Views: 2,033
Posted By The Copy Nazi
Re: Where can i get $500+ copywriting clients

Some of his "great work" - O.P. - you might want to Google "PMS" before you go ahead with this.
Forum: Copywriting 10th February 2014, 09:22 PM
Replies: 2
Views: 520
Posted By joe golfer
Re: Free Milk!? Who Is Going To Buy The Cow???

What are you guys talking about? Give away articles so they trust you to write a $10k sales letter? Let me know how that goes.
Forum: Copywriting 3rd February 2014, 08:18 PM
Replies: 15
Views: 851
Posted By max5ty
Re: Super Bowl Ads

Well Shawn, I'll have to disagree with you on this.

These companies didn't get to where they are by bad decisions.

The world doesn't run strictly on direct response advertising.

Contrary to...
Forum: Copywriting 30th December 2013, 10:18 PM
Replies: 9
Views: 1,252
Posted By Daniel Scott
The biggest things preventing cubs from going pro

As some of you may know, lately I've been hiring cubs.

That means a LOT of looking at samples.

Seriously... I've probably looked at 200+ pieces of copy in the last few days (though I'll admit...
Forum: Copywriting 30th December 2013, 10:35 AM
Replies: 17
Views: 1,027
Posted By The Copy Nazi
Re: Help a confused rookie today

Are you a bot? Because that's what this reads like.
Forum: Copywriting 23rd December 2013, 04:31 AM
Replies: 75
Views: 4,918
Posted By Sean Fry
Re: Big Ad Agencies And Their Clients Give Me A Belly Laugh

This type of advertising is actually awesome and a lot harder than it looks to pull off. I'd argue that they're more powerful than some long form sales letter due to the immediacy, the split second...
Forum: Copywriting 11th September 2013, 11:17 AM
Replies: 9
Views: 990
Posted By Mark Pescetti
Re: A Copywriters Crisis of Conscience

No, no, no...

The guy you're thinking about has a big agency job now. He doesn't have time for us little folk here on this wee sub-forum.
Forum: Copywriting 5th September 2013, 01:24 PM
Replies: 15
Views: 1,175
Posted By The Copy Nazi
Re: I could care less...but really - you suck

I mean... come on... put some life into this forum. Instead of blogging shit like "How come no-one comes to this forum?"

There's a hard-core crew that puts some time into this forum... which is...
Forum: Copywriting 5th September 2013, 12:43 PM
Replies: 15
Views: 1,175
Posted By The Copy Nazi
I could care less...but really - you suck

Rant - YouTube (http://youtu.be/mt0kE2W27pc)
Forum: Copywriting 2nd September 2013, 08:43 AM
Replies: 17
Views: 1,258
Posted By The Copy Nazi
Ex-Circus Clown Stumbles Across New Forex Trading System and Loses $43,764.29 in Three Weeks...

That's 'flawsome!' (http://www.smh.com.au/small-business/smallbiz-marketing/thats-flawsome-20130822-2scx7.html)



* thread title inspired by Vin Montello's "Headlibs".
Forum: Copywriting 30th August 2013, 12:32 AM
Replies: 38
Views: 1,635
Posted By The Copy Nazi
Re: Is my squeeze page really terrible?

That head is as boring as batshit. Take a look at what Shawn recommends in his post. But all this stuff has been flogged to death and - as you say - people are immune to them. "Finally...
Forum: Copywriting 20th August 2013, 12:31 AM
Replies: 39
Views: 1,223
Posted By The Copy Nazi
Re: Please critique my sales letter

It's boring. The headline is a dud. You waffle. Cut to the chase. I don't have time to read yet another letter from some advisor who thinks he can make me money.

BUT... you have a great HOOK...
Forum: Copywriting 12th July 2013, 12:13 PM
Replies: 7
Views: 880
Posted By Mr. Subtle
Forum: Copywriting 23rd June 2013, 02:17 AM
Replies: 13
Views: 1,112
Posted By The Copy Nazi
Re: Unique Selling Proposition

All this USP stuff is terribly old-fashioned. That goes back to Rosser Reeves in the early Sixties.

Unless you want to sound like Don Draper or that idiot Pete Campbell...what you should be...
Forum: Copywriting 5th June 2013, 08:24 AM
Replies: 14
Views: 1,636
Posted By The Copy Nazi
Re: Analyzing Gary Halbert Letter (w/ Photos)

Why in God's name would you do that? The guys that advocate this BS of writing out salespages by hand should all be taken out and shot.

Find your own voice. Why try and clone someone elses? Unless...
Forum: Copywriting 5th June 2013, 12:11 AM
Replies: 13
Views: 865
Posted By joe golfer
The Problem With Direct Response?

This author says branding is measurable and, "The case for direct response marketing is logical: Why waste money on lots of fuzzy concepts when you can directly spur sales and get clear, measurable...
Forum: Copywriting 30th May 2013, 09:59 AM
Replies: 9
Views: 974
Posted By The Copy Nazi
I'm so very sorry...

... I've been a selfish prick and kept this guy all to myself. This guy can write. Check it out. 99c on Kindle (and if you don't have a device just download the reader). Don't know him. No...
Forum: Copywriting 29th May 2013, 10:34 PM
Replies: 34
Views: 1,839
Posted By The Copy Nazi
Re: Trust me Dude, I'm Lying

And you buy into that? I don't. And yes - there's plenty to pick up from it. Why I posted it - duh. Doesn't change the fact he's been a very naughty boy.

You read any of the Amazon reviews Dude?...
Forum: Copywriting 28th May 2013, 11:11 AM
Replies: 17
Views: 1,040
Posted By The Copy Nazi
Re: Critique my sales thread

No, no and no. You're still being lazy and nicking my words. F-i-n-d y-o-u-r o-w-n v-o-i-c-e.

Let's have a look -
NOW YOU CAN HAVE GREAT COPY FOR ALMOST NOTHING

Horrible. Again - boring....
Forum: Copywriting 28th May 2013, 04:57 AM
Replies: 17
Views: 1,040
Posted By The Copy Nazi
Re: Critique my sales thread

http://4.bp.blogspot.com/-bInYdblI9d8/TsXiuokDznI/AAAAAAAAAFI/ocODz9wH1Gk/s1600/Charlie-Sheen-Winning.jpg

My name is Sylas. I'm a copywriter. A very new copywriter but a copywriter nonetheless. I...
Forum: Copywriting 27th May 2013, 10:53 AM
Replies: 34
Views: 1,839
Posted By The Copy Nazi
Trust me Dude, I'm Lying

http://img1.imagesbn.com/p/9781591846284_p0_v2_s260x420.JPG


Excerpt from "Trust me, I'm Lying. Confessions of a media manipulator". Want a F.R.E.E. copy? Leave a comment and I'll point you to...
Forum: Copywriting 27th May 2013, 10:28 AM
Replies: 18
Views: 995
Posted By Andrew Gould
Re: Short copy vs. Long copy? Think again...

http://i39.tinypic.com/2rxgxa9.jpg
Forum: Copywriting 24th May 2013, 01:21 PM
Replies: 12
Views: 3,907
Posted By The Copy Nazi
Re: What is the best course on copywriting?

What is wrong with you people? Look up. First sticky. The Mother of all Copywriting Resources is there.
Forum: Copywriting 29th April 2013, 11:44 AM
Replies: 20
Views: 1,833
Posted By copyassassin
Re: Stand out in the WSO world & make WAY more money using this...

Mark,

I love you baby, but you've got the WSO market ALL wrong.

Ok, 97.84% wrong.

WSOs are ALL about affiliate sales.

Super affiliates in particular.
Forum: Copywriting 28th April 2013, 04:56 PM
Replies: 20
Views: 1,833
Posted By Mark Pescetti
Stand out in the WSO world & make WAY more money using this...

I'm often surprised by what works in the WSO world.

Copy that quite frankly should never see the light of day converting at 12%.

It's madness I tell ya!

I hear Warriors say all of the time...
Forum: Copywriting 26th April 2013, 12:22 AM
Replies: 15
Views: 920
Posted By Daniel Scott
Re: Stupid agencies that don't know nothin' about conversions

Branding and ineffective advertising are two different things.

Branding gets a bad rap from parasitic "all show and no substance" guys, while direct mail gets a bad rap because of all the scammers...
Forum: Copywriting 25th April 2013, 11:27 AM
Replies: 15
Views: 920
Posted By Danielle Lynn
Re: Stupid agencies that don't know nothin' about conversions

Branding is much more important than some people realize.

The way I sum it up - "Good branding makes it easier for you to sell"

Yes, direct response can get you cold hard cash. But branding is...
Forum: Copywriting 19th April 2013, 04:35 PM
Replies: 13
Views: 954
Posted By BrianMcLeod
Re: Copywriting Opportunities

Copywriting as a biz-opp is perfectly bass-ackwards

There's lots of easier ways to make money online.

If you love the craft and the idea of writing ads that create money out of thin air try...
Forum: Copywriting 26th March 2013, 01:18 AM
Replies: 21
Views: 1,283
Posted By The Copy Nazi
Re: The Death of the 30 Second TV Spot

Of course. Agreed. He's an Ad Man and he's being deliberately provocative, looking to be noticed and get some link-bait. These guys must spend time before their conferences thinking "Now what can I...
Forum: Copywriting 24th March 2013, 01:40 PM
Replies: 21
Views: 1,283
Posted By The Copy Nazi
The Death of the 30 Second TV Spot

http://www.guardian.co.uk/media/2013/mar/18/wonderbra-ad-man-tv-commercials

I keep telling my clients "cut to the chase". But no...they want 20 minutes or longer of boring-ass video. This guy's...
Forum: Copywriting 1st March 2013, 12:11 PM
Replies: 38
Views: 1,276
Posted By The Copy Nazi
Re: Another boring-ass video?

Client of mine has tested this extensively. His rough and ready vids - with "ums & ahs"/background noise/ shaky camera etc outpull his slicker productions every time.
Forum: Copywriting 14th February 2013, 05:55 PM
Replies: 27
Views: 1,479
Posted By Pusateri
Re: Can you beat these headlines?

Whore is the right word. It's the most visceral choice. Slaps you in the face.

If you write with impact you are going to offend some people. That's the price of impact.

Those unwilling to pay...
Forum: Copywriting 8th February 2013, 08:19 AM
Replies: 41
Views: 1,497
Posted By Pusateri
Re: Advertising that wins awards

Objection. Straw man.

The Pepsi challenge was not a branding effort. It was an intellectual appeal.

Branding is an affair of the heart.

People went back to coke because they were emotionally...
Forum: Copywriting 7th February 2013, 04:46 PM
Replies: 41
Views: 1,497
Posted By Pusateri
Re: Advertising that wins awards

Branding IS great advertising. Problem is, lots of people creating so-called branding ads don't know what branding is.

Branding is anchoring a positive emotional state to a stimulus.
...
Forum: Copywriting 2nd February 2013, 09:19 PM
Replies: 184
Views: 13,448
Posted By Pusateri
Re: Is NLP Utter Hogwash?

That's just plain asinine.

I've had some feuds with academics over the years, and academia certainly has its problems. But if you're going to say shit like that, you don't get to sit at the...
Forum: Copywriting 26th January 2013, 02:26 AM
Replies: 8
Views: 900
Posted By The Copy Nazi
Genius

An Amaz-ing Resume (http://www.phildub.com/)
Forum: Copywriting 24th January 2013, 03:54 AM
Replies: 69
Views: 6,703
Posted By The Copy Nazi
Re: $10,000 Copywriting Challenge

And then you get the (mostly) wannabes who say "I can't show you my work"..."I've signed a NDA"..."My clients wouldn't like it"..."My prize-winning copy will be swiped" - all the rest of the BS.
...
Forum: Copywriting 22nd January 2013, 04:31 PM
Replies: 16
Views: 929
Posted By Pusateri
Re: What do you think of this copy?

You WANT a swipe.

You NEED a hook.

One that gets unemployed people dreaming and longing for that dream. Then it's the copy's job to make them believe you can deliver it.

Can't swipe a hook....
Forum: Copywriting 22nd January 2013, 11:59 AM
Replies: 69
Views: 6,703
Posted By The Copy Nazi
Re: $10,000 Copywriting Challenge

That's what a few of the so-called "top copywriters" said the last time there was a $10k contest here. In the end TWO newbies got paid - the winner got $10k and the runner-up a grand or two. But like...
Forum: Copywriting 21st January 2013, 11:18 PM
Replies: 69
Views: 6,703
Posted By Bruce Wedding
Re: $10,000 Copywriting Challenge

Guys,

This is like deja vu all over again. Dan Caron did this and the event was interesting, fun and he got some great copy from a, at the time, nobody.

As a product owner, I don't think...
Forum: Copywriting 15th January 2013, 06:45 PM
Replies: 8
Views: 695
Posted By Ross Bowring
Re: Who Else Wants to Create a Killer Headline?

Who knows until you test it.

--- Ross
Forum: Copywriting 15th January 2013, 05:58 PM
Replies: 17
Views: 967
Posted By travlinguy
Re: 3$ for Feedback

Okay, I read your script. It's actually written fairly well. The problem is, it needs to be developed more. I have no idea what you're trying to do. I think you need to expand on what it means to get...
Forum: Copywriting 14th January 2013, 05:22 PM
Replies: 6
Views: 655
Posted By Pusateri
Re: Cultural Challenges: Copy for Contrasting Cultures

I know I'm in the minority, but I don't see a real difference between great content and great copy, other than the obvious: persuasion elements and call to action.

If you are successful with...
Forum: Copywriting 13th January 2013, 09:02 PM
Replies: 26
Views: 2,421
Posted By BrianMcLeod
Re: Copywriting mastermind?

Mark,

Please tone it down.

You're acting like a pit bull guarding this section of the forum from all newcomers.

YOU were new here once... did we treat you this way?

Thanks,
Forum: Copywriting 9th January 2013, 01:04 PM
Replies: 6
Views: 793
Posted By Ross Bowring
Women's C-Section Scars

My long-suffering wife hurried to show me this link today...

Not because she thought it was a great "ad."

Instead, she felt it summed up her own plight as a stay-at-home mother of three...
Forum: Copywriting 7th January 2013, 08:26 PM
Replies: 26
Views: 1,345
Posted By RickDuris
Re: I'm Overwhelmed - Where Should I Start?

Adam's right.

Kinda like owning a '58 Strat, '59 Les Paul and a Martin D28, and asking "Gee, which guitar should I play first?"

Makes no sense.

- Rick Duris
Forum: Copywriting 21st December 2012, 07:00 PM
Replies: 2
Views: 534
Posted By Daniel Scott
Re: What Would You Do If Your Copy Doesn't Work?

Most of my fees come from royalties, so that right there is a big incentive to write a decent letter. Plus there's the whole "I don't want to suck" thing.

I treat my clients like partners, so I...
Forum: Copywriting 17th December 2012, 10:24 PM
Replies: 18
Views: 1,211
Posted By Mark Andrews
Re: Need a good coppy man who doesn't charge a fortune

Hang on a tick Tim, let me get this straight...

You want to pay peanuts for your sales copy claiming you're on disability - correct?

This being the case, doesn't this somewhat contradict your...
Forum: Copywriting 6th December 2012, 05:27 AM
Replies: 6
Views: 721
Posted By The Copy Nazi
Copywriter Confesses

WTF1 - YouTube
Forum: Copywriting 5th December 2012, 12:24 AM
Replies: 11
Views: 952
Posted By max5ty
Some Great Copywriters...And Maybe A Job

There's some great copywriters out there...lots you probably don't know or haven't heard of. Believe it or not...not all the good ones hang out here ;)

Sometimes there are those who only think...
Forum: Copywriting 4th December 2012, 05:25 PM
Replies: 3
Views: 570
Posted By Pusateri
Re: How many articles (or words) do you write in one day?

24k words in a day?! At that rate you could write two full blown books in a week.

A coherent 50 words per minute is possible in short bursts, but nobody can sustain that and create something worth...
Forum: Copywriting 2nd December 2012, 07:06 AM
Replies: 21
Views: 1,271
Posted By max5ty
Re: Copywriters in Training - How would you sell this?

http://farm9.staticflickr.com/8070/8236940551_8be728986f_b.jpg

Thought I'd think "outside the box" and use the brick as a free bonus to sell a booklet :)
Forum: Copywriting 1st December 2012, 11:18 AM
Replies: 15
Views: 1,045
Posted By RickDuris
Before You Write Copy for the Williams-Sonoma No Spill Gravy Separator, Read This

Hit the back button on this and you'll be denying yourself a LYAO moment on everybody's favorite subject.

Before You Write Copy for the Williams-Sonoma No Spill Gravy Separator, You Must Become...
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