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Search: Posts Made By: Scott Murdaugh
Forum: Offline Marketing 19th November 2014, 09:55 PM
Replies: 16
Views: 1,144
Posted By Scott Murdaugh
Re: What is the end game for your business?

My end game is to build up an amazing team of talent and purchase or partner with under-optimized companies, overhaul their marketing/business models and either flip them or hold them depending on...
Forum: Wanted - Members Looking To Hire You 30th August 2014, 04:12 AM
Replies: 3
Views: 569
Posted By Scott Murdaugh
Re: Adwords Ad Copywriter [NEEDED]

I can get you 10%+ CTR, just let me pick the keywords.

If CTR is all you care about, no problem.

If you want high-CTR ads just hit up Fiverr, get them written and load them up. You'll increase...
Forum: Copywriting 7th January 2014, 10:03 PM
Replies: 75
Views: 4,911
Posted By Scott Murdaugh
Re: Big Ad Agencies And Their Clients Give Me A Belly Laugh

Don't get me wrong, I love branding.

A client of mine runs a retail chain that deals in big brands, household names with brand recognition along the same lines as Rolex or Honda. The strength of...
Forum: Offline Marketing 4th October 2013, 09:59 PM
Replies: 11
Views: 1,088
Posted By Scott Murdaugh
Re: Cool Offline Marketing "Trick" To Know Who Opened Your Email - Know What Biz Owners To Followup!

I use Yesware.

I very rarely do any kind of cold prospecting like sending unsolicited emails or cold-calling. But I will when it makes sense. Earlier this week I wanted to get in touch with a...
Forum: Copywriting 1st August 2013, 12:01 AM
Replies: 8
Views: 800
Posted By Scott Murdaugh
Re: Launched A New Blog, Where Can I Find Guest Authors?

Two questions...

1. Why do people do write guest posts?

Think about that one for a minute... Now...

2. What incentive would anyone have to guest post on your blog?

And there's your...
Forum: Programming 8th July 2013, 10:33 PM
Replies: 28
Views: 3,361
Posted By Scott Murdaugh
Re: What CRM do you use and why?

I hate to bump an old thread, but WOW, how did I not know about this before?

I've got my hands on the newest version, and I've played around with it quite a bit. It's pretty intuitive but it also...
Forum: Copywriting 11th May 2013, 12:11 AM
Replies: 29
Views: 1,192
Posted By Scott Murdaugh
Re: I am pulling all my HAIR off! Wanna See It How I Do It?

Maybe you should create an automated marketing system to predictably and consistently attract consulting clients. Since that's what you want to do for other businesses, why not yours?
Forum: Copywriting 13th February 2013, 05:55 PM
Replies: 23
Views: 2,215
Posted By Scott Murdaugh
Re: Simple Writing System Relaunch - Also Action Seminar

Lesson from Andy at the last Action Seminar. How to be unforgettable? Return to seminar from lunch carrying a goat head.

Proceed to tell entire crowd how you acquired said goat head. Instant...
Forum: Copywriting 12th February 2013, 01:19 AM
Replies: 16
Views: 978
Posted By Scott Murdaugh
Re: How does a Copywriter-for-hire learn the market he is hired for?

I'll just answer the last two.

1. Yes, a good copywriter can sell an in-demand product in any market.

2. Gary would charge enough money to make the excruciatingly in-depth market research...
Forum: Copywriting 10th February 2013, 05:36 PM
Replies: 9
Views: 2,893
Posted By Scott Murdaugh
Re: Kill Yourself (Bill Hicks on Marketing)

"If anyone here is in advertising or marketing, kill yourself"...

Says the guy on stage with a mic speaking to an auditorium full of people who paid to see him. You have to be a natural marketer...
Forum: Copywriting 10th February 2013, 08:49 AM
Replies: 29
Views: 1,477
Posted By Scott Murdaugh
Re: A great ad writing lesson from Bob Parsons (GoDaddy founder)

Ask the average person where to buy a domain name. I'd guess 99% would say "GoDaddy", and less than 5% would even know of an alternative.

I'd say they're doing fine with their ads.

Anyone who...
Forum: Copywriting 9th February 2013, 08:14 PM
Replies: 41
Views: 3,931
Posted By Scott Murdaugh
Re: Clayton Makepeace does VSLs....

Like Jason mentioned, video isn't how you sell $5,000 seminars.

I'm not involved with AWAI, I haven't been through the funnel for this. My guess is that this a product at the top of their funnel....
Forum: Copywriting 17th January 2013, 12:38 PM
Replies: 6
Views: 1,051
Posted By Scott Murdaugh
Awesomely Interactive Landing Page (White House Gun Control Page)...

I'm not posting this to start a political discussion.

The message is irrelevant, the marketing potential is awesome...

Now is the time | The White House...
Forum: Copywriting 8th December 2012, 01:46 AM
Replies: 70
Views: 5,108
Posted By Scott Murdaugh
Re: Here's Why You Can't Sell Your Stupid E-Book.

I don't mind at all.

Happy to continue the discussion, and I appreciate that you pointed out this post.

I just want to make sure that people understand what I was trying to communicate.
...
Forum: Copywriting 4th December 2012, 12:58 PM
Replies: 70
Views: 5,108
Posted By Scott Murdaugh
Re: Here's Why You Can't Sell Your Stupid E-Book.

That was posted in 2009.

The term "e-book" has definitely changed, the market for e-books on kindle has since exploded.

But just to clarify, the gist of my post was communicating the value of...
Forum: Copywriting 16th November 2012, 01:28 AM
Replies: 33
Views: 1,266
Posted By Scott Murdaugh
Re: Marketers View on Why Obama Won

*Leaving personal beliefs at the door as much as possible*

I think the real marketing lesson here is how you get a group of people to be so insanely passionate over the "red" or "blue" team when...
Forum: Copywriting 29th October 2012, 03:34 PM
Replies: 4
Views: 456
Posted By Scott Murdaugh
Re: How to make the transition?

First of all you don't need a degree in anything.

There are a few ways.

1. If you're writing pre-sell articles for clients, chances are those funnel to a sales page. Offer to help out with the...
Forum: Copywriting 29th October 2012, 03:14 PM
Replies: 8
Views: 779
Posted By Scott Murdaugh
Re: 'Love At First Draft'....How Does HE Crank Out Massive Sales Letters?

I can't speak for Mal or Brian, but the thought process is beyond the scope of a forum post.

Before you write, you have to think about where the prospects are in the buying process. How aware are...
Forum: Copywriting 3rd October 2012, 11:33 PM
Replies: 18
Views: 1,144
Posted By Scott Murdaugh
Re: Where's all the money in freelance copywriting?

Just wanted to add a few ideas here (great post btw)...



There's always people who want to make money online.

There's always people who want to make more money in forex. In stocks. In ETF's....
Forum: Main Internet Marketing Discussion Forum 1st October 2012, 12:41 AM
Replies: 6
Views: 807
Posted By Scott Murdaugh
Re: Clickbank Product Submission help please...

Using OptimizePress?

Go to "theme options", and then the global footer/disclaimer box I think it is. You can add the text sitewide if that works for your situation.
Forum: Offline Marketing 1st October 2012, 12:12 AM
Replies: 6
Views: 805
Posted By Scott Murdaugh
Re: How would you market copywriting services?

I would use my copywriting skills to sell my copywriting services.
Forum: Copywriting 1st October 2012, 12:03 AM
Replies: 14
Views: 1,129
Posted By Scott Murdaugh
Re: A Message from David Ogilvy...

Sorry for blowing the thread up. But I feel this is fitting...

http://www.infomarketingblog.com/images/David_Ogilvy_How_To_Create_Advertising_That_Sells.jpg
Forum: Main Internet Marketing Discussion Forum 29th September 2012, 01:19 AM
Replies: 8
Views: 1,652
Posted By Scott Murdaugh
Re: Average Conversion Rates For Different Price Points

Again, too many variables in the sales funnel to guess.

Also, don't worry about conversions. Worry about ROI.

How are you pre-selling? What's your USP? If your competitor is selling at $10 when...
Forum: Main Internet Marketing Discussion Forum 29th September 2012, 12:51 AM
Replies: 14
Views: 668
Posted By Scott Murdaugh
Re: i hate video sales letters!

You guys can hate all you want.

You realize that's like a fisherman saying he hates the taste of worms, right? It ain't about what YOU like. They're used for a reason.
Forum: Offline Marketing 29th September 2012, 12:16 AM
Replies: 4
Views: 499
Posted By Scott Murdaugh
Re: Four Questions for offline experts

1. I don't know you or your experience. For the majority of those new to the business, I'd say an honest "probably not". What to do? Make yourself valuable to clients. Educate yourself. Learn how you...
Forum: Copywriting 28th September 2012, 11:51 PM
Replies: 7
Views: 620
Posted By Scott Murdaugh
Re: Does The Language You Use Match Your Audience?

I'll stop you right there.

Don't look at WSO's for copy inspiration.

I write copy for a living. I'm writing a WSO pitch right now. It's far from my best work. It's a low-ticket product in a...
Forum: Copywriting 28th September 2012, 11:42 PM
Replies: 16
Views: 730
Posted By Scott Murdaugh
Re: Capslocking for emphasis: Yay or nay?

Caps lock can be great to EMPHASIZE certain words.

Just don't over do it.

In the big picture of copywriting, worrying about capping a word occasionally for emphasis won't make or break you.
...
Forum: Main Internet Marketing Discussion Forum 28th September 2012, 11:36 PM
Replies: 71
Views: 1,902
Posted By Scott Murdaugh
Re: Why such low prices for WSOs

To build a list.

To get attention.

To get customers into your funnel.

To pitch an up-sell.

To "wow" customers with great content for next to nothing so they stick with you over the long...
Forum: Copywriting 5th June 2012, 01:21 AM
Replies: 3
Views: 616
Posted By Scott Murdaugh
Re: The power of using a product walk-through/demo in a sales video

Demonstration can be incredibly powerful. Done right, it can be all of the proof that you need.



There's a fine line between teasing and teaching. Think about giving them the "what" but not...
Forum: Copywriting 19th March 2012, 10:28 PM
Replies: 9
Views: 791
Posted By Scott Murdaugh
Re: A "Killer" P.S

My goal with a P.S. is usually to convince them to go back and read the copy.

From a blog post I wrote...



The reason being is that the majority of people reading your P.S., those you should...
Forum: Copywriting 19th March 2012, 10:10 PM
Replies: 6
Views: 694
Posted By Scott Murdaugh
Re: What Does Your Work Look Like When It's Delivered?

Generally just a word doc.

Sometimes I'll work with a designer and help lay everything out.

On rare occasion I'll take their graphics and lay it all out myself, usually because I can't find...
Forum: Copywriting 12th March 2012, 10:20 PM
Replies: 24
Views: 750
Posted By Scott Murdaugh
Re: What Would You Do If...

I think you're referring to price... But I want to be clear I was joking. It may have came off a little harsher than I intended.

Regardless, my advice is the same. Why compete at the ~$100 level?...
Forum: Copywriting 12th March 2012, 10:08 PM
Replies: 24
Views: 750
Posted By Scott Murdaugh
Re: What Would You Do If...

Homeless copywriters have no overhead...

*ba-dum-tshh*

(sorry).

Seriously though... Charge more. Joking aside, that's good advice. Homeless is no joking matter (if what your sig says is...
Forum: Copywriting 12th March 2012, 08:36 PM
Replies: 14
Views: 1,379
Posted By Scott Murdaugh
Re: Sales Letter for a video game

The Elder Scrolls V: Skyrim Trailer - YouTube

I pre-ordered this 8-months in advance after seeing the trailer. I spend unhealthy amounts of time with it today.

You don't sell video games with...
Forum: Offline Marketing 24th January 2012, 07:39 PM
Replies: 4
Views: 596
Posted By Scott Murdaugh
Re: Autoresponder series topics for an offline business?

Agree with Jason.

Okay - take the architect for example.

Think about what those who are likely to hire them would be interested in reading about...

7 Tips To "Recession Proof" The Value Of...
Forum: Main Internet Marketing Discussion Forum 17th January 2012, 02:23 PM
Replies: 7
Views: 602
Posted By Scott Murdaugh
Re: Unused Domains

Yeah.

If you want to develop them for SEO purposes, as of now (and I'd guess in 2 years) there's a LOT of value in having aged domains with regularly updated content as opposed to undeveloped...
Forum: Copywriting 5th January 2012, 07:41 PM
Replies: 3
Views: 619
Posted By Scott Murdaugh
Re: Looking for upsell page help

Hey Kev,

A couple of things really quick.

Okay, you introduce the "premium package" - look at your description...

Just a blurb...
Forum: Copywriting 5th January 2012, 05:02 AM
Replies: 30
Views: 1,524
Posted By Scott Murdaugh
Re: CW Forum regulars who've gone AWOL...

John,

Why is your entire post about copywriters selling themselves in this forum? (I get that I have a sig link).

I don't post here for clients. I've made some incredible contacts, I owe this...
Forum: Copywriting 12th November 2011, 02:55 AM
Replies: 41
Views: 1,511
Posted By Scott Murdaugh
Re: How Good Are You?

@Max5ty: Gotta roll for now, but happy to reply when I get a minute (fair point, I have an answer for it).
Forum: Copywriting 12th November 2011, 02:10 AM
Replies: 5
Views: 739
Posted By Scott Murdaugh
Re: Entertaining Sales Copy

All of the great ones :)

"You cannot bore people into buying your product; you can only interest them in buying it." -David Ogilvy

I'm a firm believer in rewarding prospects for reading your...
Forum: Copywriting 12th November 2011, 01:37 AM
Replies: 41
Views: 1,511
Posted By Scott Murdaugh
Re: How Good Are You?

The point is Elvis used the same notes as every other musician on the planet. I'd say it's a safe bet Elvis used an "A-G" at some point.

How good am I?

The only opinion I care about is the...
Forum: Copywriting 7th November 2011, 06:57 AM
Replies: 2
Views: 680
Posted By Scott Murdaugh
Re: Reason Versus Intuition

You may be (IMO) making this more complicated than it needs to be, or maybe not.

Intuition in my mind is that "gut feeling", it's rapport, trust, and being believed and liked and perceived as an...
Forum: Copywriting 5th November 2011, 07:38 PM
Replies: 36
Views: 1,160
Posted By Scott Murdaugh
Re: Why Is One Of The Most Powerful Psychological Factors In Copywriting Something That Anyone Can F

Brian's on the money.

And you got great advice on that other forum. Those letters I linked you to, the point was the proof they used can't be faked.

(I linked to Bencivenga's seminar letter,...
Forum: Copywriting 28th August 2011, 01:35 PM
Replies: 5
Views: 578
Posted By Scott Murdaugh
Re: Some Tips

I've tried watching women's volleyball for copywriting inspiration but for some reason it's always the last thing on my mind...

I kid. And I agree with most of what you say.

I'd say that...
Forum: Copywriting 28th August 2011, 02:54 AM
Replies: 12
Views: 1,325
Posted By Scott Murdaugh
Re: Need a great ghost writer...

I get the feeling she's closer than a lot of people realize.
Forum: Main Internet Marketing Discussion Forum 28th August 2011, 12:06 AM
Replies: 24
Views: 1,126
Posted By Scott Murdaugh
Re: Tell A Friend Scripts - Got Any Results?

One of my informants just stopped by in a helicopter to tell me someone mentioned my name and website in this thread :p

Just wanted to mention that The Viral Script is no longer available for free...
Forum: Copywriting 24th August 2011, 08:22 PM
Replies: 12
Views: 1,155
Posted By Scott Murdaugh
Re: Critique My "Stop Smoking Sales Letter"

The biggest flaw to me is the complete lack of credibility/believability.

You've helped 100's quit?

And not a single case study or testimonial?

Sounds legit, where do I sign up?

-Scott
Forum: Copywriting 10th August 2011, 06:08 PM
Replies: 68
Views: 3,872
Posted By Scott Murdaugh
Re: Copywriting Is Dead Part One

Even though I disagree with him on this, Harlan is very smart.

He's doing *something* here and I don't know exactly what.

He could be teaching a lesson to his students about how generate a...
Forum: Copywriting 10th August 2011, 03:09 PM
Replies: 68
Views: 3,872
Posted By Scott Murdaugh
Re: Copywriting Is Dead Part One

Yeah, I agree. It's dead.

I've been combining "The Law Of Attraction" with "Finger Healing" to attract money into my life so I can spend my free time using my NLP skillz to score free happy meals...
Forum: Copywriting 9th July 2011, 04:18 AM
Replies: 15
Views: 839
Posted By Scott Murdaugh
Re: The Power Of CELEBRITY In Copy & Marketing

Celebs are worthless.

Thigh Master would have been fine without Suzanne Summers.

Proactive would be fine without Katie Perry, Avril Levigne, ect.

And the "George Foreman Grill" would have...
Forum: Copywriting 9th July 2011, 04:00 AM
Replies: 16
Views: 1,513
Posted By Scott Murdaugh
Re: Seems the real online copywriting secret...sell junk, get rich, repeat, retire

For the most part, the "making money" market, no matter the niche, is full of "infojunkie" buyers.

They'll believe anything because they want to believe. And the mindset is like a lotto ticket...
Forum: Copywriting 9th June 2011, 01:34 PM
Replies: 24
Views: 4,222
Posted By Scott Murdaugh
Re: Bullet points or paragraphs?

Halbert (of course) had a great newsletter about this.

It really depends on a lot of factors. Primarily, can you make your bullet points compelling? If so, you really can't have too many.
...
Forum: Copywriting 30th April 2011, 10:09 PM
Replies: 6
Views: 2,320
Posted By Scott Murdaugh
Re: Push Button Sales Letter Software: Cash Waster or Income Maker?

It's PHENOMENAL.

You literally push a button, and it's like Halbert has risen from the grave to create your ad for you.

It gets everything, it knows your market, it understands your offer, it...
Forum: Copywriting 29th April 2011, 11:55 PM
Replies: 59
Views: 3,587
Posted By Scott Murdaugh
Re: You've Been Lied To

Nice...

Mike, there are a few reasons this forum is still worth visiting.

http://i205.photobucket.com/albums/bb124/manuereva/Orsonclapping.gif

You sir, are one of the best.

Good show!
Forum: Copywriting 29th April 2011, 07:16 PM
Replies: 59
Views: 3,587
Posted By Scott Murdaugh
Re: You've Been Lied To

I think what you're not getting is that you're talking about two different worlds.

We aren't selling Iphones, but just for laughs...
...
Forum: Copywriting 29th April 2011, 12:33 PM
Replies: 7
Views: 4,013
Posted By Scott Murdaugh
Re: Every copywriter MUST see this movie... [INSTANT GRATIFICATION]

I understand what you're trying to get at, keep it simple. Appeal to basic emotions, justify with logic.

On the other side of that coin, love this quote...



It's a fine line to walk :)
...
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