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Search: Posts Made By: swagcentral
Forum: Offline Marketing 13th February 2011, 10:18 PM
Replies: 64
Views: 5,779
Posted By joshril
Re: Walking in Cold Approach

Agreed... If you decide to walk in cold, the goal is to make an introduction. You then follow-up later with a call, thank you card, or ideally a scheduled appointment.

The best success I've had is...
Forum: Offline Marketing 13th February 2011, 07:46 PM
Replies: 4
Views: 851
Posted By Hugh Thyer
Re: Components of a sales letter

Google this:
12 step sales letter david frey

and use that structure.

Remember what you're really selling. You're selling money, more customers, higher profit. And you're selling the easy...
Forum: Offline Marketing 29th January 2011, 04:27 PM
Replies: 64
Views: 5,779
Posted By JPRoss
Re: Walking in Cold Approach

Dropping in without an appointment is an awful idea if you expect to actually talk with a decision maker. You can drop in to drop off company literature and maybe a promotional gift (hint hint). :)
Forum: Offline Marketing 29th January 2011, 04:24 PM
Replies: 64
Views: 5,779
Posted By kmckillop
Re: Walking in Cold Approach

Any business owner I have spoken to gets the same rehashed stuff all the time. Cold calls, walk ins etc. You're not taking THEIR time into consideration by interrupting their business day.

Yes...
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