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Search: Posts Made By: Robert_Rand
Forum: Copywriting 17th November 2014, 11:38 PM
Replies: 3
Views: 995
Posted By Robert_Rand
Re: VIDEO SALES LETTER QESTION!!!

HAVE ASWER FOR YOU!!! ;)

Start with a basic powerpoint video sales letter. All you need is powerpoint and camtasia. Or powerpoint and have someone else make the video (what I do).

Once you find...
Forum: Copywriting 23rd October 2014, 10:24 AM
Replies: 21
Views: 3,013
Posted By Robert_Rand
Re: Chris Haddad - live from my house tonight...

Brian, thanks for posting this!

Laser like intuition (and *current* real world results to back it up) into what actually drives conversions in the land of direct response marketing...
Forum: Copywriting 10th September 2014, 11:51 AM
Replies: 46
Views: 1,255
Posted By Robert_Rand
Re: My Reputation Is More Important Than Hype - Can You Help?

No problem - I know my feedback was a little brash.

If you come away from this thread with anything, understand this: regardless of how legit your system is... you still need to SELL it. You need...
Forum: Copywriting 9th September 2014, 11:34 AM
Replies: 46
Views: 1,255
Posted By Robert_Rand
Re: My Reputation Is More Important Than Hype - Can You Help?

It appears as though the purpose of your post isn't to ask for feedback, whether you realize it or not. It's to defend your beliefs, voice your frustration with reality, and to justify your...
Forum: Copywriting 28th July 2014, 04:12 PM
Replies: 10
Views: 989
Posted By Robert_Rand
Re: The Never-ending Search for that Hidden USP

Watch this and see if it helps: 8 "Stupid" Copywriting Tricks That Will Triple Your Conversions (Part 1) - YouTube
Forum: Copywriting 25th March 2014, 10:10 PM
Replies: 23
Views: 1,279
Posted By Robert_Rand
Re: Is This the Best Salesletter Ever??

lol...

Needs work both in terms of content and design. But not completely terrible. The headline and sub-headline I think work - clear and direct.

I'd look into what your competitors that are...
Forum: Copywriting 13th March 2014, 11:53 PM
Replies: 25
Views: 1,065
Posted By Robert_Rand
Re: Which Sales Page Do You Like Better?

The 2nd one. It's not about like, it's just better. A lot better. They get their market. Your headline is "Go from NOTHING..." But your target market isn't at "nothing" - they've been trying to dunk,...
Forum: Copywriting 29th January 2014, 07:17 PM
Replies: 20
Views: 1,210
Posted By Robert_Rand
Re: Still Only Getting 15% Opt In Rate

Hey. Just curious... how are your opt-ins backing out so far? People throw these big opt-in %'s around all the time, but the reality is 30% is very high. And the opt-in % in and of itself really...
Forum: Copywriting 4th September 2013, 06:30 PM
Replies: 51
Views: 1,679
Posted By Robert_Rand
Re: Offer/copy/list ratio --- HELP PLEASE!

[QUOTE=Mr. Subtle;8473262]

Financing is a copy element - Zero down at signing and 1% interest for 60 months.

/QUOTE]

Financing is an offer element; it's modifying how the product is offered,...
Forum: Copywriting 3rd September 2013, 07:46 PM
Replies: 51
Views: 1,679
Posted By Robert_Rand
Re: Offer/copy/list ratio --- HELP PLEASE!

I would agree with what Brian posted. Exact numbers don't matter but relevantly speaking, that's about right.

Offer is absolutely not just the product/service you're selling. It's also how...
Forum: Copywriting 18th June 2013, 05:53 PM
Replies: 62
Views: 3,805
Posted By Robert_Rand
Re: Do you do what Ben Settle says?

I don't think anyone is disputing the power of proof. It's this that people disagree with:



Frank Kern had a very involved launch, leveraging all kinds of tactics - likability being at the top...
Forum: Off Topic Forum 3rd June 2013, 08:10 PM
Replies: 457
Views: 14,376
Posted By Robert_Rand
Re: The 2012-2013 Official NBA Thread

Spoelstra definitely owes Vogel a nice Christmas card this year for pulling George and Hibbert during the first half.

If the Heat win, that was the game.
Forum: Copywriting 21st May 2013, 10:09 PM
Replies: 21
Views: 944
Posted By Robert_Rand
Re: My Squeeze Page is converting Terribly.. Any Advice???

Shawn,

I agree 100%. It's sad how many people are so ignorant.

Pitbulls are freakin' awesome. I once dated a girl for 1-2 months longer than I probably would've just because me and her dog...
Forum: Copywriting 31st March 2013, 01:08 AM
Replies: 7
Views: 1,209
Posted By Robert_Rand
The X Factor of Marketing - How To Create Video Sales Letters That Convert

The success of any direct marketing campaign is routinely broken down into 3 distinct categories:

1) The List
2) The Offer
3) The Copy

But there's something most people never talk about......
Forum: Copywriting 17th March 2013, 02:48 PM
Replies: 24
Views: 1,359
Posted By Robert_Rand
Re: Critique Request: Screenwriting Analysis Sales Letter

Hey Tim,

Congrats on completing your sales letter :)

I can see you've incorporated a lot of the advice you received from your previous post, and I also see some things you've added from some...
Forum: Copywriting 12th March 2013, 10:43 PM
Replies: 20
Views: 740
Posted By Robert_Rand
Re: The copy

Steve,

I think a lot of marketers overlook this. "Likeability" can be very powerful.

I don't necessarily disagree with other opinions here. The objective of sales copy is not humor. Of course...
Forum: Copywriting 11th March 2013, 10:13 PM
Replies: 19
Views: 1,050
Posted By Robert_Rand
Re: Copywriting... on a business card?

"Do the thing you fear, and the death of fear is certain."
-Emerson

"Everything you want is just outside your comfort zone."
-Robert Allen

:)
Forum: Copywriting 4th March 2013, 09:37 PM
Replies: 24
Views: 5,930
Posted By Robert_Rand
Re: Chris Haddad's Latest VSL...

I think the offer is a lot weaker than his others. I mean... I could be mistaken... but I don't think a long distance relationship is that appealing to most people.

I still give them credit for...
Forum: Copywriting 3rd March 2013, 10:31 PM
Replies: 24
Views: 5,930
Posted By Robert_Rand
Re: Chris Haddad's Latest VSL...

Fantastic opening. He makes an irresistible offer within the first minute. I also found it interesting how quickly he introduces the product (around 12 minutes in) and then proceeds to close hard for...
Forum: Copywriting 28th February 2013, 10:29 PM
Replies: 38
Views: 1,251
Posted By Robert_Rand
Re: Another boring-ass video?

Mainly because it's being seen by people who already see the speaker as credible. In other words: warm traffic. From his list or other respected "gurus".
Forum: Copywriting 25th February 2013, 12:41 PM
Replies: 7
Views: 1,727
Posted By Robert_Rand
8 “Stupid” Copywriting Tricks That Will Triple Your Conversions

I came across this presentation by Chris Hadadd:

Presentation Part 1 (http://www.mindvalleyinsights.com/8-stupid-copywriting-tricks-part-1/)

Powerful insights... and the guy is pretty damn...
Forum: Copywriting 20th February 2013, 02:59 AM
Replies: 33
Views: 1,340
Posted By Robert_Rand
Re: A Headline That Works

Yes, I think it does. Personally I'd go a size smaller and change it to Arial or Arial Narrow. But really... I wouldn't worry too much about it. I recently changed the font on a sales page from Times...
Forum: Copywriting 19th February 2013, 03:35 PM
Replies: 33
Views: 1,340
Posted By Robert_Rand
Re: A Headline That Works

Where's the traffic coming from? It makes a big difference. Are you looking for more clients from WF, or actual brick and mortar local businesses?

In either case, I think what you have right now...
Forum: Copywriting 12th February 2013, 06:38 PM
Replies: 6
Views: 1,030
Posted By Robert_Rand
Re: Richard Armstrongs Free Direct Mail Sample Book

His book "God Doesn't Shoot Craps" (which I read thanks to a recommendation from someone here, forgot who) is pretty entertaining :)
Forum: Off Topic Forum 10th February 2013, 03:15 PM
Replies: 457
Views: 14,376
Posted By Robert_Rand
Re: The 2012-2013 Official NBA Thread

Lakers are such a disaster.

The problem is clearly D'Antoni and Howard. I don't know how that isn't blatantly obvious to everyone. Howard is not going to get a ring, ever. Me, me, me players......
Forum: Copywriting 9th February 2013, 09:33 PM
Replies: 6
Views: 852
Posted By Robert_Rand
Re: Copywriters for Banner Ads

Yes - come up with some good copy and instruct your designers to create banners that emphasize it... But c'mon, you already knew that, right? :)


This is true...



The last thing you need...
Forum: Copywriting 25th January 2013, 08:56 PM
Replies: 25
Views: 1,213
Posted By Robert_Rand
Re: Advice for Sales Letter & Site

No problem. Yeah, "lack of competition" is the last reason to choose a market. It's actually the #1 reason to avoid it. Why? Because in a competitive market, people are already spending money. It's...
Forum: Copywriting 7th January 2013, 01:19 PM
Replies: 18
Views: 1,620
Posted By Robert_Rand
Re: Copywriting - An obvious sales letter? or disguise it as an article?

Yessir...

It's amusing to see "copywriters" banging their chests proclaiming how evil hype is and how they don't use it.

Clayton Makepeace explains it perfectly:

“Hyperbole” is one of those...
Forum: Copywriting 6th January 2013, 10:57 AM
Replies: 9
Views: 597
Posted By Robert_Rand
Re: Advice on Using Imagery

Yes, it's appropriate. Anything that you think will help advance the sale is appropriate.



Don't get too caught up with the mechanics. Copywriting is an art, not a science. When in doubt......
Forum: Copywriting 20th December 2012, 09:39 PM
Replies: 14
Views: 830
Posted By Robert_Rand
Re: Sales Ad fo Cold Caller

Hey Highlander,

I think it's awesome that you're taking the initiative to help businesses get results.

As far as your ad... First off, what is the post title? That is essentially your headline...
Forum: Copywriting 11th December 2012, 12:21 PM
Replies: 44
Views: 1,417
Posted By Robert_Rand
Re: Couple Quick Questions For Copywriters

Translation: "I still don't get it."



What happened to the "smoking hot"?
Forum: Copywriting 11th December 2012, 10:18 AM
Replies: 44
Views: 1,417
Posted By Robert_Rand
Re: Couple Quick Questions For Copywriters

Where exactly did I share my opinion?



Thanks for sharing your weak, subjective market research process :)
Forum: Copywriting 9th December 2012, 03:46 PM
Replies: 44
Views: 1,417
Posted By Robert_Rand
Re: Couple Quick Questions For Copywriters

So your personal preferences as a consumer take precedence over what the market votes for with her wallet?

If video sales letters convert better without the controls then why is your personal...
Forum: Copywriting 8th December 2012, 08:26 PM
Replies: 44
Views: 1,417
Posted By Robert_Rand
Re: Couple Quick Questions For Copywriters

1)

Not at all.

As a marketer, I will cheerfully sit though it (assuming I've done a little research and have confirmed it's successful) and observe why it's successful. Actually, if it's...
Forum: Copywriting 25th October 2012, 12:53 PM
Replies: 51
Views: 3,335
Posted By Robert_Rand
Re: UNCENSORED My Life As A Multi-Million Dollar Copywriter

I don't understand why people are so caught up on the idea of proof.

So if someone shows undeniable proof they're a millionaire you're supposed to automatically accept everything they say as...
Forum: Copywriting 24th September 2012, 04:41 PM
Replies: 8
Views: 685
Posted By Robert_Rand
Re: Critique my sales page and I'll update conversion rates

I think it's solid; nice job. It speaks credibility. The biggest thing I see in the writing is it's missing the feel of excitement, the emotional appeal. Consider how you can incorporate more...
Forum: Main Internet Marketing Discussion Forum 10th September 2012, 03:24 PM
Replies: 83
Views: 2,033
Posted By Robert_Rand
Re: Using the F bomb in my headline

Getting attention and getting someone to take a desired action
are two completely different things.

How many successful headlines can you think of without the
F word? How many can you think of...
Forum: Copywriting 22nd August 2012, 12:12 PM
Replies: 62
Views: 2,555
Posted By Robert_Rand
Re: Please critique this sales letter - Just starting (Updated 8/22/12)

hehe... nice work. 10 times better than the original.

But you still need to strengthen the close. Try something like "Look, I know you're bombarded with advertising offers. You're busy. You don't...
Forum: Copywriting 16th August 2012, 07:37 PM
Replies: 62
Views: 2,555
Posted By Robert_Rand
Re: Please critique this sales letter - Just starting

Your latest version is a lot better than the original...

Of course, still a lot of room for improvement -- keep testing :)
Forum: Copywriting 14th August 2012, 09:50 PM
Replies: 62
Views: 2,555
Posted By Robert_Rand
Re: Please critique this sales letter - Just starting

I think the tone is weak my man.

It's good to keep the language simple. But this comes off as sesame street talk, like you're trying to baby them. That will not be well received.

You also take...
Forum: Copywriting 12th August 2012, 03:34 PM
Replies: 37
Views: 5,891
Posted By Robert_Rand
Re: Looking for a Free Copywriting Course

Read the newsletters posted on this site: The Gary Halbert Letter (http://www.thegaryhalbertletter.com/) and the archives on this site: http://www.makepeacetotalpackage.com/
Forum: Copywriting 8th August 2012, 01:37 PM
Replies: 10
Views: 781
Posted By Robert_Rand
Re: Critique This Sales Copy

"Get back to basics!"??? in sales copy... Uh yeah, no way my friend.

What should the headline be? Well consider these three questions:

1) What is the ultimate benefit your service offers?
2)...
Forum: Off Topic Forum 21st June 2012, 09:35 PM
Replies: 412
Views: 9,514
Posted By Robert_Rand
Re: NBA Season 2011-12

lol... Hey, when you're wrong you're wrong.

It seems like everything that could possibly go right for Miami is. Unreal shooting %, role players stepping up left and right... etc...etc...

And...
Forum: Off Topic Forum 10th June 2012, 01:21 PM
Replies: 412
Views: 9,514
Posted By Robert_Rand
Re: NBA Season 2011-12

From a completely objective POV I really think OKC is gonna destroy Miami. Better players, better talent, better coaching, more heart, better chemistry, better fans...etc. Just about better in every...
Forum: Off Topic Forum 6th June 2012, 09:54 PM
Replies: 412
Views: 9,514
Posted By Robert_Rand
Re: NBA Season 2011-12

I think we are!!! Yeah buddy, awesome to watch!

Kinda reminds me of watching the Bulls in the 90's... Yeah, I know... of course they are FAR from that kinda team at this point... but what I mean...
Forum: Off Topic Forum 5th June 2012, 10:43 PM
Replies: 412
Views: 9,514
Posted By Robert_Rand
Re: NBA Season 2011-12

On paper the Heat are clearly better... Younger, in better physical shape ...etc. But the Celtics are straight up WARRIORS. These guys want it, and they play like a TEAM. Seriously inspiring to...
Forum: Off Topic Forum 5th June 2012, 02:29 PM
Replies: 412
Views: 9,514
Posted By Robert_Rand
Re: NBA Season 2011-12

yeah did you see when he blocked that shot right before halftime when the whistle had already been blown? lol NBA playoff basketball!!! He'll mature... and despite his dumb plays (like that double...
Forum: Off Topic Forum 22nd May 2012, 03:01 PM
Replies: 412
Views: 9,514
Posted By Robert_Rand
Re: NBA Season 2011-12

I have no idea how Lebron was declared the MVP... Kevin Durant is an absolute stunner. That guy has ice in his veins and performs his best when it matters! Not only that, but he's humble and lets his...
Forum: Copywriting 1st May 2012, 03:01 PM
Replies: 35
Views: 3,054
Posted By Robert_Rand
Re: What do you think of Ted Nicholas?

Ted Nicholas is a legendary direct response marketer. A real class act of a person too.
Forum: Copywriting 14th March 2012, 09:28 PM
Replies: 12
Views: 908
Posted By Robert_Rand
Re: Are Traditional Sales Copies Still The Answer

I'd do it now. Not to put water on your fire by any means... but I think that sales copy is going to have a tough time converting. See, that's another great thing about video... you can get away with...
Forum: Copywriting 13th March 2012, 09:46 PM
Replies: 12
Views: 908
Posted By Robert_Rand
Re: Are Traditional Sales Copies Still The Answer

Hey Sebastian,

I don't think they are. And this is coming from someone who sold his first product online with a 37 page sales letter.

They're better than nothing, that's for sure. But why any...
Forum: Copywriting 12th March 2012, 07:48 PM
Replies: 44
Views: 1,396
Posted By Robert_Rand
Re: How is it possible to write a sales letter in a week or less?

I think the biggest key is your attitude and what you think is possible. What you think is protocol and what kind of limiting beliefs you're willing to break through.

Sylvester Stallone wrote the...
Forum: Copywriting 4th March 2012, 02:05 PM
Replies: 9
Views: 2,677
Posted By Robert_Rand
Re: Bill Jayme Ads?

More of his work can be seen cited in this report:

http://www.andyowen.co.uk/pdfs/copywriting_andy_owen_bill_jayme_the_greatest_copywriter_of_them_all.pdf
Forum: Copywriting 3rd March 2012, 05:04 PM
Replies: 39
Views: 1,087
Posted By Robert_Rand
Re: Critique My Copy and Get My Program Free

You have a lot of work to do my man...

First off, the first 3 paragraphs... there's no big promise. No hook. If you don't grab people right away, they're gone.

Then you go on to say you're...
Forum: Copywriting 1st February 2012, 04:10 PM
Replies: 59
Views: 3,102
Posted By Robert_Rand
Re: Fiction recommendations?

Sydney Sheldon... incredible storyteller. Try "The Master of the Game" or "A Stranger in the Mirror".

Even though he didn't start writing novels until his mid 50's, there aren't too many people...
Forum: Copywriting 5th October 2011, 07:40 PM
Replies: 21
Views: 1,520
Posted By Robert_Rand
Re: Video Sales Letters - Player Control Hiding And Other Blunders

So you've tested this, and adding controls and removing auto-play has produced better results for you?

I'm curious, what was the size of your data sample? How many unique visitors?
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