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Search: Posts Made By: MadHattie123
Forum: Copywriting 27th April 2013, 09:15 PM
Replies: 10
Views: 702
Posted By MadHattie123
Re: Have you had more success with blind or transparent emails?

I lean more towards having the client clearly spell out what metrics they will be using to determine the success of the email campaign. If they are to measure the success of my emails based solely on...
Forum: Copywriting 27th April 2013, 08:28 PM
Replies: 10
Views: 702
Posted By MadHattie123
Re: Have you had more success with blind or transparent emails?

Aye ... the proof of the pudding is not just open rates and CTR but conversions. For each type of email, what will be the prospect's frame of mind when they reach the landing page?

Hence the...
Forum: Copywriting 27th March 2013, 08:39 PM
Replies: 21
Views: 2,517
Posted By MadHattie123
Re: Getting Started in Copywriting

As the good Dr. Livingston said today, "For the love of God, will you please spread the word that it's CONVERSION, not traffic which drives success online? Because when you can make more than...
Forum: Copywriting 24th March 2013, 11:38 AM
Replies: 19
Views: 1,249
Posted By MadHattie123
Re: Video Sales Letter Project Question

I came across this today and examined some of the VSLs & attendant text sales letters.


Natural/alternative health video sales letters

Have you been looking for swipe files to study for...
Forum: Copywriting 16th March 2013, 11:25 AM
Replies: 27
Views: 2,982
Posted By MadHattie123
Re: Copying Copy, has it helped you?

Copying out sales letters by hand can be more beneficial IF you have already learned the basics of structure (so that you actually understand what you are looking at).

Big name copywriters...
Forum: Copywriting 28th July 2012, 11:42 AM
Replies: 311
Views: 186,852
Posted By MadHattie123
Re: Top Copywriting Books... Ever

A friend just emailed me a pdf copy today. I'm printing it out right now. At first glance, it certainly seems quirky. I'll have a better idea after I actually go through it.

Has anyone here used...
Forum: Copywriting 19th July 2012, 12:21 AM
Replies: 311
Views: 186,852
Posted By MadHattie123
Re: Top Copywriting Books... Ever

Here it is:
Positioning: The Battle for Your Mind
Al Ries and Jack Trout
Positioning: The Battle for Your Mind, 20th Anniversary Edition | Al Ries, Jack Trout | digital library Bookfi...
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