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Search: Posts Made By: Glenn@AllGoodCopy
Forum: Copywriting 8th September 2013, 06:41 PM
Replies: 8
Views: 1,173
Posted By BrianMcLeod
Re: An interview with Brian McLeod

Glad you liked the interview, Alex.

But you bring up a good point.

I don't see a problem at all from a mod point of view, the fact that this particular interview happens to be with me...
Forum: Copywriting 6th September 2013, 01:10 PM
Replies: 8
Views: 1,173
Posted By Ross Bowring
Re: An interview with Brian McLeod

I would listen to Brian reading out the friggin' phone book!

Actually, I wouldn't. I'm being hypey.

But I bet this interview is worth a listen because Brian is a very knowledgeable and talented...
Forum: Copywriting 6th September 2013, 10:24 AM
Replies: 4
Views: 1,638
Posted By joe golfer
Clean in Muscatine: Famous Writers Who Started As Copywriters

F. Scott Fitzgerald came up with, "We Keep You Clean In Muscatine," for a steam laundry in Muscatine, Iowa. Here are several famous writers who started in advertising:

Six Authors Who Were...
Forum: Copywriting 6th September 2013, 07:35 AM
Replies: 8
Views: 1,173
Posted By shawnlebrun
Re: An interview with Brian McLeod

Anything Brian puts out is useful, in my opinion.

Hell, if you read the interview for JUST THIS LINE alone... it's 100 times worth it...

"Never assume the reader will connect the dots in your...
Forum: Copywriting 16th July 2013, 10:59 AM
Replies: 14
Views: 894
Posted By joe golfer
Re: I asked Drayton Bird some questions...

He should use this as the title for his next book.
Forum: Copywriting 16th July 2013, 12:27 AM
Replies: 14
Views: 894
Posted By ReferralCandy
Re: I asked Drayton Bird some questions...

I get where you're coming from. From where I'm standing, I think it's helpful to take a moment to think about the objectives and reasoning behind any rules we might have.

When we're asked to do...
Forum: Copywriting 15th July 2013, 09:38 AM
Replies: 14
Views: 894
Posted By BrianMcLeod
Re: I asked Drayton Bird some questions...

I know your intentions with your post are good, Alex.

I believe Glenn's intentions with his post are equally good.

Most folks vastly overestimate the value of piking something here, methinks.
...
Forum: Copywriting 15th July 2013, 02:44 AM
Replies: 14
Views: 894
Posted By Sean Fry
Re: I asked Drayton Bird some questions...

^ It's Drayton f-ing Bird dude. No grains of salt needed. The guy got Drayton to answer some great questions and produce a 20-minute video, and you're jumping all over him for putting an affiliate...
Forum: Copywriting 14th July 2013, 01:45 PM
Replies: 14
Views: 894
Posted By Angela Rose Weber
Re: I asked Drayton Bird some questions...

I got the email a few days ago, and thoroughly enjoyed the video. Those were great questions!!! Plus I love Drayton - he has such great advice!

The title and theme of the email made me roll my...
Forum: Copywriting 14th July 2013, 01:44 PM
Replies: 14
Views: 894
Posted By Jason Kanigan
Re: I asked Drayton Bird some questions...

He's new to me but clearly comes from a great lineage. I enjoyed the interview.

The "standing by an old door" phrase is a bit odd. Ho hum. An "antique door" sounds much more impressive.

I went...
Forum: Copywriting 2nd July 2013, 01:21 PM
Replies: 11
Views: 1,010
Posted By Angela Rose Weber
Re: 10 rules for direct response copywriters?

Malificent Magnificent.

Heyla,

Loved your guide!

I'm a newbie, so I answered yes, and donated a Facebook post.

You're funny, and you made good sense.
Forum: Copywriting 8th December 2012, 06:30 AM
Replies: 26
Views: 956
Re: Which five words would you choose?

...apologies in advance because this is not quite what you are asking for.

But I do say it to lots of my clients.

Postcards Get A Faster Response


Steve
Forum: Copywriting 7th December 2012, 07:09 PM
Replies: 26
Views: 956
Posted By ThomasOMalley
Re: Which five words would you choose?

Top five words:

You

Imagine

Now

Guaranteed
Forum: Copywriting 7th December 2012, 06:50 AM
Replies: 26
Views: 956
Posted By nawshale
Re: Which five words would you choose?

Proven,
You,
Guaranteed
Indeed
Better

:)
Forum: Copywriting 6th December 2012, 07:54 AM
Replies: 26
Views: 956
Posted By DougBarger
Re: Which five words would you choose?

One thing I like about Alex's contribution and a few others, is the five words would be enough for a transaction to take place if they were the only words allowed. Granted, they may not convert many...
Forum: Copywriting 6th December 2012, 12:42 AM
Replies: 26
Views: 956
Posted By tantivy
Re: Which five words would you choose?

Here's my list but only got four:

1. You
2. Order/Buy/Purchase
3. Now
4. Click here
Forum: Copywriting 5th December 2012, 11:06 PM
Replies: 26
Views: 956
Posted By sethczerepak
Re: Which five words would you choose?

Very interesting question:

1) You - appeals to their need for validation.
2) Guarantee - appeals to their need for security.
3) Discover - appeals to their need for excitement.
4) Now - per...
Forum: Copywriting 5th December 2012, 10:51 PM
Replies: 26
Views: 956
Re: Which five words would you choose?

1. You (the most important word in copywriting IMHO. Many people above have included this in their list)
2. Now - whenever a call to action is taking place, now is important
3. Because - prompts...
Forum: Copywriting 5th December 2012, 10:46 PM
Replies: 26
Views: 956
Posted By J. Barry Mandel
Re: Which five words would you choose?

Instant/Instantly
Easy/Easily
Your
Because
Guaranteed
Forum: Copywriting 5th December 2012, 10:46 PM
Replies: 26
Views: 956
Forum: Copywriting 5th December 2012, 10:23 PM
Replies: 26
Views: 956
Posted By Micah Medina
Re: Which five words would you choose?

Cosmetics? Menswear? Baby food? :p
Forum: Copywriting 5th December 2012, 10:17 PM
Replies: 26
Views: 956
Posted By travlinguy
Re: Which five words would you choose?

Ninja
Autopilot
Dirty
Little
Secret
Forum: Copywriting 5th December 2012, 09:08 PM
Replies: 26
Views: 956
Posted By Micah Medina
Re: Which five words would you choose?

You, Feel, Better, Guaranteed, Now.
Forum: Copywriting 5th December 2012, 09:05 PM
Replies: 26
Views: 956
Posted By affshow
Re: Which five words would you choose?

see
imagine
what
feel
you
Forum: Copywriting 5th December 2012, 08:19 PM
Replies: 26
Views: 956
Posted By Peter Pride
Re: Which five words would you choose?

You
Your
[prospects name] (if available)
now
guarantee
Forum: Copywriting 5th December 2012, 08:12 PM
Replies: 26
Views: 956
Posted By DougBarger
Re: Which five words would you choose?

Risk-Free
Guaranteed
You
Order
Now
Forum: Copywriting 5th December 2012, 06:16 PM
Replies: 26
Views: 956
Posted By Don Grace
Re: Which five words would you choose?

Because
Look
Listen
Imagine
Effortless
Forum: Copywriting 5th December 2012, 06:05 PM
Replies: 26
Views: 956
Posted By Pusateri
Re: Which five words would you choose?

I'd be required to use these words in everything I write?

you
your
see
hear
feel

If I'm being forced down a path, I prefer it be a sensory path.
Forum: Copywriting 5th December 2012, 05:10 PM
Replies: 26
Views: 956
Posted By Alex Cohen
Re: Which five words would you choose?

Click
the
buy
button
now

You, Your
Now
Easy (or a synonym)
Fast (or a synonym)
Forum: Copywriting 5th December 2012, 04:46 PM
Replies: 26
Views: 956
Posted By DonDraper
Re: Which five words would you choose?

If
You
Now
Consider
Future
Forum: Copywriting 5th December 2012, 04:17 PM
Replies: 26
Views: 956
Posted By Shazadi
Re: Which five words would you choose?

You
Better
If
Results
Discover
Forum: Copywriting 5th December 2012, 03:59 PM
Replies: 26
Views: 956
Posted By ewenmack
Re: Which five words would you choose?

May
If
Because
Therefore
You

Best,
Ewen
Forum: Copywriting 26th September 2012, 09:12 PM
Replies: 43
Views: 3,000
Posted By daream
Re: Who's your biggest copywriting influence?

Just happen to take a look..too many great copywriters!
I just wonder who have mentioned the most.
I hope below summary really help you save more time reading above posts and have a quick view of...
Forum: Copywriting 23rd July 2012, 11:30 PM
Replies: 4
Views: 688
Posted By boutiquecontent
Re: Which 'non-copy' book have you learnt the most about copy from?

I like to skim through Hemingway's By-line, his collected journalism. I love the way he brings people and places to life, creates emotion and backs everything up with solid facts. Gets both the right...
Forum: Copywriting 21st June 2012, 03:31 PM
Replies: 13
Views: 1,139
Posted By Neil AM
Re: Do you suffer from 'over copyfidence'?

Amen, brother.

I was watching one of Drayton Bird's webinars the other day and he was stressing the importance of knowledge - not just in copywriting either, but in all areas of marketing, and in...
Forum: Copywriting 16th June 2012, 02:25 PM
Replies: 8
Views: 736
Posted By MRMagMark
Re: If you weren't a copywriter...

Since I'm the first to respond, I'll grab the obvious regarding your answer.

Copywriter/Puppeteer because you like to "pull strings?" ;)

Okay...okay... I'm dodging the tomatoes, now...

As...
Forum: Copywriting 29th September 2011, 02:24 AM
Replies: 49
Views: 1,858
Posted By laurencewins
Re: What's your biggest 'copy hate'?

I hate the B.S earning figures. Maybe some are true but the mere fact that people claim you can make so much money is off-putting.
Forum: Copywriting 28th September 2011, 08:04 AM
Replies: 49
Views: 1,858
Posted By Masterminding
Re: What's your biggest 'copy hate'?

There is no good sales copy without good research... and my biggest copy hate is researching products that are about topics no studies have been done about and hardly anyone ever talks about online....
Forum: Copywriting 7th September 2011, 12:17 PM
Replies: 49
Views: 1,858
Posted By SusanLandry
Re: What's your biggest 'copy hate'?

Regarding copy itself: I loathe artificially hyped copy that "speaks" to the reader as if they're a bloody idiot who will swallow anything. I also detest copy that spits out fact after meaningless...
Forum: Copywriting 5th September 2011, 05:33 PM
Replies: 49
Views: 1,858
Posted By Mark Andrews
Re: What's your biggest 'copy hate'?

Potential copywriting clients who drive me mental. I just want to strangle them. An over the top emotion I know. But they drive me up the wall.

No offense but silly little marketers with their...
Forum: Copywriting 5th September 2011, 04:31 PM
Replies: 49
Views: 1,858
Posted By kcfried
Re: What's your biggest 'copy hate'?

Superlatives stacked on superlatives... little if any testimonials... take your pick they both grate on my nerves like nails on a chalkboard.
Forum: Copywriting 5th September 2011, 05:18 AM
Replies: 49
Views: 1,858
Posted By Ultimately
Re: What's your biggest 'copy hate'?

Its got to be the lack of originality in sales letters that gets me, too many carbon copy pitches... The same ol' sensationalized copy - same formatting even!
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