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Search: Posts Made By: CabTenson
Forum: Copywriting 7th May 2012, 10:33 AM
Replies: 6
Views: 2,313
Posted By Bruce Wedding
Re: Mass Control Sales Letter

I have the original sales letter. You can get it here:

http://crits.s3.amazonaws.com/masscontrol.jpg

If you want another format, let me know. I have the whole html page.
Forum: Copywriting 20th April 2012, 09:26 PM
Replies: 43
Views: 2,192
Posted By BrianMcLeod
Re: Long Copy Sales Letters-Do they really Work?

EXECUTIVE SUMMARY

1) Short copy he writes himself sells discount car insurance effectively for Jack.

2) Because he's a busy, successful business owner, Jack doesn't like reading long sales...
Forum: Copywriting 20th April 2012, 08:33 PM
Replies: 43
Views: 2,192
Posted By Mark Andrews
Re: Long Copy Sales Letters-Do they really Work?

I don't think Jack wants to be persuaded or told otherwise. He already thinks he's right and everybody else is wrong rendering the original question perfectly pointless in his particular case.

...
Forum: Copywriting 30th March 2012, 04:44 PM
Replies: 54
Views: 3,294
Posted By Steve Hill
Re: Does 100% honest copy work?

I'm a little surprised at the hubbub over this. Direct honest copy like Rick wrote, along with a little humor like what Drayton wrote, has always worked like gangbusters in places like CraigsList or...
Forum: Copywriting 23rd March 2012, 07:45 AM
Replies: 19
Views: 945
Re: Potential Client's red flags ...

I “get” that clients prefer to pay less than we desire.

Because everyone wants a good deal.

But when they understand the exceptional value and results we’ll bring –

The right deal is very...
Forum: Copywriting 19th March 2012, 01:17 AM
Replies: 44
Views: 1,397
Posted By Jennie Heckel
Re: How is it possible to write a sales letter in a week or less?

Hi Cab,

This is what I think... please take it with a grain or maybe a whole bucket of salt!

You write copy to match and fill the need and it takes as long as it takes.

I usually write...
Forum: Copywriting 17th March 2012, 03:23 AM
Replies: 44
Views: 1,397
Posted By maximus242
Re: How is it possible to write a sales letter in a week or less?

I have a lot of skepticism about people who claim to consistently write good copy in a few hours. Sure you may get lucky, but to strike it rich 9 times out of 10, yeah right.

And if its someone...
Forum: Copywriting 14th March 2012, 04:44 PM
Replies: 78
Views: 3,555
Posted By videolover7
Re: Question about why women shop for clothes...

Sharon Livingston created a "list of emotional benefits, which represent the underlying values, or self-statements we are trying to connect with product features, advertising images, concept...
Forum: Copywriting 13th March 2012, 09:47 AM
Replies: 8
Views: 3,305
Posted By michaelhearne
Re: video sales letter scripts

yes and no lol

IMHO good copy is full of short and punchy sentences - whether for video, audio or text...

But you'll find some folks who swear short videos are better and others who swear long...
Forum: Copywriting 11th March 2012, 02:43 AM
Replies: 5
Views: 703
Posted By JerryKuzma
Re: Writing an Amazon description for a friend...

btw, why is it free? Is it being used for lead gen? If it is that good, charge 2.99 for it....your target market should be willing to pay 2.99 with no problem....


jk
Forum: Copywriting 9th March 2012, 04:59 PM
Replies: 44
Views: 1,397
Posted By Mark Pescetti
Re: How is it possible to write a sales letter in a week or less?

Two of the sales letters I'm working are long form pieces.

I got both of them written in a week.

There's still work to be done.

I'm not saying it takes me a month to write a sales letter.
...
Forum: Copywriting 9th March 2012, 04:59 PM
Replies: 44
Views: 1,397
Posted By BarryADensa
Re: How is it possible to write a sales letter in a week or less?

BTW, I've written sales letters in less than a day, because I had "all of the above" mentioned above.

But the client would never know that.

I normally quote a minimum turnaround of two weeks on...
Forum: Copywriting 8th March 2012, 03:00 AM
Replies: 23
Views: 1,050
Re: Any experts here wanna critique a rookie's headline?

It's a Cartltonesque style headline - and no offense - but like 99% of them - not as good as John would write.

Pay him $5,000 and no doubt he'll improve it.

Remember Carltons main sectors were...
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