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Search: Posts Made By: Matthew North
Forum: Offline Marketing 17th October 2021, 11:27 PM
Replies: 110
Views: 1,893
Posted By Matthew North
Re: Name My New Podcast

The way I see it Claude, is that you gotta think about what will appeal to your audience by going with the right information. With this in mind, you could even be called an infoprenerd! Lots of good...
Forum: Offline Marketing 10th October 2021, 08:49 PM
Replies: 110
Views: 1,893
Posted By Matthew North
Re: Name My New Podcast

Claude, after a long period a time gazin into ma tea leaves an' drawin n connectin horizontal perpendicular Fibonacci spirals I gots the ANSA! Steps 1: You gotsta follow EVERYONE. Steps 2: Unfollow...
Forum: Main Internet Marketing Discussion Forum 30th August 2021, 05:41 PM
Replies: 12
Views: 170
Posted By Matthew North
Re: Wordpress url issue

Reset permalinks.
Disable all plugins and themes to find if those are causing the conflict.
Replace your htaccess file


# BEGIN WordPress

RewriteEngine On
RewriteRule .* -...
Forum: Main Internet Marketing Discussion Forum 25th August 2021, 11:54 AM
Replies: 25
Views: 449
Posted By Matthew North
Re: Raising Money to Hire Writers

Heya, I've worked as a journalist so I think I may have something to add here about the performance of your future articles. This is just as important as finding the right people to write them. The...
Forum: Offline Marketing 24th August 2021, 08:38 PM
Replies: 4
Views: 258
Posted By Matthew North
Re: Content that works in cold emailing = negative marketing

Bringing a problem to their attention is part of it, as well as getting them to see the implication of what the problem is costing them, and compared to the payoff of having it fixed. For the record,...
Forum: Main Internet Marketing Discussion Forum 24th August 2021, 10:08 AM
Replies: 9
Views: 343
Posted By Matthew North
Re: 0 Sales on Clickbank High gravity woodworking product with 400+ Hops with targeted traffic.

I agree with Martin. Also, people on Facebook are scrolling through their newsfeed and liking memes, not actively looking for a solution to a problem they have right now. You are targeting people who...
Forum: Offline Marketing 24th August 2021, 09:55 AM
Replies: 4
Views: 258
Posted By Matthew North
Content that works in cold emailing = negative marketing

So cold emailing has become my best avenue for getting clients. What has been working particularly well is creating content that creates fear/doubt and attacks the status quo (which is everyone's...
Forum: Main Internet Marketing Discussion Forum 18th August 2021, 09:04 PM
Replies: 475
Views: 10,840
Posted By Matthew North
Re: Making money, 101 to 999...your thoughts?

I lived in the third world for some time as part of my digital nomad adventure, namely in Vietnam and Cambodia, so I think I know what you're talking about. My head needed to be on a swivel to avoid...
Forum: Main Internet Marketing Discussion Forum 15th August 2021, 04:26 PM
Replies: 475
Views: 10,840
Posted By Matthew North
Re: Making money, 101 to 999...your thoughts?

I grew up in an entrepreneurial family with both my parents, brother, and half of my extended family owning their own businesses so a lot of what I've learned has been passed down in terms of general...
Forum: Main Internet Marketing Discussion Forum 27th July 2021, 03:46 AM
Replies: 26
Views: 811
Posted By Matthew North
Re: Organic traffic?

Some basic keyword research and competitive analysis will do wonders here. Create content around buying keywords (usually with the highest CPC). It's not necessarily about getting the most traffic...
Forum: Main Internet Marketing Discussion Forum 20th July 2021, 02:40 PM
Replies: 10
Views: 165
Posted By Matthew North
Forum: Main Internet Marketing Discussion Forum 20th July 2021, 12:11 AM
Replies: 10
Views: 165
Posted By Matthew North
Re: How do you handle subscription payments?

To sum up the problem, PayPal has too much control and power over YOUR money which is why many business owners detest PayPal. They regularly do things a bank would only do under exceptional...
Forum: Main Internet Marketing Discussion Forum 18th July 2021, 07:50 PM
Replies: 9
Views: 237
Posted By Matthew North
Re: Out of the loop and getting back in, suggestions?

Adsense is fine but I wouldn't rely on it as your only source of income. You need to be in the right niche for good RPM with a lot of organic traffic in order to be worthwhile, but it is valuable for...
Forum: Main Internet Marketing Discussion Forum 18th July 2021, 06:49 PM
Replies: 12
Views: 279
Posted By Matthew North
Re: Expired domains strategy?? (Not PBN)

This is good information to know, thanks.



Yes this is what I was meaning. Not copy and pasting the content but rewriting it at the bare minimum. If the site has decent traffic and backlinks it...
Forum: Main Internet Marketing Discussion Forum 5th July 2021, 07:26 PM
Replies: 20
Views: 910
Posted By Matthew North
Re: spent $300 and 0 sales [CLICKBANK]

Not many people will be ready to buy right away after clicking an ad.. especially if its a digital product like clickbank. To me, that's your issue, not the keywords you are targeting. They've never...
Forum: Offline Marketing 14th June 2021, 01:16 PM
Replies: 3
Views: 130
Posted By Matthew North
Re: Selling bulk product descriptions to ecommerce and brick and mortar stores

This is a great point and will come later at some stage. The AI needs to be trained for specific products so right now it's focused on one niche and we're training more as we go along.

I was...
Forum: Offline Marketing 17th May 2021, 06:32 AM
Replies: 18
Views: 663
Posted By Matthew North
Re: Selling Websites

This is great advice for someone established and with a network and can actually do the things you've outlined in your post.

Anyone can pick up the phone and hunt for someone looking to buy. Is...
Forum: Offline Marketing 12th May 2021, 07:43 AM
Replies: 0
Views: 192
Posted By Matthew North
cold calling tips

I just felt like writing a quick post that contains some tactics on cold calling. I still use cold calling to find new clients for my lead gen business and this is what I consider to be some o the...
Forum: Offline Marketing 11th May 2021, 05:13 AM
Replies: 6
Views: 220
Posted By Matthew North
Re: How to be the FIRST company to approach a client about web design or online marketing

Framing these services as an asset is a smart idea, and it's true. It takes real skill to differentiate your products that way, so good on you. I focus on dollar for dollar value, CLTV and more...
Forum: Offline Marketing 10th May 2021, 04:22 PM
Replies: 6
Views: 220
Posted By Matthew North
Re: How to be the FIRST company to approach a client about web design or online marketing

This is why I don't sell websites, SEO, or SEM anymore.. I sell leads, and more specifically highly qualified opportunities for companies to sell a product or service. I use these business registers...
Forum: Offline Marketing 9th May 2021, 05:07 AM
Replies: 14
Views: 441
Posted By Matthew North
Re: Whats the best platform for making outbound calls

I recommend you buy voip minutes. Your supplier should provide a cloud or software softphone you can use to make calls so you can copy paste.

I personally use a Voicent predictive dialler and have...
Forum: Offline Marketing 8th May 2021, 06:24 PM
Replies: 6
Views: 220
Posted By Matthew North
How to be the FIRST company to approach a client about web design or online marketing

One of the toughest hurdles when offering online marketing service is dealing with competitors.

Almost everyone you speak to on the phone already has an existing relationship with a web designer...
Forum: Offline Marketing 12th April 2021, 11:38 PM
Replies: 21
Views: 611
Posted By Matthew North
Re: Seasoned salesman needs a little support

I've structured my business to use cold email as my primary prospecting method and have a 7 percent response rate on average.

The key is to prequalify your list first before sending emails. I've...
Forum: Main Internet Marketing Discussion Forum 8th December 2020, 01:40 PM
Replies: 6
Views: 107
Posted By Matthew North
Re: How to link YouTube Vids to WP site?

Get the RSS feed of your channel then use a plugin such as this: https://wordpress.org/plugins/feeds-for-youtube/
Forum: Offline Marketing 8th December 2020, 05:43 AM
Replies: 6
Views: 477
Posted By Matthew North
How I sell content marketing services

I've sold content writing services for the past year and I'd like to share what has worked for me so far. I believe you could jig this method to work for selling SEO too.

My first step was to...
Forum: Beginners Area 8th September 2020, 01:50 AM
Replies: 8
Views: 223
Posted By Matthew North
Re: amazingrazing - startup - !!help!!

I would do direct outreach along with content marketing. Create evergreen blog posts for long-term traffic while your outreach will generate sales.

I would stick to one form of advertising (the...
Forum: Offline Marketing 6th September 2020, 01:03 PM
Replies: 9
Views: 405
Posted By Matthew North
Re: How should I pay my sales people?

When I worked in an outbound call centre I sold listings in no-named directories for more than $299. People would happily pull out their credit cards on the spot if you made it sound good. Point is,...
Forum: Main Internet Marketing Discussion Forum 6th September 2020, 12:11 PM
Replies: 15
Views: 423
Posted By Matthew North
Re: Your thoughts about my plan to start a digital seo agency

It depends on the aggressiveness of the spam filter, but in general yes. Having these records will reduce the spam score of your emails which means more of them will go to the inbox. Also, without...
Forum: Main Internet Marketing Discussion Forum 6th September 2020, 12:39 AM
Replies: 15
Views: 423
Posted By Matthew North
Re: Your thoughts about my plan to start a digital seo agency

Here's how you do this. It's what I do to prequalify my list for a similar service:

Purchase a list of businesses, can be from Fiverr or somewhere else cheap. It doesn't need to be a good or clean...
Forum: Main Internet Marketing Discussion Forum 2nd September 2020, 01:07 AM
Replies: 34
Views: 605
Posted By Matthew North
Re: Will innovation take internet marketing to the next level?

How many people haven't updated their rigs since Crysis came out? I'm guessing a lot now are upgrading their gear and paying more than ever. Thanks crypto miner bros.
Forum: Main Internet Marketing Discussion Forum 26th August 2020, 01:59 PM
Replies: 12
Views: 567
Posted By Matthew North
Re: Entrepreneurship is the future

Agree. I would also add that putting things into action is the only way we actually learn what works and what doesn't. Without experience knowledge is forgotten. Action leads to insight and wisdom.
...
Forum: Growth Hacking 21st August 2020, 09:47 AM
Replies: 20
Views: 1,157
Posted By Matthew North
Re: How do you guys promote your blog?

You can republish your evergreen content over and over again on your social channels.

You can do a "round up" post by connecting with other bloggers in your niche and asking them a question or...
Forum: Off Topic Forum 19th August 2020, 01:49 AM
Replies: 14
Views: 258
Posted By Matthew North
Re: Banks, real estate going up in price forever?

I'm a fan of investing in indexes for this reason rather than single assets.

The only single assets I own aside from cash and index funds is bitcoin - yet bitcoin (for now) correlates with the...
Forum: Off Topic Forum 18th August 2020, 11:43 AM
Replies: 14
Views: 258
Posted By Matthew North
Banks, real estate going up in price forever?

I was thinking about this the other day. The house I live in now is worth over a million dollars, when the owner bought it the house was worth half that. Most houses in the city where I live are at...
Forum: Search Engine Optimization 16th August 2020, 03:01 AM
Replies: 16
Views: 485
Posted By Matthew North
Re: Long-tail keywords

You mean in the answer box when people search for a question? I thought that it would eat into the CTR of a page too before I started doing this, and I'm sure it does for some search terms such as...
Forum: Main Internet Marketing Discussion Forum 11th August 2020, 10:58 AM
Replies: 3,015
Views: 53,402
Posted By Matthew North
Re: Coronavirus? Not worthy of a mention here???

I live in New Zealand so maybe I have something to contribute here. And by the way, we have reentered lockdown as of 12 noon tomorrow due to three new cases detected in Auckland, which is the largest...
Forum: Main Internet Marketing Discussion Forum 5th August 2020, 08:13 AM
Replies: 20
Views: 524
Posted By Matthew North
Re: Is your business set up to FAIL?

My experience in working with startups or even people opening small a business mirrors what Jason and others wrote above. People are not prepared, don't have all the skills, the intention of actually...
Forum: Offline Marketing 30th July 2020, 11:54 PM
Replies: 5
Views: 360
Posted By Matthew North
Re: How stores track your shopping behaviour

Haven't supermarkets and stuff been doing this for years?
Forum: Main Internet Marketing Discussion Forum 29th July 2020, 01:55 PM
Replies: 5
Views: 241
Posted By Matthew North
Re: Taking My Digital Marketing Business To The Next Level

So, we're on the same path, but have different approaches.

I started out offering a bundle of services, but decided to focus on one service and one service only that I was really good at and could...
Forum: Main Internet Marketing Discussion Forum 25th July 2020, 10:50 AM
Replies: 5
Views: 110
Posted By Matthew North
Have you or would you join a startup incubator?

I know this mostly relates to tech ideas, but if your business was really taking off, would you approach an incubator for funding and mentorship? Has anyone worked with an incubator before?
Forum: Beginners Area 24th July 2020, 08:03 PM
Replies: 34
Views: 1,497
Posted By Matthew North
Re: Looking for a creative way to make money online

The most valuable experience you'll learn from these platforms I think is this:

If you don't provide a unique feature to your service, it becomes a race to the bottom and all about price,...
Forum: Beginners Area 24th July 2020, 12:49 PM
Replies: 34
Views: 1,497
Posted By Matthew North
Re: Looking for a creative way to make money online

It shows that you're already ahead of the pack by asking this question. Most never do.. even people who have been involved in business or even marketing for that matter for years.

Since you've...
Forum: Beginners Area 24th July 2020, 12:01 PM
Replies: 34
Views: 1,497
Posted By Matthew North
Re: Looking for a creative way to make money online

I would suggest learning more skills such as marketing and sales. I'd use them together with your technical expertise to create a unique offer, depends on what sort you'd like to do and are capable...
Forum: Offline Marketing 23rd July 2020, 06:27 PM
Replies: 17
Views: 484
Posted By Matthew North
Re: Two questions for Claude Whitacre on sales objections and marketing

This is excellent info thank you. Your insights as business owner who already buys content from a marketer's point of view are very valuable.

I do some research before emailing each company, for...
Forum: Offline Marketing 23rd July 2020, 03:54 PM
Replies: 10
Views: 213
Posted By Matthew North
Re: Do you list prices on your website? Why or why not?

In that case, how about a bundle that includes

Keyword research
Images, artwork, custom formatting, internal links to other articles to increase pageviews/SEO
Competitive analysis
Articles...
Forum: Offline Marketing 23rd July 2020, 12:58 PM
Replies: 10
Views: 213
Posted By Matthew North
Re: Do you list prices on your website? Why or why not?

After reading this I've taken the price out of the Q&A section, thank you.



:D:D:D too good!



I was thinking about this last night. I've been toying with the idea of adding a blogging...
Forum: Copywriting 22nd July 2020, 04:14 PM
Replies: 18
Views: 445
Posted By Matthew North
Re: What landing page elements should be used on a B2B one page website?

Another highly entertaining and useful post. Thank you for spending your time to help me with this. Can I read your writing anywhere else? I honestly think you're hilarious. :D:D:D



I don't...
Forum: Copywriting 22nd July 2020, 07:04 AM
Replies: 18
Views: 445
Posted By Matthew North
Re: What landing page elements should be used on a B2B one page website?

Thanks everyone.



I'm not actually sure about this. I was thinking of getting a high-quality video recording of me introducing myself and the services that I offer, or perhaps a short sales...
Forum: Offline Marketing 21st July 2020, 12:41 PM
Replies: 15
Views: 601
Posted By Matthew North
Re: Some quick thoughts about prospecting after being away from the phone..

I use two chrome extensions for finding emails. Hunter.io and Email Finder. I then match up who the marketing manager is using Linkedin from the email syntax i.e. name.lastname@company.com, or...
Forum: Offline Marketing 20th July 2020, 04:27 PM
Replies: 15
Views: 601
Posted By Matthew North
Re: Some quick thoughts about prospecting after being away from the phone..

Thank you for sharing that, Claude. That is genius. I remember you sharing this awhile ago, must have forgotten it or didn't see how it could also be used over the phone. I'm going to use this in my...
Forum: Offline Marketing 19th July 2020, 08:15 PM
Replies: 15
Views: 601
Posted By Matthew North
Some quick thoughts about prospecting after being away from the phone..

People are sick to death of hearing about 'improve your google results' 'get more sales and leads online'. You can hear the visceral disgust in the business owners voice if you even mention their...
Forum: Offline Marketing 17th July 2020, 10:59 AM
Replies: 6
Views: 283
Posted By Matthew North
Re: Cold Calling and presentation problem - transport company

Gatekeepers are only interested in getting back to whatever they were doing before you called them, and by saying this you are making it easy for them to tell you to go away.

Don't send emails to...
Forum: Offline Marketing 11th July 2020, 10:46 AM
Replies: 5
Views: 162
Posted By Matthew North
Re: What To Do With Cosmetic Surgery Leads

In your email, ask if they would be open to receiving referrals and ask who would be the right person to speak to within the business. Later you can explain where these referrals will be coming from...
Forum: Offline Marketing 11th July 2020, 04:52 AM
Replies: 1
Views: 360
Posted By Matthew North
Re: Essential prospecting tools for selling B2B marketing services

Here are my next steps for ensuring a steady stream of qualified leads, as well as improving the message to contact ratio, and ultimately, conversions.

There was a directory some time ago that...
Forum: Offline Marketing 11th July 2020, 01:56 AM
Replies: 1
Views: 360
Posted By Matthew North
Essential prospecting tools for selling B2B marketing services

These tools are what I use to qualify potential leads. I'm selling a B2B online marketing service, so I'm only interested in speaking with prospects who have put their hands up first, so to speak.
...
Forum: Offline Marketing 11th July 2019, 07:25 PM
Replies: 9
Views: 275
Posted By Matthew North
You work for the customer

It's my view that most resistance and fear of sales comes from the belief that selling is a win/lose game, or that your job is to convince and sell to someone who has a different agenda than you do....
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