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Search: Posts Made By: Paul Hancox
Forum: Main Internet Marketing Discussion Forum 10th February 2020, 11:39 AM
Replies: 17
Views: 347
Posted By Paul Hancox
Re: What To Do With Sales Letter?

You could email your list and tell them about the product directly... but maybe instead, create a number of emails that pre-sell the product.

For example, if your product is in the "widget...
Forum: Main Internet Marketing Discussion Forum 3rd February 2020, 11:39 AM
Replies: 13
Views: 311
Posted By Paul Hancox
Re: HOW MUCH COPY DO YOU NEED TO GET $5 BUCKS?

I like this post. It's easy to miss the particular gems in a post like this, such as...




Yes. Absolutely. The question then becomes... do they need to?

To put a spin on what you said...
Forum: Main Internet Marketing Discussion Forum 2nd August 2019, 10:36 AM
Replies: 8
Views: 128
Posted By Paul Hancox
Re: Where do you share/market a great free tool?

Can you make it viral, i.e. a tool that users naturally want to tell other people about?


Edit: Sorry, I misread the question. You said "where" not "how." Anyway, I hope my question is still...
Forum: Search Engine Optimization 2nd August 2019, 06:29 AM
Replies: 4
Views: 54
Posted By Paul Hancox
Re: Why add "/go" in shorter URLs?

I think it's more useful for the site owner, who can keep all the redirects in one subdirectory. It doesn't have any SEO advantage, as far as I know.
Forum: Copywriting 22nd July 2019, 05:44 AM
Replies: 1
Views: 177
Posted By Paul Hancox
Re: How do I find existing copy to improve?

Hi davidoffsky, welcome to the forum!

(The Brian McLeod link isn't working. It's probably because you're new to the forum so I'm guessing the software automatically breaks the link.)

First off,...
Forum: Main Internet Marketing Discussion Forum 22nd July 2019, 04:04 AM
Replies: 12
Views: 118
Posted By Paul Hancox
Re: How To Market Myself Using My Online Writing Profiles?

1. When you complete a job, gather testimonials with people's real names. They will usually be happy to do this if you ask them.

2. Set up your own website, and include a pitch for your own...
Forum: Beginners Area 18th July 2019, 03:59 AM
Replies: 8
Views: 147
Posted By Paul Hancox
Re: Not sure of what to do...

Ahh... the curse of ambiguous wording.
Forum: Main Internet Marketing Discussion Forum 18th July 2019, 03:57 AM
Replies: 18
Views: 495
Posted By Paul Hancox
Re: Which of these 2 choices would you choose?

I agree, but I was thinking from a customer perspective. How would you feel if you'd just paid $350 for a product, and then saw that you could get it from the same guy for $59?
Forum: Main Internet Marketing Discussion Forum 17th July 2019, 01:45 AM
Replies: 18
Views: 495
Posted By Paul Hancox
Re: Which of these 2 choices would you choose?

Yes, SARubin's idea is a good one. After all, you're switching from charging $59 to over $350 for basically the same content.

Let's assume you keep it on the same domain, using the same buyer's...
Forum: Beginners Area 17th July 2019, 01:27 AM
Replies: 8
Views: 147
Posted By Paul Hancox
Re: Not sure of what to do...

Out of interest, is there any reason why you don't want to sell ebooks or workbooks? It seems to me that if you're offering "career-related digital content", then information products related to this...
Forum: Beginners Area 15th July 2019, 05:04 PM
Replies: 25
Views: 367
Posted By Paul Hancox
Re: Hi I'm Alex from the UK

Welcome to The Forum!

Well, the forum will probably add to your confusion in the short term - with so many ideas on here. At the moment, my only advice is, take your time, read a lot of threads,...
Forum: Beginners Area 15th July 2019, 04:49 PM
Replies: 28
Views: 603
Posted By Paul Hancox
Re: Finding a Mentor

I have 3 gallons of training in stock, if that would help? :)

Anyway, perhaps the most important question you can ask yourself right now is:

What would you like the mentor to do for you?


...
Forum: Main Internet Marketing Discussion Forum 8th July 2019, 06:01 PM
Replies: 14
Views: 206
Posted By Paul Hancox
Re: Let’s Discuss The Relevance Of Blogging In 2019

Content is still King, he just isn't stuck in his blog castle any more.

Sometimes he's talking about his collection of crown jewels on Youtube, or showing off his banquet on Instagram. It's still...
Forum: Copywriting 6th July 2019, 12:12 PM
Replies: 45
Views: 2,139
Posted By Paul Hancox
Re: How to learn copywriting

[checkbox is TICKED.] "Yes, Princess... please rush me my whole 2 tubs of JELLY by digital delivery. I understand this comes with a free spoon, which I get to keep if I am not COMPLETELY SATISFIED."...
Forum: Copywriting 3rd July 2019, 11:17 AM
Replies: 16
Views: 386
Posted By Paul Hancox
Re: To the word people among you, what does this phrase mean?

It buys them a lower level of misery :)
Forum: Main Internet Marketing Discussion Forum 3rd July 2019, 11:14 AM
Replies: 2
Views: 117
Posted By Paul Hancox
Re: Click Bank Question ...

I think you mean the ClickBank Trust Badge?
https://support.clickbank.com/hc/en-us/articles/220376827-ClickBank-Trust-Badge

They require it on vendor's sales pages.
Forum: Main Internet Marketing Discussion Forum 3rd July 2019, 11:08 AM
Replies: 61
Views: 1,229
Posted By Paul Hancox
Re: Does Anyone Write Articles For Traffic Anumore?

Google killed off that particular form of marketing. They decided that people were submitting fairly low quality articles, so places like EzineArticles all-but disappeared in their rankings. You can...
Forum: Copywriting 30th June 2019, 10:22 AM
Replies: 16
Views: 386
Posted By Paul Hancox
Re: To the word people among you, what does this phrase mean?

Nah. I think Perry is just talking about a (significant) fraction of a billion. I found the context. He uses it twice on the sales page...

"In 2014 I held a now-legendary seminar with fractional...
Forum: Copywriting 28th June 2019, 09:41 AM
Replies: 16
Views: 386
Posted By Paul Hancox
Re: To the word people among you, what does this phrase mean?

I agree, and this is the problem we have with words. "Multi" implies many, but not necessarily how many. If you had $500 million, you'd technically be a multi-millionaire, but the term doesn't really...
Forum: Copywriting 28th June 2019, 05:52 AM
Replies: 16
Views: 386
Posted By Paul Hancox
Re: To the word people among you, what does this phrase mean?

It's new to me. I guess the phrase, like every other word and phrase in existence, has to be considered in its context. "Multi-millionaire" refers to multiple millions. The frame around it is...
Forum: Beginners Area 21st June 2019, 06:42 AM
Replies: 40
Views: 973
Posted By Paul Hancox
Re: Best practices for writing quality blogs

Here's a few more...

- Write article titles that hook people in, and that imply some kind of a benefit to the reader. (The "What's In It For Me? Why Should I Care?" factor.)

- Don't make the...
Forum: Copywriting 21st June 2019, 06:27 AM
Replies: 21
Views: 430
Posted By Paul Hancox
Re: Steps to Follow After You Got Your First Client

Congratulations on your lifestyle choice!

GordonJ nailed the main thing, which is all about VALUE.

The key thing is: how to demonstrate your value to the potential client.

I'm OK with your...
Forum: Copywriting 21st June 2019, 05:37 AM
Replies: 45
Views: 2,139
Posted By Paul Hancox
Re: How to learn copywriting

I know someone who wanted to become a master race-car driver, so I gave him 28 books on how to master it. He even read the classic "How Not To Crash!"

Before long, he was an expert on the subject....
Forum: Main Internet Marketing Discussion Forum 18th May 2019, 09:20 AM
Replies: 12
Views: 122
Posted By Paul Hancox
Re: In the context of his example, NO.

Maybe that's an opportunity then :o

Well, that's a shame for them. If they'd perhaps spent some of those ad dollars cultivating a relationship with the "stage 1" and "stage 2" prospects, they...
Forum: Warrior Special Offers 6th February 2019, 07:26 AM
Replies: 8
Views: 1,071
Posted By Paul Hancox
RE: Can You Write? Then Write Your Own Paycheck. (Copywriter Training)

Thanks for your question. I probably should have worded that better. The program lasts for a total of 12 months, so you wouldn't have to renew afterwards.
Forum: Copywriting 30th January 2019, 09:32 AM
Replies: 6
Views: 240
Posted By Paul Hancox
Re: Copywritin' Smarts — 1 Min Read

I'm clearly drinking in the wrong places.
Forum: Copywriting 30th January 2019, 08:52 AM
Replies: 6
Views: 240
Posted By Paul Hancox
Re: Copywritin' Smarts — 1 Min Read

False advertising.

This took me 2 minutes and 30 seconds.

:D
Forum: Copywriting 30th January 2019, 08:47 AM
Replies: 9
Views: 217
Posted By Paul Hancox
Re: Is the long form sales letter an endangered species?

I don't think much has changed, really.

Savvy marketers 10 or 20 years ago already knew that "funnels" were equally or perhaps even more important than the sales letter. It's just that more...
Forum: Copywriting 24th January 2019, 08:55 AM
Replies: 10
Views: 386
Posted By Paul Hancox
Re: Copywriting books - reference or read?

If you're just planning to stop at a "review type blog" then I'm not sure it's necessary to master all of the copywriting principles in those books - although it won't hurt if you do, either :D
...
Forum: Warrior Special Offers 3rd January 2019, 07:16 AM
Replies: 8
Views: 1,071
Posted By Paul Hancox
RE: Can You Write? Then Write Your Own Paycheck. (Copywriter Training)

Thanks for commenting. It starts whenever you're ready. As for when you'd be able to start earning money, I think a realistic timeframe is something like 6-12 months. In the first 6 months, you'll be...
Forum: Warrior Special Offers 20th December 2018, 03:04 PM
Replies: 8
Views: 1,071
Posted By Paul Hancox
RE: Can You Write? Then Write Your Own Paycheck. (Copywriter Training)

This is reserved for Frequently Asked Questions.
Forum: Warrior Special Offers 11th December 2018, 09:29 AM
Replies: 8
Views: 1,071
Posted By Paul Hancox
Can You Write? Then Write Your Own Paycheck. (Copywriter Training)

If you can write reasonably well, you could soon be writing your own paycheck as a copywriter.

Copywriting is "persuasion in print." It's the ability of using written words to persuade people to...
Forum: Main Internet Marketing Discussion Forum 18th April 2018, 04:51 PM
Replies: 14
Views: 370
Posted By Paul Hancox
Re: An Interesting Experiment, With Results. (Laziness, or something else?)

Yeah, good idea. It's worth asking. At the very least, if
they forgot, it might be a good reminder.



I did that with my paid coaching program. You don't get the next module until you've...
Forum: Main Internet Marketing Discussion Forum 18th April 2018, 04:32 PM
Replies: 14
Views: 370
Posted By Paul Hancox
Re: An Interesting Experiment, With Results. (Laziness, or something else?)

Absolutely :)

It's one of my lists, more to do with pre-selling than copywriting. I basically wrote them an email about it, and pointed them to a squeeze page. I'll admit, it wasn't a...
Forum: Main Internet Marketing Discussion Forum 18th April 2018, 08:42 AM
Replies: 14
Views: 370
Posted By Paul Hancox
Re: An Interesting Experiment, With Results. (Laziness, or something else?)

Hi Kay

>If the course were 'paid' it might be more difficult to get 40
>signups but chances are the number who participate might
>increase....but maybe not.

Good point. It would be...
Forum: Main Internet Marketing Discussion Forum 18th April 2018, 06:48 AM
Replies: 14
Views: 370
Posted By Paul Hancox
An Interesting Experiment, With Results. (Laziness, or something else?)

So what do YOU think is going on here?

I tried a little experiment.

I decided to offer a free "mini" 5-day copywriter coaching
program, to a small marketing list... about 500 subscribers.
...
Forum: Warrior Special Offers 9th August 2017, 01:26 PM
Replies: 1
Views: 377
Posted By Paul Hancox
Forum: Warrior Special Offers 9th August 2017, 12:09 PM
Replies: 1
Views: 377
Posted By Paul Hancox
[From $1] The ONE THING You’re Missing To Sell Like A Marketing Guru. For Sellers & Affiliates...

Discover The One Simple Element
The Marketing "Gurus" Use To
Outsell Everybody Else.

Now It's Time To Turn The Tables
On Them, By Applying This
Simple Strategy To Your Marketing.

Want to...
Forum: Warrior Special Offers 23rd July 2017, 09:39 AM
Replies: 2
Views: 356
Posted By Paul Hancox
Re: (Idea–Lines) These 2 Simple Words Double Your Sales Instantly...?

Hey bluebay

Thanks for the kind words! I look forward to training you.
Forum: Warrior Special Offers 19th July 2017, 04:24 PM
Replies: 2
Views: 356
Posted By Paul Hancox
(Idea–Lines) These 2 Simple Words Double Your Sales Instantly...?

Do you know the TWO SIMPLE WORDS that... when used... will double your sales instantly?

Neither do I... because they probably don't exist.

BUT ... there IS a genuine secret to doubling or...
Forum: Warriors For Hire 21st December 2015, 05:05 PM
Replies: 6
Views: 1,061
Posted By Paul Hancox
Re: Authority, Pre-Selling Content Based On YOUR Product, Not On Re-Hashing Other Articles!

Hi Hayley

Thanks for contacting me. Yes, I'm still offering my writing services. I've sent you a PM.
Forum: Main Internet Marketing Discussion Forum 5th November 2014, 11:21 AM
Replies: 149
Views: 8,625
Posted By Paul Hancox
Re: EU marketers, are you aware of this?

Oh, I absolutely agree... under the "old" rules. :D

But looking at the new ones, it seems I only have to make 1 sale (outside of, say, ClickBank) to someone in Sweden*, and I have to register for...
Forum: Main Internet Marketing Discussion Forum 5th November 2014, 10:59 AM
Replies: 149
Views: 8,625
Posted By Paul Hancox
Re: EU marketers, are you aware of this?

Yeah, sorry... of course. It's curious because in a scenario like the one I outlined, there is essentially nothing "turning over", since you're not doing any actual selling... and yet I presume you'd...
Forum: Main Internet Marketing Discussion Forum 5th November 2014, 10:40 AM
Replies: 149
Views: 8,625
Posted By Paul Hancox
Re: EU marketers, are you aware of this?

Let's talk about a hypothetical scenario.

Let's say your business is entirely through ClickBank, and you sell £250k of product exclusively through them. CB make it clear that they are the sellers...
Forum: Main Internet Marketing Discussion Forum 5th November 2014, 10:15 AM
Replies: 149
Views: 8,625
Posted By Paul Hancox
Re: EU marketers, are you aware of this?

Just looking at p46 of that PDF doc ("Your pocket guide to VAT on digital e-commerce") I mentioned earlier, it does talk about different VAT thresholds in different countries, i.e. £81k in the UK,...
Forum: Main Internet Marketing Discussion Forum 5th November 2014, 10:06 AM
Replies: 149
Views: 8,625
Posted By Paul Hancox
Re: EU marketers, are you aware of this?

Not strictly true, as the customer will still have to pay VAT if based in the EU...but I think you're right about the £81k UK threshold, as you are not selling the product, Clickbank is.
Forum: Main Internet Marketing Discussion Forum 5th November 2014, 08:12 AM
Replies: 149
Views: 8,625
Posted By Paul Hancox
Re: EU marketers, are you aware of this?

I came across this PDF doc which might (or might not) shed more light on the issue... I'm still going through it....
Forum: Main Internet Marketing Discussion Forum 3rd November 2014, 06:45 AM
Replies: 149
Views: 8,625
Posted By Paul Hancox
Re: EU marketers, are you aware of this?

It seems like non-EU marketers are affected as well, if they're selling digital stuff to consumers (unless you can prove they're a business).

Telecommunications, broadcasting & electronic services...
Forum: Main Internet Marketing Discussion Forum 3rd November 2014, 06:24 AM
Replies: 149
Views: 8,625
Posted By Paul Hancox
Re: EU marketers, are you aware of this?

Based on this section here...

"If you supply digital services to businesses only (including those who are self employed) then these changes do not affect you.
If you supply digital...
Forum: Copywriting 26th January 2013, 08:37 AM
Replies: 31
Views: 3,662
Posted By Paul Hancox
Re: Matt Furey: One of the Best Emails I've Ever Read

Haha. Key points that serve as the underlying message...

- You can influence the outcome of the game.

- You can fix a game without even playing in it.

- If you want to "FIX" your future for...
Forum: Warriors For Hire 18th December 2012, 03:01 PM
Replies: 6
Views: 1,061
Posted By Paul Hancox
Re: Authority, Pre-Selling Content Based On YOUR Product, Not On Re-Hashing Other Articles!

Hi Folks, I'm not sure why the above Price Guide link isn't going to the right place... let's try again...

CLICK HERE FOR MY PRICE GUIDE...
Forum: Warriors For Hire 18th December 2012, 02:00 PM
Replies: 6
Views: 1,061
Posted By Paul Hancox
Tip Authority, Pre-Selling Content Based On YOUR Product, Not On Re-Hashing Other Articles!

http://i.imgur.com/2atpd.gif

CLICK BELOW FOR MY PRICE GUIDE (IN PDF FORMAT):
www.presellmastery.com/writing/PriceGuide-Warriors.pdf

The "Authority Articles Package", "Presell Autoresponders...
Forum: Copywriting 23rd October 2012, 10:57 AM
Replies: 91
Views: 4,435
Posted By Paul Hancox
Re: My Copy Formula that gets me 3% covnersion rates

Point taken :D

I like your sales copies. I'd like 10 copies please.
Forum: Copywriting 23rd October 2012, 10:16 AM
Replies: 9
Views: 1,275
Posted By Paul Hancox
Re: Einstein Copywriting (I just electrocuted myself)

I'm not sure about all this electricity thing...but if Red haired Kate comes available any time soon, let me know. :D



Wait a minute... is that a euphemism for "alcoholic"? ;)
Forum: Copywriting 23rd October 2012, 10:07 AM
Replies: 19
Views: 1,351
Posted By Paul Hancox
Re: Everything you know is wrong...

A very thought-provoking post, Mark.

What you're describing is ADAPTABILITY. The ability to adapt to your target audience.

You wouldn't speak to your grandmother about computers in the same way...
Forum: Copywriting 23rd October 2012, 09:48 AM
Replies: 19
Views: 1,351
Posted By Paul Hancox
Re: Everything you know is wrong...

I think you might have missed his point ;)
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