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Search: Posts Made By: Kyle Tully
Forum: Copywriting 28th August 2009, 06:34 PM
Replies: 13
Views: 891
Posted By Kyle Tully
Re: What's your sales process for copy clients?

Hey Kevin

Yup it's too much.

I did something similar when I first started freelancing and it kills you -- too much time invested in people who haven't committed to you.

I remember one week...
Forum: Copywriting 28th August 2009, 06:19 PM
Replies: 15
Views: 1,346
Posted By Kyle Tully
Re: Can you help me improve my sales letter?

Hi David

I use a similar licensing strategy in my own business. Sure beats writing a new salesletter every month :)

Personally I think the free offer weakens your approach...

1. It puts the...
Forum: Copywriting 27th August 2009, 05:22 PM
Replies: 15
Views: 740
Posted By Kyle Tully
Re: How To Create Authority

Sure you can, it's all about perception.

There are a TON of strategies available to imply/borrow credibility, and a whole bunch of tactics you can use to strengthen/enhance every single little...
Forum: Main Internet Marketing Discussion Forum 26th August 2009, 08:32 PM
Replies: 9
Views: 786
Posted By Kyle Tully
Re: I didn’t know this was a secret ?

It really is a powerful idea, and one that few people ever really come to terms with. It's ALL about your market.

You can increase the power of everything you do in your business simply by taking...
Forum: Copywriting 22nd August 2009, 12:20 AM
Replies: 24
Views: 1,137
Posted By Kyle Tully
Re: Two times in less than 15 days!

Hey Dean

While I "call" myself a marketing consultant -- that's NOT what I suggest you say when people ask what you do.

Even if they know what a marketing consultant is, it's pretty much a...
Forum: Main Internet Marketing Discussion Forum 21st August 2009, 04:52 AM
Replies: 23
Views: 1,298
Posted By Kyle Tully
Re: Competing with the big boys...

Hey Richelo

What I don't see in there is a USP.

What's your positioning? Why should anyone choose you over all other options?

If you're just another "me too" competitor it's going to be an...
Forum: Main Internet Marketing Discussion Forum 20th August 2009, 11:27 PM
Replies: 26
Views: 679
Posted By Kyle Tully
Forum: Main Internet Marketing Discussion Forum 20th August 2009, 09:02 PM
Replies: 26
Views: 679
Posted By Kyle Tully
Re: Warriors Help Needed Please!!!!!!

So let me get this straight...

Your first product is going to be a product teaching people how to launch a product?

NEXT!
Forum: Main Internet Marketing Discussion Forum 20th August 2009, 08:59 PM
Replies: 46
Views: 1,342
Posted By Kyle Tully
Re: Why do IMers lie?

Stephen you don't honestly think you have to lie to make more than "low six figures" do you?

That's a self-fulfilling limiting belief if I ever heard one.

Sure there are lots of guys in this...
Forum: Main Internet Marketing Discussion Forum 18th August 2009, 08:06 PM
Replies: 21
Views: 761
Posted By Kyle Tully
Re: Is It Just Me Or Are There More & More Warriors Doing This??

Kelvin if you bothered to do a search you'd see we've already discussed this topic.
Forum: Copywriting 17th August 2009, 04:41 PM
Replies: 12
Views: 807
Posted By Kyle Tully
Re: First swing at Copy Opinions Please

Hi Shane

You haven't really got a salesletter there... just a few paragraphs of copy :)

Go back to basics and follow a simple proven salesletter formula.

If you don't know any, grab a few...
Forum: Copywriting 17th August 2009, 04:34 PM
Replies: 26
Views: 941
Posted By Kyle Tully
Re: Shred This Before it Goes Live Please

So you ask for a critique, get 2 or 3 really killer breakdowns of a HUGE problem in the copy... and... because you don't "get" it right away you just say "f*ck it I'll just go with what I've got".
...
Forum: Copywriting 17th August 2009, 01:53 AM
Replies: 22
Views: 3,141
Posted By Kyle Tully
Re: Deciding how much to charge for copywriting services?

If the guy you're writing for has any decency he'll write you a recommendation when you're ready to go out on your own.

As for how much to charge... what are you worth? Only you (and the market)...
Forum: Copywriting 15th August 2009, 07:01 PM
Replies: 37
Views: 1,008
Posted By Kyle Tully
Re: The word crap?

It's about connecting with your audience... where ever they are at.

It's about talking to them in their own language. (Believe it or not, teenagers use swear words ;) )

And it's about waking...
Forum: Main Internet Marketing Discussion Forum 15th August 2009, 06:51 PM
Replies: 17
Views: 986
Posted By Kyle Tully
Re: A Word of Caution to Offline Sellers

What's that saying...

"A person who is nice to you but rude to the waiter, or to others, is not a nice person."
Forum: Main Internet Marketing Discussion Forum 10th August 2009, 09:49 PM
Replies: 10
Views: 500
Posted By Kyle Tully
Re: Merchant Versus Affiliate....

"I would rather earn 1% off a 100 people's efforts than 100% of my own efforts."

-John D. Rockefeller
Forum: Main Internet Marketing Discussion Forum 10th August 2009, 07:55 PM
Replies: 33
Views: 1,363
Posted By Kyle Tully
Re: My Niche HATES Sales Pages...

Hi Sean

I doubt very much it's the length of the page that's the issue. More likely it's the tone/style/colors and general "feel" of the page that's not resonating with your audience.

E.g. If...
Forum: Main Internet Marketing Discussion Forum 9th August 2009, 01:04 AM
Replies: 51
Views: 4,293
Posted By Kyle Tully
Re: Offline Consulting - Where to Start?

Well again, it all depends on what you want from your business.

For example, I've got students sending direct mail and building websites, others cold calling and doing autoresponders, others...
Forum: Main Internet Marketing Discussion Forum 7th August 2009, 07:07 PM
Replies: 14
Views: 866
Posted By Kyle Tully
Re: When obvious lies are in a sales gimmick

Brian nailed it.

You don't get rich by spending your savings on pools.

But you can get rich using proven marketing tactics that flat out work to make a bunch of money real quick, and then use...
Forum: Main Internet Marketing Discussion Forum 7th August 2009, 06:14 PM
Replies: 26
Views: 1,348
Posted By Kyle Tully
Offline Marketers: How To Double Your Business Before Christmas

Hey guys

Here's a couple of really quick ways you can dramatically increase your offline consulting business before the year is out.

For those of you who don't know me, I've been marketing...
Forum: Copywriting 5th August 2009, 07:51 PM
Replies: 43
Views: 1,064
Posted By Kyle Tully
Re: Critique the Best Copy Around ! !

Did you want a critique or a pat on the back?

You might read on but the majority or your market will not.

(I used to be a gym rat and having seen TONS of marketing in this niche this page just...
Forum: Copywriting 4th August 2009, 04:20 AM
Replies: 15
Views: 767
Posted By Kyle Tully
Re: Critiques of Sales Page, please. Thank you.

I don't really see a market here.

Who are you selling to? How are you reaching them?
Forum: Main Internet Marketing Discussion Forum 2nd August 2009, 11:11 PM
Replies: 33
Views: 1,679
Posted By Kyle Tully
Re: IM for offline client ... Suggestions and best practices?

Hi Derek

Welcome to the consulting club.

Two important points:

1. If you know more than your client then you're an expect in their eyes.

2. You're an expert if you say you are. No one...
Forum: Main Internet Marketing Discussion Forum 2nd August 2009, 07:58 PM
Replies: 7
Views: 621
Posted By Kyle Tully
Re: Need Advice From Offline Marketers

Hi Carol

My question is why do you want to convince him?

I don't know where you're at with your business, or your skill set, but is "doing blog posts and starting twitter" what you want to be...
Forum: Main Internet Marketing Discussion Forum 31st July 2009, 05:23 AM
Replies: 51
Views: 4,105
Posted By Kyle Tully
Re: WSO report is worst thing I ever paid for - what to do?

Hi Marcia

Here's what I'd do:

1. Refund. People have to learn you can't get away with selling crap.

2. Give honest feedback in the WSO. Other people should hear what you have to say to help...
Forum: Off Topic Forum 30th July 2009, 11:00 PM
Replies: 22
Views: 725
Posted By Kyle Tully
Forum: Copywriting 29th July 2009, 07:04 PM
Replies: 56
Views: 3,240
Posted By Kyle Tully
Forum: Main Internet Marketing Discussion Forum 28th July 2009, 09:58 PM
Replies: 3
Views: 594
Posted By Kyle Tully
Re: Shortcut to IM (For newbies who don't know where to start)

Article marketing the shortcut to IM?

More like a shortcut to an early death bed.

Article marketing is a great tool to use IN your business, but as a business in and of itself... well let's...
Forum: Copywriting 28th July 2009, 04:10 PM
Replies: 23
Views: 917
Posted By Kyle Tully
Re: Taking My Business to the Next Level - Suggestions?

You can license sales letters, ads, scripts... just about any marketing technique you can think of ;)
Forum: Main Internet Marketing Discussion Forum 27th July 2009, 07:31 PM
Replies: 37
Views: 1,286
Posted By Kyle Tully
Re: How Do I "Wow" an Offline Customer so They Hire Me?

Step #1: Get them on the phone.

Step #2: Ask questions. Make them think. Stump them. Let them sell themselves on needing you. Keep the attention focused on them and their problems.

Step #3: Ask...
Forum: Main Internet Marketing Discussion Forum 26th July 2009, 08:40 PM
Replies: 52
Views: 1,898
Posted By Kyle Tully
Re: Is This a New kind of Marketing Strategey?.

Well we're talking about telemarketing as a marketing strategy here, not misleading sales copy.

But to answer your question...

Even if the product was completely hyped up and sold as the...
Forum: Main Internet Marketing Discussion Forum 26th July 2009, 07:47 PM
Replies: 12
Views: 889
Posted By Kyle Tully
Re: The end of a 3 week old site - 200 visits/day

Forget about what you want for a moment.

Think about who your users are.

Site flippers. People who buy sites low and sell them high. People looking for the edge over other site flippers in an...
Forum: Main Internet Marketing Discussion Forum 26th July 2009, 02:47 AM
Replies: 22
Views: 1,292
Posted By Kyle Tully
Re: Affilate says: Oh! God, I never knew that I would be in such a situation

When you sell a $3 product, you attract a $3 customer ;)
Forum: Copywriting 25th July 2009, 09:02 PM
Replies: 15
Views: 2,403
Posted By Kyle Tully
Forum: Copywriting 25th July 2009, 07:00 PM
Replies: 6
Views: 793
Posted By Kyle Tully
Re: How Do Copywriters Perform Their Projects?

First, the client gives a general idea of what they want.

Then we explain to them why that won't work, and tell them what they need to do instead.

Next the client gives us the half-finished...
Forum: Copywriting 23rd July 2009, 04:56 PM
Replies: 23
Views: 917
Posted By Kyle Tully
Re: Taking My Business to the Next Level - Suggestions?

A few quick points you might want to consider:

1. You can send direct mail to any part of the country, or anywhere in the world. You don't need to go local. And you can do it all online. Don't...
Forum: Copywriting 22nd July 2009, 11:32 PM
Replies: 23
Views: 917
Posted By Kyle Tully
Re: Taking My Business to the Next Level - Suggestions?

Sherice let me ask you a question.

Do you want to be a copywriter?

Or do you want to get paid exceptionally well for your copywriting & marketing skills?

Because there is a HUGE difference....
Forum: Main Internet Marketing Discussion Forum 21st July 2009, 01:09 AM
Replies: 8
Views: 688
Posted By Kyle Tully
Re: Looking for a Membership in Personal Development Niche

Check out my man Brian McElroy's project with Sam Crowley:

Sam Crowley "Six Days To Saturday" (http://www.sixdaystosaturday.com/)

It's a free + shipping offer with a $97 continuity.

The...
Forum: Main Internet Marketing Discussion Forum 18th July 2009, 07:59 AM
Replies: 28
Views: 819
Posted By Kyle Tully
Re: Isn't It Time For a "Results" Forum?

Isn't that what the review forum is for?

The forum is there -- it's the users that are the problem.
Forum: Main Internet Marketing Discussion Forum 17th July 2009, 09:39 PM
Replies: 6
Views: 539
Posted By Kyle Tully
Re: How Many IMs Have Been Agressive Offline Marketers First?

Marketing is marketing. The principles are the same. It's only the medium that changes.

Internet marketers would save themselves a few years trial and error -- and a few thousand bucks -- by...
Forum: Copywriting 15th July 2009, 10:52 PM
Replies: 58
Views: 2,914
Posted By Kyle Tully
Re: Copywriting: Talent or Learned

Copywriting isn't about writing.

It's about sales.

Put a door-to-door salesman with NO writing experience head-to-head in a copywriting battle with a published author who has read a couple of...
Forum: Copywriting 14th July 2009, 04:15 PM
Replies: 23
Views: 802
Posted By Kyle Tully
Re: For anyone looking for a copy critique

There are plenty of people who will pay for a critique.

E.g. I did a WSO for $97 and got a handful in the first few days.

It all comes down to how you sell it.

(And if you can't sell it...
Forum: Copywriting 6th July 2009, 08:37 PM
Replies: 52
Views: 2,342
Posted By Kyle Tully
Re: Sales page critique

What have you done with all the FREE advice given so far?
Forum: Copywriting 26th June 2009, 07:32 PM
Replies: 28
Views: 1,831
Posted By Kyle Tully
Re: WOW, I just mean WOW

I've got just about everything Dan Kennedy has put out.

You'll learn more about marketing from one of his $9 books than most $2000 IM courses ;)
Forum: Main Internet Marketing Discussion Forum 21st June 2009, 07:01 PM
Replies: 46
Views: 992
Posted By Kyle Tully
Re: Which came first? - The Product or the Sales letter?

I usually outline my product as a mindmap first. Then write my salesletter based on that. Finally create the product and deliver everything I promised in the salesletter.
Forum: Copywriting 16th June 2009, 07:58 PM
Replies: 51
Views: 2,612
Posted By Kyle Tully
Re: Any killer copywriters who will guarantee their results?

Here's some food for thought:

If your only products are $27 you're going to get eaten alive. You're up against competitors who are paying 200% commission on the front-end and who have customer...
Forum: Main Internet Marketing Discussion Forum 15th June 2009, 08:39 PM
Replies: 50
Views: 4,347
Posted By Kyle Tully
Re: I've got an $8000 debt and feel like I'm stuck - Help!

Who says that $250 a day wasn't a fluke?

If he hasn't been able to replicate it himself yet, then why on earth should other people pay good money for the "system"?

There's enough one-hit-wonder...
Forum: Main Internet Marketing Discussion Forum 14th June 2009, 12:37 AM
Replies: 109
Views: 7,159
Posted By Kyle Tully
Re: What if musicians took on the "Product Launch" Concept ??

The music industry has been "launching" artists forever ;)

In fact, some of my mentors were modeling rock gig launches in the marketing world even before product launches became a common thing.
...
Forum: Main Internet Marketing Discussion Forum 11th June 2009, 10:56 PM
Replies: 79
Views: 12,543
Posted By Kyle Tully
Re: KILLER High Retention Membership Site Ideas

Two cool strategies I haven't seen mentioned:

Fixed-Term Membership Site

Turn your site into a course with a definite time-limit. e.g. 6 month course, BIG reward for completion, then a 6 month...
Forum: Main Internet Marketing Discussion Forum 9th June 2009, 06:19 PM
Replies: 4
Views: 540
Posted By Kyle Tully
Re: RAPS total confusion. Could do with some help :)

Hi Josh

You'll get better answers over at the RAP forum - Rapid Action Profits :: Index (http://www.rapidactionprofits.com/forum)

But to answer your questions...

A.) Yes, just copy and paste...
Forum: Main Internet Marketing Discussion Forum 6th June 2009, 06:10 AM
Replies: 6
Views: 443
Posted By Kyle Tully
Re: How would you test sales conversion for a membership site?

As long as it's the same letter both times then there isn't much of an issue.

Conversion rates are going to be different for each affiliate depending on their relationship with their list and...
Forum: Main Internet Marketing Discussion Forum 6th June 2009, 04:44 AM
Replies: 6
Views: 443
Posted By Kyle Tully
Re: How would you test sales conversion for a membership site?

Hey Andy

If you position the initial members as "test pilots" -- or something similar -- I don't think anyone is going to have a problem with it.

In fact, I bet most people would rather join a...
Forum: Copywriting 6th June 2009, 02:28 AM
Replies: 8
Views: 694
Posted By Kyle Tully
Re: Critique of Sales Letter

The main problem is the shotgun approach.

Your headline calls out to no one.

And the following bullets are all over the place in terms of target.

Figure out who your target audience is, and...
Forum: Copywriting 27th May 2009, 01:34 AM
Replies: 15
Views: 906
Posted By Kyle Tully
Re: No Sales On Product After 3 Months - PLEASE HELP

Right on.

I can't see a big hungry market for people with Paypal "dispute" problems.

Most people are probably only dealing with 1 item being disputed. It probably costs less than your ebook....
Forum: Copywriting 23rd May 2009, 09:28 PM
Replies: 132
Views: 8,321
Posted By Kyle Tully
Forum: Main Internet Marketing Discussion Forum 21st May 2009, 10:31 PM
Replies: 16
Views: 685
Posted By Kyle Tully
Re: Fellow Aussies i need help with TAX

Yup get an accountant.

It's a TOTAL waste of time for you to worry about that sort of stuff.

You're making more than enough to over the costs, and the expense itself is usually a tax write off...
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