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Search: Posts Made By: Alex Cohen
Forum: Copywriting 18th February 2014, 08:48 PM
Replies: 12
Views: 1,127
Posted By Alex Cohen
Re: Two Psychological Techniques to Hold Prospects 'at Ransom' With

No matter how irresistible the offer is, and no matter how much prospects want it, a certain percentage of people will let inertia get the best of them and not buy.

They think, "I'll buy it...
Forum: Copywriting 11th February 2014, 12:30 PM
Replies: 12
Views: 1,127
Posted By Alex Cohen
Re: Two Psychological Weapons to Hold Prospects 'at Ransom' With

Yes... exclusivity.

In 2008-2009, I offered a tightly-niched lead generation service... only one broker per area was allowed to participate. It was a very successful promotion.

Another...
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