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Showing results 1 to 16 of 16
Search took 0.02 seconds. Search: Posts Made By: John Callaghan
Forum: Offline Marketing 22nd January 2014, 09:52 AM
Replies: 6
Views: 658
Posted By John Callaghan
Re: [ORM] How to be alerted when a new review is left across several review sites?

BrightLocal.com just released a tool called ReviewFlow that does exactly what you're requesting. I haven't used it but the rest of their tools are excellent.
Forum: Offline Marketing 9th February 2013, 10:51 AM
Replies: 5
Views: 670
Posted By John Callaghan
Re: Where / how to outsource rep management?

get ReviewSentry from Rus Sells. It's an excellent tool that make Reputation Management so easy you won't need to outsource it.
...
Forum: Offline Marketing 24th June 2012, 12:28 PM
Replies: 9
Views: 642
Posted By John Callaghan
Re: Why I NEVER EVER...

I use the same strategy and it works like a charm. It's also a great way to upsell more services.
Forum: Offline Marketing 31st May 2012, 11:22 AM
Replies: 2
Views: 403
Posted By John Callaghan
Re: Best Marketing Practices

read all of Dan Kennedy's books. There's no one better imho
Forum: Offline Marketing 18th September 2011, 10:30 AM
Replies: 9
Views: 719
Posted By John Callaghan
Re: What is the reality right now in Offline Marketing??

They're thinking that they are tired of being pestered by people who want them to buy some new product/service but can't explain how this is going to help them achieve their goals (more revenue, more...
Forum: Offline Marketing 5th September 2011, 09:27 AM
Replies: 51
Views: 2,046
Posted By John Callaghan
Re: Can I be A Success?

Amen!!!

The sad reality is that most people go through life with their umbilical cord hanging out looking for a place to plug in. To be a successful entrepreneur you've got to tie that sucker off...
Forum: Offline Marketing 10th May 2011, 06:43 AM
Replies: 18
Views: 3,054
Posted By John Callaghan
Re: High End Offline/Local Business Consulting Fees

It depends on which one you start with and who you are selling to.

If you sell a 50K strategy & integration package to a reasonable sized company (for me that's $10M or more in revenue), you can...
Forum: Offline Marketing 1st December 2010, 07:12 AM
Replies: 46
Views: 1,455
Posted By John Callaghan
Re: I can't close a deal today because....because....I don't have a reference

There's definitely some lively debate in this thread!

Handling the references question when you're a seasoned pro is easy. Handling it when you're a rookie is nerve racking. But in both cases you...
Forum: Offline Marketing 17th November 2010, 08:45 AM
Replies: 14
Views: 773
Posted By John Callaghan
Re: Write a Book to give to local businesses?

I agree with your coach, having your own book (or information product) is a really important step in the client acquisition process. My business doubled after I created my first book.

But I rarely...
Forum: Offline Marketing 15th November 2010, 09:52 PM
Replies: 14
Views: 666
Posted By John Callaghan
Re: Servicing Local Clients Remotely

I've been doing offline marketing for 10 years and have learned that hard way that you should never do the actual work at the client's site. Do it from your home, a coffee shop, a library etc....
Forum: Offline Marketing 7th November 2010, 07:11 PM
Replies: 6
Views: 595
Posted By John Callaghan
Re: Pricing Leads

There are a lot of things to factor into the lead pricing info. But to simplify the process check out competing lead generation companies.

Here's a link to a company that generates leads for...
Forum: Offline Marketing 7th November 2010, 06:52 PM
Replies: 9
Views: 729
Posted By John Callaghan
Re: What works for me...

A critical first step in the consultative selling process is to get your prospect to unload. They need to describe the problem and everything they have tried to do to solve the problem. In the book...
Forum: Offline Marketing 7th November 2010, 12:03 PM
Replies: 89
Views: 6,669
Posted By John Callaghan
Re: Kern Goes "Offline"

Here's my theory....

I don't think that Frank is really interested in selling marketing services to plumbers all over the country. He'll dabble in it just to build up a few good case studies but...
Forum: Offline Marketing 1st November 2010, 05:16 AM
Replies: 17
Views: 1,422
Posted By John Callaghan
Re: Google Places - One account for Multiple Clients?

It's not a stupid question at all....

I do it differently depending upon how we structured the payment. If it's a one time activity and I've already collected at least 50% of the fee, then I'll...
Forum: Offline Marketing 31st October 2010, 11:44 AM
Replies: 26
Views: 1,279
Posted By John Callaghan
Re: New Client Yesterday: Here's The Video!

Congratulations on the sale!

This is a great example of how videos don't have to be perfect to sell. Most business owners are completely unaware of how easy it is to whip together a quick video...
Forum: Offline Marketing 24th October 2010, 09:26 AM
Replies: 42
Views: 1,730
Posted By John Callaghan
Re: Video submission software?

I use and recommend ContentBuzz.

There's a bit of a learning curve but once you master this tool you can use it to dominate page 1 of Google for a local market. I ran a campaign for one local...
Showing results 1 to 16 of 16

 
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