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Search: Posts Made By: The Marketeer
Forum: Copywriting 7th August 2013, 12:40 PM
Replies: 59
Views: 2,423
Posted By Mr. Subtle
Re: Anyone else find it weird about the copywriting forum....

Why? You're putting too much importance on copy because you're a copy writer. Direct mail guru Ed Mayer, a ton of years ago, published his 40-40-20 rule for success in direct marketing (it applies...
Forum: Copywriting 13th July 2013, 07:14 PM
Replies: 36
Views: 1,419
Posted By RickDuris
Re: Priceless coaching program

Let me come at this from a different angle. There are three big reasons I can think of not to divulge price prematurely.

Having a stated price for coaching services commoditizes the...
Forum: Copywriting 13th July 2013, 01:21 PM
Replies: 36
Views: 1,419
Posted By RickDuris
Re: Priceless coaching program

Nicely said, Marcia.

----

That stated...

Not stating the price upfront or withholding the price until after the person has been qualified increases the perceived value.

Having a...
Forum: Copywriting 13th July 2013, 02:06 AM
Replies: 36
Views: 1,419
Posted By marciayudkin
Re: Priceless coaching program

Alex,

From what I've observed, the percentage of positive results from expensive coaching may actually be somewhat higher than for people buying less expensive products/services.

People who pay...
Forum: Copywriting 12th July 2013, 02:53 PM
Replies: 36
Views: 1,419
Posted By Ross Bowring
Re: Priceless coaching program

If you state the price at the top of the funnel, or near the top, the potential client spends the rest of the funnel (if they even move forward after the sticker shock) in a logical state trying to...
Forum: Copywriting 12th July 2013, 01:17 PM
Replies: 36
Views: 1,419
Posted By Don Grace
Re: Priceless coaching program

I wouldn't get offended by the process, because it's just a process that one guy might use that suits his or her business best. And yes, many people do want to talk on the phone first to determine if...
Forum: Copywriting 12th July 2013, 05:07 AM
Replies: 36
Views: 1,419
Posted By arfasaira
Re: Priceless coaching program

Marcia,

I went through a similar process twice when I signed up with coaching with two different coaching programs at a high investment.

I was taught the exact same strategy and what I learned...
Forum: Copywriting 15th June 2013, 05:10 AM
Replies: 19
Views: 2,039
Posted By AndrewCavanagh
23 Copywriting Secrets Unearthed In This AMAZING 2 Page Sales Letter...

Amazing 2 Page Sales Letter
Holds 23 Key Secrets
To Unlocking A Vault Filled
With Copywriting Gold!

Get All 23 Secrets PLUS Your Full Copy Of
This Sales Letter In The FREE pdf below...
...
Forum: Copywriting 26th March 2013, 08:17 PM
Replies: 50
Views: 2,978
Posted By marciayudkin
Re: What would you call writers with no formal copywriting experience calling themselves "copywriter

These are your criteria. You are entitled to them. However, these are not criteria that are shared by all copywriting clients.

1. Many copywriters specialize in an industry. Clients who are...
Forum: Copywriting 26th March 2013, 04:38 PM
Replies: 50
Views: 2,978
Posted By Alex Cohen
Re: What would you call writers with no formal copywriting experience calling themselves "copywriter

If a person is persuasive enough with his words (and savvy enough with his marketing) to get clients, he can legitimately call himself a copywriter.

Alex
Forum: Copywriting 20th March 2013, 01:34 PM
Replies: 15
Views: 956
Posted By angiecolee
Re: Is There A Strict Format For Working With A Copywriter?

Agreed. I always write for humans first and foremost - Google has deep pockets, but it doesn't own the wallet that will ultimately buy from you. The great thing about that philosophy is I don't have...
Forum: Copywriting 19th March 2013, 12:47 PM
Replies: 16
Views: 994
Posted By shawnlebrun
Do you think this will help or hurt conversions?

So, I was reading "My Life in Advertising" the other day and noticed
where Claude wrote...

"It taught me a lesson which has saved advertisers a good many millions of dollars. It will teach any...
Forum: Copywriting 19th March 2013, 11:27 AM
Replies: 13
Views: 1,042
Posted By Daniel Scott
One Of The Big Secrets Of Freelance Success

I've had some spare time lately so I'm posting a little more than usual (that is to say, at all).

So today I was talking to a friend of mine. We were discussing the pros and cons of freelancing,...
Forum: Copywriting 18th March 2013, 10:50 PM
Replies: 6
Views: 952
Posted By deezn
The Emotion Thesaurus

Just got this in, and wanted to say, it looks pretty damn good.

Amazon.com: The Emotion Thesaurus: A Writer's Guide To Character Expression (9781475004953): Angela Ackerman, Becca Puglisi: Books
...
Forum: Copywriting 13th March 2013, 06:50 AM
Replies: 14
Views: 12,184
Posted By shawnlebrun
The one Gary Halbert page that has made me the most money....

I've done a TON of direct mail in the past, mostly for my fitness business.

And now that I'm starting to get more and more clients coming into my agency who want to give direct mail a "whirl", I...
Forum: Copywriting 4th March 2013, 11:33 AM
Replies: 37
Views: 4,902
Posted By RickDuris
Email Copywriting--What's Working Now

Had some free time on my hands recently.

So I entered an email copywriting contest. Thought it'd be a quick challenge.

I won. Below's the email.

The market? Web designers.

The product? A...
Forum: Copywriting 2nd March 2013, 11:39 PM
Replies: 96
Views: 6,184
Posted By Steve Hill
Re: My thoughts on John Carlton and his seminar

Interesting thread.

It looks like the washing machine is busted again, judging from all the dirty laundry on the line. Never a dull moment, though.

Coming back to the original post, thanks to...
Forum: Copywriting 28th February 2013, 07:56 AM
Replies: 96
Views: 6,184
Posted By shawnlebrun
Re: My thoughts on John Carlton and his seminar

I'm with Mike Humphreys on this one, at least in my personal experience.

I've been to 3, maybe 4 marketing/copy seminars as an attendee over the last 13 years.

Out of those, I've landed many...
Forum: Copywriting 26th February 2013, 11:01 AM
Replies: 96
Views: 6,184
Posted By shawnlebrun
My thoughts on John Carlton and his seminar

So... I've seen a few threads lately about John
and Stan's upcoming seminar and whether or not it's
worth going to.

Well, I've been marketing online and very successful since
2001. So I'm...
Forum: Copywriting 13th February 2013, 05:49 PM
Replies: 27
Views: 1,304
Posted By RickDuris
Re: the elusive USP....

I'm probably in the minority, but I believe discussing USPs with a new Client is a risk as well as waste of time.

I dare not mutter the words.

1. When you ask a new Client what their USP is,...
Forum: Copywriting 5th February 2013, 10:55 PM
Replies: 8
Views: 982
Posted By Bruce Wedding
I'll See You Guys Around, I'm Outa Here!

I've been here for going on 7 years. Hell, I was here when this sub-forum was born and Eric Louviere was made moderator. I've seen so much here, learned so much here.

Honestly, there's nothing...
Forum: Copywriting 4th February 2013, 09:19 PM
Replies: 16
Views: 1,712
Posted By Mark Andrews
Closing Down Sale

Well, it's been one helluva learning experience on this forum, like Rezbi, I'm also taking an extended break.

It's been fun, certainly interesting at times and I'd be lying if I didn't say I...
Forum: Copywriting 4th February 2013, 03:26 PM
Replies: 12
Views: 798
Posted By shawnlebrun
Re: One book that's changed my business and my life...

For some concrete examples...

I've found that 20% of keywords on adwords account for almost all of
my traffic and sales.

Speaking of Google... I've tried every traffic source out there, and...
Forum: Copywriting 4th February 2013, 12:11 PM
Replies: 12
Views: 798
Posted By shawnlebrun
One book that's changed my business and my life...

Most people have heard about, or know about the 80/20 principle.

If you haven't yet, check out the books written by Richard Koch...
he has written several on the 80/20 principle.

I was first...
Forum: Copywriting 26th January 2013, 01:31 PM
Replies: 31
Views: 3,491
Posted By Rezbi
Re: Matt Furey: One of the Best Emails I've Ever Read

This is not my writing, but it describes Matt's emails perfectly.
Forum: Copywriting 22nd January 2013, 07:59 PM
Replies: 28
Views: 1,401
Posted By CopyMonster
Re: $1,000,000 USA Today Print Ad Competition

What's the bet none of the judging panel ever cracked open David Ogilvy's classic?

My thought was same as Marketeer's... Google? Piles and piles of cash? Hmmm... okay, and the winner is...
Forum: Copywriting 22nd January 2013, 12:29 PM
Replies: 184
Views: 13,264
Posted By Harlan
Re: Is NLP Utter Hogwash?

In my doctoral study - published in 1983 - I studied ALL of the Scientific Studies on NLP.

There were tests of predicate matching, eye ball positions, etc.

NLP didn't do very well.

Then they...
Forum: Copywriting 21st January 2013, 10:20 PM
Replies: 28
Views: 1,401
Posted By J Bold
Re: $1,000,000 USA Today Print Ad Competition

They awarded them the ad because they want to print it in their own paper and save on ink! :)
Forum: Copywriting 21st January 2013, 04:48 PM
Replies: 69
Views: 6,647
Posted By arfasaira
Re: $10,000 Copywriting Challenge

Shawn has made some very valid points - although Shawn thinks your video isn't horrible, I would say it was dull at best...

Why?

- you mention a few times that this program is unlike anything...
Forum: Copywriting 19th January 2013, 12:03 AM
Replies: 4
Views: 1,178
Posted By ewenmack
Re: Million Dollar Headlines

Here's 55 controls written by Carline Anglade Cole...

Kick-Butt Controls (http://www.carlinecole.com/kick%20butt%20controls/kick_butt_controls.htm)
e-Store...
Forum: Copywriting 18th January 2013, 11:38 PM
Replies: 4
Views: 1,178
Posted By Steve Hill
Re: Million Dollar Headlines

While I don't know if these headlines each generated a million dollars in revenue, when an A-list copywriter like Kent Komai calls them "Very successful" it's likely the income was significant....
Forum: Copywriting 17th January 2013, 04:01 PM
Replies: 7
Views: 1,088
Posted By arfasaira
Husband Day Care Centre - Marketing Genius!

You might have seen this before - but I thought I'd share anyway...

https://www.facebook.com/photo.php?fbid=10151329883567310&set=o.122699724444964&type=1&theater

Pub marketing as a day care...
Forum: Copywriting 17th January 2013, 12:38 PM
Replies: 184
Views: 13,264
Posted By Mark Andrews
Re: Is NLP Utter Hogwash?

Some of you here don't half know how to post up some weird responses to this thread.

Look, NLP no one is saying you can't do without it.

If you don't want to study or use elements of NLP in...
Forum: Copywriting 13th January 2013, 05:22 PM
Replies: 184
Views: 13,264
Posted By ewenmack
Re: Is NLP Utter Hogwash?

Possibly.

Gary Bencivenga said he did because he was competing against the very best.

When he retired he didn't have reason to hold back secrets on his retirement seminar and home study...
Forum: Copywriting 11th January 2013, 10:12 PM
Replies: 7
Views: 697
Posted By DavidG
Re: Your Video Has 2 Seconds...

Yeah, I was talking to Daniel yesterday about something similar this and it turns out that a headline, a POWERFUL headline can keep them engaged while they wait...

And of course, having an image...
Forum: Copywriting 11th January 2013, 07:32 PM
Replies: 7
Views: 697
Posted By Bruce Wedding
Your Video Has 2 Seconds...

This study shows that people start dropping off after 2 seconds of waiting for a video to load. I can think of 2 "must do" things related to this information:

1. Use the cloud with RTMP to ensure...
Forum: Copywriting 11th January 2013, 05:31 PM
Replies: 4
Views: 1,591
Posted By Mark Andrews
Re: NLP, Hypnotic Copywriting...what's the REAL "secret sauce" of persuasion?

Secret sauce of persuasion in print?

Heartfelt compassion.


Mark Andrews
Forum: Copywriting 11th January 2013, 05:24 PM
Replies: 184
Views: 13,264
Posted By Mark Andrews
Re: Is NLP Utter Hogwash?

Is NLP utter hogwash?

Rick Duris provides a good few extra insights on the subject of NLP here...

http://www.warriorforum.com/copywriting-forum/177678-do-you-use-nlp-your-salesletters.html
...
Forum: Copywriting 10th January 2013, 05:32 PM
Replies: 184
Views: 13,264
Posted By CopyMonster
Re: Is NLP Utter Hogwash?

Maybe what he's saying is NLP is a bit like an omelet.

What?

Yup. You've got eggs, ham, cheese and chives or whatever. The ingredients are nothing new.

IF you take the eggs and cook them...
Forum: Copywriting 10th January 2013, 03:11 PM
Replies: 2
Views: 1,263
Posted By Bruce Wedding
20 Master Plots Checklist

I'm a fan of this book, "20 Master Plots" by Ronald Tobias. I just noticed, on the back cover, you can download a pdf checklist for each of the 20 plot types. No opt-in.

You can get it here:
20...
Forum: Copywriting 10th January 2013, 01:26 PM
Replies: 4
Views: 1,591
Posted By sethczerepak
Arrow NLP, Hypnotic Copywriting...what's the REAL "secret sauce" of persuasion?

How many theories are there about persuasion?

Nuff' to give ya a headache.

I've spent 15 years in sales and marketing, working as a business coach, addiction counselor and I studied...
Forum: Copywriting 10th January 2013, 12:46 PM
Replies: 184
Views: 13,264
Posted By Loren Woirhaye
Re: Is NLP Utter Hogwash?

In the NLP literature there is a vocabulary
which I find useful in understanding some
interesting connections between language
and behavior.

I find Satyr categories useful for understanding...
Forum: Copywriting 10th January 2013, 06:53 AM
Replies: 184
Views: 13,264
Posted By Rezbi
Re: Is NLP Utter Hogwash?

I agree.

But you can discriminate and keep away from them.

It's why I refuse to even listen to some of the dark side stuff.
Forum: Copywriting 10th January 2013, 04:16 AM
Replies: 184
Views: 13,264
Posted By Rezbi
Is NLP Utter Hogwash?

I wrote an article after an email exchange with Drayton Bird (with his permission, of course).

He insists there's nothing to NLP persuasion in copywriting. I, and a few others disagree.

There's...
Forum: Copywriting 9th January 2013, 05:05 PM
Replies: 6
Views: 741
Posted By Loren Woirhaye
"The 12 cognitive biases that prevent you from being rational"

Nice article gives names to 12 cognitive biases.

The 12 cognitive biases that prevent you from being rational...
Forum: Copywriting 9th January 2013, 11:19 AM
Replies: 32
Views: 1,287
Posted By RickDuris
Re: Crititique Plz... So close to walking away.

Unfortunately...

You're boring your prospects. The emotional value of your copy is low.

Your desire to give depression remedies in the copy is undermining your ability to sell the book.
...
Forum: Copywriting 8th January 2013, 01:51 PM
Replies: 19
Views: 927
Posted By joe golfer
Re: How TO WRITE sales copy when you don't NEED to?

Have you ever gone into a shop and the owner or salesperson is super knowledgeable and enthusiastic? They don't slap items on the counter like some retail salespeople. They bring out each item like...
Forum: Copywriting 8th January 2013, 01:25 PM
Replies: 19
Views: 927
Posted By blackli0n
How TO WRITE sales copy when you don't NEED to?

I have a loyal readership at my website where I feel like I don't need to sell them on anything (people have been reading my site for years). They trust me and buy without too much convincing. I...
Forum: Copywriting 7th January 2013, 02:25 PM
Replies: 26
Views: 1,340
Posted By Pusateri
Re: I'm Overwhelmed - Where Should I Start?

"If you are looking for perfect safety, you will do well to sit on a
fence and watch the birds; but if you really wish to learn, you must
mount a machine and become acquainted with its tricks by...
Forum: Copywriting 7th January 2013, 12:14 PM
Replies: 39
Views: 1,484
Posted By arfasaira
Re: Simple Insight Into The Difference Between Copy that Sells and Copy that Doesn't

>>>>This is one of the most ridiculous claims I've ever seen stated here. So you're telling me, you're so well off that you can pull the plug on a deal that substantial? If I was offered the...
Forum: Copywriting 7th January 2013, 03:37 AM
Replies: 39
Views: 1,484
Posted By The Copy Nazi
Re: Simple Insight Into The Difference Between Copy that Sells and Copy that Doesn't

"Copywriting - contact me for a quote" - keep writing brilliant lines like that and you won't need to hype or BS anyone.
Forum: Copywriting 7th January 2013, 02:12 AM
Replies: 10
Views: 2,481
Posted By joe golfer
Infographic Tools for Sales Letters

Here are lots of tools for creating infographics.
20+ Tools to Create Your Own Infographics (http://www.hongkiat.com/blog/infographic-tools/)

For sales letters, the tools that apply the most are...
Forum: Copywriting 7th January 2013, 01:21 AM
Replies: 39
Views: 1,484
Posted By arfasaira
Re: Simple Insight Into The Difference Between Copy that Sells and Copy that Doesn't

Exactly Angie, you hit the nail on the head...

But this also brings up another issue here and that's your OWN integrity as a copywriter. Like most copywriters here, I for one would NEVER want to...
Forum: Copywriting 6th January 2013, 11:12 PM
Replies: 15
Views: 702
Posted By Pusateri
Re: Beyond Cliched Openings

A phrase is cliche when the average person can see it coming. That's when it becomes the stuff of parody and stand-up routines. Once it's cliche it stays cliche, until it passes out of our collective...
Forum: Copywriting 6th January 2013, 09:18 PM
Replies: 39
Views: 1,484
Posted By Pusateri
Re: Simple Insight Into The Difference Between Copy that Sells and Copy that Doesn't

If your only exposure to sales/marketing is IM hucksters and the WSO freak show, I can see how you might get that impression. Those are carnivals of dysfunction.

I know dozens of highly successful...
Forum: Copywriting 6th January 2013, 05:11 PM
Replies: 15
Views: 702
Posted By BrianMcLeod
Re: Beyond Cliched Openings

I don't think so... It's not asking for too much to be stimulated, entertained, fascinated and educated by the sales copy that compels you to buy.

Just don't expect hacks to write it (or even...
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