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Search: Posts Made By: Richard Phillip
Forum: Copywriting 1st December 2022, 06:16 PM
Replies: 5
Views: 309
Posted By Richard Phillip
Post Worried about using pain as a motivator?

Some people get pretty squeamish about using the PAS formula (Problem, Agitate, Solution) in their copy.

They’ll say things like:

“Shouldn’t we focus on the positive? Won’t we turn off people...
Forum: Main Internet Marketing Discussion Forum 12th May 2013, 08:26 PM
Replies: 42
Views: 1,676
Posted By Richard Phillip
Re: Where Newbies & Failing Marketers Need To Start

Boy if I could go back in time and tell myself all this. It's so easy to get distracted by BSOs.

R.
Forum: Copywriting 2nd May 2013, 07:47 PM
Replies: 184
Views: 13,849
Posted By Richard Phillip
Re: Is NLP Utter Hogwash?

NLP does not have one creator.

And because he's overweight... hmm.
That's a strange sort of Ad Hominem fallacy. I guess I should judge Steve Jobs' credibility because he dropped out of college....
Forum: Main Internet Marketing Discussion Forum 2nd May 2013, 12:15 AM
Replies: 6
Views: 760
Posted By Richard Phillip
Re: Monetizing Memes?

yeah great meme design is a skill in and of itself. It has to be humorous, timely and sharable. Also take into account the target age group. Are they big spenders or looking to get lulz on the net...
Forum: Copywriting 1st May 2013, 09:08 PM
Replies: 11
Views: 1,113
Posted By Richard Phillip
Re: I'm a crappy writer

Great post. Thankfully, copywriting, like any skill, gets better the more often you practice it. :)

Richard
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