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Search: Posts Made By: TjarkHartmann
Forum: Copywriting 2nd January 2016, 12:03 PM
Replies: 7
Views: 513
Posted By Alex Cohen
Re: Do you need the "Are you" or "Do you" in a headline?

When a person reads the word "you" in copy, they take what is being said as a personal statement about themselves. Since the headline is stating a benefit the reader will presumably be interested...
Forum: Copywriting 29th December 2015, 09:14 AM
Replies: 11
Views: 727
Posted By angiecolee
Re: Who here can destroy my sales page the most?

I read it like your prospects read it - skimming.

I stopped reading when it didn't grab me/didn't seem believable.

This is what your reader is doing. They're not giving you the benefit of the...
Forum: Copywriting 19th December 2015, 01:21 AM
Replies: 16
Views: 969
Posted By BillyParadise
The Psychology of Clickbait

You'll Be Outraged at How Easy It Was to Get You to Click on This Headline | WIRED (http://www.wired.com/2015/12/psychology-of-clickbait/)

Interesting article
Forum: Copywriting 30th November 2015, 08:34 AM
Replies: 2
Views: 755
Posted By max5ty
Here's the deal...and here's the million dollar plan...

Lots of people want to know how to get started as a copywriter...

here it is in a simple package that will skyrocket you to the next level. You probably heard this before but hopefully this post...
Forum: Copywriting 17th November 2015, 09:10 AM
Replies: 14
Views: 1,027
Posted By Oziboomer
Re: Have you ever written for the XXX market?

At first I thought you were asking if people wrote for the adult market?

Anyway..you got the click from your headline.

Interestingly I was just studying a market where up to 30% of young women...
Forum: Copywriting 16th November 2015, 12:56 PM
Replies: 21
Views: 1,165
Posted By DABK
Re: is your copywriting client gonna be a pain in the A$$?

Some people with not-so great intentions make big promises in the beginning so as to make your emotion of greed take over and prevent you from noticing things, make you make mistakes in their favor....
Forum: Copywriting 15th November 2015, 12:28 PM
Replies: 21
Views: 1,165
Posted By joe golfer
Re: is your copywriting client gonna be a pain in the A$$?

7) "Now that the white paper is done, can you add a ___________ (case study, email sequence) at __________ (no charge/ half price/ 20% off)? All the hard research is already done." (Yes, at my full...
Forum: Copywriting 15th November 2015, 02:28 AM
Replies: 13
Views: 1,266
Posted By joe golfer
How to write better and why

Here are 10 tips on writing better and the rationale behind them.

10 top writing tips and the psychology behind them - without bullshit...
Forum: Copywriting 14th November 2015, 03:06 PM
Replies: 21
Views: 1,165
Posted By marciayudkin
Re: is your copywriting client gonna be a pain in the A$$?

Yes, people who project their own flaws onto others do honestly believe that it is the other person's fault, 100%.

We all do this at times, by the way. It's a human tendency. But if you try, you...
Forum: Copywriting 14th November 2015, 01:58 PM
Replies: 21
Views: 1,165
Posted By marciayudkin
Re: is your copywriting client gonna be a pain in the A$$?

So true, so true.

This is something that is hard to believe until you've seen it in action. And it's true way beyond business. For example, someone who is obsessed with the idea that their...
Forum: Copywriting 14th November 2015, 12:30 PM
Replies: 21
Views: 1,165
Posted By Andrew Gould
Re: is your copywriting client gonna be a pain in the A$$?

"I want you to work for almost nothing now in exchange for nothing in the future."



"Despite having zero copywriting success, I know better than you and will be micro-managing this project."...
Forum: Copywriting 13th November 2015, 05:32 AM
Replies: 9
Views: 712
Re: Sloth Ain't Growth

Right then…

Time to swipe a few power words.

Speak (Could be a good email subject line)

Idle monsters (Enemy in common)

Or be foreverly damned (Used with humour if you don't buy the...
Forum: Copywriting 8th November 2015, 01:44 AM
Replies: 18
Views: 1,074
Posted By M77 Mike
Re: So, it's come to this...

Hi Rick,

Thanks for the reply, yet more excellent advice!

I'd like to begin by saying, I couldnt hate any of you if I tried! Not my style! I love pretty much love everyone!

And you're...
Forum: Copywriting 7th November 2015, 03:11 PM
Replies: 18
Views: 1,074
Posted By RickDuris
Re: So, it's come to this...

Mike, I'm going to give you $100,000 worth of personal advice.

You should *LOVE* the situation you're in. Embrace it. Use it to your advantage.

What you should be doing right now is writing...
Forum: Copywriting 6th November 2015, 07:57 AM
Replies: 18
Views: 1,074
Posted By M77 Mike
Re: So, it's come to this...

Wowsers! A response already!

Thanks guys, some awesome ideas here already!

@Steve and Dan, 2 superb ideas, I will begin work on those this evening (feel a critique post maybe coming)
@Ray...
Forum: Copywriting 28th October 2015, 10:11 AM
Replies: 52
Views: 2,721
Posted By RickDuris
Re: Has COPY become a "COMMODITY"?

Interesting perspective. In my opinion, what we've got here is a classic case of a false-positive.

If you tend to operate in the world as a spectator, superficially looking at what's...
Forum: Copywriting 20th October 2015, 10:45 AM
Replies: 43
Views: 1,935
Posted By RickDuris
Re: Sales Letter Critique Pls.

I don't think you quite realize it, so I'll blurt it out:

The quality of your copy on that page is actually UNSELLING the product.

I'm not trying to be hurtful here. I'm trying to help.

You...
Forum: Copywriting 19th October 2015, 10:25 AM
Replies: 10
Views: 876
Posted By shawnlebrun
Re: Best Copywriting Quotes

"If you can dodge a wrench... you can dodge a ball"

Wait, that's not copy related... still one of my favorite quotes.
Forum: Copywriting 18th October 2015, 09:07 AM
Replies: 3
Views: 579
Posted By ericfinnigan
Arrow Copywriting & Content Marketing Cheat Sheet

=== COPYWRITING & CONTENT MARKETING CHEAT SHEET ===

Hey y'all, quick intro - I'm new here. I just linked this in a couple FB ad/entrepreneur groups and it got a crazy unexpected response. Hoping...
Forum: Copywriting 15th October 2015, 09:59 PM
Replies: 10
Views: 860
Posted By ChadHaynes
Re: Your input matters—thank you

Thanks Rick.

I think it all comes down to trust.

Not trust in people, or even trust in myself...

...but trust that hard work MUST pay off, even if you can't visualize or predict how.
...
Forum: Copywriting 15th October 2015, 05:22 PM
Replies: 10
Views: 860
Posted By ChadHaynes
Your input matters—thank you

Hey copy connoisseurs,

I've noticed that some of the higher level folk around here have complained on more than one occasion about newbies taking advice but failing to report back on their...
Forum: Copywriting 9th October 2015, 11:58 AM
Replies: 42
Views: 2,500
Posted By gjabiz
Ha. Again entertaining, thanks for some sign of life here...

To the OP or anyone who wonders about spending 30 thousand dollars on their education...consider this

Thousands of students borrow millions of dollars a year to get their college degree, and some...
Forum: Copywriting 7th October 2015, 02:30 PM
Replies: 42
Views: 2,500
Posted By shawnlebrun
Re: 30k USD mentor program - worth the money?

I'll second Alex and his vote for Alan... I've been on his mailing list for quite some time.

I've been online since 2001, for 14 years, and I remember seeing Alan's stuff back then, on
Michel...
Forum: Copywriting 7th October 2015, 01:37 PM
Replies: 42
Views: 2,500
Posted By Alex Cohen
Re: 30k USD mentor program - worth the money?

Have you ever noticed? Sometimes ignorance of a subject likes to parade itself down Main Street beating a big, bass drum.

Alan has an excellent reputation in the industry.

Alex
Forum: Copywriting 3rd October 2015, 06:13 PM
Replies: 22
Views: 945
Posted By ewenmack
Re: My first-ever 2 copys. Critique needed. Doesn't catch attention.

And have you Googled what I suggested?

Best,
Doctor E. Vile
Forum: Copywriting 26th September 2015, 08:16 PM
Replies: 52
Views: 2,721
Posted By RickDuris
Re: Has COPY become a "COMMODITY"?

Copy is not becoming a commodity. Copywriters have positioned THEMSELVES as commodities.

It's a subtle but significant difference. Hopefully, now that I've said it, the distinction will be...
Forum: Copywriting 23rd September 2015, 04:14 AM
Replies: 27
Views: 1,760
Posted By RickDuris
Re: Donald Trump Surge Thanks To Copywriting?

I found this interesting:

Donald Trump’s amazing ‘cease and desist’ letter, annotated - The Washington Post...
Forum: Copywriting 17th September 2015, 11:07 PM
Replies: 10
Views: 1,479
Posted By joe golfer
5 Principles of Effective Headlines

MECLABS has determined five principles of effective headlines after 15 years of testing. Take a look at this example that incorporates all five.

Copywriting: See immediate lifts by applying these...
Forum: Copywriting 17th September 2015, 11:35 AM
Replies: 4
Views: 1,053
Posted By RickDuris
10 Opt-in Form A/B SplitTests [With Results]

10 Opt-in Form A/B SplitTests [With Results] - GetResponse Blog - Email Marketing Tips (http://blog.getresponse.com/10-opt-in-form-ab-splittests-with-results.html)


- Rick Duris
Forum: Copywriting 12th September 2015, 10:45 PM
Replies: 5
Views: 1,030
Posted By Princess Balestra
Re: Business tells copywriter to hit the bricks

Yeah, I use WTF v.1.02 for most of my copy.

Generates subliminal suggestions to flame like stage hypnotists make grown men bark like dogs.
Forum: Copywriting 6th September 2015, 02:22 PM
Replies: 46
Views: 2,890
Posted By kk075
Re: Copywriters: How important is showing sample work ?

You can't argue with that logic. When someone can write comprehensive articles on any topic in seconds, they obviously have more knowledge than even the biggest names in the industry.
Forum: Copywriting 29th August 2015, 06:18 PM
Replies: 10
Views: 980
Posted By RickDuris
Re: because

True story. Just happened a couple days ago:

One my clients is a sales manager that manages a phone room.

I was talking to him the other day and he held up the phone so I could hear one of his...
Forum: Copywriting 28th August 2015, 09:19 AM
Replies: 6
Views: 784
Posted By joe golfer
Forum Flashback: Rick Duris Research Techniques

Folks,

I'm in the process of organizing some articles and quality forum threads on copywriting research for my post (see stickies) for new copywriters. Will they ever read it? Probably not.
...
Forum: Copywriting 28th August 2015, 12:05 AM
Replies: 5
Views: 546
Posted By RickDuris
Re: Help Me To Help You See The Value In This Ministry

Listen to Alex.

You can't "get people to" do anything.

The thing you "should" be focusing on is CHANNELING your market's desires into your program.

Find out what your market currently...
Forum: Copywriting 26th August 2015, 05:16 AM
Replies: 5
Views: 833
Posted By Raydal
The Copywriter's Life ...

I'm in the process of doing some Spring cleaning in Summer and ran across
some old documents. A tax return showed that my family income was
less than $9K in 2001. Yes, I was in grad school...
Forum: Copywriting 16th August 2015, 02:29 PM
Replies: 20
Views: 1,772
Posted By RickDuris
Re: Worried that my first direct mail was a flop...help?

Me? Subtle? Seriously?

I'm making them an offer... a great offer... an incredible offer... a one-time offer...

And NO ONE is leaving that conference room unless and until THEY BUY.

You have...
Forum: Copywriting 16th August 2015, 05:25 AM
Replies: 20
Views: 1,772
Posted By RickDuris
Re: I wonder....

I would have them pay some nominal amount. $17-$47/per person.

The argument for payment is pretty straightforward.

You're inviting real companies. Companies who have revenues and budgets....
Forum: Copywriting 16th August 2015, 03:55 AM
Replies: 20
Views: 1,772
Posted By RickDuris
Re: Worried that my first direct mail was a flop...help?

FYI: I spent the better part of the 90s perfecting speaking engagements and seminars as lead generation vehicles for my systems integration business.

Dan Kennedy owes a lot of his branding to the...
Forum: Copywriting 16th August 2015, 12:42 AM
Replies: 20
Views: 1,772
Posted By Alex Cohen
Re: I wonder....

They have. Michel Fortin, web copywriter extraordinaire, started his copywriting career the exact way Rick suggests.

Here's another method to consider...

Alex Mandossian targeted a certain...
Forum: Copywriting 15th August 2015, 10:24 PM
Replies: 20
Views: 1,772
Posted By RickDuris
Re: Worried that my first direct mail was a flop...help?

That's a pretty insightful post, Tjark.

Live seminars as a marketing strategy have actually been around for decades.

Given your post though, I'll share another secret to the strategy. One that...
Forum: Copywriting 13th August 2015, 05:44 PM
Replies: 20
Views: 1,772
Posted By RickDuris
Re: I wonder....

That's the key question.

Here's the idea and I guarantee if you do this and you do it right, you'll be flooded with work.

Mail to your local companies, individually to the various people in...
Forum: Copywriting 13th August 2015, 09:46 AM
Replies: 0
Views: 747
Posted By gjabiz
Bonjour and He La (and Hola too)

Welcome.

To the copywriting forum. Still active here are people you will learn from.

STILL participating are wonderful teachers who continue to share their time and experience with the forum....
Forum: Copywriting 26th July 2015, 10:47 AM
Replies: 37
Views: 7,906
Posted By angiecolee
Re: 1,000th post: my best advice to aspiring copywriters

I chose those words with intent.

Being honest hurts.

Anyone who's ever wrestled with that decision to say something that makes you look like a rockstar vs. telling the truth, who's decided to...
Forum: Copywriting 23rd July 2015, 02:36 PM
Replies: 15
Views: 1,989
Posted By The Copy Nazi
Re: What to do with 1200 unique articles?

Articles??? What the hell has that got to do with copywriting!!!!
Forum: Copywriting 23rd July 2015, 08:49 AM
Replies: 20
Views: 1,771
Posted By RickDuris
Re: Abuse My Sales Page

Thank you. You're very kind.

For the record:

There is no offer. There is no report. I have no service to help people build up their blog traffic.

I made that copy up whole cloth. The only...
Forum: Copywriting 22nd July 2015, 01:08 PM
Replies: 20
Views: 1,771
Posted By RickDuris
Re: Abuse My Sales Page

My blog gets 30,000 visitors a month. More or less. Free traffic, mostly from search engines...

http://copyranger.com/wp-content/uploads/2015/07/copyrangerblogtraffic.jpg

I built this up over...
Forum: Copywriting 8th July 2015, 05:33 PM
Replies: 3
Views: 1,025
Posted By shawnlebrun
AWESOME Article on Being Unique so You Stand Out and Get Noticed

LOVED this article on Kevin's site...

Not only because I'm into the UFC and I've loved watching the
skyrocket to fame that Conor took... this article has nuggets of
gold on how to craft a...
Forum: Copywriting 8th July 2015, 10:57 AM
Replies: 21
Views: 2,888
Posted By The Copy Nazi
Re: Give me your expert opinion on these two headlines

Allow me to be The Grammar Nazi for a moment. Correct English is "Newbie-Friendly WordPress Plugin Creates Amazon Money Sites in 49 Seconds"
Forum: Copywriting 8th July 2015, 07:57 AM
Replies: 1
Views: 1,147
Posted By shawnlebrun
2 Neat Resources for Copywriters and Marketers

I get a lot of email.

Anytime I find something in one of my emails, if I think it will help
fellow copywriters and marketers, I'll post it here.

2 came through my inbox last night... many of...
Forum: Copywriting 6th July 2015, 02:41 PM
Replies: 7
Views: 1,074
Posted By Treborrevo
Re: Copywriters are like Criminals...

Guess I'm completely missing the gist of your reply Alex. I was reading this morning. Saw an apt idea and posted it, went back to reading.

This wasn't an attempt to get clicks to my site with a...
Forum: Copywriting 3rd July 2015, 12:14 AM
Replies: 6
Views: 1,105
Posted By The Copy Nazi
OTOs out the Wazoo

https://www.facebook.com/ryanleemarketing/videos/10153084144692991/
Forum: Copywriting 25th June 2015, 08:50 PM
Replies: 7
Views: 1,903
Posted By MikeHumphreys
Re: Anyone using this app? I love it!

Rick, have you tried the Hemingway app yet? That's one of the tools in my kit lately.

Hemingway (http://www.hemingwayapp.com/)

They have a free online version and a paid desktop ($7) version.
Forum: Copywriting 25th June 2015, 10:39 AM
Replies: 7
Views: 1,903
Posted By RickDuris
Anyone using this app? I love it!

Wordzen - An Executive Assistant for your Gmail Account (http://www.wordzen.com/)
Forum: Copywriting 23rd June 2015, 02:28 AM
Replies: 86
Views: 5,696
Posted By ewenmack
Re: 4 postcards mailed, which was the winner?

Here's my thinking why the first 3 got the most no's.

First comes this statement...

"The Public Sort Their Mail Over The Waste Paper Basket".

Gary Halbert said something like that.

So...
Forum: Copywriting 22nd June 2015, 04:51 AM
Replies: 86
Views: 5,696
Posted By ewenmack
Re: 4 postcards mailed, which was the winner?

Drum roll...

LADIES AND GENTLEMEN, THE WINNING POSTCARD IS...

#4

Dean Jackson was the man who engineered them all.

Here he talks about the thinking behind why he chose
those approaches.
Forum: Copywriting 20th June 2015, 11:38 PM
Replies: 17
Views: 1,645
Posted By Princess Balestra
Re: Let's Re-brand Apple

Nah, it's everyone.

It's a conspiracy.

But now this post is back up the ladder with the joie de vivre of a pup barfing candy, is there any advance on "iWarp"?

Leave an MacBook Air out on a...
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