Forum: Copywriting 
30th September 2020, 05:03 PM
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Replies: 10
Views: 1,161 |
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Forum: Copywriting
11th June 2020, 09:53 PM
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Replies: 80
Views: 2,143 |
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Forum: Copywriting
12th May 2020, 10:47 PM
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Replies: 25
Views: 417  Re: Euphonics
The best "book" I've ever read about sounds is Don Martin's Dictionary of Sounds,
https://www.madcoversite.com/dmd-alphabetical.html
For example, if you need a word to describe a man's head...
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Forum: Offline Marketing
31st March 2020, 06:27 PM
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Replies: 53
Views: 2,536 Re: A quick lesson in Selling 9x12 Post cards
Going from business to business on the street selling ads does not in any way fall into any of those categories.
Not to mention the fact that you're in danger of picking up the virus and then...
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Forum: Offline Marketing
31st March 2020, 04:36 PM
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Replies: 53
Views: 2,536 Re: A quick lesson in Selling 9x12 Post cards
Many States have Stay At Home Orders in place.
There are, of course, exceptions for various reasons related to health and safety.
I didn't see making sales calls to local businesses on the...
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Forum: Offline Marketing
17th March 2020, 12:07 PM
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Replies: 14
Views: 941 Re: How To Stand Out In A Crowded Market...
Some service providers are "giving away the store" and doing quite well. They know that many people are looking for a DFY solution, so they give all their secrets away (mostly video). Granted, the...
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Forum: Offline Marketing
14th March 2020, 02:32 PM
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Replies: 19
Views: 325 |
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Forum: Offline Marketing
11th March 2020, 09:38 PM
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Replies: 100
Views: 2,146 |
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Forum: Copywriting
2nd March 2020, 12:52 PM
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Replies: 32
Views: 2,403 Re: Copywriting Courses
Re: Wannabe copywriters
Some are good at learning by deconstructing existing copy.
Others are good at ingesting mass quantities of information and making sense of it all.
But most wannabes...
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Forum: Offline Marketing
27th February 2020, 01:32 PM
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Replies: 16
Views: 572 Re: I Sell A Commodity
As savidge4 and Claude stated: Selection.
There's also two other reasons: Unique Mechanism and Story.
Unique Mechanism: Their Made in America campaign (unique among major retailers at the time)...
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Forum: Offline Marketing
26th February 2020, 05:44 PM
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Replies: 7
Views: 643 Re: I Feel It Needs To Be Said…
Creating a "Common Enemy" is a fairly common persuasion technique. Frankly, I would be very surprised if you've never done it in copy you've written.
Alex
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Forum: Main Internet Marketing Discussion Forum
24th February 2020, 10:43 PM
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Replies: 9
Views: 242 |
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Forum: Main Internet Marketing Discussion Forum
24th February 2020, 10:33 PM
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Replies: 2
Views: 75 Congruence: a marketing funnel’s best friend
Marketing funnels can be simple or complicated, but in their simplest form, they contain three elements...
Ad, Optin-Page, and Sales Page.
The ad is clicked, the optin-page is submitted, and...
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Forum: Main Internet Marketing Discussion Forum
15th February 2020, 11:44 AM
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Replies: 10
Views: 262 Use curiosity to make more sales
Curiosity is a great way to motivate your prospects.
People go to great lengths to satisfy their curiosity, and because they do, you can include curiosity in your marketing funnel to generate...
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Forum: Copywriting
6th February 2020, 01:30 PM
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Replies: 28
Views: 753 Re: The Scent of a Successful Headline
The best headlines are those that stoke the emotion driving the prospect to buy. Add a benefit and curiosity, and you've got a winner. This Clayton Makepeace headline and subhead illustrate...
...
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Forum: Offline Marketing
14th October 2019, 11:56 AM
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Replies: 30
Views: 744 |
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Forum: Offline Marketing
13th September 2019, 05:57 PM
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Replies: 14
Views: 268 Re: Do trade shows still drive profits up?
Why wouldn't they be?
Sure, the internet has added a new dimension to marketing. But the old ones still work.
A lot of babies have been thrown out with the bath water unnecessarily.
Alex
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Forum: Copywriting
26th August 2019, 03:50 PM
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Replies: 14
Views: 355 Re: Which title would you choose? See details
Diana, the suggestions offered above are good. "How To" Headlines and Titles have proven their worth over the years and continue to work well to the present day.
Since people are more apt to run...
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Forum: Offline Marketing
26th August 2019, 03:00 PM
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Replies: 28
Views: 3,543 |
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Forum: Copywriting
23rd August 2019, 05:49 PM
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Replies: 20
Views: 1,217 |
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Forum: Offline Marketing
22nd August 2019, 09:27 PM
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Replies: 22
Views: 364 |
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Forum: Copywriting
15th July 2019, 05:27 PM
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Replies: 12
Views: 566 Re: Borrowed credibility. Is this right?
Original text that appears in copyrighted material is subject to copyright law and should not be republished without permission.
An exception is the Fair Use Doctrine.
According to Wikipedia......
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Forum: Copywriting
29th June 2019, 11:13 PM
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Replies: 16
Views: 872 |
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Forum: Offline Marketing
22nd May 2019, 11:57 PM
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Replies: 18
Views: 455 Re: Compelling offer besides a discount?
In your sales presentation, establish the value of your service as being way higher than the amount you will ask for. That anchors a certain number in the prospect's mind. Then when you state the...
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Forum: Copywriting
16th May 2019, 01:35 PM
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Replies: 20
Views: 499 |
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Forum: Copywriting
28th April 2019, 11:13 PM
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Replies: 16
Views: 1,345 |
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Forum: Copywriting
15th March 2019, 10:47 AM
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Replies: 2
Views: 206 Sell a moisturizer and looking for a new angle?
Then check out this news article...
https://www.sacbee.com/news/local/health-and-medicine/article227547369.html
News sites are great places to find new angles (also known as unique mechanisms)....
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Forum: Copywriting
1st March 2019, 05:32 PM
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Replies: 23
Views: 1,077 |
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Forum: Copywriting
28th February 2019, 05:32 PM
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Replies: 12
Views: 654 Re: The Top 3 Reason Sales Campaigns Fail
Todd Brown has an excellent take on the OP's topic. Based on his results over the years and his position of respect in the industry, his podcast is well worth listening to:
015: The 5 Strategic...
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Forum: Offline Marketing
16th February 2019, 12:41 PM
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Replies: 53
Views: 2,536 Re: A quick lesson in Selling 9x12 Post cards
Unfortunately, 9x12s are not particularly scalable.
On paper it seems like they should be. The three major costs are design, printing, and mailing. Subtract expenses from the ad revenue, and...
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Forum: Offline Marketing
12th February 2019, 06:54 PM
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Replies: 21
Views: 525 Re: Google doesn't give results from my blog
Google values video. Might help to blog Youtube videos.
If you want to "guarantee" that the right people see your blog posts, create a Facebook Page and post there. Then boost a post (Facebook...
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Forum: Offline Marketing
3rd February 2019, 09:34 PM
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Replies: 35
Views: 576 |
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Forum: Offline Marketing
2nd February 2019, 11:14 PM
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Replies: 35
Views: 576 |
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Forum: Copywriting
29th January 2019, 04:21 PM
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Replies: 9
Views: 284 |
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Forum: Copywriting
24th January 2019, 08:07 PM
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Replies: 10
Views: 605 Re: Copywriting books - reference or read?
Hey c'mon guys...
Reveal the true purpose of copywriting books.
It's so that when you do a video, your viewers will see a bunch of shelves stuffed to the gills with copywriting books in the...
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Forum: Copywriting
20th January 2019, 08:39 PM
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Replies: 6
Views: 158 Re: Feel like am at ground zero
Research.
See what your successful competitors are doing.
If possible, fill a gap in their marketing. Otherwise, come up with a new angle and copy what they're doing.
Alex
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Forum: Offline Marketing
18th January 2019, 12:00 AM
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Replies: 63
Views: 1,620 Re: Marketing For Mattress Store
People walk into mattress stores knowing they're going to get ripped off. They just don't know how badly.
Maybe your client is different. He's honest and deals fairly with prospective customers....
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Forum: Offline Marketing
17th January 2019, 04:14 PM
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Replies: 25
Views: 982 Re: To All The Poor People (2)...
LOL, good one.
Yes, it is strange. We remember only a smattering of our life experiences. For some reason, the mind only holds onto a few of them.
Unless of course you're one of only 12...
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Forum: Offline Marketing
16th January 2019, 07:48 PM
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Replies: 25
Views: 982 Re: To All The Poor People (2)...
Those guys have to say stuff like that. Helps them get a higher rate.
Once, as my Kung Fu instructor was drinking a bottle of 7-Up, he told me, "You like it; it likes you." For many years, I...
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Forum: Copywriting
13th January 2019, 10:22 PM
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Replies: 23
Views: 3,306 |
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Forum: Copywriting
11th January 2019, 11:30 PM
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Replies: 40
Views: 979 Re: The Secret of Copywriting in 29 Words.
Not to worry Steve... Princess and I are just horsing around.
Hey, speaking of postcards, there's a pretty cool group on Facebook that talks about postcards. PM me if you'd like the URL.
Alex
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Forum: Copywriting
11th January 2019, 12:45 PM
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Replies: 40
Views: 979 |
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Forum: Copywriting
30th December 2018, 08:17 PM
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Replies: 27
Views: 687 |
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Forum: Copywriting
30th December 2018, 08:12 PM
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Replies: 27
Views: 687 Re: Gary Halbert Came By Last Night...
I get it. You wrote copy for your own stuff... things you were interested in.
You aren't the target for the letter I posted, and because you're not a copywriter, you don't have the patience to...
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Forum: Copywriting
29th December 2018, 10:08 PM
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Replies: 27
Views: 687 Re: Gary Halbert Came By Last Night...
Gordon,
I share your admiration for the copywriters of old who had to deliver their pitch in a limited amount of space. The pithy manner in which they got their message across.
Reading old...
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Forum: Copywriting
29th December 2018, 08:42 PM
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Replies: 27
Views: 687 Re: Gary Halbert Came By Last Night...
Yeah, it's you.
The letter has done very well for AWAI.
Copywriters put their personal feelings aside when analyzing a sales letter. We consider how the target market will react to a...
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Forum: Copywriting
29th December 2018, 11:36 AM
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Replies: 27
Views: 687 Re: Gary Halbert Came By Last Night...
The best stories include persuasion elements.
Check out this sales letter. The writer intermixes parts of his pitch with a story about his personal journey.
https://www.awai.com/p/is/cop/
...
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Forum: Copywriting
16th November 2018, 05:23 PM
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Replies: 29
Views: 723 |
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Forum: Copywriting
15th November 2018, 11:32 PM
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Replies: 29
Views: 723 Re: How to write copy for skin care products?
There's always a new angle to be had. Your job is to find it.
I can't imagine that anyone would actually come to this forum and reveal what's currently working for them in a billion dollar...
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Forum: Copywriting
12th November 2018, 11:35 AM
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Replies: 46
Views: 1,049 Re: Here's the plan...
Hopefully the project won't be a victory for emotion instead of sufficient research...
Alex
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Forum: Offline Marketing
12th November 2018, 09:13 AM
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Replies: 14
Views: 301 |
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Forum: Offline Marketing
20th October 2018, 06:10 PM
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Replies: 23
Views: 1,134 |
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Forum: Copywriting
7th October 2018, 10:17 AM
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Replies: 101
Views: 7,656 Re: Read This...Make Money
The list of emotions above is incomplete.
According to the author, the list below "is probably the best representation of the full spectrum of human needs which can be met by purchasing a given...
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Forum: Copywriting
1st October 2018, 05:13 PM
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Replies: 22
Views: 435 |
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Forum: Copywriting
26th September 2018, 10:47 AM
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Replies: 11
Views: 292 |
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Forum: Copywriting
16th September 2018, 03:09 PM
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Replies: 6
Views: 514 |