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Showing results 1 to 11 of 11
Search took 0.01 seconds. Search: Posts Made By: SusanLandry
Forum: Copywriting 18th June 2012, 12:05 PM
Replies: 15
Views: 944
Posted By SusanLandry
Re: How do people trust a copywriter?

From my perspective/experience:

1. Testimonials. These should go beyond "Max is a great writer" and cite specific positive attributes about your work - as well as what it's like to work with you....
Forum: Copywriting 11th June 2012, 10:55 AM
Replies: 74
Views: 3,611
Posted By SusanLandry
Re: Copywriting for around $200?

I recently landed a client because he called to ask about prices. My rates are based straight out of Writer's Market, but he thought my prices were high because he's worked with other copywriters who...
Forum: Copywriting 6th June 2012, 11:36 AM
Replies: 6
Views: 699
Posted By SusanLandry
Re: Graphic banner or Text banner?

I concur with Mark - test for sure, but I think audiences' appreciation of before-and-after photos (for any niche) has waned dramatically. Some of the ads I see daily online are outrageous - 'Shopped...
Forum: Copywriting 6th June 2012, 07:44 AM
Replies: 32
Views: 1,496
Posted By SusanLandry
Re: Start earning what you're worth

Admittedly, I do get aggravated when I see writers charging rock-bottom rates for their services. I have to fight the urge to grab them by the lapels and shout, "For the love of God, have some...
Forum: Copywriting 3rd June 2012, 07:48 AM
Replies: 25
Views: 1,838
Posted By SusanLandry
Re: How do YOU stay motivated to write this much copy

Jason, I think that 'brain-dead' feeling you describe is pretty common among writers.

What about taking a week or two off to recharge, if it's feasible? I recently did this - I was feeling burnt...
Forum: Copywriting 7th September 2011, 12:17 PM
Replies: 49
Views: 1,861
Posted By SusanLandry
Re: What's your biggest 'copy hate'?

Regarding copy itself: I loathe artificially hyped copy that "speaks" to the reader as if they're a bloody idiot who will swallow anything. I also detest copy that spits out fact after meaningless...
Forum: Copywriting 15th August 2011, 04:23 PM
Replies: 11
Views: 1,134
Posted By SusanLandry
Re: Copywriting Is Alive -- Part 1

:D I love it! Thanks for the belly laugh.

I'm sitting here in my diminutive 3-bedroom, 2-bath dwelling on a postage stamp-sized piece of land in the city, listening to my husband and sons run...
Forum: Copywriting 10th August 2011, 11:20 AM
Replies: 68
Views: 3,967
Posted By SusanLandry
Re: Copywriting Is Dead Part One

This forum offers great tips on copywriting and banking! Who knew? :D
Forum: Copywriting 9th August 2011, 01:47 PM
Replies: 68
Views: 3,967
Posted By SusanLandry
Re: Copywriting Is Dead Part One

In good times clients want to capitalize on the money flow.

And in bad times they urgently want an increase in business.

Precisely.
Forum: Copywriting 9th August 2011, 12:03 PM
Replies: 68
Views: 3,967
Posted By SusanLandry
Re: Copywriting Is Dead Part One

I have to agree with max5ty and Marcia here. Maybe the days of the maniacal, "This Secret Will Fill Your Pockets and Change Your Life!" sales letter are coming to a close, but that doesn't mean...
Forum: Copywriting 5th February 2010, 02:07 PM
Replies: 31
Views: 4,473
Posted By SusanLandry
Re: How To Get More Copywriting Clients From The Warrior Forum

Mike, you rock. ;) This is a great point.

I think that if you're a copywriter whose leads are drying up, you definitely need to take a hard look at your marketing approach and step out of the...
Showing results 1 to 11 of 11

 
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