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Search: Posts Made By: Alex Ceskavich
Forum: Copywriting 12th April 2013, 03:12 PM
Replies: 3
Views: 492
Posted By Alex Ceskavich
Re: What does a great Craigslist for an apartment look like?

One thing to add to the above post: You need to know your area.

You need to know your area because each area has something exciting about it. And until you know what that exciting thing is, your...
Forum: Copywriting 4th April 2013, 03:26 PM
Replies: 24
Views: 1,399
Posted By Alex Ceskavich
Re: Critique Request: Screenwriting Analysis Sales Letter

Hey Tim,

I made a video critique for you to enjoy:

How To Write A Killer Hook - YouTube

- Alex
Forum: Copywriting 30th March 2013, 09:19 PM
Replies: 13
Views: 867
Posted By Alex Ceskavich
Re: Feedback on my first sales page

Hey guys,

Hope this helps:

Professional Copy Critique - Make Music.net - YouTube

- Alex
Forum: Copywriting 12th February 2013, 07:16 AM
Replies: 16
Views: 986
Posted By Alex Ceskavich
Re: How does a Copywriter-for-hire learn the market he is hired for?

The general principle is this: Amass more information than you could possibly use. And then sift this information for gold.

A major mistake rookie writers make is to try to sell everything. Or...
Forum: Copywriting 12th February 2013, 06:36 AM
Replies: 20
Views: 1,589
Posted By Alex Ceskavich
Re: Does the 10,000 hour rule apply to learning copywriting?

I heard it put a really interesting way, yesterday: "All outcomes are simply a process... not a fixed thing. So the flower is simply the current step in the process of 'flowering.' And in this way,...
Forum: Copywriting 24th January 2013, 09:32 AM
Replies: 69
Views: 6,733
Posted By Alex Ceskavich
Re: $10,000 Copywriting Challenge

Nobody's heard of testing against a control?

Y'all dudes are pampered...
Forum: Copywriting 11th October 2012, 06:09 AM
Replies: 13
Views: 958
Posted By Alex Ceskavich
Forum: Copywriting 4th October 2012, 10:23 AM
Replies: 14
Views: 919
Posted By Alex Ceskavich
Re: Thoughts on outsourcing follow-up copy

Provide:

1. Topic
2. Theme
3. Thesis (what you want to say about the Theme)
4. An outline - which follows good copy practices.

Then - as long as you have a good writer - you're good to go.
...
Forum: Copywriting 4th October 2012, 10:13 AM
Replies: 12
Views: 1,171
Posted By Alex Ceskavich
Arrow What Is Copywriting?

A great mentor of mine told me, "One of the best ways to learn is to teach."
And I've always admired people who "get" their craft.

They seem to spend more time than I do organizing my thoughts....
Forum: Copywriting 21st March 2012, 01:54 PM
Replies: 24
Views: 757
Posted By Alex Ceskavich
Re: What Would You Do If...

$75 for a sales letter? That's insanity.

A good sales letter is a lot of work in both skill set building and actual execution. Usually about 100 hours + per.

That's budgeting your time at about...
Forum: Copywriting 13th February 2012, 03:51 AM
Replies: 59
Views: 3,192
Posted By Alex Ceskavich
Re: Fiction recommendations?

A friend of mine got me hooked on Harlequin romance novels.

They help, no bull****.

- Alex
Forum: Copywriting 18th November 2011, 10:02 AM
Replies: 35
Views: 1,068
Posted By Alex Ceskavich
Forum: Copywriting 28th September 2011, 01:21 AM
Replies: 46
Views: 6,290
Posted By Alex Ceskavich
Re: The Ideal Copywriting Book For Beginners?

John E Kennedy.

You know, the ex-Canadian mountie who wrote that famous note to Albert Lasker.

Coiner of the phrase "salesmanship in print."

Sarcasm is reserved for people who know exactly...
Forum: Copywriting 27th September 2011, 11:41 PM
Replies: 46
Views: 6,290
Posted By Alex Ceskavich
Re: The Ideal Copywriting Book For Beginners?

Don't drink the kool aide...

I have no doubt you have good intentions, but to learn copywriting, you read the masters. And Dan Kennedy is no master copywriter.

Caples, Schwab, Schwartz,...
Forum: Copywriting 11th September 2011, 08:03 PM
Replies: 14
Views: 939
Posted By Alex Ceskavich
Re: The chore of giving away something of value for free...

If you're giving away valuable information for free, you don't need a gimmick.

Just tell them what you're going to tell them, then tell them, then tell them why that was important and what you...
Forum: Copywriting 19th July 2011, 05:18 AM
Replies: 25
Views: 2,232
Posted By Alex Ceskavich
Re: Gene Schwartz Health Secrets Book Copy Swipe File Example

Hey Alex,

Try to find Eugene Schwartz' talks to Rodale and Phillips, which outline his process for working on books, in order to create ads.

Read these speeches once. Then let me know if you...
Forum: Copywriting 18th July 2011, 11:00 AM
Replies: 32
Views: 1,077
Posted By Alex Ceskavich
Re: Empathy

Great work on this thread, btw. Mike, Ewen, Ken and vip - you've been killing it.

As for your question Rick, I think it was Ewen who posted the b100dvd letter a little while ago. And he...
Forum: Copywriting 16th July 2011, 11:13 PM
Replies: 12
Views: 971
Posted By Alex Ceskavich
Re: Critique my very first copywriting piece EVER...

If I'm correct, Pete pointed out "That" because "that" is usually a removable word. There are certain words in the English language we use, but don't really need. "That" tends to be one of them.
...
Forum: Copywriting 16th July 2011, 10:51 PM
Replies: 32
Views: 1,077
Posted By Alex Ceskavich
Re: Empathy

My point is pretty simple: Empathy in itself has no effect on how many sales you're going to make.

It doesn't DO anything.

Yet you'll hear people scream "Empathize! Repent and you'll get more...
Forum: Copywriting 15th July 2011, 01:28 PM
Replies: 11
Views: 2,688
Posted By Alex Ceskavich
Re: Here's a cheat sheet for bullets...

Formulas like this, to me, weaken the real goal of a bullet. Which is to generate intrigue by featuring a benefit in an interesting, unusual way.

Usually in an unusual action. For example: Back...
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