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Forum: Main Internet Marketing Discussion Forum 15th September 2021, 09:35 AM
Replies: 3
Views: 197
Posted By DABK
Re: Quick & Easy Customer Lifetime Value Formula

If you've been in business a while, you can calculate.


They are estimates, but useful ones.
Forum: Main Internet Marketing Discussion Forum 15th September 2021, 05:22 AM
Replies: 3
Views: 197
Posted By DABK
Re: Quick & Easy Customer Lifetime Value Formula

Average purchase price x average number of purchases per year x average retention time.

If your average purchase price is $20 and

And on average your customers purchase from you 5 times a year...
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