Register Blogs Advertise with usHelp Desk Today's Posts Search

Showing results 1 to 38 of 38
Search took 0.10 seconds.
Search: Posts Made By: wilmath
Forum: Copywriting 1st May 2015, 11:41 AM
Replies: 62
Views: 9,681
Posted By Jennifer Hutson
Re: Gary Bencivenga --- I'm not impressed!

Aaaaaand this is why I normally avoid the copywriting forum like the plague. Nothing but an ego circle-jerk of epic proportions.

So the guy doesn't like one of the greats. Perhaps some of the...
Forum: Search Engine Optimization 23rd September 2014, 04:43 PM
Replies: 7
Views: 553
Posted By SkyJarman
Re: Local SEO - Business Address Consistency

Check your citations (directories across the web) to see what is the most consistent format of the suite number of your business and stick with that as much as possible. Some directories have there...
Forum: Search Engine Optimization 23rd September 2014, 08:37 AM
Replies: 7
Views: 553
Posted By Electrical
Local SEO - Business Address Consistency

I have a local contracting business. I operate the office portion of my business from the office inside of my condo. My address is "99 Whatever St. Unit 12".

Officially the deed says "Unit 12". ...
Forum: Search Engine Optimization 26th February 2014, 09:09 PM
Replies: 8
Views: 599
Posted By yukon
Re: Do I need Wordpress for a roofing website?

I'd blast that site with every city, town, municipality, metropolis, megalopolis, zip code... within a 100 mile radius.

You can never have too many pages targeting same/similar keywords....
Forum: Search Engine Optimization 26th February 2014, 05:25 PM
Replies: 8
Views: 599
Posted By MikeFriedman
Re: Do I need Wordpress for a roofing website?

Wordpress really has no SEO value over a site coded in just HTML.
Forum: Copywriting 22nd April 2013, 06:03 PM
Replies: 2
Views: 567
Posted By Raydal
When you are NOT an expert ...

How do you write copy for yourself or your client when you (or
your client) lack credibility in their particular market?

When I don’t have credibility in the field then I can present
myself...
Forum: Copywriting 12th March 2013, 10:33 PM
Replies: 13
Views: 2,163
Posted By ewenmack
Re: Bencivenga's Cracker Jack Secret - Applying It To The Web

For a whole host of examples, here's the link to...
Forum: Copywriting 8th March 2013, 11:00 AM
Replies: 19
Views: 1,051
Re: Copywriting... on a business card?

Writing a good business card is very similar to writing a good postcard.

Here's a link giving you my "secret formula" to make them get a great response.
...
Forum: Copywriting 4th March 2013, 11:33 AM
Replies: 37
Views: 4,946
Posted By RickDuris
Email Copywriting--What's Working Now

Had some free time on my hands recently.

So I entered an email copywriting contest. Thought it'd be a quick challenge.

I won. Below's the email.

The market? Web designers.

The product? A...
Forum: Copywriting 2nd February 2013, 12:37 AM
Replies: 3
Views: 492
Posted By DavidG
"No argument in the world can ever compare with one dramatic demonstration."

https://www.youtube.com/watch?v=qX9FSZJu448

A nice viral weight loss video...

Almost no words. No hype and no "selling"... the whole demonstration sells itself.

If he had just posted...
Forum: Copywriting 25th January 2013, 01:28 PM
Replies: 31
Views: 4,356
Posted By Harlan
Matt Furey: One of the Best Emails I've Ever Read

I loved this email. What do you think? What do you think the critical elements are here?

Subject Line: The Fix Was In

Hi Harlan,

Yesterday's news. Can I believe my eyes?

A couple NFL...
Forum: Copywriting 22nd December 2012, 05:39 AM
Replies: 79
Views: 69,110
Posted By joe golfer
1000th Post: Resources for New Copywriters

updated 07/06/16

Here are some links for new copywriters. For now I have these areas:

--What is Copywriting?
--How to Get Started
--How to Find Free/Low Cost Copywriting Education Resources...
Forum: Copywriting 14th December 2012, 09:12 PM
Replies: 5
Views: 695
Posted By tinknocker
Re: WSO Sales Page Critique

CPA= Cost Per Action
Forum: Copywriting 19th November 2012, 10:07 PM
Replies: 44
Views: 38,130
Posted By joe golfer
Write Those Words So A Blind Man Can See 'Em: Storytelling Resources For Copywriters and Marketers

Here are storytelling resources for copywriters and marketers. If you have any good things to add, post a comment below and I'll put it on the list. (Post title inspired by this post by Brian McLeod...
Forum: Copywriting 28th June 2012, 03:47 PM
Replies: 7
Views: 1,488
Posted By ewenmack
Re: Looking for John Caples quote/example

Marcia, it was the book title "The First Hundred Million"
by E. Haldeman-Julius I think you are referring to.

He chronicles how he sold 100 million books in the Little Blue Book series.

And...
Forum: Copywriting 15th June 2012, 12:54 PM
Replies: 15
Views: 1,314
Posted By videolover7
Forum: Copywriting 9th June 2012, 08:50 AM
Replies: 9
Views: 1,496
Posted By shawnlebrun
Re: WHERE to find a STARVING prospect and HOW to know what they are thinking.

Thankfully, back when I was still writing for clients one-on-one, I was able to "morph" a client-getting system out of about 10 failed methods.

When I started freelancing back in 2005 or so, I...
Forum: Copywriting 8th June 2012, 02:30 AM
Replies: 14
Views: 6,920
Posted By joe golfer
Re: Gary Bencivenga swipe file?

Here's a blast from the past (1980):
Gary Bencivenga Advertising Swipe Copy Example (rare) | Learn from one of the greats!...
Forum: Copywriting 30th May 2012, 03:18 PM
Replies: 7
Views: 915
Posted By Raydal
Re: Selfish Greedy *******s who Would Sell Their Own Grandmothers...

The first person to use it was the Devil. He convinced
Eve that God was hiding a "higher reality" from her, so
it is in our genes to fall for the same pitch.

Apart from that, I think that your...
Forum: Copywriting 7th May 2012, 10:33 AM
Replies: 6
Views: 2,285
Posted By Bruce Wedding
Re: Mass Control Sales Letter

I have the original sales letter. You can get it here:

http://crits.s3.amazonaws.com/masscontrol.jpg

If you want another format, let me know. I have the whole html page.
Forum: Copywriting 5th March 2012, 06:45 PM
Replies: 47
Views: 1,969
Posted By ewenmack
Re: Ads, flyers and sites

I posted how a flyer got a home renovator $17,800
worth of work from spending $86 on his flyers.

Flyer shown too.
...
Forum: Copywriting 4th March 2012, 06:14 AM
Replies: 47
Views: 1,969
Re: Ads, flyers and sites

I constantly do Flyers for a whole range of clients - I've become a Flyer specialist which is good news because I know SFA about any technical stuff.

(I've been so tempted to do a WSO with all the...
Forum: Copywriting 27th February 2012, 05:08 PM
Replies: 7
Views: 653
Posted By Workfromhomeguy
Re: This Photo Helped Sell ...

I think that was a brilliant idea too. I like your copy better though.
Forum: Copywriting 27th January 2012, 07:01 PM
Replies: 22
Views: 1,181
Posted By Ross Bowring
Naked Episode #1 The One About The "Ticked Off" WSO

Trying to keep up with my 2012 resolution to give back a little more in these parts.

I don't know anything about this WSO launch other than a friend passed it along to me because it looked...
Forum: Copywriting 6th January 2012, 10:31 AM
Replies: 6
Views: 753
Posted By Summertime Dress
Ellipses...Best Practices?

Thanks to another marketer here on the forum, I now recognize my use of unnecessary ellipses in my copy. After briefly researching the topic, I find it's a fairly common problem -- and annoys a...
Forum: Copywriting 14th December 2011, 12:46 PM
Replies: 12
Views: 732
Re: Only One Swipe ... For One Year .. Which?

There are a few different versions - with different layouts - but the content is the same.

Here's one -

Bencivenga 100 Seminar (http://www.marketingbullets.com/b100dvd.htm)


Hope you enjoy...
Forum: Copywriting 14th December 2011, 11:41 AM
Replies: 12
Views: 732
Posted By Treborrevo
Only One Swipe ... For One Year .. Which?

I once heard the great copywriter, Doug D'Anna, say that he stopped reading lots of swipes. Instead, he got hold of one of Bencivenga's smash controls and only read it for a year. (And yes, I know...
Forum: Copywriting 25th July 2011, 02:43 AM
Replies: 2
Views: 772
Posted By arfasaira
FREE! Wicked Marketing Resource!

Guys,

I came across this and thought I'd share. I genuinely believe you don't need to purchase any courses on marketing again - these are gold dust and more importantly, they're free!

Free...
Forum: Copywriting 11th July 2011, 10:17 AM
Replies: 21
Views: 1,732
Posted By theultimate1
Re: Please Critique my Brochure

The picture in the front... well the baby's left hand looks mutilated(?!) Maybe that isn't the right word, and I'm too sleepy right now to think of something better. Take a look at brochures from...
Forum: Copywriting 11th July 2011, 04:07 AM
Replies: 21
Views: 1,732
Posted By Joseph Robinson
Re: Please Critique my Brochure

The picture on the front is very, very awkward. It makes the thing look downright tacky. I'd work on that.

You did an excellent job with the inside of the brochure though. Very professional...
Forum: Copywriting 11th July 2011, 03:56 AM
Replies: 21
Views: 1,732
Posted By Elle Davies
Re: Please Critique my Brochure

The writing for the titles lacks continuity in size and style, just by changing these two aspects of the brochure should make for an easier read in my opinion!
Also ensure that the paragraphs are...
Forum: Copywriting 9th July 2011, 09:58 PM
Replies: 21
Views: 1,732
Posted By ewenmack
Re: Please Critique my Brochure

Your brochure doesn't have to look and sound like others.

Here's what I mean.

Have it appear like an advertorial.

If you don't know what one is, it's like a featured article in the same...
Forum: Copywriting 30th June 2011, 03:42 AM
Replies: 21
Views: 1,732
Posted By Viramara
Re: Please Critique my Brochure

The opener is WOW. IMO you should delete the "How To" so it would sounds like a good call to action. And "a" to "your", like this :
"Turn YOUR home buying dream into reality"
"make YOUR home...
Forum: Copywriting 29th June 2011, 05:41 PM
Replies: 21
Views: 1,732
Posted By DougHughes
Re: Please Critique my Brochure

Hi Wilmath,

I don't have time to read the whole brochure but hopefully you'll find some use in this.

Here are a few ideas for your heads and subheads. This is a lead gen brochure right? So,...
Forum: Copywriting 29th June 2011, 02:25 PM
Replies: 21
Views: 1,732
Posted By gjabiz
The old man is going to say it once again...

I think your brochure sucks.

HOWEVER,

I have no idea WHO is going to be seeing it either...and I admit I don't know everything, so it is possible it is good enough as is going to the intended...
Forum: Copywriting 29th June 2011, 01:26 PM
Replies: 21
Views: 1,732
Posted By Summertime Dress
Re: Please Critique my Brochure

Bill Glazer talks about a secondary reader path (not sure if that's the right terminology), but basically this means that readers typically scan the headlines, sub head-lines, bold copy and photos...
Forum: Copywriting 29th June 2011, 08:30 AM
Replies: 21
Views: 1,732
Posted By Neil AM
Re: Please Critique my Brochure

This needs a fair bit of work, in my opinion.

First of all, check your grammar. There's a few missing possessive apostrophes (like in Craigs Real Estate) and at least one missed capital letter...
Forum: Copywriting 26th May 2011, 06:19 PM
Replies: 21
Views: 9,546
Posted By Alex Cohen
Re: Joe Karbo FAMOUS "Lazy Man's Way ..." Free Swipe File Copy Example

Interestingly, a significant portion of the Karbo ad concerns itself with objection resolution…


It doesn’t require “education”
It doesn’t require “capital”
It doesn’t require “luck”
It...
Showing results 1 to 38 of 38

 
Forum Jump


All times are GMT -6. The time now is 10:34 PM.