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Search: Posts Made By: Alex Ceskavich
Forum: Copywriting 14th February 2013, 05:29 PM
Replies: 27
Views: 1,488
Posted By ewenmack
Re: Can you beat these headlines?

A woman of that calibre pulling a cool million
having a name of Courtasan would be appropriate.

If your readership isn't too familiar with the term
then high class call girl.

Forum: Copywriting 9th February 2013, 01:58 AM
Replies: 27
Views: 1,877
Posted By CopyMonster
Re: Price of 1 email copy written? (professionally copywritten)

$10: no promises on conversion.
$100: at least 3% conversion
$1000: at least 20% conversion
$5000 + 5%: at least 50% conversion
100% conversion: on application only...
Forum: Copywriting 5th February 2013, 04:16 AM
Replies: 14
Views: 2,162
Posted By joe golfer
Why are images more effective than words when it comes to marketing?

That's just one of the questions on the Neuromarketing Quiz over at

What do advertisers know about your brain? Take the Neuromarketing quiz! : Discovery Channel...
Forum: Copywriting 9th October 2012, 02:48 AM
Replies: 13
Views: 958
Posted By ewenmack
Billy May's 21 Top Selling Informercials Transcribed

Nothing more to add.

Forum: Copywriting 12th February 2012, 04:47 PM
Replies: 2
Views: 855
Posted By RickDuris
Rick Duris' Copywriting Research Using Twitter

Some copywriters struggle finding the relevant up-to-date research they need for their copywriting projects. They'll resort to dated swipe files for ideas.

Try using Twitter and hashtags for your...
Forum: Copywriting 1st October 2011, 04:36 AM
Replies: 12
Views: 1,157
Posted By ewenmack
Copywriter For Large Direct Mailer Fixes Ailing Mailer With This...

When Soundview Communications mailer
response started to nose dive,
they called in Parris Lampropoulos‎.

From the research he did, here's what he discovered...

New copywriting and design...
Forum: Copywriting 7th September 2011, 07:58 AM
Replies: 8
Views: 4,697
Posted By Drez
Arrow Gary Halbert Classic Beauty Copy Swipe File | free Download

In my opinion this ad works well because it pushes lots of emotional buttons.

It's part of a series of ads for this beauty product (I think I have 5 different ads for this "schmutz" :) )

Forum: Copywriting 19th August 2011, 01:54 PM
Replies: 1
Views: 1,197
Posted By Drez
Arrow Gene Schwartz | Rare Seminar Copy Swipe File Example | Free download

I admit it, I really love reading (and studying) Gene Schwartz' copy.

In fact I recently "swiped" one of his headlines for a client sales letter. (You won't tell will you :D )

Anyway this is...
Forum: Copywriting 9th August 2011, 08:34 PM
Replies: 18
Views: 1,558
Posted By ewenmack
Direct mail controls galore from a guy you probably never heard of

The paper and ink world is still very much alive.

Here's a living master of direct mail who flies under the radar it seems here.

Yep even controls at Rodale.

Oodles of his work and even lays...
Forum: Copywriting 19th July 2011, 03:59 AM
Replies: 3
Views: 982
Posted By ewenmack
How A Fool Idea Doubled Sales

Elmer sold eggs on a busy country road while a boy in the early part of last century.

He had a fancy road sign until the wind came along and ruined it.

His spelling was wrong so tried it anyway...
Forum: Copywriting 18th July 2011, 03:54 PM
Replies: 25
Views: 2,229
Posted By Drez
Arrow Gene Schwartz Health Secrets Book Copy Swipe File Example

Gene Schwartz had an amazing ability to transform a book into something you could not afford to be without. And he did this time and time again.

He's another great example of a print ad Gene...
Forum: Copywriting 18th July 2011, 09:03 AM
Replies: 32
Views: 1,077
Posted By MikeHumphreys
Re: Empathy

Well, I think we're going to agree to disagree on the classic WSJ letter.

Tone is a completely different copywriting animal than empathy, sympathy, or any of the other emotions we've tossed...
Forum: Copywriting 18th July 2011, 12:55 AM
Replies: 32
Views: 1,077
Posted By ewenmack
Re: Empathy

Adding to Mike's examples of successful ads that show no empathy...there are straight
forward offers in small display ads and in classified ads. No empathy in them.

Example of one that has been...
Forum: Copywriting 17th July 2011, 11:05 PM
Replies: 10
Views: 765
Posted By ewenmack
Re: How to reach people in Hiding:

A major player in the US loan modification business, directly and indirectly pays wages of over 700 people, gave lots of helpful information on their website.

They had and still do have very good...
Forum: Copywriting 3rd July 2011, 11:10 AM
Replies: 9
Views: 909
Posted By Ross Bowring
Everything Is A Remix

That's what Kirby Ferguson calls his terrific video series on creativity.

Do some thinking and you'll find many valuable applications to writing better sales copy, and thoughtful context for many...
Forum: Copywriting 1st July 2011, 07:50 AM
Replies: 12
Views: 5,075
Posted By Drez
Arrow Gary Halbert Copy Example | "Open Letter To Attractive Women ..." | Free Swipe File

Here's one my favorite's from my Gary Halbert swipe file ...

This was a full page ad in a Florida newspaper calling for "Every Attractive Women In Miami Who Is Serious About Having A Career As A...
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