Register Advertise with usHelp Desk Today's Posts Search

Showing results 1 to 35 of 35
Search took 0.02 seconds.
Search: Posts Made By: jtunkelo
Forum: Copywriting 4th November 2014, 09:08 AM
Replies: 11
Views: 1,385
Posted By jtunkelo
Re: Looking for a copwriter? Really?

Elmo, did you already get paid? If so, stick to your best effort and tell her to test it.

There's no other reason she should *ever* tell you how to do your job.

If the contract didn't call...
Forum: Copywriting 7th April 2014, 11:46 AM
Replies: 4
Views: 727
Posted By jtunkelo
Re: Critique My Page

- Change the difficult to read gray-on-white font to black or dark blue

- Your opening is way too general, you might as well delete it altogether. Get to the point as early as you can.

- The...
Forum: Copywriting 19th January 2012, 08:40 AM
Replies: 9
Views: 1,026
Posted By jtunkelo
Re: How much information do you need on what you're promoting before copywriting?

It depends to some extent how much time you have to spend on the project overall. Having said that, it's not uncommon for me to use 90% of the time in research and note-taking, and once it all...
Forum: Copywriting 8th January 2012, 07:46 AM
Replies: 18
Views: 1,028
Posted By jtunkelo
Re: What's the Best Way to Formulate a Killer Offer?

There's no simple answer to this one. You can read Mark Joyner's The Irresistible Offer to get some clues about it, and then you'll learn it over time as you keep doing it.

Here's a pretty good...
Forum: Copywriting 13th November 2011, 03:26 PM
Replies: 15
Views: 840
Posted By jtunkelo
Re: Is Copywriting An English Thing?

Once you learn the skill in English, you CAN apply it in other languages. I have.

The universals of persuasion and human nature are there, but you also need to be aware of cultural differences....
Forum: Copywriting 1st October 2011, 01:52 PM
Replies: 15
Views: 976
Posted By jtunkelo
Re: My first sales copy: wish me luck

There's many things to improve in your letter.. assuming you wouldn't want to start afresh.. The first thing that strikes me there's really no emotion whatsoever in the whole piece. You don't use any...
Forum: Copywriting 17th September 2011, 12:40 PM
Replies: 8
Views: 639
Posted By jtunkelo
Re: Written Testimonial or Video?

If the person is better with video, get a video. If not, written. The structure and content is more important than format anyway.
Forum: Mind Warriors 14th September 2011, 06:35 AM
Replies: 42
Views: 983
Posted By jtunkelo
Re: Internet Marketer's Mindset...!!!!

You will achieve what you believe you will achieve. And your customers will do what you expect them to do (reflected in your marketing). It's all a kind of self-fulfilling prophecy, which you get to...
Forum: Copywriting 15th May 2011, 06:48 AM
Replies: 12
Views: 868
Posted By jtunkelo
Re: Please Critique My Sales Page

A lot of good advice here already, I'll just add that looking through the letter, the thing that stuck to my eye first were the really lackluster subheadings. For a letter that's selling inspiration...
Forum: Copywriting 15th May 2011, 06:42 AM
Replies: 5
Views: 805
Posted By jtunkelo
Re: Customer's resistance to change...

Looks to me what you're looking at is the art of the close. Without a powerful close, the rest of the copy is kind of pointless, and because of a weak close, many beginner writers end up with weak...
Forum: Copywriting 4th May 2011, 03:41 AM
Replies: 18
Views: 1,161
Posted By jtunkelo
Re: Client that Doesn't Get Direct Response Copy...

How did this client manage to hire you in the first place if they don't understand direct response copy? Might be a time to take a look at the process by which you get clients. And fine-tune the...
Forum: Copywriting 18th April 2011, 08:45 AM
Replies: 45
Views: 2,288
Posted By jtunkelo
Re: ClickBank: New Rules

I don't see very much in there that an ethical marketer wouldn't already be doing.

The video related stuff is new, but that's almost it. No biggie.
Forum: Copywriting 7th April 2011, 07:56 AM
Replies: 10
Views: 2,075
Posted By jtunkelo
Re: I'm done with being a "shameless whore"!

You may not like this answer (I sure didn't back when) but you really should write a sales letter for your services.

Doing that will force you to think through everything you need to make a sale...
Forum: Mind Warriors 29th March 2011, 09:13 AM
Replies: 7
Views: 2,264
Posted By jtunkelo
Re: Would Robin Hood have good or bad karma?

Karma is Sanskrit for 'action'. As a concept, it simply means there's an action, and there will be an effect similar to its quality. That quality comes from the doer's intent, the nature of the act...
Forum: Copywriting 27th March 2011, 04:49 AM
Replies: 33
Views: 1,527
Posted By jtunkelo
Re: Better Selling Word: Bargain or Deal?

Deal says to me it's something of value for a good price.
Bargain says to me hey here's your permission to be cheap.

So it depends a bit on what you're selling and who you're selling it to; not...
Forum: Copywriting 17th March 2011, 06:38 AM
Replies: 24
Views: 1,075
Posted By jtunkelo
Re: Best way to keep a conversational tone?

One thing you can try is role play. First read the letter as you've written it, and make a note of your own reactions, then make those fixes.

Next, read the letter as your prospect, and make...
Forum: Copywriting 17th March 2011, 06:34 AM
Replies: 4
Views: 703
Posted By jtunkelo
Re: Sales Copy Critique - Checklist completed

I'd suggest to create a real headline that encapsulates what it is you offer exactly, to whom and at what price. Then you can catch the rest of the points when you have their attention. It took me a...
Forum: Copywriting 17th March 2011, 01:33 AM
Replies: 14
Views: 860
Posted By jtunkelo
Re: Want vs Need

People are much more ready to pay for what they want. Nobody 'needs' a Mercedes but a lot of people sure want it. So there's your first clue.

But if you're selling something to help people "live...
Forum: Mind Warriors 17th March 2011, 01:13 AM
Replies: 11
Views: 1,097
Posted By jtunkelo
Re: Secrets of the Subconscious

The Hawaiian Kahunas have an interesting metaphor for how the mind works in total:

1. The Subconscious = "The Children"
2. The Conscious Mind = "The Mother"
3. The Superconscious = "The Father"...
Forum: Mind Warriors 17th March 2011, 01:05 AM
Replies: 31
Views: 1,485
Posted By jtunkelo
Re: How I skyrocketed my Productivity

Good stuff. Just the 'get up early' bit almost makes the rest of it automatic.

To be specific, 'early' to me means getting up before 6 a.m. The absolute BEST would be to get up at 4:30 a.m. which...
Forum: Copywriting 14th March 2011, 10:00 AM
Replies: 10
Views: 648
Posted By jtunkelo
Re: sales copy please critique I want your opinion

Well, apart from the fact that it's devilishly difficult to find out what it is you're selling besides results (which you can't do anyway), not sure where to begin. I'm sure there will be some...
Forum: Copywriting 7th March 2011, 05:05 AM
Replies: 12
Views: 1,155
Posted By jtunkelo
Re: My subject line is killing me

What's the rest of the message like? They'll have to open first anyway, before they unsubscribe. Right?

And getting unsubscribes isn't a bad thing per se. Only if you're getting no sales or not...
Forum: Mind Warriors 28th February 2011, 03:28 AM
Replies: 35
Views: 1,314
Posted By jtunkelo
Re: Is it Still Possible To Make Money Doing What You Love?

It's a combination of appeals really:

- what you personally like to do and put your attention on

- what the given market really wants and is ready to put their money on

- what you seriously...
Forum: Copywriting 27th February 2011, 10:31 AM
Replies: 21
Views: 938
Posted By jtunkelo
Re: Using videos in your copy.

I honestly thought you'd mistyped the post heading. I thought the more logical question would be about using copy in your videos. Anyway.

A LOT of people are missing the point about using video...
Forum: Copywriting 4th February 2011, 10:27 AM
Replies: 9
Views: 698
Posted By jtunkelo
Re: Video Sales Letter Critique

I would try getting to the point much, much, much faster. You don't want to have a single slide that's not necessary. It could be a lot tighter.
Forum: Copywriting 2nd January 2011, 05:05 AM
Replies: 16
Views: 724
Posted By jtunkelo
Re: Critique Needed for New OTO

If there's a story in here, it gets lost in all the hype. Simplify, simplify, simplify. You can still look gorgeous visually and have proof elements and bonuses coming out the wazoo.. The flow of the...
Forum: Copywriting 30th December 2010, 11:33 PM
Replies: 34
Views: 966
Posted By jtunkelo
Re: Please Critique My Sales Page

The impression I have is that there is no story. No backstory, no rags-to-riches, no discovery... and if there is, you should at least tease it.

Now it's just going straight into selling a...
Forum: Copywriting 30th December 2010, 11:18 PM
Replies: 94
Views: 3,359
Posted By jtunkelo
Re: My First Squeeze Page - Review Required

A few quick points:

1. Your pre-head is already confusing the reader: warning? what warning? this kind of line should only be used to precipitate the telling of a story. just do it right.

2....
Forum: Copywriting 1st December 2010, 04:10 AM
Replies: 5
Views: 582
Posted By jtunkelo
Re: Completely Change My Offering - Please Critique My Sales Page

The headline says nothing. And the subheading says stop buying "miracle" offers.. which is exactly what the headline offered.

If you got something, out with it.
Forum: Copywriting 22nd November 2010, 04:24 AM
Replies: 7
Views: 624
Posted By jtunkelo
Re: Sales page critique...

Okay, two things draw my attention here:

1. The headline is sort of... wordy and disjointed, trying to fit too many things into one message. It's fine being specific, but you would improve a lot...
Forum: Copywriting 26th October 2010, 06:23 AM
Replies: 10
Views: 1,151
Posted By jtunkelo
Re: Appreciate Feedback On This Letter

There's one big hurdle to take care of, as early as possible: elderly people are deathly afraid of injuring themselves, doing any kind of exercise. Even tai chi instructors have to work hard to...
Forum: Copywriting 26th October 2010, 02:27 AM
Replies: 67
Views: 3,405
Posted By jtunkelo
Re: What percentage of copywriters also play the guitar?

I've played a bit of guitar in my time. But also piano, clarinet and the oboe, the saxophone and a bit of percussion to the mix. In other words, perhaps it's the curiosity factor and the willingness...
Forum: Copywriting 23rd October 2010, 12:24 AM
Replies: 61
Views: 1,970
Posted By jtunkelo
Re: Would You Review My Headline Please?

A few quick suggestions:

- Avoid tired, overused words such as 'explode' - the thesaurus is your best friend here

- 'Any web site in any niche' is way too broad even though it's promising. It's...
Forum: Copywriting 10th October 2010, 08:37 AM
Replies: 39
Views: 1,985
Posted By jtunkelo
Re: Why Did You Start Copywriting?

I've always been a writer at heart - my parents tell me I started banging on the typewriter before I could read.. ;)

I took to copywriting pretty quickly after I realized I could easily...
Forum: Copywriting 10th October 2010, 08:26 AM
Replies: 6
Views: 666
Posted By jtunkelo
Re: New Sales Page - copywriting advice appreciated

The first impression is insecurity. Things like 'Discover.........', more than one header graphic, and so on.

The second impression is over-selling to compensate. Hello, yellow highlight.

But...
Showing results 1 to 35 of 35

 
Forum Jump


All times are GMT -6. The time now is 07:14 PM.