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Search: Posts Made By: Moriarty
Forum: Copywriting 27th June 2013, 03:10 PM
Replies: 44
Views: 1,978
Posted By Moriarty
Re: Advanced Copywriting...Lesson 1..."Proof"

Memetics

you say My response to your rationalization of this is that if you trust your reader first, they are more likely to trust you.

However it happens isn't relevant - copywriting is...
Forum: Search Engine Optimization 27th June 2013, 09:16 AM
Replies: 15
Views: 575
Posted By Moriarty
Re: I need a website to apply adsense

Why don't you just set up a free wordpress blog and tip some re-blogged articles into it - that'll save you all the trouble of getting adsense on mine (which I don't want!).
Forum: Search Engine Optimization 26th June 2013, 02:45 PM
Replies: 10
Views: 522
Posted By Moriarty
Re: How to learn the ins and outs of PPC?

I happen to like Perry Marshall's ideas. Howie Jacobson's "Google adwords for dummies" is also an easy book to get your head around. Howie takes quite a different angle on advertising from Perry -...
Forum: Search Engine Optimization 26th June 2013, 02:41 PM
Replies: 3
Views: 341
Posted By Moriarty
Re: Question About SEO For A Local/Online Store

Take the keywords you can't make a page for and work out which of the pages they'd best be suited to.

Then incorporate them as the second (fifth??) keyword. If you've got too many keywords in a...
Forum: Copywriting 26th June 2013, 02:35 PM
Replies: 44
Views: 1,978
Posted By Moriarty
Re: Advanced Copywriting...Lesson 1..."Proof"

Interesting thread. My take is that proof and facts aren't enough. For one thing they need to be believable - hence the customer reviews.

The other way is to get some trust. One way to get them...
Forum: Social Media 16th February 2013, 01:38 PM
Replies: 3
Views: 448
Posted By Moriarty
Re: Car fans forum

What sort of info are you looking for? Usually if you put the make + mark of your car and add forum you'll come up with pretty well one per country. They talk about everything to do with their...
Forum: Search Engine Optimization 16th February 2013, 01:34 PM
Replies: 2
Views: 375
Posted By Moriarty
Re: Rank Keyword + Keyword Density

The most important thing is to ensure that your page is focused on one keyword (or subject). The easiest way to lose rankings is by writing about too many things all at once. If something needs...
Forum: Search Engine Optimization 16th February 2013, 01:30 PM
Replies: 4
Views: 620
Posted By Moriarty
Re: H1, H2 and H3 tags problems for my websites

Hi.

On the Wordpress "Post" interface - that is to say where you are writing your new post - there is a "visual" editor and a "text" editor. When you are using the visual editor and you want to...
Forum: Search Engine Optimization 15th February 2013, 05:23 PM
Replies: 3
Views: 400
Posted By Moriarty
Re: Local Business - How Many Visitors A Day To Get 1 lead / Day?

Big question: do you have an autoresponder series? If not, set one up. If you do, well done!

Conversion optimization is not that hard, your emphasis will be different though. You aren't looking...
Forum: Search Engine Optimization 15th February 2013, 05:10 PM
Replies: 5
Views: 318
Posted By Moriarty
Re: QUESTION- how can I find which keywords?

What keywords are you looking for - because there is no algorithm that will help you find out what your customers are asking.

What you can do is go to the Google keyword tool and right-click and...
Forum: Copywriting 15th February 2013, 05:06 PM
Replies: 35
Views: 1,599
Posted By Moriarty
Re: Would YOU do this if someone didn't pay...?

Reply to Charismatic Mannequin



This was for a building firm - $1000s at a time. What's more these time-wasters really hit our profits - which I found out later. My point was that I didn't...
Forum: Search Engine Optimization 15th February 2013, 02:24 PM
Replies: 15
Views: 722
Posted By Moriarty
Re: total newbie question about ppc

Yuuzokun


Perry Marshall (http://perrymarshall.com) and Howie Jacobson (http://askhowie.com) both have good, thorough and authoritative books on PPC (neither costs more than $50 or so). Both of...
Forum: Search Engine Optimization 15th February 2013, 02:17 PM
Replies: 8
Views: 600
Posted By Moriarty
Re: Adsense Fools Gold

Wait, guys! Humanity hasn't changed that much, the technology has.

People aren't any wiser just because it happens quicker. What's more they're all taught at school that winning is everything (=...
Forum: Main Internet Marketing Discussion Forum 15th February 2013, 12:41 PM
Replies: 74
Views: 2,120
Posted By Moriarty
Re: So you're mad at a client who didn't pay promptly..

This was part of my response to the other thread:

Anyway, aside from the funnier side of things, let's see what we can do for the future. Because these guys are the archetypal bad client. Usually...
Forum: Copywriting 15th February 2013, 12:33 PM
Replies: 35
Views: 1,599
Posted By Moriarty
Re: Would YOU do this if someone didn't pay...?

Well. They say "half a year's worth of work" - no interim payments? Why not?

Anyway, aside from the funnier side of things, let's see what we can do for the future. Because these guys are the...
Forum: Search Engine Optimization 15th February 2013, 07:57 AM
Replies: 8
Views: 542
Posted By Moriarty
Re: has anyone tested backlinkee.com

Never, ever buy links. Google have stated this for long enough. They destroyed Social Monkee through that, and there's no reason to imagine backlinkee is any different.
Forum: Search Engine Optimization 15th February 2013, 07:56 AM
Replies: 18
Views: 534
Posted By Moriarty
Re: How to Remove Page from Google?

Simple: take said page, rename it and pop it in a protected admin folder. It's a bit of work, it is pretty well immediate and you don't have to wait on Google to de-index anything.

So what about...
Forum: Copywriting 15th February 2013, 02:44 AM
Replies: 8
Views: 733
Posted By Moriarty
Re: U rite gud?

It weeds out the kind of people they didn't want too! Whatever do they put in the water in Surrey?
Forum: Search Engine Optimization 15th February 2013, 02:40 AM
Replies: 38
Views: 1,141
Posted By Moriarty
Re: Seriously, How Many People on This Forum Actually Know What They're on About?

The problem is subtle. There are people who have been successful on the internet just through luck. Their success implies they are knowledgeable about it. They apply their systems to your needs. That...
Forum: Search Engine Optimization 14th February 2013, 11:44 AM
Replies: 27
Views: 3,032
Posted By Moriarty
Re: Do Twitter Shortened URLs (t.co) Still Count As Backlinks?

Let's tidy one thing up. Backlinks are sorted and used by algorithms. Discovering how an algorithm analyzes all the data the bots bring in is not something that is easy to do.

So what is? Well,...
Forum: Copywriting 14th February 2013, 11:34 AM
Replies: 19
Views: 923
Posted By Moriarty
Re: What strategy do you think would be best? Total/monthly/trial?

Do you have any products you can offer at a lower price so that your visitors can get a feel of what your idea is like in practice? That way they can see if they like you.

Split testing - this...
Forum: Search Engine Optimization 14th February 2013, 08:45 AM
Replies: 9
Views: 621
Posted By Moriarty
Re: Infographics?

As Yukon says, it's about traffic.

If your infographics are interesting to your traffic then they will want to know more. The days of blindly linking to everything including your mother's...
Forum: Search Engine Optimization 14th February 2013, 08:42 AM
Replies: 3
Views: 433
Posted By Moriarty
Re: Google indexing my attachment pages

Manish is right. There is another way and that is to use a folder that is also disallowed using the robots.txt file (which I presume you know about?).

then your image url would be...
Forum: Copywriting 14th February 2013, 08:21 AM
Replies: 6
Views: 704
Posted By Moriarty
Re: How can this commercial script be improved

Okay, so you have copied the script almost verbatim - only excised the emotional content of the issue. The guy in the video has - or might have - cancer.

People doing SEO have bank balances.
...
Forum: Search Engine Optimization 14th February 2013, 03:52 AM
Replies: 10
Views: 361
Posted By Moriarty
Re: is 2 better than 1?

Diversity also matters.

Oh, and Google do state that you shouldn't be buying links. Not that this worries anybody, just as their warnings about poor backlinking methods didn't worry anybody....
Forum: Search Engine Optimization 14th February 2013, 03:50 AM
Replies: 79
Views: 2,973
Posted By Moriarty
Re: I am WORN OUT and tired of SEO

It strikes me that you are experiencing what many offline businesses are experiencing: margins are getting tighter. People have to do more and usually earn less as thanks.

A question: are your...
Forum: Search Engine Optimization 14th February 2013, 03:39 AM
Replies: 18
Views: 792
Posted By Moriarty
Re: How to regain my website rank?

Let's put this on its head. Google have always stated that their aim is quality answers to their searchers questions. In my opinion backlinking is seen by Google not by the quality of the site you...
Forum: Copywriting 13th February 2013, 06:34 PM
Replies: 27
Views: 1,304
Posted By Moriarty
Re: the elusive USP....

Rick Duris


You're right.

The Marketeer.


Spot on.
Forum: Search Engine Optimization 13th February 2013, 03:56 PM
Replies: 4
Views: 364
Posted By Moriarty
Re: What should I look for in PPC?

What keywords are you looking at? Are they answering prospect's questions ... as most of the high competition ones are?

Or are you getting clever and asking the questions that your prospects are...
Forum: Copywriting 13th February 2013, 03:51 PM
Replies: 16
Views: 977
Posted By Moriarty
Re: How does a Copywriter-for-hire learn the market he is hired for?

You say


This has nothing to do with trains. The guys who are hiring you know everything about trains. If you need details, they will tell you almost anything you need to know. Well, if they're...
Forum: Copywriting 13th February 2013, 03:23 PM
Replies: 8
Views: 733
Posted By Moriarty
Re: U rite gud?

Now that is the sort of ad that gets noticed by those who should notice it.

I have a suspicion I know who wrote that ad. She's British and she's really clever. She's also on the inside at...
Forum: Copywriting 13th February 2013, 03:19 PM
Replies: 27
Views: 1,304
Posted By Moriarty
Re: the elusive USP....

Red Shifted


Well done. Only will you be asking the questions your target traffic are asking? Because this may be why you can't find much evidence of the competition's websites. They're all doing...
Forum: Copywriting 13th February 2013, 01:23 PM
Replies: 23
Views: 1,120
Posted By Moriarty
Re: Benefits Driven Copy - Have I Labored the Point?

Surreal PSD

You're welcome. After all, its you that has to do all the footwork! Have fun and see those leads tumble in!
Forum: Copywriting 13th February 2013, 01:10 PM
Replies: 5
Views: 963
Posted By Moriarty
Re: Master Interrogator Got 90% "Conversions" Through Persuasion, Not Punishment

Never use fear. It's addictive and has nasty come-backs. Empathy rules, and your clients will like you for it too.

Now, I was about to buy that farmhouse near Colditz in Sachsen. I think there's...
Forum: Search Engine Optimization 13th February 2013, 01:06 PM
Replies: 8
Views: 440
Posted By Moriarty
Re: SEO Help!!!!!

Eskape.

One bit of advice on SEO that hasn't anything to do with SEO at all.

Answer the questions your traffic is asking. Then make one canny move: find out what those questions are. Ask them...
Forum: Copywriting 13th February 2013, 01:02 PM
Replies: 27
Views: 1,304
Posted By Moriarty
Re: the elusive USP....

Deeznuts


Yup. Mind you, it's always worth starting at the bottom and working your way up. Usually I work out three USPs in case someone knocks it off. Then you blast them from a completely...
Forum: Search Engine Optimization 13th February 2013, 10:58 AM
Replies: 4
Views: 473
Posted By Moriarty
Re: Link exchange practice

As long as those links are bringing you seriously good traffic, they are worth having.

If anything is a "bad practice" then be warned not to rely on it for your income. It's the icing on the...
Forum: Search Engine Optimization 13th February 2013, 10:55 AM
Replies: 13
Views: 509
Posted By Moriarty
Re: Re-using Good Backlinks

I think you've discovered the downside of backlinking. If someone wants a backlink changed, you are going to have to ask the webmaster to do it, aren't you? Surely this is going to take a lot more...
Forum: Search Engine Optimization 13th February 2013, 10:49 AM
Replies: 29
Views: 7,590
Posted By Moriarty
Re: Penguin Killing Social Monkee?

Social Monkee users were almost unanimously hit with an "unnatural links" letter/warning. Some of my mates were put out of business by it. I did warn them not to use it so much, but no. They knew...
Forum: Search Engine Optimization 13th February 2013, 10:36 AM
Replies: 6
Views: 505
Posted By Moriarty
Re: Creative Communication... Talking to your Client about SEO

My point of view is a little different. So is my approach to SEO. Because most of my customers want more clients. All of which means finding out who their best clients are and what they like about...
Forum: Search Engine Optimization 13th February 2013, 10:26 AM
Replies: 2
Views: 591
Posted By Moriarty
Re: Social Monkee - Any Point?

Total, utter and absolute waste of your time and your effort.

If your backlinks aren't bringing you real traffic that means real conversions they don't mean much. Whatever Google's use of...
Forum: Copywriting 13th February 2013, 10:19 AM
Replies: 27
Views: 1,304
Posted By Moriarty
Re: the elusive USP....

Joe Ditzel


I hope they wear aftershave ;-)
Forum: Copywriting 13th February 2013, 09:01 AM
Replies: 27
Views: 1,304
Posted By Moriarty
Re: the elusive USP....

The biggest problem for anybody dealing in USPs is that everybody wants to be the same. Just look around you on the street - all the cars are (almost) indistinguishable. The people wear "different"...
Forum: Search Engine Optimization 12th February 2013, 03:38 PM
Replies: 6
Views: 569
Posted By Moriarty
Re: Is PPC Still Viable?

If you want to do PPC you have to get clever. Most people attack it head on, the specific keywords and all the rest. For affiliate marketing - it's pretty well unaffordable.

However if you start...
Forum: Search Engine Optimization 12th February 2013, 03:31 PM
Replies: 4
Views: 317
Posted By Moriarty
Re: Search Results

I think a moments patience is needed as the others have mentioned. The other thing is that Google does have this "personalized search" or whatever they call it. Have you tried looking at Google from...
Forum: Copywriting 12th February 2013, 02:28 PM
Replies: 12
Views: 1,030
Posted By Moriarty
Re: The death of positioning

Alex,

no problems. I like a good verbal scrap! So thanks for wading in.

Firstly, I am puzzled. To me Branding and Positioning are antithetical. That is to say - Branding in the hands of big...
Forum: Search Engine Optimization 12th February 2013, 01:54 PM
Replies: 5
Views: 508
Posted By Moriarty
Re: Conversion Rate as it Relateds to PPC Ad Possition

I'm with Paul GL


When you are optimizing for conversions, it is a very different game from just getting traffic (= clicking blindly). There is a lot of work to do in this, and a huge number of...
Forum: Search Engine Optimization 12th February 2013, 01:50 PM
Replies: 3
Views: 1,593
Posted By Moriarty
Re: Adsense IBAN number

Usually an IBAN number is given in the format NL 1234 5678 9101 or something like that. This makes it easy to read - only the banks don't seem to have cottoned onto the fact that this is the case and...
Forum: Search Engine Optimization 12th February 2013, 01:46 PM
Replies: 2
Views: 565
Posted By Moriarty
Re: Multilingual website For Search engine

You need to set the html language tag to the language you want to be listed under.

You can find out more, here: Language tags in HTML and XML...
Forum: Search Engine Optimization 12th February 2013, 01:42 PM
Replies: 3
Views: 974
Posted By Moriarty
Re: Feedback On PPC-Coach & Know of 1 on 1 PPC Coach

Have you read Perry Marshall's Google Adwords? Howie Jacobson's "Adwords for dummies"

because if you haven't don't worry about a PPC coach for now. Either of those books followed with diligence...
Forum: Search Engine Optimization 12th February 2013, 01:34 PM
Replies: 12
Views: 392
Posted By Moriarty
Re: Anchor text question

Can we forget the "anchor links" biz. Yes, I know it's all good SEO - but what do you want from a link?

Google link juice - or customer's cash?

The end result of your links is traffic. Get...
Forum: Copywriting 12th February 2013, 01:28 PM
Replies: 23
Views: 1,120
Posted By Moriarty
Re: Benefits Driven Copy - Have I Labored the Point?

Wait a moment. We're all missing something. The website is answering a question - and is optimized for those people who put in that answer.

Which is fine as far as it goes.

Only how many...
Forum: Copywriting 12th February 2013, 01:06 PM
Replies: 41
Views: 1,484
Posted By Moriarty
Re: Advertising that wins awards

Pusateri,


Telling people what they need doesn't do the profession much good, does it? After all, they could go hiring any charlatan calling themselves a copywriter! Imagine! Quel horeur!
...
Forum: Copywriting 12th February 2013, 12:59 PM
Replies: 41
Views: 1,484
Posted By Moriarty
Re: Advertising that wins awards

Marvin


Interesting use of language.



Yesterday, you want it, then today you gabble something about not wanting it in the first place. Have I tied you in enough knots for one week, or do...
Forum: Search Engine Optimization 12th February 2013, 07:39 AM
Replies: 5
Views: 405
Posted By Moriarty
Re: Is this product keyword with moderate competition in MS any good

Surinsa,
you have a keyword (phrase) "knee high boots for women" and the place is packed to the rafters. What are you to do?

Take a note from Neil (above) and attack crab-wise. You can ask...
Forum: Search Engine Optimization 12th February 2013, 07:33 AM
Replies: 6
Views: 495
Posted By Moriarty
Re: My SEO - I got ranked at 1st Page

May I ask what search engine you are using?

Secondly, and way more important - are you getting traffic and making sales? There are times when Google #4 is good enough to make a living in a tightly...
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