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Search: Posts Made By: mlolm
Forum: Ad Networks (CPM/CPL, Display) 21st June 2021, 04:51 AM
Replies: 2
Views: 620
Posted By mlolm
RE: CPAs, CPMs, AOVs, ROAS... and the state of Facebook Ads

Likely some of the chaos you mentioned is due to apple changing their tracking from IDFA to SKAD which wreaked havoc on mobile advertising. That can have indirect/ripple effects across non-mobile and...
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