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Search took 0.08 seconds. Search: Posts Made By: Alex Cohen
Forum: Copywriting 11th September 2012, 12:30 AM
Replies: 8
Views: 1,217
Posted By Alex Cohen
Re: How to build rapport with almost anyone

Another good hook.

Interesting that in both ads, the hooks are explained near the end. Conventional teaching says to resolve them early in the ad.

Hey, whatever works...

Thanks Steve.
...
Forum: Copywriting 10th September 2012, 04:47 PM
Replies: 8
Views: 1,217
Posted By Alex Cohen
Re: How to build rapport with almost anyone

Off the topic, but these lines from the article reminded me of a well-known Bud Weckesser space ad:



The ad...

“Atlanta Housewife Investigated And Almost Arrested For Losing 73 Pounds”
...
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