Forum: Copywriting 
6th January 2011, 05:44 PM
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Replies: 26
Views: 1,001 |
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Forum: Copywriting
3rd January 2011, 01:44 AM
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Replies: 20
Views: 1,105 |
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Forum: Copywriting
1st January 2011, 01:00 PM
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Replies: 27
Views: 3,167  Re: Gary Halbert's Direct Marketing "Course"
OK -Logically and theoretically, I agree 100% with you, Collette.
Also you, Ken ;-)
But both of your posts let me know you've never sat down with the dozen or so
classics he talks about, and...
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Forum: Copywriting
30th December 2010, 08:26 PM
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Replies: 27
Views: 3,167 Re: Gary Halbert's Direct Marketing "Course"
Goddamnit. The hand writing is for muscle memory and "magic."
If you've never written these classics by hand, you do not understand this.
If you have, you don't need me to explain it any...
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Forum: Copywriting
30th December 2010, 06:59 PM
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Replies: 27
Views: 3,167 Re: Gary Halbert's Direct Marketing "Course"
If you do this, you will be a better technical copywriter than 98% of this forum.
NOBODY does what he says in that post. N.o.b.o.d.y.
Do it all, and you'll be a stronger copywriter than anyone...
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Forum: Copywriting
29th December 2010, 11:11 AM
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Replies: 51
Views: 1,889 |
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Forum: Copywriting
29th December 2010, 03:02 AM
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Replies: 6
Views: 762 Emotional Alchemy
Seems to me that salesmanship is an emotional alchemy.
(I'm convinced I stole this term from someone, somewhere, but I can't
remember, so I can't give credit. Please forgive my blatant...
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Forum: Copywriting
29th December 2010, 02:32 AM
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Replies: 51
Views: 1,889 |
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Forum: Copywriting
12th November 2010, 12:31 PM
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Replies: 82
Views: 3,088 Re: $100 Write our tagline/logo
My take:
Keller & Keller Reality: Will Close Your Short Sale,
Guaranteed.
Irresistible offer. Beats clever, every time.
Best of luck.
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Forum: Copywriting
9th November 2010, 03:22 PM
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Replies: 23
Views: 977 Re: Why is this not converting?
'Cuz it's not like this:
Diamond Gamer (http://diamondgamer.com/?hop=mwguide)
Check out the USP balls on that sucker...
- HR
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Forum: Copywriting
9th November 2010, 03:20 PM
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Replies: 14
Views: 916 Re: A Copywriting Formula
^^^ Pretty cool stuff.
Just to add, I agree with the formula.
Too many writers try to "go wide" when they should "go deep."
In other words, you want to base your whole sales message on one...
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Forum: Copywriting
9th November 2010, 02:51 PM
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Replies: 10
Views: 742 |
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Forum: Copywriting
15th October 2010, 01:55 PM
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Replies: 6
Views: 1,020 |
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Forum: Copywriting
15th October 2010, 01:14 PM
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Replies: 23
Views: 2,162 |
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Forum: Copywriting
8th October 2010, 11:13 AM
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Replies: 10
Views: 1,070 |
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Forum: Copywriting
8th October 2010, 11:11 AM
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Replies: 16
Views: 1,118 Re: Best Way To Phrase "60 Day" Guarantee?
There are two keys to a guarantee:
1) STACKS - Any way that your guarantee "stacks" with either other guarantees or promises is always good, in my testing. Especially when it tests with free trial...
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Forum: Copywriting
21st September 2010, 12:14 AM
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Replies: 23
Views: 1,921 Re: What Do You Want From A Copy Coach?
What if your main goal isn't strictly to "crit" your cubs?
(Or whatever Rick wants you to call them...)
Break out the books. Week one - Read Vic Schwab's How to Write A Good
Advertisement....
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Forum: Copywriting
16th September 2010, 08:42 PM
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Replies: 61
Views: 4,789 Re: good copy outside the 'make money'/IM niche?
Here's my - probably terrible - math on a 4% conversion. With a - very
reasonable - $10,000.00 budget:
Say your 4% conversion is AFTER an opt-in... So you're qualifying the
traffic for the 4%...
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Forum: Copywriting
18th August 2010, 07:35 PM
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Replies: 2
Views: 931 |
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Forum: Copywriting
13th August 2010, 11:01 AM
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Replies: 3
Views: 713 |
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Forum: Copywriting
10th August 2010, 08:36 AM
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Replies: 8
Views: 665 Re: I want to be able to write like you.
Copywriting isn't good writing, it's good selling.
Quit being scared of "pitching"... it's simply a step on your path towards "natural" salesmanship.
And the quicker you get through it, the...
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Forum: Copywriting
9th August 2010, 06:51 PM
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Replies: 10
Views: 1,019 [What I Learned] Day Three: Research Is King
If this is the first post you're reading in the "What I Learned" series,
welcome :-)
In this daily series, I'm going to take something I learned about copy-
writing, marketing or life in...
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Forum: Copywriting
8th August 2010, 05:51 PM
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Replies: 4
Views: 759 [What I Learned] Day Two: Make People Feel Good
Welcome back to another day of "What I Learned Today." In this series of
articles, I'm going to focus on an aspect of marketing, copywriting or life
in general, each and every day. And I'm going to...
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Forum: Copywriting
7th August 2010, 07:33 PM
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Replies: 14
Views: 928 Re: Copy Review - Rip It Up
Great examples in all the posts above. I won't copy any of the advice, because so much GOOD stuff has already been said.
Here's the one thing I noticed, above all else:
There are many ideas or...
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Forum: Copywriting
7th August 2010, 05:07 PM
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Replies: 5
Views: 892 [What I Learned] Day One: Find The Back Door
I play a lot of Starcraft 2, recently...
For those of you who don't know, Starcraft is a video game. And it's
incredibly complicated. Very "deep." With strategy and tactics and
levels of play...
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Forum: Copywriting
18th July 2010, 11:19 AM
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Replies: 5
Views: 776 Mario, The Plumber:
Mario understands USP.
Rather, Shigeru Miyamoto - the man who created Donkey Kong, Mario and
Zelda - understands USP.
I recommend finding any interview you can with this man. His insight into...
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Forum: Copywriting
24th June 2010, 03:54 PM
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Replies: 20
Views: 1,250 Belief...
So what's the most effective way to sell?
Some folks say benefits... some say character... some say impact.
Intrigue. Value. There are a thousand other opinions.
Most simply say a...
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