Forum: Copywriting 
20th January 2025, 09:29 AM
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Replies: 3
Views: 84  Re: Extra Abilities From Your Library
Got an email from Gary Bencivenga today (one of the best copywriters ever).
I agree with it 1000%.
The new copywriting books, courses, etc. are good, but they can't beat the old-time...
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Forum: Off Topic Forum
17th January 2025, 01:32 PM
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Replies: 27
Views: 266 |
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Forum: Off Topic Forum
15th January 2025, 06:25 PM
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Replies: 27
Views: 266 Re: kicking diet coke...
You can go to Walmart and get one of them there new fangled contraptions that makes sparkling water.
You can make a ton of different flavors.
Or just drink plain water.
Walmart needs your...
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Forum: Main Internet Marketing Discussion Forum
9th January 2025, 03:26 PM
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Replies: 17
Views: 329 Re: Goals or no goals? Which do you prefer?
Got an email today about goals so I thought I would share it:
These 20 reframes are a hard reset. They’re not motivational posters or platitudes to whisper in the mirror. They’re more like a truth...
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Forum: Copywriting
7th January 2025, 11:02 AM
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Replies: 25
Views: 478 Re: Copywriting Trends In 2025
When I said spiritual, I didn't necessarily mean religious.
I think a person can be very spiritual and not religious.
By spiritual I mean an awakening within themselves etc.
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Forum: Copywriting
7th January 2025, 08:43 AM
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Replies: 25
Views: 478 Re: Copywriting Trends In 2025
Something interesting...
I had said people this year would be looking more for the spiritual side of life.
I saw this headline today:
'Move over Rogan, new faith-based podcast becomes number...
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Forum: Copywriting
6th January 2025, 11:40 AM
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Replies: 3
Views: 84 Re: Extra Abilities From Your Library
Thanks Steve.
I seldom ever read books anymore...I'm getting lazy.
But, I did read 'Shithead'.
Yes, that's the title.
I was sent a free digital copy.
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Forum: Copywriting
5th January 2025, 10:33 AM
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Replies: 25
Views: 478 Re: See another great lesson.
These zappers sound like some serious stuff :D
You could just have a box they could check that said:
'Yes Steve, throw in another zapper and give me the Mafia Member price!
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Forum: Copywriting
4th January 2025, 09:06 AM
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Replies: 2
Views: 101 Dear Mom...
A very simple, easy solution for writing copy in 2025.
Write a letter to your mom about what you have.
Hey Mom, I'm so excited I had to tell you about this. I found something that will take...
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Forum: Main Internet Marketing Discussion Forum
4th January 2025, 04:13 AM
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Replies: 17
Views: 329 Re: Goals or no goals? Which do you prefer?
I think goals are important.
But, I think what is more important is the systems you have in place.
Yes, fortune 500 companies have goals...but they know those goals are dependent on their...
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Forum: Copywriting
3rd January 2025, 03:15 PM
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Replies: 25
Views: 478 Re: See another great lesson.
I understand what you're saying.
But, I also believe based on a lot of studies and data that upsells can completely turn a business around if they're done right.
First, Folgers and Maxwell...
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Forum: Copywriting
3rd January 2025, 10:50 AM
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Replies: 25
Views: 478 Re: Copywriting Trends In 2025
There's a lot of confusion when it comes to copywriting in general.
A lot of people think copywriting is a sales letter, etc. That's not all it is.
I've talked about this many times before.
...
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Forum: Copywriting
2nd January 2025, 08:26 AM
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Replies: 25
Views: 478 Re: Copywriting Trends In 2025
Lol. I'm sure you'd do well with whatever you made postcards or flyers for!
Yes, a lot of glass.
It's really just an easy illustration that makes a point.
It gets used a lot in rehabs when...
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Forum: Copywriting
1st January 2025, 11:53 AM
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Replies: 25
Views: 478 Re: Copywriting Trends In 2025
I do think there's a shift in human thinking.
It's not profound in the way that someone would announce it...
but, any professional copywriter knows people aren't what they portray themselves to...
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Forum: Off Topic Forum
28th December 2024, 12:50 PM
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Replies: 94
Views: 1,238 Re: What are the DRONES DOING over NJ??
If they are 'demon drones', at least they're adhering to FAA guidelines with their lighting :)
I highly doubt alien drones care about FAA guidelines.
I still firmly believe they're military...
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Forum: Artificial Intelligence
28th December 2024, 12:29 PM
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Replies: 32
Views: 1,386 |
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Forum: Off Topic Forum
27th December 2024, 10:51 AM
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Replies: 7
Views: 147 Re: Your Best & Worst Christmas Gift?
The best gift I ever got was my son who was born 12 days before Christmas.
He's now 39 and has an executive job at Boeing in Seattle.
I've never really gotten a bad gift because I know it's the...
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Forum: Off Topic Forum
24th December 2024, 11:43 AM
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Replies: 11
Views: 263 Re: What Are Your Predictions For 2025?
Predictions are always a tough thing because what usually really happens is something that nobody saw coming.
I spent some time the other day looking at the top psychics predictions for 2025...
...
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Forum: Off Topic Forum
23rd December 2024, 12:26 PM
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Replies: 11
Views: 263 |
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Forum: Off Topic Forum
17th December 2024, 09:13 PM
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Replies: 94
Views: 1,238 Re: What are the DRONES DOING over NJ??
Yeah, I don't take what AI says as gospel.
I also asked it to predict the outcome of the last election and it got it wrong...
several on Reddit were asking the same question and AI got it wrong...
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Forum: Off Topic Forum
16th December 2024, 05:26 PM
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Replies: 94
Views: 1,238 Re: What are the DRONES DOING over NJ??
I lead such an exciting life at times...
so exciting that I decided to ask AI.
I asked it what it thought would be discovered about the drones and what they were for.
"The drones that hover...
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Forum: Off Topic Forum
13th December 2024, 09:07 PM
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Replies: 94
Views: 1,238 |
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Forum: Off Topic Forum
13th December 2024, 02:52 PM
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Replies: 94
Views: 1,238 Re: What are the DRONES DOING over NJ??
From what I've been able to gather from the drone 'experts' on Reddit...
there hasn't actually been a photo of the actual drone itself.
It's all just been lights...
and some have said the...
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Forum: Artificial Intelligence
11th December 2024, 04:20 PM
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Replies: 29
Views: 440 |
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Forum: Artificial Intelligence
11th December 2024, 10:38 AM
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Replies: 29
Views: 440 |
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Forum: Artificial Intelligence
9th December 2024, 10:54 AM
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Replies: 15
Views: 225 Re: I didn't know this - am I the only one?
Hey thanks...
I'll look into that.
Added: Now I'm trying to get myself out of what I got myself into.
I sent in a yearly subscription to get into outof and they said I had to be out of into...
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Forum: Artificial Intelligence
8th December 2024, 04:54 PM
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Replies: 15
Views: 225 Re: I didn't know this - am I the only one?
I'm all in on AI now.
I've even joined a group called INTO.
Not sure what I got into...but I was told once I got into INTO it I would really be into stuff that would expand my mind.
I've...
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Forum: Artificial Intelligence
6th December 2024, 02:13 PM
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Replies: 15
Views: 225 |
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Forum: Off Topic Forum
6th December 2024, 02:09 PM
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Replies: 11
Views: 164 |
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Forum: Copywriting
6th December 2024, 02:06 PM
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Replies: 20
Views: 307 |
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Forum: Off Topic Forum
29th November 2024, 03:19 PM
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Replies: 9
Views: 177 |
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Forum: Off Topic Forum
28th November 2024, 12:33 PM
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Replies: 9
Views: 177 Re: Thanksgiving November 28, 2023
A bunch of relatives coming by in a little bit (too many).
I had actually thought this was a thread from last year when I saw 2023 in the headline :)
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Forum: Artificial Intelligence
28th November 2024, 04:45 AM
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Replies: 31
Views: 1,910 Re: Coca-Cola's AI holiday campaign is a blunder
Yes, big companies have to spend a lot on brand awareness.
You have to understand they're advertising for all the distributors that carry their products...and the dealers that sell their cars etc....
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Forum: Copywriting
27th November 2024, 08:16 AM
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Replies: 3
Views: 84 |
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Forum: Artificial Intelligence
27th November 2024, 08:10 AM
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Replies: 31
Views: 1,910 Re: Coca-Cola's AI holiday campaign is a blunder
The whole thing really comes down to the base that buys the product.
Jaguar also owns Land Rover and I've been thinking I really don't want to drive around in a Land Rover much anymore when the ad...
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Forum: Copywriting
25th November 2024, 08:06 PM
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Replies: 25
Views: 478 Re: Very good advice.
Good points.
It amazes me sometimes how young kids are these days that have phones and iPods.
Back in my day...
lol. Typical boomer phrase I guess.
I do see a trend in the market where...
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Forum: Copywriting
25th November 2024, 03:25 PM
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Replies: 25
Views: 478 Copywriting Trends In 2025
So I thought I'd update my 2024 trends post and predict what I think will be mainstream for copywriting in 2025.
I firmly believe it will center around products that help people live happier...
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Forum: Artificial Intelligence
25th November 2024, 11:19 AM
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Replies: 31
Views: 1,910 Re: Coca-Cola's AI holiday campaign is a blunder
Well, here's the thing today that shed some light on your misthinking about AI.
You said you thought the Coke ad was fine.
You're in the minority.
So much in the minority that the majority...
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Forum: Artificial Intelligence
25th November 2024, 10:15 AM
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Replies: 31
Views: 1,910 Re: Coca-Cola's AI holiday campaign is a blunder
Well, we have a difference of opinions sometimes.
And yes, millennials are upset, and they're the main group protesting fake TikTok videos.
Coke won't go out of business...their company value...
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Forum: Artificial Intelligence
25th November 2024, 09:28 AM
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Replies: 31
Views: 1,910 Re: Coca-Cola's AI holiday campaign is a blunder
I have tried to use AI for some of those things.
I haven't been able yet to get it to tell me about a personal experience it's had with the subject matter I'm asking it about.
People want to...
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Forum: Artificial Intelligence
25th November 2024, 09:10 AM
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Replies: 31
Views: 1,910 Re: Coca-Cola's AI holiday campaign is a blunder
I also agree about the Jaguar ad I mentioned in my previous comment.
That ad got almost instant negative responses on X (just one of the many places).
I'm sure Coke will survive. Whether their...
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Forum: Artificial Intelligence
25th November 2024, 07:34 AM
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Replies: 31
Views: 1,910 Re: Coca-Cola's AI holiday campaign is a blunder
They gave Pepsi a gift this year.
There was a lot of backlash over the ad before the mainstream media even picked the story up.
All AI created without a single real human, yet they want real...
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Forum: Copywriting
23rd November 2024, 06:49 AM
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Replies: 48
Views: 3,658 Re: Hoping marketing translates.
There's a whole forum on Reddit just about this: r/screenwriting.
Don't know if you've checked it out.
I happened to be looking through Reddit one day a couple of years ago and came across it....
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Forum: Copywriting
22nd November 2024, 04:18 PM
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Replies: 48
Views: 3,658 Re: In the spirit of the original post...
Yes, I've seen it and I'm sure you have too.
Good copy can turn a so-so campaign into a multi-million dollar campaign.
But, it's tough for many people to understand that because they've never...
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Forum: Artificial Intelligence
19th November 2024, 05:59 PM
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Replies: 32
Views: 1,386 Re: AI has been underwhelming
One thing I have found AI useful for is reviewing books.
I'll just ask it to review a book so I don't have to read the whole thing.
I ask it to give me the highlights etc.
Yeah, I'm lazy...
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Forum: Off Topic Forum
19th November 2024, 04:23 PM
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Replies: 21
Views: 317 |
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Forum: Artificial Intelligence
18th November 2024, 08:22 PM
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Replies: 18
Views: 1,225 Re: Is it ok to use Chatgpt generated image?
I have no doubt you'll be fine using it.
The worst case scenario is someone sends a take-down notice, but I don't possibly see how they can do that if you can verify the image was created with AI.
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Forum: Main Internet Marketing Discussion Forum
18th November 2024, 05:42 AM
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Replies: 21
Views: 481 |
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Forum: Main Internet Marketing Discussion Forum
17th November 2024, 03:47 PM
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Replies: 23
Views: 415 Re: Fake Testimonials
@ Princess Balestra...
I must say you have one of the most active imaginations I've seen in a long time.
And yeah, ZZ Top songs for 5 straight days would drive me crazy.
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Forum: Main Internet Marketing Discussion Forum
17th November 2024, 03:31 PM
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Replies: 21
Views: 481 |
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Forum: Main Internet Marketing Discussion Forum
17th November 2024, 07:06 AM
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Replies: 23
Views: 415 Re: Fake Testimonials
Back in the late 90s, I had the privilege to work with Muscle Media 2000.
The owner of the magazine also owned EAS supplements which he later sold for over $100 million.
Most on here probably...
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Forum: Main Internet Marketing Discussion Forum
15th November 2024, 05:48 PM
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Replies: 23
Views: 415 Fake Testimonials
So, in case you haven't heard...
false testimonials could now cost you $50,000.
You should have never used them...but they're all over the place.
Here's the article:
A new Federal Trade...
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Forum: Off Topic Forum
11th November 2024, 11:53 AM
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Replies: 16
Views: 240 Re: Your Significant Others Age Difference
I'd like to think I'm in good shape.
I've run almost every day for the last years and years.
I'm not on any medication and have never been in the hospital. I'm not saying that to brag because I...
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Forum: Copywriting
10th November 2024, 01:20 PM
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Replies: 30
Views: 1,649 Re: Copywriting in 2024...
@ Gordon...
TikTok is already banned in several countries...India and China come to mind right away. Yes, TikTok is banned in China which is odd. They have their own app by another name that is...
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Forum: Off Topic Forum
10th November 2024, 09:46 AM
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Replies: 16
Views: 240 Re: Your Significant Others Age Difference
My 'significant other' is 15 years younger.
A few months ago she was complaining about getting older...she said soon she would be old and ugly.
So, I said: 'You might be getting older, but...
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Forum: Copywriting
10th November 2024, 08:55 AM
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Replies: 30
Views: 1,649 Re: Copywriting in 2024...and Now FOR 2025??
Hey Gordon...
been very busy lately. It's that time of the year.
I think video will still be dominant in 2025. TikTok for the younger crowd and Reels for the 30+ crowd.
I think it's a good...
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