Forum: Search Engine Optimization 
24th June 2022, 12:27 AM
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Replies: 5
Views: 305 |
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Forum: Offline Marketing
6th October 2021, 06:00 AM
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Replies: 14
Views: 976 RE: Options to Track Offline Campaigns
enter "yandex metrica" into the search engine, register your company there. Detailed information about your utm tag will be in the section "Reports" - "Standard reports" - "Sources". Then everything...
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Forum: Copywriting
9th January 2019, 12:24 PM
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Replies: 6
Views: 303 |
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Forum: Copywriting
5th March 2018, 12:47 PM
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Replies: 7
Views: 1,394  Re: Best Copywriting Coaching Program
Ideally choose a copywriter who has decades of experience (doesn't have to be a big name guru - maybe someone who is a "working" copywriter - who really does depend on "real world" success).
Gives...
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
7th December 2017, 12:40 PM
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Replies: 80
Views: 1,898 Re: Google Adwords or Bing Ads?
It's not a question of liking or preferring one over the other. They are very much alike, at least when talking about search that there really is no pros and cons. The only pro is Google with a...
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Forum: Search Engine Optimization
11th October 2017, 08:46 AM
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Replies: 5
Views: 312 Re: Local SEO Guide
I'd recommend following Linda Buquet and checking out her local search forum.
https://www.localsearchforum.com/
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Forum: Search Engine Optimization
24th September 2017, 08:01 PM
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Replies: 9
Views: 208 |
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Forum: Search Engine Optimization
24th September 2017, 07:30 AM
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Replies: 9
Views: 208 |
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Forum: Search Engine Optimization
22nd September 2017, 02:16 PM
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Replies: 5
Views: 177 |
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Forum: Copywriting
24th May 2017, 07:23 AM
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Replies: 6
Views: 233 |
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Forum: Copywriting
21st March 2017, 07:57 AM
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Replies: 14
Views: 445 RE: Question for a copy coach
Hi. This is a very difficult question to answer.
If you take a course, you will have a specific set of lessons to learn, assignments to perform and various amounts of support. You may or not end...
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Forum: Offline Marketing
12th March 2017, 06:21 PM
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Replies: 4
Views: 927 |
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Forum: Copywriting
14th February 2017, 08:20 AM
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Replies: 8
Views: 324 |
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Forum: Copywriting
14th February 2017, 06:58 AM
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Replies: 8
Views: 324 Re: Outsourcing Product Creation
Thanks Andrew for the heads up on D2M.
We've always used Kunaki for physical DVD and CD content.
They would make a good target for someone who could redesign their website and automate their...
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Forum: Copywriting
13th February 2017, 10:30 PM
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Replies: 8
Views: 324 Re: Outsourcing Product Creation
Make sure you're confident that people will want your manual.
And I'd go for 20-50 pages and write it yourself. It wants to be short so you can get it done quickly. And you want to write it...
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Forum: Copywriting
19th January 2017, 07:53 PM
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Replies: 6
Views: 325 Re: Creating A Buyer Personna
For a "high level overview" on how to create a Customer Avatar, it doesn't get much better than this...
How to Create Your Customer Avatar - YouTube
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Forum: Copywriting
18th January 2017, 01:57 PM
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Replies: 6
Views: 325 Re: Creating A Buyer Personna
Jeff Walker was the guy who turned me on to the power of creating buyer personas in his book Launch. Not to be blunt, but I hated him for it for a couple of weeks.
In a decade and half making a...
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Forum: Copywriting
14th January 2017, 10:38 AM
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Replies: 6
Views: 325 Re: Creating A Buyer Personna
What you're looking for is DATA. Raw data, so you can make your own interpretation of it, with the result of being able to appeal to the major themes and nuances of the market.
There are different...
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Forum: Copywriting
13th January 2017, 09:56 PM
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Replies: 6
Views: 325 Re: Creating A Buyer Personna
Hi Mike,
The whole idea behind the use of personas is based on a fundamental principle in marketing:
Be specific!
The reason why this principle is important is that people are rarely...
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Forum: Copywriting
13th January 2017, 08:56 PM
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Replies: 6
Views: 325 Re: Creating A Buyer Personna
You seem to be confusing demographics with psychographics.
Demographics are used to drive traffic. For example, if you have a product that appeals to baby boomers, you'd only show your ad to...
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Forum: Copywriting
2nd December 2016, 09:14 AM
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Replies: 19
Views: 1,994 Re: AWAI or Simple Writing System
Thanks and apologies to Richard Condon, whom I'm about to paraphrase (from his book, Any God Will Do):
Writing is the key to copy
Writing is the clue
Writing is what gets you paid and
ANY guru...
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Forum: Copywriting
24th November 2016, 10:31 AM
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Replies: 19
Views: 1,994 Re: AWAI or Simple Writing System
Hey Mike! Good to see you. Happy Thanksgiving!
And a very Happy Thanksgiving to all you other great copywriters in the room!
I truly am grateful you're still here (even if you're not posting, I...
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Forum: Copywriting
19th November 2016, 10:35 AM
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Replies: 19
Views: 1,994 Re: AWAI or Simple Writing System
Mike, you can measure 1) how many people visit your webpage and 2) how many click through to the order page.
Statcounter.com gives you the ability to insert code in the sales page and in a...
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Forum: Copywriting
19th November 2016, 01:08 AM
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Replies: 19
Views: 1,994 Re: AWAI or Simple Writing System
"Reading, after a certain age, diverts the mind too much from its creative pursuits. Any man who reads too much and uses his own brain too little falls into lazy habits of thinking." - Albert...
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Forum: Copywriting
17th November 2016, 05:28 PM
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Replies: 19
Views: 1,994 Re: AWAI or Simple Writing System
I've purchased John's SWS, AWAI's Accelerated Course, and their Advanced Training Course.
They're all good. Although the Accelerated course is 712 pages just for the manual so... you're getting...
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Forum: Copywriting
11th November 2016, 12:37 AM
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Replies: 19
Views: 1,994 Re: AWAI or Simple Writing System
Here. (https://www.amazon.com/Crypto-Copywriting-Secrets-profitable-letters-ebook/dp/B008I5Q60W/)
A fraction of the price of the courses. It's a short, fluff-free read that gives you a simple and...
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Forum: Copywriting
1st May 2016, 08:35 AM
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Replies: 14
Views: 917 Re: Why didn't this convert
Well first off, this really isn't copy. You basically wrote a 350-word piece of content with a weak CTA.
Why, specifically, did it not convert?
The angle is wrong
You told instead of...
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Forum: Copywriting
23rd April 2016, 11:35 PM
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Replies: 6
Views: 716 Re: Copywriting for PPC
Maybe generate more headlines like:
The Single Most Important Thing You Need To Know About Roof Damage
Take The Stress Out Of Roof Repair
How to Stop Roof Damage From Hail
etc....
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Forum: Copywriting
23rd April 2016, 08:56 PM
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Replies: 6
Views: 716 Re: Copywriting for PPC
Grab a copy of Perry Marshall, Mike Rhodes and Bryan Todd's book "Ultimate Guide to Google Adwords"
If you want some great training and support then join Mike Rhodes PPCsavvy. You will find...
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Forum: Copywriting
23rd April 2016, 06:29 PM
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Replies: 6
Views: 716 Re: Copywriting for PPC
What emotion is the searcher feeling?
What is he thinking?
What benefit is he looking for?
In other words, use proven direct response techniques to get searchers to take action.
Alex
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
23rd April 2016, 11:33 AM
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Replies: 6
Views: 1,102 Re: Adwords Campaign Optimization Questions
As dburk said, you need more tightly focused groups. You have apparently one group and mixing what I call themes. You have roof tarping services keywords mixed with emergency roofing and other...
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
22nd April 2016, 11:42 PM
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Replies: 6
Views: 1,102 Re: Adwords Campaign Optimization Questions
Hi
Dburks advice is sound, I would also pause your low QS ( 1/10 ) keywords as these will not help your campaign at all. Label them to revisit when you have a solid campaign.
Good luck
Mac
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
22nd April 2016, 08:47 PM
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Replies: 6
Views: 1,102 Re: Adwords Campaign Optimization Questions
Hi thefsboking,
You need to improve your "Message Match". Split up you keywords into more tightly focused ad groups.
All the keywords in an ad group should be nearly identical in meaning and...
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
22nd April 2016, 12:01 PM
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Replies: 6
Views: 1,102 Re: Adwords Campaign Optimization Questions
What we usually do we do for each service thet roofer provides we create separate adgroups for each city within service area (keywords must contain "+CityName" ) AND adgroup for user search queries...
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Forum: Copywriting
18th April 2016, 02:48 PM
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Replies: 21
Views: 2,744 |
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Forum: Copywriting
18th April 2016, 02:43 PM
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Replies: 21
Views: 2,744 |
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Forum: Copywriting
18th April 2016, 02:37 PM
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Replies: 21
Views: 2,744 |
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Forum: Copywriting
12th April 2016, 07:33 AM
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Replies: 21
Views: 2,744 Be sure to drink your Ovaltine.
FREE. Listen to a few radio serials from the 40s and 50s before TV.
Listen to the last 30 seconds of several shows, to hear the "cliffhanger", the thing which gets you ready to TUNE IN for the...
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Forum: Copywriting
6th April 2016, 09:37 AM
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Replies: 21
Views: 2,744 Re: Autoresponder Sequence Copywriting Course
I've been through both Daniel Levis's and Andre Chaperon's email training, both focus on the what to do, rather than the how to do it. Which might be fine if you're looking to add some new tricks to...
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Forum: Conversion Rate Optimization
4th April 2016, 04:12 PM
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Replies: 2
Views: 792 Re: Beginner Testing
Just what the author above me posted.
But I'd also advise you to do A/B testing on headlines.
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
4th April 2016, 01:58 PM
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Replies: 12
Views: 931 |
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
4th April 2016, 10:17 AM
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Replies: 12
Views: 931 Re: Bing Guidelines for Affiliate Website
It's okay if the Clickbank sales page has a video that auto plays as long as your linking to it from your own landing page.
There was an IM course in 2014 by Mark Bishop called "Instant Profit...
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Forum: Copywriting
18th March 2016, 01:07 AM
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Replies: 5
Views: 1,150 Re: How To Get Copywriting Practice
Do this: go to the Gary Halbert Letter. Then click through to the archives and do a search for "Hands On Experience."
Thats a pretty good place to start learning copy.
There are about 2...
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Forum: Search Engine Optimization
7th February 2016, 06:56 AM
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Replies: 7
Views: 707 |
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Forum: Copywriting
12th January 2016, 07:37 AM
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Replies: 5
Views: 1,446 |
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Forum: Ad Networks (CPM/CPL, Display)
27th December 2015, 07:01 PM
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Replies: 2
Views: 414 |
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
5th October 2015, 06:18 AM
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Replies: 29
Views: 1,346 Re: First time local PPC campaign
Buddy on the Topic you need to do your Research and then Make the campaigns. Dont Randomise the keywords.See this video I had done on how to do a Keyword Research properly....
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
5th October 2015, 04:11 AM
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Replies: 29
Views: 1,346 Re: First time local PPC campaign
Hi thefsboking (http://www.warriorforum.com/members/thefsboking.html),
I thought to help you more on this.
First of all with the keywords -
1. If its a Local PPC Client. Why dont you have...
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
3rd October 2015, 03:05 PM
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Replies: 29
Views: 1,346 Re: First time local PPC campaign
Hi Mike, there is no minimum number of keywords, in fact there are some folks that build campaigns using nothing but single keyword ad groups.
Never try for a specific number of keywords, instead...
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
29th September 2015, 07:40 AM
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Replies: 29
Views: 1,346 |
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
28th September 2015, 08:02 PM
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Replies: 29
Views: 1,346 Re: First time local PPC campaign
Hi Mike,
I see you chose to ignore my advice about splitting the keywords into smaller tightly focused ad groups as well as my advice about using exact match keywords. (see this...
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
27th September 2015, 10:36 AM
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Replies: 29
Views: 1,346 Re: First time local PPC campaign
Hey!
First of all, congratulations on getting a client.
I'd say that you're on the right track, but you don't have near enough data to measure what ad groups are performing effectively.
...
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
2nd May 2015, 01:20 PM
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Replies: 8
Views: 2,009 Re: PPC Guidance Please
Hi Mike,
Most agencies will manage PPC campaigns for a fee that is based on a percentage of the ad spend. This usually works best because it allows the agency to scale their work to fit the size...
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
16th April 2015, 01:53 PM
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Replies: 8
Views: 2,009 Re: PPC Guidance Please
Hi thefsboking,
Yes, indeed, there are many agencies the manage AdWords campaigns for clients. Google has partnerships with approximately 2800 such agencies just in the US and Canada alone. ...
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Forum: Offline Marketing
12th February 2015, 12:40 AM
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Replies: 7
Views: 724 Re: Need Help With "Boondock Marketing"
Just because keyword planner, market samurai, long tail pro and other keyword tools don't show the data, doesn't mean that it doesn't exist.
You would be surprised by the amount of traffic you...
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Forum: Search Engine Optimization
26th June 2014, 02:15 AM
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Replies: 27
Views: 917 |