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Search: Posts Made By: angiecolee
Forum: Copywriting 7th July 2017, 09:09 AM
Replies: 11
Views: 351
Posted By angiecolee
Re: My thoughts on writing ad copy

TL;DR.

You really gotta learn to structure your thoughts in a way that's easy to scan and read.
Forum: Copywriting 7th July 2017, 09:08 AM
Replies: 18
Views: 397
Posted By angiecolee
Re: Suggestions for writing a Personal Brand "elevator pitch"

Echoing what Princess and Gordon said - WAYYYYYYYY too long.

If it helps, picture yourself, hand outstretched, ready to shake. You've got from the time you pulled your hand out of your pocket from...
Forum: Copywriting 5th July 2017, 09:21 AM
Replies: 26
Views: 668
Posted By angiecolee
Re: What problems do you face as a copywriter?

That was my thought here.

First - leading questions. OP, it's clear to me you already have an answer in mind and you're hoping someone will pipe up with it. But if you're doing true market...
Forum: Copywriting 27th June 2017, 10:54 PM
Replies: 21
Views: 674
Posted By angiecolee
Re: A little knowledge is a dangerous thing, but a smitten more...

I think that's great - odds are it's the different paths that led to our different outlooks. A lot of my learning about fonts and kerning, etc came from working in-house with a design team.

And I...
Forum: Copywriting 26th June 2017, 12:47 PM
Replies: 21
Views: 674
Posted By angiecolee
Re: A little knowledge is a dangerous thing, but a smitten more...

Let me be clear: copywriting IS a business opportunity. It HAS allowed me to quit my job (as a full-time corporate copywriter) and bring home the bacon... while at home.

But it's a biz opp for...
Forum: Copywriting 18th June 2017, 12:03 AM
Replies: 21
Views: 674
Posted By angiecolee
Re: A little knowledge is a dangerous thing, but a smitten more...

I have a slightly different perspective, but mostly because I believe in being a lifelong student...

Study. But take action.

Do both.

Copywriters are great synthesizers of ideas, and you...
Forum: Copywriting 10th June 2017, 02:31 PM
Replies: 11
Views: 369
Posted By angiecolee
Re: Hello all! I'm new here and I've got some questions.

I got some great advice from Rick Duris not so long ago when I left the corporate copywriting world to start my own business...

Having a successful copywriting business depends on 4 components:...
Forum: Copywriting 14th May 2017, 10:32 PM
Replies: 13
Views: 490
Posted By angiecolee
Re: Learning the game - Confused

Blunt talk.

If you're paying Carlton to learn even just SOME of his secrets...

JUST DO WHAT HE SAYS.

You don't have to get it. You don't have to think he's right.

There's a REASON you're...
Forum: Copywriting 15th March 2017, 09:55 AM
Replies: 23
Views: 469
Posted By angiecolee
Re: [A Brain Teaser for Copywriters] Spin Something Old into Something New

Agreed - a better exercise in choosing words wisely is the 55 word story. A few of my writer friends and I have been doing that lately as a fun way to break up all the not-so-fun stuff that comes...
Forum: Copywriting 23rd February 2017, 10:37 AM
Replies: 8
Views: 310
Posted By angiecolee
RE: Make your sales copy weed free!

I don't agree with "avoid these words" type posts.

Sometimes it's just the right thing to say.

I don't particularly agree with using cliches and idioms, but they're popular for a reason - most...
Forum: Copywriting 21st February 2017, 08:45 PM
Replies: 17
Views: 591
Posted By angiecolee
Re: Did Gary Halbert Consider Himself The Best Copywriter?

Maybe I'm just the party pooper LOL. I don't understand the point of trying to guess what someone who's deceased may or may not have thought of himself.

I'm much more interested in what living...
Forum: Copywriting 21st February 2017, 06:09 PM
Replies: 17
Views: 591
Posted By angiecolee
Re: Did Gary Halbert Consider Himself The Best Copywriter?

No offense but - why does it matter?
Forum: Copywriting 11th February 2017, 07:29 PM
Replies: 7
Views: 388
Posted By angiecolee
Re: How can i write anything if everything is copyrighted?

I think you're misunderstanding copyright and plagiarism.

No, you cannot copy a sentence someone else wrote and claim it's original.

Yes, you can read sentences others wrote, formulate your...
Forum: Copywriting 23rd January 2017, 10:52 PM
Replies: 8
Views: 229
Posted By angiecolee
Re: Im looking for a site... a copywriting one

Ugly fruit is still edible - likely just as tasty as less perfect-looking fruit.

Yet somehow it still takes people an awful lot of convincing to eat it.

It's called presentation. That's what...
Forum: Copywriting 2nd January 2017, 02:06 PM
Replies: 22
Views: 444
Posted By angiecolee
Re: How to know how much i am worth?

Part of that value is confidence, right? If you're not sure what you can deliver, then you're not sure what value you provide, and you're not sure how to position your value against what you want to...
Forum: Copywriting 2nd January 2017, 11:56 AM
Replies: 22
Views: 444
Posted By angiecolee
Re: How to know how much i am worth?

I would challenge this.

It's not about how much THEY are willing to pay.

It's about the value YOU deliver.

People will willingly pay people/businesses they LIKE, because they value the...
Forum: Copywriting 28th December 2016, 05:42 PM
Replies: 14
Views: 368
Posted By angiecolee
Re: "Looking for a developer" ads flagged on Craigslist

Wow - OK. Someone definitely pissed in your Cheerios this morning.

1. You are aware this is the Copywriting section though, right? Maybe a mod mistakenly placed your post in here, because this is...
Forum: Copywriting 28th December 2016, 11:10 AM
Replies: 14
Views: 368
Posted By angiecolee
Re: "Looking for a developer" ads flagged on Craigslist

1) we're not CL support, so I'm not sure how much we can do.

2) speaking of what we CAN do, it's not much without more concrete detail.

Your post as it stands is kinda like going to the doctor...
Forum: Copywriting 23rd December 2016, 07:33 PM
Replies: 22
Views: 444
Posted By angiecolee
RE: How to know how much i am worth?

If you base your pricing on what you think others will accept instead of what you need/are worth, you're setting yourself up for failure.
Forum: Copywriting 23rd December 2016, 05:15 PM
Replies: 22
Views: 444
Posted By angiecolee
RE: How to know how much i am worth?

You should really check out the stickies. This question has been asked many times.

The short answer: whatever you feel comfortable charging.

The more complicated answer: a combination of what...
Forum: Copywriting 7th December 2016, 09:41 AM
Replies: 17
Views: 539
Posted By angiecolee
Re: Industries/Companies looking for Copywriters

Easy answer: all of them.

Harder question(s): which one do you want to work in, and how do you find the people who hire copywriters in those industries?
Forum: Copywriting 6th December 2016, 05:50 PM
Replies: 14
Views: 343
Posted By angiecolee
Re: does my site make you want to do business with me?

1) $20 isn't enough to motivate me to do anything these days.Frankly anyone who has the means to split test your offer against theirs is unlikely to be motivated by $20. There's no risk on your part....
Forum: Copywriting 4th December 2016, 12:17 PM
Replies: 5
Views: 197
Posted By angiecolee
Re: Understanding Call To Action

I get the feeling that English is not your first language.
Forum: Copywriting 3rd December 2016, 09:58 PM
Replies: 36
Views: 1,125
Posted By angiecolee
Re: How much are you charging?

Forget practicing and studying. Get one project. GET RESULTS.

You want confidence to charge people high figures? Show them you can sell the shit out of whatever they're trying to move.

THAT is...
Forum: Copywriting 29th November 2016, 12:37 PM
Replies: 12
Views: 264
Posted By angiecolee
Re: Is copywriting actually creative?

No, I'm not creative when I create something. That concept is just plain bananas.
Forum: Copywriting 27th November 2016, 11:54 AM
Replies: 26
Views: 458
Posted By angiecolee
Re: How do you deal with unprofessional copywriters?!

My friends often approach me to ask me to help them write what I like to call "thinly veiled rage" letters. Politest wording you could ever encounter. Not a single ******* doubt that I'm pissed off...
Forum: Copywriting 24th November 2016, 02:42 PM
Replies: 26
Views: 458
Posted By angiecolee
Re: How do you deal with unprofessional copywriters?!

Stop buying into the drama. You don't have to play ball just because she's got a bat and is screaming at you. If you stop being her source of drama, she'll find someone else to play ball with,...
Forum: Copywriting 24th November 2016, 02:32 PM
Replies: 26
Views: 458
Posted By angiecolee
Re: How do you deal with unprofessional copywriters?!

Heed the advice of the others. If there's one thing I've learned, it's don't kiss and tell. I don't air details and dirty laundry unless it's one on one and I'm trying to save a colleague from...
Forum: Copywriting 20th November 2016, 02:49 PM
Replies: 36
Views: 1,125
Posted By angiecolee
Re: How much are you charging?

No, thankfully. Most people in marketing feel the same way I did about non-marketers throughout the company being able to tell us how to do stuff. I care too much about what I do to stay in a...
Forum: Copywriting 19th November 2016, 09:17 PM
Replies: 36
Views: 1,125
Posted By angiecolee
Re: How much are you charging?

LOL Rick - maybe soon, man. Just gave the J-O-B notice and am going freelance full-time very soon.
Forum: Copywriting 19th November 2016, 04:10 PM
Replies: 36
Views: 1,125
Posted By angiecolee
Re: How much are you charging?

When I started, I was lucky to be making $2 an hour after all the work I put into stuff. I thought I would work much faster than I ultimately did, or I SORELY underestimated what it'd take to get...
Forum: Off Topic Forum 18th November 2016, 04:01 PM
Replies: 23
Views: 550
Posted By angiecolee
RE: Fast Food Content Writing - Who is to blame?

Meh - eventually they'll just be paying their article writers to talk to one another. That in and of itself would be interesting if I weren't wary about the volume of delusional newbs that will write...
Forum: Copywriting 15th November 2016, 08:20 PM
Replies: 11
Views: 212
Posted By angiecolee
Re: What are the techniques copywriters should be forgetting about?

OP - I got news for ya dude. Part of my transition from newb to experienced copywriter was people calling me out on my assumptions and bullshit.

You absolutely should start the convo if you want...
Forum: Copywriting 15th November 2016, 09:47 AM
Replies: 6
Views: 228
Posted By angiecolee
Re: Starting Out as a New Copy Writer

1) find your OWN style. When people ultimately hire me, it's for the unique perspective and experience I bring to the table. It's not because of which guru I can quote or which acronym techniques I...
Forum: Copywriting 15th November 2016, 09:40 AM
Replies: 11
Views: 212
Posted By angiecolee
Re: What are the techniques copywriters should be forgetting about?

What is up with all these newbs making massive sweeping generalizations?

With few notable exceptions, none of these tactics is ever gonna die. None of the channels will ever really be tapped out....
Forum: Copywriting 15th November 2016, 09:31 AM
Replies: 6
Views: 184
Posted By angiecolee
Re: Are the days of hype marketing gone?

The answer, as usual, depends on the market.

Some respond to hype and some don't.
Forum: Copywriting 6th November 2016, 11:39 AM
Replies: 10
Views: 267
Posted By angiecolee
Re: Why you should think of yourself as 'sales-detective' rather than just a copywriter?

Junaid, with all the just-trying-to-helpness I've got in my body:

If you want to be a good copywriter you have got to cut the fluff. You spend so much time in extended metaphors trying to be...
Forum: Copywriting 1st November 2016, 08:04 AM
Replies: 11
Views: 167
Posted By angiecolee
Re: What do you think about my strategy for writing slogans?

If you're going to be generating slogans and taglines, you need to be aware of basic trademark issues and clearance. If you turn over something your client loves and someone else registered it, and...
Forum: Copywriting 31st October 2016, 04:43 PM
Replies: 12
Views: 327
Posted By angiecolee
Re: How to Write a Sales Page: Tips for Beginners

It's not really pushing if you're not getting anything out of it. This guy's shared tons of helpful info over the years, and a well-known book by one of our field's greats actually can be pretty...
Forum: Copywriting 30th October 2016, 11:11 PM
Replies: 9
Views: 392
Posted By angiecolee
Re: One way to learn about copywriting.

The sad thing is your post is already being buried by more article spam. I refuse to even engage with those anymore.
Forum: Copywriting 30th October 2016, 12:03 PM
Replies: 7
Views: 262
Posted By angiecolee
Re: Becoming a copywriter

Trumpeting success = dropping in, listing your win(s), and no other helpful info. Also known as bragging.

Using success to demonstrate expertise (failure can also be used to demonstrate expertise,...
Forum: Copywriting 30th October 2016, 11:45 AM
Replies: 5
Views: 280
Posted By angiecolee
Re: What are the different types of copywriters

It's probably best to learn about the forum before trying to educate the people in it.

And DABK has a point - if you are targeting newbs (I'm not sure who you're targeting or what you're aiming...
Forum: Copywriting 27th October 2016, 10:08 AM
Replies: 5
Views: 280
Posted By angiecolee
Re: What are the different types of copywriters

Your assumptions about the "types" are way off-base.

Signed,

A corporate copywriter who's not at a huge multinational firm or dealing with law, finance, or accounting.
Forum: Copywriting 26th October 2016, 06:14 PM
Replies: 42
Views: 936
Posted By angiecolee
Re: Show me it's more than just semantics: Copywriter vs Content Writer

Let me use someone I know as an example.

He's an ASE certified Master Technician. Means he knows automobiles pretty well.

A likely equivalent in our field? Let's say an MFA.

(note: I'm not...
Forum: Copywriting 26th October 2016, 12:23 PM
Replies: 20
Views: 1,027
Posted By angiecolee
Re: Every Client Will Appreciate If You Use These 4 Tools For Writing

This is pretty freaking brilliant.

This is how we can tell you're not a copywriter - you have no idea who your prospect is.

By and large, most business owners and marketers I've encountered...
Forum: Copywriting 24th October 2016, 05:41 PM
Replies: 20
Views: 1,027
Posted By angiecolee
Re: Every Client Will Appreciate If You Use These 4 Tools For Writing

I don't use any of these tools, and I promise my clients don't appreciate me any less.

How many times do you need to hear "get out of your own way" before you take action, Nesha?

You're...
Forum: Copywriting 20th October 2016, 10:14 AM
Replies: 37
Views: 992
Posted By angiecolee
Re: Why UPWORK is NOT an IDEAL choice for FREELANCE (COPY)WRITERS?

You know what's really costing you? Not a bidding platform. Not cheapskate clients. Not "creativity".

It's your own attitude and beliefs.

You don't believe 4 figs is possible for a project, so...
Forum: Copywriting 19th October 2016, 01:17 PM
Replies: 37
Views: 992
Posted By angiecolee
Re: Why UPWORK is NOT an IDEAL choice for FREELANCE (COPY)WRITERS?

Everything Bryan said.

I make high four figures per project for e-commerce listings that sell. Guess what it cost me to bid on that?

Nothing.

At least, nothing in terms of dollars.
...
Forum: Copywriting 21st September 2016, 10:17 AM
Replies: 10
Views: 631
Posted By angiecolee
Re: Looking for effective nickname for freelancing sites as a web designer

Pick one and take action. You can always change it later or ditch it altogether (I recommend doing that 'cause most freelance sites suck, with rare exception).

This is such a tiny part of your...
Forum: Copywriting 18th September 2016, 11:40 AM
Replies: 23
Views: 328
Posted By angiecolee
Re: The World's First Effortless Excercise!

As it was directed at lurkers, it's in the appropriate POV.

Forgive me, OP. I thought you already knew everything and I was dumb, so I intentionally directed my comment at people who might glean...
Forum: Copywriting 17th September 2016, 11:53 AM
Replies: 23
Views: 328
Posted By angiecolee
Re: The World's First Effortless Excercise!

A lesson for the lurkers:

Clear. Simple. Direct.

That'll make you understood 9 times out of 10, moreso than trying to be clever, cutesy, or a smartass.

OP clearly has an idea in mind. What...
Forum: Copywriting 16th September 2016, 11:10 AM
Replies: 23
Views: 328
Posted By angiecolee
Re: The World's First Effortless Excercise!

I'm not horrified, just horribly confused.
Forum: Copywriting 10th September 2016, 11:18 AM
Replies: 41
Views: 585
Posted By angiecolee
Re: When is copywriting...lying?

I know in retail we're bound by some pretty serious regulations.

If one of my merchants wants to offer a group of 10 products for sale, one is 50% off and the rest are 20%, we actually CANNOT say...
Forum: Copywriting 8th September 2016, 10:31 AM
Replies: 7
Views: 138
Posted By angiecolee
Re: The Yoda Lesson For Copywriters

It's a particular pattern of speech popularized by the character referenced in the title, Yoda (Star Wars).
Forum: Copywriting 7th September 2016, 08:34 AM
Replies: 17
Views: 160
Posted By angiecolee
Re: Very typical ONLINE WF type thinking here.

You might be surprised what kind of irrational nonsense corporations with big marketing budgets can get up to. Real companies. Some of 'em run by real big {insert name of choice here}.
Forum: Copywriting 21st August 2016, 06:09 PM
Replies: 39
Views: 1,037
Posted By angiecolee
Re: To All The Ugly People (II)...

To be fair, I read one single book and then launched a career.

It was The Well-Fed Writer by Peter Bowerman.

Since launching my career I've continued to read and iterate and grow.

But first...
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