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Search: Posts Made By: Ron Lafuddy
Forum: Offline Marketing 1st December 2019, 12:44 PM
Replies: 4
Views: 429
Posted By Ron Lafuddy
Re: Old Marketing Principle That Works Today

And when.

Hi Ewen,

Good topic.

I was working a welcome service program for advertisers who wanted to reach new homeowners and came across a crucial element that determined whether the...
Forum: Mind Warriors 29th November 2019, 11:22 PM
Replies: 149
Views: 3,017
Posted By Ron Lafuddy
Turn Me On Dead Man

I played it backwards. Paul is dead.
Forum: Offline Marketing 6th March 2019, 06:26 PM
Replies: 4
Views: 264
Posted By Ron Lafuddy
Re: Claude Whitacre, Kay King, Ron Lafuddy...

Always good to hear from you, Russ. Hope things are going well.



Ron
Forum: Offline Marketing 20th February 2019, 10:52 AM
Replies: 53
Views: 1,921
Posted By Ron Lafuddy
Keepin' it Real....

Interesting, Gordon.

I think someone who is just starting out, and who is having trouble making the postcard ad program work as promoted, can get some real help here.
...
Forum: Offline Marketing 18th February 2019, 08:01 AM
Replies: 53
Views: 1,921
Posted By Ron Lafuddy
What is the intention?

What you say is true. But, we have to go back to how the 9x12 was promoted and pitched here on the WF.

A means to make FAST, EASY money.

The target market for FAST and EASY is always...the...
Forum: Offline Marketing 12th February 2019, 06:00 PM
Replies: 16
Views: 787
Posted By Ron Lafuddy
Say What???

Here's what we know, based on the OP's post:

1. The co-op marketing owner relies entirely on referrals to fill the ad spaces.

2. The ad spaces are full.

3. Most of the advertisers renew...
Forum: Offline Marketing 8th February 2019, 07:17 AM
Replies: 16
Views: 787
Posted By Ron Lafuddy
Easy Now....Let's Take a Closer Look

[quote=animal44

"What I don't like poor value for advertisers"


But, we don't know that. You are only guessing based on your assumptions.

I'm thinking Ozi gets introduced and...
Forum: Offline Marketing 6th February 2019, 10:33 AM
Replies: 16
Views: 787
Posted By Ron Lafuddy
An "Oldie".....But a Goodie!

Good stuff!

Don't get wrapped around the axle about the size or the format, though. The same type of "relationship selling" can be, and is being done...even on business cards.

Size and format...
Forum: Offline Marketing 2nd February 2019, 08:33 AM
Replies: 35
Views: 564
Posted By Ron Lafuddy
Just a thought...

Perhaps you are focusing on the wrong people.


Ron
Forum: Offline Marketing 19th January 2019, 12:36 PM
Replies: 63
Views: 1,473
Posted By Ron Lafuddy
The Real Gold in this thread

Something that wasn't mentioned earlier is that the single best prospect for a new mattress, is someone that already bought a mattress from you before.

No other list comes close.

A painful...
Forum: Offline Marketing 12th January 2019, 01:54 PM
Replies: 25
Views: 958
Posted By Ron Lafuddy
Which way to the Mind Forum?

Good thread but it appears to have been hijacked by the "Mind-Hive Sig Stalkers".
Thanks for trying.


Ron
Forum: Offline Marketing 6th January 2019, 11:01 AM
Replies: 53
Views: 1,921
Posted By Ron Lafuddy
There's always more than one way, isn't there?

I like ads on business cards. Cost me less than $100 for 5000, including design work. Because of their unique (no cost) delivery system, you can hyper-target your market, in ways other printed media...
Forum: Offline Marketing 6th January 2019, 10:31 AM
Replies: 25
Views: 958
Posted By Ron Lafuddy
The Thing is.......

"Brainy Universe: Hire 1000 people to stand on 1000 corners and sell loadsa pencils. Pay 50% commission, keep 50% yourself. Job done in one day, no work....
Forum: Offline Marketing 8th December 2018, 02:33 PM
Replies: 15
Views: 1,467
Posted By Ron Lafuddy
Same Old, Same Old

Probably because nothing happened.

There have been other threads discussing this...and the reasons why. Too numerous to get into.

In any case, the number of actual DOERS here would be a pretty...
Forum: Offline Marketing 28th August 2018, 01:46 PM
Replies: 43
Views: 667
Posted By Ron Lafuddy
Re: Promoting Your Business with Drop Cards

Yeah, you see this "hand a card to everybody" nonsense in action, on the strip in Vegas. Since most people ARE NOT the target market, the cards get tossed everywhere and become a real problem, also...
Forum: Offline Marketing 13th July 2018, 01:28 PM
Replies: 18
Views: 414
Posted By Ron Lafuddy
Re: How to form small business alliance?

There seems to be no end to the nonsense that people will go through to avoid direct contact with another person.

Having done what the OP is asking about here...with chiropractors, showing up...
Forum: Offline Marketing 15th June 2018, 09:50 AM
Replies: 31
Views: 826
Posted By Ron Lafuddy
A Zone Called Work

Yep.

Either you are going to work or you aren't.

Work, and you make the money to eat and pay bills.

Don't work, and you starve and go broke.

All the "mind bubblegum" in the world won't...
Forum: Offline Marketing 13th May 2018, 07:45 AM
Replies: 16
Views: 820
Posted By Ron Lafuddy
There's more than one way to do things

Why do you feel the need to tell anyone else how they should target their prospects?

This is the offline marketing forum. We discuss ways to reach prospects.
What works, what doesn't....
Forum: Offline Marketing 6th May 2018, 07:52 AM
Replies: 25
Views: 1,445
Posted By Ron Lafuddy
Re: BEST WAY TO GET LOCAL OFFLINE BUSINESSES

So, you started a business without any idea of how to do business. Is that correct?

How is that working out, so far?
Forum: Offline Marketing 25th April 2018, 06:46 PM
Replies: 24
Views: 1,456
Posted By Ron Lafuddy
Re: Any U.S. people have experience with ValPak?

Advertising what?

Yeah, it matters.
Forum: Offline Marketing 17th April 2018, 10:36 AM
Replies: 38
Views: 1,408
Posted By Ron Lafuddy
Re: There's something about this approach......

Well, I've sold plenty in people's homes, too. And, over many years. All without complaints to my company, the local authorities or the BBB.

Still.....

"Several homeowners point to...
Forum: Offline Marketing 17th April 2018, 05:47 AM
Replies: 38
Views: 1,408
Posted By Ron Lafuddy
There's something about this approach......

This is simply a wild-assed guess, on my part. I'm not claiming any inside knowledge. I haven't researched it in any credible depth or to the level of quality, that this forum demands. :D

But, it...
Forum: Offline Marketing 16th April 2018, 01:23 PM
Replies: 35
Views: 1,298
Posted By Ron Lafuddy
Re: Offline Clients-Where are you finding them these days?

There is more business being done by phone today, than ever before. Given that virtually everyone in business, carries and uses a phone. The level of resistance to cold calling, displayed at times,...
Forum: Offline Marketing 22nd March 2018, 09:48 PM
Replies: 43
Views: 2,784
Posted By Ron Lafuddy
What's typical for everybody else, isn't typical for me

Then don't buy it. Get it under contract and sell the contract (your position).
Take your profit and move on. Let someone else buy it.
Forum: Main Internet Marketing Discussion Forum 20th March 2018, 06:57 PM
Replies: 14
Views: 605
Posted By Ron Lafuddy
Life is meant to be lived

Great post! I'm betting you haven't even hit second gear yet.

Keep the hammer down! :cool:

Ron
Forum: Off Topic Forum 12th March 2018, 08:44 PM
Replies: 4
Views: 141
Posted By Ron Lafuddy
Re: Smile at Someone, Today!

I got my smile on. Thanks for the reminder, Frank. :)
Forum: Offline Marketing 7th March 2018, 07:59 AM
Replies: 7
Views: 365
Posted By Ron Lafuddy
Deja Vu All Over Again

My, my how time flies!

How did you get them to the last one?

Perhaps you forgot. :D:D
Here's the link.
...
Forum: Offline Marketing 1st March 2018, 04:54 PM
Replies: 11
Views: 510
Posted By Ron Lafuddy
So close and yet, so far

Too bad the OP disappeared. This thread had so much potential. I'm sure he would have found his own little pot of "offline gold", with just a little effort.

Oh, well. :D

Ron
Forum: Offline Marketing 17th February 2018, 10:20 AM
Replies: 4
Views: 348
Posted By Ron Lafuddy
Re: A simple *cheap* local plumber's ad

Probably one of the most underutilized forms of marketing known to man.
I have a handful of these kinds of flyers that I have collected since the first of the year.
They are going to be spun into...
Forum: Offline Marketing 4th February 2018, 06:57 AM
Replies: 12
Views: 444
Posted By Ron Lafuddy
Re: New to b2b Sales, got a new job, Need help.

If it were me in your position, starting on Monday, I would do the following.

I would team up with the most successful salesperson in the office.

I would offer to make the cold calls and set up...
Forum: Offline Marketing 31st January 2018, 08:00 PM
Replies: 69
Views: 4,606
Posted By Ron Lafuddy
Re: Are there any 9 x 12 guys left here? Postcard marketing?

Yep, still putting out postcards and other sorts of ad promotions.

I don't sell anything here, and I'm not looking for attention, so no reason for me to post much about what I'm doing. I post...
Forum: Offline Marketing 31st January 2018, 12:50 PM
Replies: 15
Views: 712
Posted By Ron Lafuddy
Re: I deliver flyers door to door as a job. What could I market on top of this?

Sometimes the solution is to change things up.

Some years ago, I helped a guy who is considered to be mentally challenged, start a business delivering flyers to local businesses. He loves what...
Forum: Offline Marketing 9th January 2018, 05:56 PM
Replies: 18
Views: 654
Posted By Ron Lafuddy
The Secret Weapon of Sales Magic

Certainly you must have one method that you prefer over all the rest.....??
Don't make me guess. :smilies_rolleyes:
Forum: Main Internet Marketing Discussion Forum 30th December 2017, 07:53 PM
Replies: 42
Views: 2,008
Posted By Ron Lafuddy
Re: Some Business Models Are No Longer Viable

That's true of a lot of inventions. Edison's repeated attempts and failures with the lightbulb. The Wright brothers attempts to build a plane that could fly, were modeled and molded by their own...
Forum: Main Internet Marketing Discussion Forum 30th December 2017, 06:33 PM
Replies: 42
Views: 2,008
Posted By Ron Lafuddy
Re: Some Business Models Are No Longer Viable

Not the same, Jonathan. The lack of taking action, has killed more opportunity than all the failures in the world since the beginning of time. Most people do not act on their ideas.

"The board...
Forum: Offline Marketing 30th December 2017, 05:31 PM
Replies: 18
Views: 2,162
Posted By Ron Lafuddy
Re: What products make the most money in telesales if youve got the skills?

This type of thinking changed my life. It dawned on me one day that the very same companies that were buying low ticket items from me, were also buying high ticket items, in the same industry, from...
Forum: Offline Marketing 30th December 2017, 04:56 PM
Replies: 10
Views: 634
Posted By Ron Lafuddy
Get off your butt and change your life

Yep, and it's been like that since forever. The sole reason there aren't more sales, more deals done, more products sold is.... people are afraid to ask. Thus, there will always be more opportunity...
Forum: Main Internet Marketing Discussion Forum 30th December 2017, 04:29 PM
Replies: 42
Views: 2,008
Posted By Ron Lafuddy
Re: Some Business Models Are No Longer Viable

Lack of action has sunk more ideas and killed more dreams, than failure ever will.

The majority of people never get to the planning stage.

You can count on this. Without action, nothing is...
Forum: Offline Marketing 22nd December 2017, 09:10 AM
Replies: 25
Views: 1,226
Posted By Ron Lafuddy
Re: Should I Prospect Myself Or Hire Someone To Prospect For Me? Referrals Or Cold Calls

The first thought that comes to mind is the women should have been fired immediately.

Here's some things you already know, but are good to think about.

Keeping close tabs on how she was burning...
Forum: Offline Marketing 21st December 2017, 11:31 AM
Replies: 20
Views: 418
Posted By Ron Lafuddy
Re: What is the best day for a sales letter to get to a customer?

I like to get the sales letter to them on the day they are going to buy.

I've tried the day after they bought, but that was less successful for some reason.

Ron

Seriously, pay attention to...
Forum: Offline Marketing 17th December 2017, 04:48 PM
Replies: 24
Views: 1,241
Posted By Ron Lafuddy
Re: Need a new model for my cleaning business......

Sounds to me like change of some kind is in the air.

Give things a chance to settle some. Make sure both of you are healthy (a physical maybe?)

We're all our own worst enemy. when it comes to...
Forum: Offline Marketing 16th December 2017, 11:26 AM
Replies: 24
Views: 1,241
Posted By Ron Lafuddy
More money, more referrals from existing clients

A couple of things that could be added to your mix, which do not require hiring employees or anyone else.

One of you could learn house staging, a service often used by realtors, looking to get top...
Forum: Off Topic Forum 14th December 2017, 08:18 PM
Replies: 19
Views: 233
Posted By Ron Lafuddy
Re: Uplifting/Empowering Funerall Songs

For someone special
Phil Collins - You'll be in my heart - YouTube
Forum: Offline Marketing 14th December 2017, 06:15 AM
Replies: 12
Views: 361
Posted By Ron Lafuddy
Who ami I now?

Speaking of offline promotional items, I'm sure a certain "someone" might even suggest...wait for it....lapel pins.
Good to see you back on the job, Trevordd.

Ron
Forum: Offline Marketing 14th December 2017, 05:49 AM
Replies: 8
Views: 492
Posted By Ron Lafuddy
Change your thinking...change your life

You have a long list of excuses, but no proof for anything you are stating. You haven't taken any action, so you don't really KNOW.

You are basing your conclusions on your fears.

And yet,...
Forum: Offline Marketing 13th December 2017, 01:23 PM
Replies: 50
Views: 1,609
Posted By Ron Lafuddy
Re: What's Your Advice on Becoming a Star Salesman?

Another thing that comes to mind about Darren Hardy is, he was just 20 years old when he figured out his real estate listing system. Yes, he could have added a hundred other things to his prospecting...
Forum: Offline Marketing 12th December 2017, 08:21 PM
Replies: 50
Views: 1,609
Posted By Ron Lafuddy
Re: What's Your Advice on Becoming a Star Salesman?

I heard Darren's talk some time ago. And of course he is correct, you are going to hear a lot of "no's" when cold calling for real estate listings....because....

most people are not looking to...
Forum: Offline Marketing 11th December 2017, 08:55 AM
Replies: 12
Views: 361
Posted By Ron Lafuddy
Sumpin' Missin'!

Well, if I'm reading this correctly, you got yourself a sale and thus, a client.
Congratulations!

"What can I do to add value?"

How did you get the sale that led to the person becoming a...
Forum: Off Topic Forum 25th November 2017, 07:46 AM
Replies: 2
Views: 49
Posted By Ron Lafuddy
Re: NASA Tests 'Impossible' Engine, Finds Out It's Really Fast

We're not going to mars. Not with a "manned" mission. Ever.

That won't stop the blood sucking bureaucrats from burning up billions of dollars, though, just to prove it.

Ron
Forum: Offline Marketing 22nd November 2017, 08:50 AM
Replies: 24
Views: 1,241
Posted By Ron Lafuddy
Re: Need a new model for my cleaning business......

Post of the day, eh?

Lucky you.

Regarding what to do next, follow your instincts.

That seems to have worked real well for you, up to this point, hasn't it?

Money can be made doing just...
Forum: Offline Marketing 22nd November 2017, 07:29 AM
Replies: 24
Views: 1,241
Posted By Ron Lafuddy
Re: Need a new model for my cleaning business......

This is your only post, too. And you're already soliciting business
My, oh my...what a coincidence.
Forum: Offline Marketing 21st November 2017, 06:48 PM
Replies: 24
Views: 1,241
Posted By Ron Lafuddy
It Ain't All Sunshine & Rainbows

You sound like you are pretty content with the status of your cleaning business.

There's a lot to be said for low overhead, low exposure, and hassle free.

You go home at night, and your time is...
Forum: Offline Marketing 14th November 2017, 07:40 AM
Replies: 50
Views: 1,609
Posted By Ron Lafuddy
Born to Sell!

Would that information be on the birth certificate?
Forum: Offline Marketing 10th November 2017, 11:08 AM
Replies: 4
Views: 196
Posted By Ron Lafuddy
Forum: Offline Marketing 31st October 2017, 11:29 AM
Replies: 10
Views: 612
Posted By Ron Lafuddy
Re: Offline Marketing to local businesses?

Keep in mind that there is a constant turnover of staff at hair salons and some barber shops.
Make sure you leave enough contact info/flyers, for the each staff member when you visit.

Also,...
Forum: Offline Marketing 31st October 2017, 06:26 AM
Replies: 10
Views: 612
Posted By Ron Lafuddy
Re: Offline Marketing to local businesses?

Scissor sharpening can be a great little moneymaker.

A couple of years ago, I posted an article here about a guy who was pulling down somewhere around $1,000 per day, driving from from business to...
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