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Search: Posts Made By: docsulo
Forum: Offline Marketing 30th June 2011, 11:58 AM
Replies: 35
Views: 2,040
Posted By docsulo
Re: Those who are coldcalling, do you use a program or dial one by one?

Some leads should not be put into a dialer before they are manually called. At the other extreme... some lists MUST be put into a dialer in order to make it worthwhile to call them.

The lead and...
Forum: Copywriting 15th April 2011, 01:04 PM
Replies: 29
Views: 1,245
Posted By docsulo
Re: Crossing The FTC? Priceless

The real value or price is a moot point if you get sued by the FTC.

If you get sued they will value ALL OF YOUR PRODUCTS (information or otherwise) as "worthless." Every time. And your defensive...
Forum: Copywriting 29th November 2010, 11:56 AM
Replies: 13
Views: 2,780
Posted By docsulo
Re: Sales Letter Conversion Rates - Authoritative Statistics??

The problem with averages and response rates in the "industry" in general is that you are dealing with businesses that would prefer that their competitors don't get this information. So it's not...
Forum: Copywriting 29th November 2010, 10:48 AM
Replies: 6
Views: 645
Posted By docsulo
Re: Help ... Is my home page copy too long?

Steve,

I was a 3-pack plus a day smoker until January of this year.

The issues with your sales letter from my initial glance are as follows:

1. You seem to have 10+ headlines in red. That's...
Forum: Copywriting 27th November 2010, 04:38 PM
Replies: 9
Views: 1,292
Posted By docsulo
Re: What's That Mark Twain Quote

Hmmm...

“A man has two reasons for what he does -
a good one – and the real one.” – J.P. Morgan

“A man has two reasons for what he does-
the real reason – and the one he tells his wife.”
-...
Forum: Copywriting 18th November 2010, 10:34 PM
Replies: 32
Views: 911
Posted By docsulo
Re: Me again!! Different approach now...

I could. You reminded me of a quote from James Webb Young:
Forum: Copywriting 16th November 2010, 01:42 PM
Replies: 32
Views: 911
Posted By docsulo
Re: Me again!! Different approach now...

Okey dokey.

I'm back.

Read the copy and didn't like it one bit.

You really are getting ahead of yourself though.

I asked all the questions I did (in a previous post) because YOU should...
Forum: Copywriting 14th November 2010, 05:53 PM
Replies: 55
Views: 5,566
Posted By docsulo
Re: NLP Copywriting - Embedded Command Openings

As I said previously, embedded commands are a way of marking out the commands with changes in voice tone or volume.

Most people sub-vocalize when they read. They actually "hear" what they are...
Forum: Copywriting 12th November 2010, 07:44 AM
Replies: 30
Views: 1,414
Posted By docsulo
Re: The Great Copywriting Divorce

Gotchya. Different way of looking at it I suppose.

I'm an amateur modeller (not in the NLP sense). One of my hobbies is creating predictive models for events with very noisy data sets - things...
Forum: Copywriting 11th November 2010, 01:29 PM
Replies: 32
Views: 911
Posted By docsulo
Re: Me again!! Different approach now...

I think you may have misunderstood.

I'm not asking about the population in general. I'm asking about the people you are targeting.

You MUST know the answers to these questions and you must...
Forum: Copywriting 11th November 2010, 12:51 PM
Replies: 32
Views: 911
Posted By docsulo
Re: Me again!! Different approach now...

I'm still on the headline and if I didn't change the premise (except for removing the "dietitian" part which I don't think will help the way it is) - I'd go with something like this...


Want to...
Forum: Copywriting 11th November 2010, 12:19 PM
Replies: 32
Views: 911
Posted By docsulo
Re: Me again!! Different approach now...

Putting aside the fact I don't like the headline...

1. Change "Cooking" to "Cook"

2. What other verbs could you use besides "make"?

3. Maybe pick one - Cooking Faster, eating healthier or...
Forum: Copywriting 11th November 2010, 12:10 PM
Replies: 32
Views: 911
Posted By docsulo
Re: Me again!! Different approach now...

I haven't read the whole thing because the first item that caught my eye had the phrase "THE FINAL SOLUTION" in it.

The things that are associated with THE FINAL SOLUTION (Final Solution -...
Forum: Copywriting 11th November 2010, 08:13 AM
Replies: 55
Views: 5,566
Posted By docsulo
Re: NLP Copywriting - Embedded Command Openings

What is an "Embedded Command Opening"?

Can you give me an example?

Embedded commands are executed through changes in tonality. This is difficult to do with accuracy in print.

You CAN stress...
Forum: Copywriting 26th September 2010, 01:42 PM
Replies: 35
Views: 2,524
Posted By docsulo
Re: Is there a step by step learn copywriting book?

Do you want to write copy for your own business or do you want to make copywriting a career?

If you'd like to do it for your business then you probably need to learn how to swipe ads not...
Forum: Copywriting 14th September 2010, 09:01 AM
Replies: 58
Views: 3,924
Posted By docsulo
Re: Billion Dollar Sales Copy

I keep reading that the 1919 Civil War Two Men letter was written by Bruce Barton. Where did this info come from? Bruce Barton did write for the Alexander Hamilton Institute. In fact it's certain...
Forum: Main Internet Marketing Discussion Forum 24th August 2009, 11:21 AM
Replies: 85
Views: 2,595
Posted By docsulo
Re: Offline prospect wants proof that e-mail marketing works - what do I say?

All the more reason to be prepared in the future. While you're trying to close this potential client take note of the things that are going wrong and what can be done to fix them. Focusing entirely...
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