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Forum: Offline Marketing 22nd May 2014, 08:12 PM
Replies: 34
Views: 1,856
Posted By Peter Lessard
Re: Do you sell just website design/development services?

I build web sites as part of a greater marketing plan. If someone just wants a site I tell them to go get one built and later when they want to increase their sales I can make them a new one that is...
Forum: Main Internet Marketing Discussion Forum 12th April 2014, 02:46 AM
Replies: 42
Views: 1,432
Posted By RedShifted
Re: Does anybody here work towards their goal of making money online?

Set this as your wall paper. Or print out a copy like I did, laminate it, and hang it on your wall. Every day I wake up and look at this photo briefly.

I like the fact that it overwhelms me...
Forum: Copywriting 12th April 2014, 12:27 AM
Replies: 15
Views: 2,052
Posted By RedShifted
Re: Direct Mail- Web Design Clients

I am part of your target market.

But I can only speak for myself and a few friends who also own home improvement companies.

When I get envelopes, with hand written blue ink, from an address or...
Forum: Offline Marketing 12th March 2014, 05:54 PM
Replies: 59
Views: 10,839
Posted By RedShifted
Re: HELP! I'm failing miserably doing the 9x12 postcard system

I'm not going to address all your questions because many people already have. But I will address 1 thing which is getting & closing clients.

When I use to use this method this is exactly what I'd...
Forum: Offline Marketing 11th March 2014, 04:00 PM
Replies: 59
Views: 10,839
Posted By Aaron Doud
Re: HELP! I'm failing miserably doing the 9x12 postcard system

Lot's of great advice already in this thread. The issue isn't price of course. It's your ability to sell it. I would guess you don't believe in your ability nor your offering. So let's address...
Forum: Offline Marketing 4th March 2014, 10:47 AM
Replies: 4
Views: 682
Posted By Chris Rivers
"You can lead a consultant to water, but..."

Hey,

Some consultants or offline marketers are so stubborn.

I try to share pearls with them, but they prefer glass marbles.

Oh well, you can lead them to water, but...

Now, here's what I...
Forum: Offline Marketing 18th February 2014, 11:41 AM
Replies: 16
Views: 1,220
Posted By Kung Fu Backlinks
Re: I have sent emails but no response... yet

I used to do a lot of emailing back in the day.

Here's a quick list of things that I noticed got me the best response rate:

- keep the email very brief
- mention one or two top competitors in...
Forum: Offline Marketing 2nd February 2014, 08:29 AM
Replies: 12
Views: 1,139
Posted By bob ross
Re: What is the most effect eddm for a single client

The postcards will need to be fairly large to qualify for EDDM. They need to be sizes such as:

6.5x9
6.5x11
6.5x12
8.5x11
9x12
12x15
4.25x11
4.25x12
Forum: Offline Marketing 23rd January 2014, 07:35 PM
Replies: 59
Views: 4,234
Posted By MRomeo09
Re: An Example Of What To Do When In A Very Competitive Market

I started my path into SEO back in 1996. I have a few years on you. However, the first few by todays standards were straight out black hat. Stuffing and spam linking were then allowed.
1997 Me and...
Forum: Offline Marketing 23rd January 2014, 08:14 AM
Replies: 29
Views: 3,444
Posted By MRomeo09
Re: Offline Local Business: SEO vs. PPC?

It's really not that hard. There are multiple ways to get this information. For me I typically use InfoUsa and just buy a list. I can choose almost anything. For instance a list I pulled yesterday...
Forum: Offline Marketing 21st January 2014, 09:08 AM
Replies: 29
Views: 3,444
Posted By MRomeo09
Re: Offline Local Business: SEO vs. PPC?

Ok first off I'm not really selling "PPC management". If I did then there is no way I could charge what I charge. It's just a fundamental shift in your approach. Leave the acronyms at home, this is...
Forum: Offline Marketing 16th January 2014, 10:18 AM
Replies: 59
Views: 4,234
Posted By savidge4
Re: An Example Of What To Do When In A Very Competitive Market

The interesting part of it was their in house guy never said a word at the meeting. Batted his eyes around a bit, but never said a word. What finally broke the silence was one of the partners saying...
Forum: Offline Marketing 15th January 2014, 09:55 PM
Replies: 59
Views: 4,234
Posted By ewenmack
Re: An Example Of What To Do When In A Very Competitive Market

Your point of entry is arguing a point that they already agree upon.

You may win the argument in a few cases,
but won't get a client.

By making your first contact all about a high performing...
Forum: Offline Marketing 13th January 2014, 11:20 PM
Replies: 8
Views: 1,207
Posted By joecarson1
Re: A Market That Is Far More Likely To Buy Your Online Services by Claude Whitacre

There have been many people who have made very valuable posts on the Warrior Forum over the last two years. I have tried to acknowledge them all.

Having said that, there is only one Claude...
Forum: Offline Marketing 13th January 2014, 08:52 PM
Replies: 8
Views: 1,207
Posted By abbot
Re: A Market That Is Far More Likely To Buy Your Online Services by Claude Whitacre

One of my HVAC clients is head of the industry locally. They participate in trade shows once a month on average. They specialize in geothermal heating systems.

They have been doing this for 15...
Forum: Offline Marketing 12th January 2014, 05:04 PM
Replies: 8
Views: 1,207
Posted By Claude Whitacre
A Market That Is Far More Likely To Buy Your Online Services by Claude Whitacre

Ask yourself this question...
What Do Business Owners Buy Before They Buy Your Service?

I don’t know precisely what you sell. But this will probably apply to what you sell if you just think about...
Forum: Offline Marketing 11th January 2014, 08:58 AM
Replies: 44
Views: 1,744
Posted By BrianMcLeod
Re: Warrior 2014 Event - Early Bird Tickets Are Out - Who's Going?

Thanks for the mention, Jason - look forward to seeing you in person again (you too, Claude, if you can swing it!) We'd love to have you if you can make it work, Aaron.

I have to admit the...
Forum: Offline Marketing 10th January 2014, 12:25 PM
Replies: 29
Views: 1,795
Posted By MNord
Re: Why Irrisistable Offers Don't Work

Ewen, I've read exactly two of your posts and I am a fan. This is great advice. I cold-called business owners and CEOs of companies up to $1B (revenue) in size for years to sell consulting services....
Forum: Offline Marketing 10th January 2014, 11:47 AM
Replies: 29
Views: 1,795
Posted By ewenmack
Why Irrisistable Offers Don't Work

Imagine a grumpy older man leaning back in his swivel office chair,
hands behind his head and feet crossed on his table.

And he's having a bad day.

He comes across a message saying
something...
Forum: Offline Marketing 10th January 2014, 11:08 AM
Replies: 6
Views: 710
Posted By Aaron Doud
Re: In case you ever worry if you can increase a business' revenue

That is just so sad. But it happens. Even busy pizza places don't invest in simple technology to handle call overloads. Always amazes me how places that reply on the phone like a pizzeria don't...
Forum: Offline Marketing 9th January 2014, 07:15 PM
Replies: 2
Views: 793
Posted By Chris Rivers
"Here's the real reason why many consultants and offliners just up and quit ..."

Hey,

I know I harp alot about making sure that you do
money-making activities on a daily basis.

And it's the right thing to harp on.

But, did you know that you could call 500 business...
Forum: Offline Marketing 7th January 2014, 03:58 PM
Replies: 38
Views: 4,437
Posted By focusedlife
Re: Sending Lumpy Mail

Sometimes it goes through if you use that little Kiosk thingy.

I also discovered they use a little cardboard tool at the counter which you can use to see if your parcel gets through that little...
Forum: Offline Marketing 6th January 2014, 10:48 PM
Replies: 24
Views: 1,848
Posted By Peter Lessard
Re: How I sell mobile web sites with ease

I NEVER cold call. I did not bother adding method because everybody really has their own that works for them. I am a big fan of niche targeting and selling while I sleep.

Since I never work for...
Forum: Offline Marketing 6th January 2014, 09:45 PM
Replies: 28
Views: 939
Posted By socialentry
Re: What the heck is a consultant anyway???

Hey. Hey guys I have a joke

A tourist walks into a pet shop in Silicon Valley, and is browsing around the cages on display.

While he's there, another customer walks in and says to the...
Forum: Offline Marketing 6th January 2014, 12:39 PM
Replies: 40
Views: 1,079
Posted By Peter Lessard
Re: Picking Between 2 Sales Funnel Options

Just thought I would chime in.

I have had huge experience with trying to get high net worth individuals to raise their hand via direct mail and fax broadcast to business owners. It was for...
Forum: Offline Marketing 5th January 2014, 04:57 PM
Replies: 38
Views: 4,437
Posted By Matt Lee
Re: Sending Lumpy Mail

Pay the extra $1.50 & keep the dice in there. That's the whole point of the lumpy mail is to get your letters to the right person, and opened :)
Forum: Offline Marketing 5th January 2014, 03:00 PM
Replies: 38
Views: 4,437
Posted By Jeffery Moss
Re: Sending Lumpy Mail

At one time, I sent a loose stamp in each envelope mailer (as an incentive to get the person to mail back for information) and got a really good response. Even when people just kept the stamp and...
Forum: Offline Marketing 4th January 2014, 06:18 PM
Replies: 24
Views: 1,848
Posted By mak25
Re: How I sell mobile web sites with ease

Love that line.
I got that from John Durham.

I miss him around here.

Regardless of his questionable business ethics.

He helped a lot of people on this forum. Including me.

Wherever...
Forum: Offline Marketing 4th January 2014, 05:46 PM
Replies: 24
Views: 1,848
Posted By Peter Lessard
How I sell mobile web sites with ease

I see tons of posts asking about selling mobile web sites and how you can sell them.
We all have a million ways of prospecting so I am not going to bother getting into that. Instead I am just going...
Forum: Offline Marketing 4th January 2014, 12:31 PM
Replies: 10
Views: 5,442
Posted By Claude Whitacre
Re: Chet Holmes Dream 100 Strategy - Ultimate Sales Machine

I haven't done this specific strategy, but I'm familiar with it, and highly recommend the book.

I would only use this strategy for very high dollar clients. Maybe $10,000 or more. You're just...
Forum: Offline Marketing 3rd January 2014, 07:14 PM
Replies: 38
Views: 4,437
Posted By TeamBringIt
Re: Sending Lumpy Mail

Ok...You do not want to spend, $50 for mailing these lumpy letters out. Imagine, that you spend $50 and gained maybe 1 or 2 clients(maybe more) that pay you 2-4ks (or even more). $50 is a small...
Forum: Offline Marketing 23rd December 2013, 04:57 PM
Replies: 0
Views: 595
Posted By ewenmack
What's working now to get qualified people making contact

Set this up for a client/friend over the weekend
and he's getting qualified leads contacting him now.

This works best if you give quantifable results
to clients.

The big idea is to gauge...
Forum: Offline Marketing 20th December 2013, 11:40 PM
Replies: 6
Views: 1,144
Posted By Peter Lessard
Re: Never Starve For Clients Again. Super simple.

Great advice. I use this strategy as well and have taken it a step further. When I work in a specific niche my clients understand that they benefit from resource pooling.

The deal I offer them...
Forum: Offline Marketing 18th December 2013, 06:59 PM
Replies: 0
Views: 394
Posted By Peter Lessard
You will NEVER get good marketing ideas without this!

Time after time we see threads get posted on this forum that ask us to provide ideas on marketing. The questions are asked for pretty much every industry under the sun.

I decided to compose this...
Forum: Offline Marketing 12th December 2013, 03:10 PM
Replies: 18
Views: 1,588
Posted By scottgallagher
Re: What's working for local local SEO

Focus on the BEST PRACTICES of the Three Pillars.


Profiles
Citation
Reviews


Profiles
Forum: Offline Marketing 4th December 2013, 10:59 PM
Replies: 30
Views: 1,097
Posted By DaniMc
Re: Are we getting hung up on the "charging monthly" thing??

This is such a personal issue - it really depends on you.

There is a lot of nuance in this post, but here are a few things that I have picked up that work for me:

1) I don't do open ended...
Forum: Offline Marketing 30th November 2013, 11:18 PM
Replies: 22
Views: 1,163
Posted By TimD
Re: Dry Cleaning: How would you help to market?

Dan Kennedy did an interesting case study on dry cleaners.

It turns out, if someone goes to a dry cleaners three times, they are hooked. Dry cleaning is like chiropractic, very dependent on drive...
Forum: Offline Marketing 29th November 2013, 02:03 PM
Replies: 23
Views: 1,212
Posted By DaniMc
Re: How to price a package that is high value, reasonable price, and profitable for us if outsourcin

I think it's important to remember that the business owners we are talking to really don't care about what we offer. They couldn't possibly care any less about us, our services, our bills, or our...
Forum: Offline Marketing 25th November 2013, 05:37 PM
Replies: 27
Views: 4,947
Posted By ewenmack
Would you like to see a walk through of a sales funnel by Frank Kern?

Frank goes through the lead generation letter he wrote
for a $15,000 to $25,000 done-for-you marketing plan.

You'll see the actual letter and the breakdown of why all the parts are put in.

If...
Forum: Offline Marketing 4th November 2013, 06:56 PM
Replies: 12
Views: 1,566
Posted By Greg guitar
Re: My Lumpy Mail Piece

Just to be clear, the reason I mentioned it had nothing to do with wit.

I also should clarify that I too am just getting started with lumpy mail, after having read about it, so I am not claiming...
Forum: Offline Marketing 22nd October 2013, 04:53 PM
Replies: 16
Views: 1,361
Posted By leojq2
Re: [Direct Mail Strategy] Total Win? Or Miserable Idea?

For $10 or so you can get 250 cards from Vista Print and achieve the same level of attention as 500, I'd bet.

For $40 you could get 2000 without the personalization and send 100 to 20 different...
Forum: Search Engine Optimization 29th August 2013, 11:00 PM
Replies: 5
Views: 415
Posted By Brian Lett
Re: Reputation Management- burying content

From what it sounds like, your best course of action will be to flush the negative information with positive information.

The quickest way to do that is to create positive content associated with...
Forum: Offline Marketing 16th July 2013, 01:37 PM
Replies: 71
Views: 5,567
Posted By kindsvater
Re: Step by Step: a Quick $750

Two phone calls interrupted my July 4th holiday. During the second call the sales rep said I was in their area. So I checked (Google) and the company was nearby. Just a couple blocks from where I...
Forum: Offline Marketing 16th July 2013, 06:24 AM
Replies: 71
Views: 5,567
Posted By Rus Sells
Forum: Offline Marketing 15th July 2013, 03:52 PM
Replies: 71
Views: 5,567
Posted By kindsvater
Re: Step by Step: a Quick $750

That's why you are you dealing with bill collectors and I'm the attorney and am $750 richer.

Most disputes are resolved without the need to file a lawsuit. If it is your business plan, after...
Forum: Offline Marketing 2nd July 2013, 10:58 AM
Replies: 4
Views: 649
Posted By Voasi
Re: "Only using free lead gen methods is giving me a ulcer..."

Fantastic post and most people won't get take their business as serious as they should.

Wiser men have always told me:

"If you don't pay for your buyers, then you don't have a business."

The...
Forum: Offline Marketing 2nd July 2013, 09:38 AM
Replies: 4
Views: 649
Posted By Chris Rivers
"Only using free lead gen methods is giving me a ulcer..."

Hey Offliners,

Every offline marketer in the world loves lead generation methods that don't cost us a penny.

However, I've also found that while I may not pay cash upfront for free lead gen...
Forum: Offline Marketing 10th June 2013, 04:48 PM
Replies: 45
Views: 3,107
Posted By joe golfer
Re: Ever hit rock bottom?

There are some benefits to hitting rock bottom. There's only one way to go.

Beyond that, though, it can also open new windows because you are no longer invested in your old endeavor. You are...
Forum: Copywriting 22nd May 2013, 04:28 PM
Replies: 9
Views: 623
Posted By writer88
Re: Would Like a Critique on my Ad for SEO Services

Actually I am a copy writing learner and I felt like writing a sales strategy for you ...I am a newbie into this field and constantly learning new things here. I don’t know whether I should post it...
Forum: Copywriting 15th May 2013, 05:27 PM
Replies: 26
Views: 1,779
Posted By shawnlebrun
Re: My First Experience With Copywriters

Mike... more often than not... finding a copywriter with a proven track record of results, i.e. controls that are actively selling and being used... that's one of the best ways to whittle out the...
Forum: Offline Marketing 13th May 2013, 02:47 PM
Replies: 5
Views: 860
Posted By RimaNaj2011
Basic, cheap direct mail material that I use with atleast a 10% response

Just thought I'd share what has been working for me and is my best way to get inbound leads. I get at the bare minimum 1 call/email out of every 10 I send, which isn't bad at all. Just to note, the...
Forum: Offline Marketing 13th May 2013, 09:55 AM
Replies: 27
Views: 1,525
Posted By Jason Kanigan
We seem to be going backwards lately

This subforum isn't headed in the right direction of late.

What should I charge?

How should I structure my offer?

Should I work for free?

And then the opinions come rushing in. "Higher!"...
Forum: Search Engine Optimization 26th April 2013, 10:06 PM
Replies: 11
Views: 671
Posted By yukon
Re: How To Do A Complete Redesign of a Well Ranking Home Page?

Check this site out for some conversion ideas. Backlinko posted a link to that site last week, good site with plenty of examples that include pros/cons of different conversion (page layouts) test....
Forum: Offline Marketing 22nd April 2013, 09:03 PM
Replies: 28
Views: 2,435
Posted By cash89
Re: Lawn Service Marketing

-Go to fiverr.com, get a craigslist image ad made for 5 bucks
-Set up Craigslist 4 accounts. Verify with family members and friends phone if needed
-Post at least 10 times a day

This should get...
Forum: Mind Warriors 15th April 2013, 11:22 AM
Replies: 18
Views: 780
Posted By Jeff Schuman
Re: Do you Warriors use a vision board?

Good post Joe.

In the old mlm days, before Internet marketing, we called this a magic refrigerator. Put a picture of your big goal. i.e. a Disney Vacation, motor home, college education for kids,...
Forum: Offline Marketing 14th April 2013, 12:20 PM
Replies: 56
Views: 4,654
Posted By abbot
Re: Fastest way to make 10 million dollars, Direct Mail or Internet Marketing?

What's up with all of these stupid threads? If you people would spend half the time executing as you did asking absurd questions, you might actually have a shooting chance in hell at becoming...
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