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Search: Posts Made By: BudaBrit
Forum: Copywriting 21st December 2016, 08:30 AM
Replies: 2
Views: 109
Posted By Oziboomer
Re: Join Our Waiting List

I've used the word "earlybird" often when it comes to waiting.

Another thing to think of is how people like to "make reservations" as opposed to "registrations"

People make a reservation for a...
Forum: Copywriting 13th July 2015, 09:04 AM
Replies: 3
Views: 932
Posted By joe golfer
You remind me of Hemingway

Enter some of your writing here:

I Write Like (http://iwl.me/)

and they will tell you what famous writer's style your prose resembles.

PS. I got Kurt Vonnegut.
Forum: Copywriting 17th February 2015, 08:24 AM
Replies: 3
Views: 1,229
Posted By joe golfer
Save The Bros

Do your part to help save the bros.

Save The Bros - YouTube

Ad Campaign Hilariously Wants to 'Save the Bros' From the Junk in Protein Shakes | Adweek...
Forum: Copywriting 4th February 2015, 09:29 PM
Replies: 16
Views: 4,771
Posted By TakenAction
Gary Halbert Letters

Hey all,

I have been trying to find a full list (in order) of all the Gary Halbert letters to date

I finally found a source below with the PDF of the letters in order!
...
Forum: Copywriting 4th February 2015, 11:30 AM
Replies: 28
Views: 2,518
Posted By angiecolee
Re: Should a copywriter be able to write for any niche?

I'm just honest with potential clients.

Selling is selling is selling. All you have to do is learn what the prospect wants to buy and give it to them.

If I don't know a niche that well, I warn...
Forum: Copywriting 15th January 2015, 07:12 PM
Replies: 25
Views: 2,777
Posted By ThePromotionalGuy
Re: Is Copywriting the most important aspect of Marketing?

Oziboomer,


No. Getting paid is the most important aspect in marketing.


No. Marketing lives or dies from results.
Forum: Copywriting 9th January 2015, 08:57 PM
Replies: 1
Views: 1,042
Posted By marciayudkin
What a story! Colombian ad exec is national hero because...

It's hard enough writing something catchy. But when it also has to hide a secret Morse code message...

THE CODE: A declassified and unbelievable hostage rescue story | The Verge...
Forum: Copywriting 8th January 2015, 04:34 AM
Replies: 22
Views: 2,715
Posted By Chris Kipson
Re: Is there an ideal length for a sales page?

Ideally, it should be short enough that people wouldn't think it's an effort to read through the entire thing, but long enough to actually say everything you want to say. Don't limit yourself with a...
Forum: Copywriting 23rd December 2014, 02:31 PM
Replies: 20
Views: 1,963
Posted By MikeHumphreys
Re: How To Offer Bad Copywriting Advice That Sounds Legit.

At the end of the day, you need to decide if you'd rather be 100% right or be 100% happy. In my opinion, it's extremely rare that you get to be both of them with most things in life.

People have...
Forum: Copywriting 17th December 2014, 06:02 AM
Replies: 27
Views: 1,880
Posted By The Copy Nazi
Re: Review my "about me" page / landing page

Amateurish. None of this strikes a chord with me. "The Metallica of copywriting"? Puh-leese

Chad...
I've been in this game a long while. I've worked for multinational agencies. I've had my own...
Forum: Copywriting 11th December 2014, 06:24 PM
Replies: 3
Views: 1,114
Posted By The Copy Nazi
How to write a 30 Second Spot

Beautiful writing. Beautiful production. State Farm Shows You How to Fit 60 Seconds of Story Into a 30-Second Spot | Adweek...
Forum: Copywriting 11th December 2014, 05:59 PM
Replies: 52
Views: 3,930
Posted By Alex Cohen
Re: To the best copywriters on the forum

I like your "go big or go home" attitude. It's refreshing to see someone who's not burdened down with limiting beliefs in the area of finances.

My suggestion: Find an A-list copywriter who shares...
Forum: Copywriting 11th December 2014, 01:15 PM
Replies: 52
Views: 3,930
Posted By The Copy Nazi
Re: To the best copywriters on the forum

You're too bold. You need to start small. Who do you think you are coming on here and asking our help to get a $50k gig straight off the bat? Not gonna happen. You gotta pay your dues. "Tell him he's...
Forum: Copywriting 11th December 2014, 12:14 AM
Replies: 52
Views: 3,930
Posted By Cam Connor
Re: To the best copywriters on the forum

Sooo... you want to get around $50k for your first Copywriting job?

Why only $50k? I'm sure since you're a good writer and know psychology you're worth far more than that.

Good luck.
Forum: Copywriting 10th December 2014, 12:28 PM
Replies: 22
Views: 2,715
Posted By Alex Cohen
Re: Is there an ideal length for a sales page?

I feel the same way about posters who spam the board with 10 posts in a short period of time.

But sometimes you just gotta go with the flow and realize the world doesn't revolve around you.

Alex
Forum: Copywriting 4th December 2014, 09:09 AM
Replies: 43
Views: 3,167
Posted By shawnlebrun
Re: Dare I Ask...? Yet Another WFH Critque Thread

John,

I almost NEVER recommend writing for free, but I've seen the big picture long enough now, where I've seen incredible results coming from doing it right.

The fact is, to make some decent...
Forum: Copywriting 2nd December 2014, 05:01 PM
Replies: 4
Views: 1,585
Posted By pewpewpewmonkeys
Re: How Good Copywriters Become Great...

On a slight tangent,


This is why it's great to have an activity outside of work where you can feel some accomplishment. Even if it's something as simple as baking delicious cookies or being...
Forum: Copywriting 11th October 2014, 04:02 AM
Replies: 18
Views: 2,118
Posted By marciayudkin
Re: If You Were to Hire a Copywriting Pup, What Would You Look For?

One more thing...

If you can display familiarity with the main reasons employers get disgusted with certain beginners and counteract those in an intelligent way, you will have an edge.

For...
Forum: Copywriting 10th October 2014, 03:09 PM
Replies: 18
Views: 2,118
Posted By sethczerepak
Re: If You Were to Hire a Copywriting Pup, What Would You Look For?

That's a damn good angle.

And it's basic copywriting at its best.

Know who you're talking to, and talk to them the way THEY want to be talked to.

There's a lot to be said for being...
Forum: Copywriting 10th October 2014, 12:54 PM
Replies: 18
Views: 2,118
Posted By Alex Cohen
Re: If You Were to Hire a Copywriting Pup, What Would You Look For?

I also agree with Rick's approach.

It's very close to a technique Gary Halbert used in a weight loss ad he wrote many years ago.

The ad takes the focus off whether the product will work or not...
Forum: Copywriting 10th October 2014, 12:12 PM
Replies: 18
Views: 2,118
Posted By angiecolee
Re: If You Were to Hire a Copywriting Pup, What Would You Look For?

Rick is spot on. When you don't have the experience (trust me you have more than many who've applied at my company alone. I'm sure that's the same in other industries), you show them the drive and...
Forum: Copywriting 10th October 2014, 10:36 AM
Replies: 18
Views: 2,118
Re: If You Were to Hire a Copywriting Pup, What Would You Look For?

If I was hiring (unless the applicant was world class) I would prefer them NOT to have any experience.

The proviso being they must have studied all the "classic" books maybe paid a mint to a few A...
Forum: Copywriting 10th October 2014, 10:05 AM
Replies: 18
Views: 2,118
Posted By Raydal
Re: If You Were to Hire a Copywriting Pup, What Would You Look For?

In these cases, instead of hiding your lack of experience, you should
highlight your PASSION to learn more. If you are hired on a false
premise you are likely to get found out sooner or later. At...
Forum: Copywriting 10th October 2014, 09:58 AM
Replies: 18
Views: 2,118
Posted By RickDuris
Re: If You Were to Hire a Copywriting Pup, What Would You Look For?

Here's how you get this deal.

Researching the company is good. Demonstrating you posses a working knowledge of their markets and that you have a passion for them is better.

1. So find out who...
Forum: Copywriting 28th August 2014, 10:43 AM
Replies: 26
Views: 3,015
Posted By BrianMcLeod
Re: The Gary Halbert Letters All-Star Audio Series...

The replay is live...

Last Webinar Replay | Fast Effective Copy (http://fasteffectivecopy.com/replay/)

Enjoy!
Forum: Copywriting 26th August 2014, 04:00 AM
Replies: 15
Views: 1,346
Posted By ewenmack
Re: How do y'all form your customer avatars?

I look for the prospects frustrations when buying
from others in same market.

Benefits of this approach is you are messaging to proven buyers,
not educating in the hope of buying.

Next you...
Forum: Copywriting 25th August 2014, 06:47 PM
Replies: 15
Views: 1,346
Posted By Cool Hand Luke
How do y'all form your customer avatars?

So after years of study, practice, and lots of trial and error, I've been getting pretty solid results copywriting for certain markets now, yet there are still certain aspects of the art that I feel...
Forum: Copywriting 13th August 2014, 06:33 PM
Replies: 15
Views: 1,948
Posted By shawnlebrun
Free Copywriting Checklist Worth its Weight in Gold....

I just stumbled upon this gem by Kelvin Parker... it's a free 53 page
copywriting checklist called...

714 Ways Pro Copywriters can Boost Response and Make Millions...
and it's a killer...
Forum: Copywriting 8th August 2014, 01:47 AM
Replies: 37
Views: 2,181
Re: Letter for my copywriting business

Lets put a finite end to the "testimonial problem" because it isn't one.

I've been in the wonderful world of copywriting for 28 and a bit years.

And have bucket loads of glowing testimonials (I...
Forum: Copywriting 31st July 2014, 05:19 PM
Replies: 12
Views: 662
Posted By Cam Connor
Re: Rip This to Shreds

Bullet points and pictures for sales letters is a good suggestion Catarina, thanks.
Forum: Copywriting 31st July 2014, 05:17 PM
Replies: 12
Views: 662
Posted By Cam Connor
Re: Rip This to Shreds

Just looking at the headline, it's not terrible really, but get rid of independently tested... There must be a better way to establish credibility.

I'd also say that it's safe in the headline, so...
Forum: Copywriting 31st July 2014, 10:34 AM
Replies: 12
Views: 662
Posted By splitTest
Re: Rip This to Shreds

I'm american and a guy and I come from a b2b copywriting background.

Which is probably why I gotta say, you take waaaaaay too long to get to your pitch.

I realize you're trying to "agitate" and...
Forum: Copywriting 31st July 2014, 09:09 AM
Replies: 12
Views: 662
Posted By angiecolee
Re: Rip This to Shreds

It's sloppy and there are some odd wording choices from an American reader's standpoint.

There are salvageable nuggets though, particularly where you hammer on that pain that all new parents...
Forum: Copywriting 30th July 2014, 03:21 PM
Replies: 12
Views: 662
Posted By angiecolee
Re: Rip This to Shreds

You know, I always thought you were a guy, but when the first question came to mind I realized your screenname doesn't really reveal one way or another. Apologies if I got it wrong.

That said, I'm...
Forum: Copywriting 29th July 2014, 11:24 PM
Replies: 14
Views: 1,136
Posted By pewpewpewmonkeys
Re: Copywriting...Future Survival

Said Ford about horses, never.
Forum: Copywriting 29th July 2014, 04:50 PM
Replies: 14
Views: 1,136
Posted By sethczerepak
Re: Copywriting...Future Survival

CORRECTION.

Things are NOT drying up for the Freelance Copywriter who knows how to think and to sell. They're drying up for the confused person thinks they're a copywriter because they have a lap...
Forum: Conversion Rate Optimization 29th July 2014, 07:20 AM
Replies: 11
Views: 1,942
Posted By WillR
Re: The surprising secret to Higher email open rates

Do you use names in your subject lines when sending emails to friends or family?

I know I sure don't and they are some of the most personal emails you ever send.

If you want your email to sound...
Forum: Copywriting 29th July 2014, 01:09 AM
Replies: 103
Views: 9,365
Posted By RickDuris
Re: "Titans of Direct Response" Event - Great Sales Letter?

Ok, Roy, here's the big strategic problem with the current copy--specifically when selling the event to folks who weren't already going to go: You lift the Titans up on pedestals from the get-go, but...
Forum: Copywriting 28th July 2014, 03:36 PM
Replies: 10
Views: 1,013
Posted By shawnlebrun
Re: The Never-ending Search for that Hidden USP

I used to make finding my USP so much harder than it has to be.

These days, I just ask myself... "Why would a prospect buy THIS over any other option? What's the single biggest reason?

For some...
Forum: Copywriting 28th July 2014, 12:10 PM
Replies: 103
Views: 9,365
Posted By royfurr
Re: "Titans of Direct Response" Event - Great Sales Letter?

Hey guys. I'm spying on you. It's Roy, the dude who wrote the letter for Brian (which I wasn't announcing until Brian started shouting it from the rooftops and telling me to tell everybody).

(I...
Forum: Copywriting 28th July 2014, 04:35 AM
Replies: 10
Views: 1,013
Re: The Never-ending Search for that Hidden USP

You've probably already searched these but if you can't find the USP in the product it can be lurking in…

The "Personality" (of the product/service - if there is nothing there you can "invent" it...
Forum: Copywriting 26th July 2014, 03:43 PM
Replies: 6
Views: 1,755
Posted By sethczerepak
Re: Seth Czerepak On Copywriting

Wow, I had no idea this was even on YouTube.

Thanks for finding it James.

BTW, the mastery system I'm talking about in that video is in my book The 24 Hour Marketing Miracle, as well as the...
Forum: Copywriting 26th July 2014, 10:26 AM
Replies: 6
Views: 1,755
Posted By JamesDLayton
Seth Czerepak On Copywriting

I've been stalking Seth all week. Found this which is VERY useful.

Hope it was okay to share Seth?

James

Copywriting by Seth Czerepak- GKIC-Tampa.com - YouTube (http://youtu.be/Ref1h4EUYWs)
Forum: Copywriting 25th July 2014, 10:47 AM
Replies: 11
Views: 913
Posted By angiecolee
Have you got what it takes to REALLY be a f***ing ROCKSTAR?

These guys have it, do you?

3-Man Motorcycle Band (http://youtu.be/0zxxM9EYQzY)

As an aside, I love it because it's fun. But it's also freaking brilliant. They took USP to a whole new level....
Forum: Copywriting 24th July 2014, 09:21 AM
Replies: 47
Views: 2,229
Posted By sethczerepak
Re: Warrior Payments Is Your New Lead Generation Tool

Well, that was a marketing tactic on my part lol....

I was assuming you'd add the double triple diabetic coma inducing flavor syrups and some whipped cream...

...Oh, and a Venti.

Either...
Forum: Copywriting 24th July 2014, 09:12 AM
Replies: 9
Views: 1,732
Posted By sethczerepak
Re: NLP newbies: Crash course in NLP

Believe it or not, the NLP for dummies is pretty damn clear and comprehensible.

Of course, Bandler's classic...

Amazon.com: Frogs into Princes: Neuro Linguistic Programming (9780911226195):...
Forum: Copywriting 15th July 2014, 03:33 PM
Replies: 4
Views: 808
Posted By angiecolee
[FOR WORD NERDS ONLY] A little diversion from the daily grind

A friend emailed this to me and I laugh-snorted a little bit:

"Weird Al" Yankovic - Word Crimes - YouTube
Forum: Copywriting 7th July 2014, 12:23 AM
Replies: 10
Views: 1,285
Posted By The Copy Nazi
Re: This sales letter decides if I get a job. Any input is appreciated

I disagree with pretty much all the above replies - excepting the "referring to yourself as an "it" - that stood out like dogballs. Horrible.

I've been down this path myself. Many years ago I had...
Forum: Copywriting 6th July 2014, 04:11 AM
Replies: 12
Views: 1,010
Posted By The Copy Nazi
Re: Deadline Monday, Place to test slogans/ad copy?

"Your World at Light Speed"? Better as "Warp Speed" I would think.

"Your World at Warp Speed"...but still doesn't describe what you have. Better as "(something) the World at Warp Speed"....
Forum: Copywriting 3rd July 2014, 04:33 PM
Replies: 20
Views: 1,422
Posted By sethczerepak
Re: Working for an ad agency as a direct response copywriter

What's your ultimate goal and how fast do you want to get there?

I ask because, there are advantages to cutting your teeth out in the cold, hard, blood-stained battlefield of freelancing as...
Forum: Copywriting 3rd July 2014, 12:41 PM
Replies: 16
Views: 861
Posted By Mark Pescetti
Re: The care and feeding of us (Harenhall) RATS...Who let the girls in?

Everyone here responds to threads, especially critque threads for different reasons.

But the constant is self-promotion.

Most people have a sig and every post that demonstrates your authority...
Forum: Copywriting 1st July 2014, 07:09 AM
Replies: 33
Views: 2,243
Posted By Marvin Johnston
Re: Copyediting Tips Please

Another quote similar to the one you were thinking about is David Ogilvy where he wrote that he was a lousy copywriter, but a good editor.

This is a letter (it has been mentioned here before)...
Forum: Copywriting 23rd June 2014, 06:48 PM
Replies: 53
Views: 2,670
Posted By angiecolee
Re: If It Was So Easy Everybody Would Do It, Right?

Meh. The school of hard knocks is getting a lot more (much deserved) credit these days.

My pedigree got my foot in the door, but it has nothing to do with what I ultimately chose for a career....
Forum: Copywriting 22nd June 2014, 07:19 AM
Replies: 53
Views: 2,670
Posted By sethczerepak
Re: If It Was So Easy Everybody Would Do It

Yes, but it has the illusion of having a low barrier.

The only thing more common than someone who thinks they're a copywriter cause they have 10 fingers, a lap top and a paypal account is the...
Forum: Copywriting 22nd June 2014, 06:57 AM
Replies: 53
Views: 2,670
Posted By sethczerepak
Re: If It Was So Easy Everybody Would Do It

You start by specializing in a niche that isn't riddled with broke people (hint: real business owners, not people in MLM or who sell products on clickbank or in the wso section). Then you make a...
Forum: Copywriting 19th June 2014, 09:41 AM
Replies: 27
Views: 2,110
Posted By angiecolee
Re: Brutal Copy Critique Of Jeff Bezos Sales Letter For The Amazon Fire Phone

I'm kinda disappointed there's no Gary Busey in this letter. I wanted to see what else he'd try to talk to.

Gary Busey talks to things that don't listen (http://youtu.be/HHoNQrxG_8M)
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