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Search: Posts Made By: Ken Hoffman
Forum: Wanted - Members Looking To Hire You 22nd August 2012, 10:13 AM
Replies: 4
Views: 651
Posted By Ken Hoffman
Re: Sales Copy for Craigslist

If you need copy that produces leads, you might want to stay away from general content writers who charge by the word, rather than by the project.

Check out my thread below to see how I can help...
Forum: Offline Marketing 1st July 2012, 11:16 AM
Replies: 60
Views: 4,307
Posted By Ken Hoffman
Re: Wow. Cold Calling works. $3.5k+ of new business in a week.

The ideal combination is both. Direct mail/cold calling to generate the leads/appointments. And the telephone to answer objections and sell them.
Forum: Copywriting 21st June 2012, 10:30 PM
Replies: 28
Views: 5,027
Posted By Ken Hoffman
Re: New Scientific Evidence Supports Copying Sales Letters by Hand

It's silly to argue whether or not it works. Every copywriting giant advocates doing this will shortcut your learning curve for writing great copy.

Copy is aural really, not visual like some...
Forum: Main Internet Marketing Discussion Forum 18th June 2012, 07:30 PM
Replies: 38
Views: 1,198
Posted By Ken Hoffman
Re: $350 to invest - What would you do?

Asking this question is a great way to blow $350.

The better question to focus on is what Internet marketing strategy/business do I want to get into?

Focusing on spending a certain dollar...
Forum: Copywriting 18th June 2012, 11:11 AM
Replies: 74
Views: 3,506
Posted By Ken Hoffman
Re: Copywriting for around $200?

I had no intent to insult anyone. I was merely expressing my opinion about his beliefs and thoughts.

I think Mark's comments were accurate and fair considering TheSalesBooster attempted to damage...
Forum: Copywriting 17th June 2012, 07:37 PM
Replies: 15
Views: 927
Posted By Ken Hoffman
Re: How do people trust a copywriter?

A lot of it has to do with YOU. And having the ability to convey certainty to your clients that you can get results for them. That has to do with Mr. Confidence as John Carlton says.
...
Forum: Copywriting 16th June 2012, 03:37 PM
Replies: 74
Views: 3,506
Posted By Ken Hoffman
Re: Copywriting for around $200?

This kind of thinking is responsible for the massive amount of bad copy on the web today.

Copywriting is deceptively simple. It's very easy to think you know what you are doing from reading a...
Forum: Copywriting 29th May 2012, 10:56 PM
Replies: 61
Views: 21,159
Posted By Ken Hoffman
Re: Michael Masterson copywriting course (AIWA)- anyone has any experience on it?

I think there's a lot of reasons. Laziness. Many copywriters aren't good at or don't like self promotion. Limiting beliefs about money. Lack of business management savvy. Lack of focus. Choosing to...
Forum: Copywriting 28th May 2012, 07:24 PM
Replies: 7
Views: 1,084
Posted By Ken Hoffman
Re: Classic copywriting books. Any ideas?

For someone just starting out I would recommend Vic Schwabs How to write a good advertisement and John Caples Tested Advertising Methods. Also, Joe Sugarman's Adweek Copywriting Secrets. After all...
Forum: Copywriting 28th May 2012, 11:06 AM
Replies: 31
Views: 1,774
Posted By Ken Hoffman
Re: 5 minutes with A Level copywriter hirer

I will not dispute what Harlan has said. I will add this though. There was a time for every A-list writer, when they were NOT an A-list writer. Yet, every one of them found a way to the top.
...
Forum: Copywriting 28th May 2012, 10:44 AM
Replies: 11
Views: 1,892
Posted By Ken Hoffman
Re: Looking for feedback on AWAI's Bootcamp

Be careful! They try to lure you in with a few success stories of people who landed clients there. But look at the numbers. If 500 people attend...how many of those are copywriters? And how many are...
Forum: Copywriting 28th May 2012, 10:04 AM
Replies: 10
Views: 1,981
Posted By Ken Hoffman
Re: Looking For a Coach

I'm currently being coached by Mike Humphreys. I can't say enough good things about him Improved my copywriting, helped get clients and more. If you have any specific questions I'd be happy to answer...
Forum: Copywriting 27th May 2012, 10:47 PM
Replies: 61
Views: 21,159
Posted By Ken Hoffman
Re: Michael Masterson copywriting course (AIWA)- anyone has any experience on it?

Since I have known AWAI a very long time I'm going to say a few words.

Back when it came out, the AWAI course was groundbreaking. There were no direct mail copywriting courses. Outside of...
Forum: Offline Marketing 19th May 2012, 11:26 PM
Replies: 26
Views: 1,890
Posted By Ken Hoffman
Re: 2,000 Cold Calls and Email Leads..No Sales

Lots of good points here. Bottom line. If you are offering something of value that people want, AND you are good at selling, you'll get some business. 2000 calls is NOT a lot. Especially doing that...
Forum: Copywriting 19th May 2012, 07:40 PM
Replies: 31
Views: 1,774
Posted By Ken Hoffman
Re: 5 minutes with A Level copywriter hirer

Amen. There will always be naysayers telling you what's realistic and finding a million reasons why something can't be done. Who knows. Maybe he's right. But all it takes is ONE person to disprove...
Forum: Copywriting 15th May 2012, 12:18 AM
Replies: 67
Views: 5,875
Posted By Ken Hoffman
Re: How to Find More Clients

Ultimately, that's the real test of your chops. NOT whether you can use your copywriting skills to market your own copywriting service. (Self-marketing is different than marketing a product) But can...
Forum: Main Internet Marketing Discussion Forum 3rd May 2012, 06:58 PM
Replies: 7
Views: 700
Posted By Ken Hoffman
Re: How Do Build a Solid Information Marketing Business/ System?

Obviously, your not going to get the answer in a post. All these things are pieces of the puzzle. I would study information marketing specifically, as opposed to other types of marketing. They are...
Forum: Wanted - Members Looking To Hire You 29th April 2012, 05:00 PM
Replies: 6
Views: 1,141
Posted By Ken Hoffman
Re: Wanted: Kick-Ass Copywriter To Work Part Time for Big CB Publisher

Perhaps they have more copy needs than John can personally help them with. Or they don't want to pay his high fee. I'm highly suspicious of a company looking for a direct response copywriter asking...
Forum: Main Internet Marketing Discussion Forum 28th April 2012, 09:45 AM
Replies: 36
Views: 1,087
Posted By Ken Hoffman
Re: How do you stay focused?

Study some basic time management techiques. I highly recommend Eben Pagan's Wake Up Productive course. You can probably get it on Ebay for not too much. If you are not already, write down all your...
Forum: Copywriting 26th April 2012, 12:07 PM
Replies: 57
Views: 2,686
Posted By Ken Hoffman
Re: Help me with my USP and earn $50...

I think that's more of your personal bias than anything else. I don't think "FREE" in general is losing its appeal. People always want something for nothing. The key is making it believable that they...
Forum: Copywriting 26th April 2012, 12:01 PM
Replies: 57
Views: 2,686
Posted By Ken Hoffman
Re: Help me with my USP and earn $50...

Avoid Unexpected Furnace Repairs BEFORE They Ever Happen!

You'll never have to pay an unexpected expensive furnace repair again. We find the problems BEFORE they balloon into costly repairs. FREE...
Forum: Copywriting 26th April 2012, 09:59 AM
Replies: 57
Views: 2,686
Posted By Ken Hoffman
Re: Help me with my USP and earn $50...

There is some serious distortions about USP in this article. Yes, a story helps, but that is different from a USP. This article takes ONE aspect of a USP (uniqueness) and then gives examples to prove...
Forum: Copywriting 25th April 2012, 06:16 PM
Replies: 12
Views: 1,197
Posted By Ken Hoffman
Re: Here's what's really happening with the long sales letter..

I apologize if this has already been covered.

The design needs to change. Just like it has in the direct mail world. The reason the public has a bad perception of long form sales letters has a...
Forum: Copywriting 25th April 2012, 05:45 PM
Replies: 57
Views: 2,686
Posted By Ken Hoffman
Re: Help me with my USP and earn $50...

You need to do some research first. What are your competitor's USP's? You don't want to duplicate them. You all need to find out what is important to the prospects in your area, rather than guessing...
Forum: Main Internet Marketing Discussion Forum 25th April 2012, 05:36 PM
Replies: 19
Views: 849
Posted By Ken Hoffman
Re: Why warriors are misguding me?

Unless you are paying for advice from someone proven to be successful in what you are asking...you need to take all advice with a grain of salt. You've got people posting who are super sucessful,...
Forum: Copywriting 25th April 2012, 09:57 AM
Replies: 11
Views: 959
Posted By Ken Hoffman
Re: Please Review Sales Letter

I thought the first headline was much better. I don't think you're going to be able to sell "focusing ability" directly. The thing that's blatantly missing here is any story about how you discovered...
Forum: Main Internet Marketing Discussion Forum 22nd April 2012, 07:50 PM
Replies: 80
Views: 17,071
Posted By Ken Hoffman
Re: How Can I make $100 Today?

Take all the ideas from this thread. Print up several copies. Put a title on the cover of "How To Make $100 A Day" Go outside Walmart or your local grocery store or some other high traffic area. And...
Forum: Main Internet Marketing Discussion Forum 22nd April 2012, 06:11 PM
Replies: 3
Views: 378
Posted By Ken Hoffman
A Different Way To Get Sales Copy...

Here's a little old trick from a well-known veteran copywriter to get more sales from your sales pages.

Most people think of writing the copy. Forget that. Copywriting is 80% "sales thinking" and...
Forum: Main Internet Marketing Discussion Forum 22nd April 2012, 05:55 PM
Replies: 95
Views: 2,368
Posted By Ken Hoffman
Re: What am I doing wrong?

Here's your problem. You've done a lot to get traffic. But conversion is very different from getting traffic. I went to your site. In a few minutes I couldn't even find the sales page for your Ebook....
Forum: Copywriting 21st April 2012, 01:28 PM
Replies: 27
Views: 1,156
Posted By Ken Hoffman
Re: Sales page critique needed?

You are correct about that. Musicians don't want the record label, because they know they will usually get screwed over by them. The thought of being independent is extremely apprealing to them. And...
Forum: Copywriting 20th April 2012, 04:42 PM
Replies: 37
Views: 1,623
Posted By Ken Hoffman
Re: Copywriters Are To Blame for the Ignorance Taking Over the Planet!

Atkins is not a scam. But it will kill you over time. Once you go off it (and everyone always does) you will gain weight. Losing and gaining repeatedly causes things like type 2 diabetes.

Check...
Forum: Copywriting 20th April 2012, 01:24 PM
Replies: 37
Views: 1,623
Posted By Ken Hoffman
Re: Copywriters Are To Blame for the Ignorance Taking Over the Planet!

This post has nothing to do with copywriting or marketing. Perhaps try posting it in a Vegan forum.
Forum: Copywriting 20th April 2012, 01:14 PM
Replies: 43
Views: 2,187
Posted By Ken Hoffman
Re: Long Copy Sales Letters-Do they really Work?

There are some people that don't read long copy. They are NOT direct response buyers. It seems that you are one of them. That's fine. But be careful to not let your personal nature and beliefs color...
Forum: Main Internet Marketing Discussion Forum 19th April 2012, 11:46 AM
Replies: 58
Views: 3,477
Posted By Ken Hoffman
Re: Why 72.3% of us are Doomed to Failure...According to F. Kern, J. Reese and T. Robbins

Great post. I've studied Tony a lot. So I'll add these points.

The biggest reason why people don't take action is lack of focus. Tony often talks about the power of a decision...which means to...
Forum: Copywriting 19th April 2012, 11:07 AM
Replies: 9
Views: 847
Posted By Ken Hoffman
Re: Senator Rand Paul's Copywriter

Cliches aren't all bad. (At least according to Gary Halbert) They can often work well.

But this isn't a cliche. It's a massacred version of a proven, time-tested headline from John Caples.
...
Forum: Main Internet Marketing Discussion Forum 18th April 2012, 06:41 PM
Replies: 34
Views: 684
Posted By Ken Hoffman
Re: Job vs No Job

Keeping the job, (unless out of necessity) keeps you from putting your time towards higher-value tasks. In other words, it drastically limits the amount of productive time you can work on your own...
Forum: Main Internet Marketing Discussion Forum 18th April 2012, 03:30 PM
Replies: 51
Views: 1,592
Posted By Ken Hoffman
Re: WarriorForum.com is not your email list!

No different than getting unwanted spam in my email box. Unwanted yes. Annoying yes. But takes less than a second to delete. Putting ANY emotion into the fact that you are getting them, creates zero...
Forum: Main Internet Marketing Discussion Forum 18th April 2012, 02:50 PM
Replies: 24
Views: 1,122
Posted By Ken Hoffman
Re: Newbie Launching Ghostwriting Business - Advice Appreciated

I totally agree with the comment of "writing in the legal niche." There are so many content writers out there, you must specialize. You mentioned writing for legal marketing. Even better. Copywriters...
Forum: Copywriting 16th April 2012, 11:10 PM
Replies: 33
Views: 979
Posted By Ken Hoffman
Re: Sales Page Review Please

The copy is boring. Their is no emotional build to it. It's more educational than actually selling. You need to edit the copy a LOT. Hone the message down to it's core.

Also, I don't see any USP....
Forum: Copywriting 16th April 2012, 10:46 PM
Replies: 14
Views: 869
Posted By Ken Hoffman
Re: Sales Copy Opinion required

There's too much going on graphic-wise. If you take all that away, there's really not enough copy to convince anyone. Replace the headline with the next sentence about the "rat race." That line is...
Forum: Offline Marketing 15th April 2012, 10:57 PM
Replies: 12
Views: 1,056
Posted By Ken Hoffman
Re: Direct mail question

The challenge I've found with any left brain types like accountants, engineers, and IT types...is they don't think outside the box. They want to do something boring or image oriented that they've...
Forum: Copywriting 6th April 2012, 01:54 PM
Replies: 15
Views: 1,612
Posted By Ken Hoffman
Re: The effect of music on buying behaviour

When it comes to radio advertising, forget about jingles. Focus instead on a specific direct response offer. In your case rather than trying to sell your consulting, offer a free info product,...
Forum: Copywriting 6th April 2012, 12:31 PM
Replies: 24
Views: 3,437
Posted By Ken Hoffman
Re: Hypnotic Copywriting Example...

Since NLP was brought up...it is different than hypnosis. I agree with you Ray because most of NLP and hypnosis cannot directly be applied to words alone. Words are only about 7% of the...
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