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Search: Posts Made By: lenlatimer
Forum: Copywriting 9th November 2011, 08:43 PM
Replies: 46
Views: 1,774
Posted By lenlatimer
Re: Copywriters Favorite Tool

Thesaurus, Dan Kennedy, John Carlton and Gary Bencivenga and Bob Stone's "Sucessful Direct Marketing Methods".
Forum: Copywriting 14th October 2011, 12:28 PM
Replies: 10
Views: 1,099
Posted By lenlatimer
Funny Headlines

I've become somewhat of a headline collector - the headline being
one of the most important of copy writing skills. I can't help but
admire the writing skills displayed in many of the tabloids. ...
Forum: Copywriting 3rd October 2010, 02:49 PM
Replies: 27
Views: 3,124
Posted By lenlatimer
Re: Why I Am The Best Copywriter Alive (I'm Even Better Than The Ones Who Are Dead)!

If you write copy then you must read Jason Parker’s succinct “21 Web Copywriting Tricks”. You may have heard some or all of these at one time or another, but it’s everything you need in one short,...
Forum: Offline Marketing 1st January 2010, 01:28 PM
Replies: 37
Views: 2,001
Posted By lenlatimer
Re: Offline Marketing - How Do You Get A bus. owner to read your letter?

Just to add another idea -send your offer by Fedex.
Forum: Main Internet Marketing Discussion Forum 27th December 2009, 01:27 PM
Replies: 1,534
Views: 165,942
Posted By lenlatimer
Re: Offline Marketers: What services are you offering for monthly fees?

Real businesses find it hard to survive on one-shot sales. Look at how other industries do it: Magazine and newsletters provide periodic content, Software companies provides on-going support,...
Forum: Copywriting 3rd November 2009, 02:51 PM
Replies: 63
Views: 3,352
Posted By lenlatimer
Re: Hypnotic copy! DUH!

I think you're really asking is it OK to manipulate people. Whether it's hynopic or persausive or selling - there's a degree of attempted manipulation-
If you're not scamming them and are...
Forum: Main Internet Marketing Discussion Forum 1st November 2009, 03:04 PM
Replies: 5
Views: 542
Posted By lenlatimer
Re: Would this work as a membership program?

Hi Jeremy,
You've asked a very complex question, but didn't reveal a lot of detail about the market served.

Off the top of my head, I'd say this may be too complex for membership. Membership,...
Forum: Copywriting 20th October 2009, 12:41 PM
Replies: 29
Views: 1,221
Posted By lenlatimer
Re: Is this professional or not so much?

Poetic devices are often used in copywriting, including alliteration,
assonance, meter, repetition, simile, etc. Copywriting is about connecting
to people more than the format. I would think a...
Forum: Copywriting 20th October 2009, 12:17 PM
Replies: 10
Views: 838
Posted By lenlatimer
Re: Using Cause & Effect Academic Style in Ads Copy?

I think I have a different take. Academics and selling don't mix well. Selling means writing like you're talking - friend to friend. Academics can be likened to hearing a politician speak -...
Forum: Copywriting 17th August 2009, 07:21 PM
Replies: 12
Views: 823
Posted By lenlatimer
Re: First swing at Copy Opinions Please

Hi Shane,

1) The Headline should be first thing on the page. Maybe a smaller subhead that qualifies by announcing who it's for... such as Attention Marketers, Salesmen, etc., would be OK.
Forum: Copywriting 9th August 2009, 07:53 PM
Replies: 23
Views: 1,258
Posted By lenlatimer
Re: I'm looking for people to shred my sales letter (with critiques!)

Some good remarks above. Here's my take:
You bullet points are mainly features. Expand them into benefits for the
reader. For example...
What everyone needs to know ... With this knowledge...
Forum: Copywriting 20th May 2009, 12:43 PM
Replies: 14
Views: 1,797
Posted By lenlatimer
Re: Squeeze page comments please

Hi Maco,
I agree with all of the posts - you certainly could improve the headline.

Also your copy is too short. You've defined the problem, so now "agitate" the problem using anecdotal stories...
Forum: Copywriting 14th May 2009, 12:47 PM
Replies: 18
Views: 877
Posted By lenlatimer
Re: Writing my first ever sales letter - please help~!

Both Mike and Joshua had great points - particularly the headline.
I noticed In your copy you had

"transform your existing ebook
into a video product with a professional voice-over artist"
Forum: Copywriting 11th May 2009, 02:21 PM
Replies: 4
Views: 571
Posted By lenlatimer
Re: Tech Help Membership Site for Internet Marketers - Copy Feedback

I think you need more detail. You've indentified some of their pains - now go into more detail - long copy sells. Agitate the pain and then offer a way out.

I would also suggest a legal...
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