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Search: Posts Made By: Kevin Rogers
Forum: Copywriting 7th March 2013, 11:51 AM
Replies: 23
Views: 2,215
Posted By Kevin Rogers
Re: Simple Writing System Relaunch - Also Action Seminar

There will indeed be hot seats with John and Stan. Plus the infamous Copy Court where a panel of legends tear down submitted copy from the stage.
Forum: Copywriting 22nd February 2013, 02:18 PM
Replies: 23
Views: 2,215
Posted By Kevin Rogers
Re: Simple Writing System Relaunch - Also Action Seminar

To what Harlan said, I can literally trace every dollar I've made as a copywriter to a handshake.

Those handshakes happen at seminars.

You simply cannot connect the same way with any gadget...
Forum: Copywriting 2nd February 2012, 11:38 AM
Replies: 3
Views: 716
Posted By Kevin Rogers
Re: Random Motivation Notes

Excellent insight as always, Brian.

To unpack that story a bit, Billy was stuck in the "middle" slot on the traditional American 3 act comedy show back then (as was I).

You'd have an emcee -...
Forum: Copywriting 22nd December 2011, 12:14 PM
Replies: 7
Views: 1,525
Posted By Kevin Rogers
Re: Writing for your own services....

No, not actually.

It's a nice concept, but over 5 sessions as a coach in Carlton's SWS I eventually insisted that freelance copywriters in my class NOT choose their own services as the course...
Forum: Copywriting 8th December 2011, 01:54 PM
Replies: 70
Views: 5,231
Posted By Kevin Rogers
Re: Videos are the new sales pages - who's the best at making them?

Heh? Did I appear upset?

I wasn't... but NOW I am Mr. Miz!

How DARE you diminish the sanctity and relevance of the forum... you &^%$%&%$&#@^@%#&$%@*@!!!!!

There is the forum and little...
Forum: Copywriting 7th December 2011, 11:05 AM
Replies: 70
Views: 5,231
Posted By Kevin Rogers
Re: Videos are the new sales pages - who's the best at making them?

Yikes. I respect you Dave, but I think you're WAY off here. Fitness is a relentlessly competitive niche and the best affiliates are super picky about what and how they will promote.

I'm working...
Forum: Copywriting 16th November 2011, 01:13 PM
Replies: 27
Views: 10,252
Posted By Kevin Rogers
Forum: Copywriting 16th November 2011, 11:43 AM
Replies: 27
Views: 10,252
Posted By Kevin Rogers
Re: Something Important (Please Read)

YES, Daniel... there will certainly be a replay for those that buy a seat. No plans to release it afterward.

As an added bonus, we've been compiling the emails each copywriter is sending to his...
Forum: Copywriting 27th October 2011, 06:33 PM
Replies: 42
Views: 8,453
Posted By Kevin Rogers
Re: What's The Best Sales Letter You've Ever Read?

Hey Niche Man,

I think John talks about that ad in this interview...

Expert Interview: John Carlton | Kevin Rogers|Direct Response Copywriting Expert|Marketing Consultant|The Copywriter's Edge...
Forum: Copywriting 27th October 2011, 04:16 PM
Replies: 42
Views: 8,453
Posted By Kevin Rogers
Re: What's The Best Sales Letter You've Ever Read?

Here you go...

http://www.hardtofindads.com/home/ad_details/ad_key/693/type/mediu/file.html
Forum: Copywriting 24th October 2011, 07:16 PM
Replies: 0
Views: 570
Posted By Kevin Rogers
Swipe this sales video trick

How To Funk Up Your Sales Video - YouTube

The greatest myth in the era of sales videos is that you don’t need good copy to sell with video.

Ludicrous.

No sane marketer would say this...
Forum: Copywriting 18th July 2011, 12:44 PM
Replies: 84
Views: 4,263
Posted By Kevin Rogers
Re: this can't be selling...

For the record: I absolutely did NOT write this... haven't written any letters like it and never will.

Dave and Ewen are referring to the report Ben and I put out exposing this "black hat"...
Forum: Copywriting 25th May 2011, 07:18 AM
Replies: 17
Views: 1,333
Posted By Kevin Rogers
Re: John Carlton Writing

Terrence, John is no longer for hire as a copywriter. But you could contact him for a recommendation at the stable link Rezbi provided.

He has a very tight group of writers he refers for job;...
Forum: Copywriting 11th May 2011, 09:47 AM
Replies: 20
Views: 1,211
Posted By Kevin Rogers
Re: Have You Got The Balls To Do This...

Ray's challenge isn't about balls, it's about reality. He doesn't need (or want) to work with dreamers. It's his personal choice, and a very wise business move.

Like he points out, by putting...
Forum: Copywriting 31st March 2011, 11:07 AM
Replies: 14
Views: 1,415
Posted By Kevin Rogers
Re: Bond Halbert Reveals Secrets, Oh Ya, He's A Cool Guy Too

Thanks Bill for posting this (didn't see it until just now) and everyone for your support.

It was a great call -- Bond always delivers big because he never holds back (wonder where he gets that...
Forum: Copywriting 30th March 2011, 04:49 PM
Replies: 8
Views: 660
Posted By Kevin Rogers
Re: Critique before I start revamping my copy

Here you go, Nate. Some tips just for you.

Hope this helps...

NateSimms_Crit - KevinRogers23's library (http://www.screencast.com/t/6QI3HA5Sq)

Kevin
Forum: Copywriting 22nd March 2011, 07:31 AM
Replies: 58
Views: 3,323
Posted By Kevin Rogers
Re: Can ANYONE become a GREAT copywriter?? Or are they actually a ELITE breed?

The best comment yet, in my opinion, is that "greatness" is subjective, so striving for it is a frail wish.

Also have to agree with the comment that you're always being judged by what and HOW you...
Forum: Copywriting 4th February 2011, 12:09 PM
Replies: 26
Views: 3,901
Posted By Kevin Rogers
Re: Best Copywriting Course.

Simple Writing System changes lives. Not for all, but for many who enter.

I've been an instructor for John since day one and I've seen more light bulbs go off during those mentoring sessions than...
Forum: Copywriting 1st February 2011, 12:59 PM
Replies: 72
Views: 3,611
Posted By Kevin Rogers
Re: STOP posting asking for critiques and do this instead....

The crits, while the requesters can cause frustration by merely seeking free headlines -- or just disappearing altogether, are also a great way for new copywriters to test their knowledge.

I owe...
Forum: Copywriting 31st January 2011, 04:30 PM
Replies: 11
Views: 586
Posted By Kevin Rogers
Re: First Sales Page - Experts Please Advise

Hi Andrew,

Congrats on the work you've done... action is always rewarded. But there's lots more to do before you can promote this.

I've written quite a bit for the weight loss niche. I hope...
Forum: Copywriting 25th January 2011, 03:55 PM
Replies: 11
Views: 1,175
Posted By Kevin Rogers
Re: If Gary Halbert were starting over today...

Yep. I asked your version more directly on the call.
Forum: Copywriting 25th January 2011, 03:29 PM
Replies: 11
Views: 1,175
Posted By Kevin Rogers
If Gary Halbert were starting over today...

A common question of people struggling to establish a freelance copywriting biz is…

"If you had to start over today with none of your contacts, no reputation and no money, what's the first thing...
Forum: Copywriting 21st January 2011, 04:33 PM
Replies: 12
Views: 1,500
Posted By Kevin Rogers
Re: How did you get started?

Great responses so far.

I'll bet You find, Yasha, as you learn more about copywriting, that you've been selling in one form or another your entire life.

We all sell everyday. The key is to...
Forum: Copywriting 20th January 2011, 04:44 PM
Replies: 77
Views: 4,028
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Thanks, Bill. All is well. And I appreciate your kind words. More to come soon. You'll be notified.



Glad you liked it, Joseph. Curiosity is, in many ways, our greatest tool as copywriters....
Forum: Copywriting 19th January 2011, 08:47 AM
Replies: 77
Views: 4,028
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Nah. Thanks though.

I feel it should have been obvious that I was contributing solid content specific to the WF community.

I goofed for a minute and posted a link directly to the Action Seminar...
Forum: Copywriting 17th January 2011, 03:32 PM
Replies: 77
Views: 4,028
Posted By Kevin Rogers
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

Thanks Bill and everyone who made this thread a raucous good time!

I'll be posting part 2 tomorrow. An 8-minute shot of strong medicine.

John and I talk about the current "blind offer" plague...
Forum: Copywriting 14th January 2011, 05:52 PM
Replies: 77
Views: 4,028
Posted By Kevin Rogers
Carlton Part 1: Hear what John thinks of the Warrior Forum

*******************

UPDATE: All 3 parts of the call are now live on the page. No opt-in required, but that will change soon. So please grab an unrestricted listen while you can. Thanks, Kevin
...
Forum: Copywriting 12th January 2011, 10:26 AM
Replies: 19
Views: 1,138
Posted By Kevin Rogers
Re: Your Free 5 Minutes with John Carlton

Thanks for your questions so far. Keep 'em coming. The interview is tonight at 8:30 pm EST.

I'd like to hear from more people looking to get ahead in their freelancing career as well.

Keep in...
Forum: Copywriting 11th January 2011, 03:12 PM
Replies: 19
Views: 1,138
Posted By Kevin Rogers
Your Free 5 Minutes with John Carlton

Hey Guys...

If you had John Carlton's undivided attention for 5 minutes, what would you ask him?

If you read my guest post on John's blog you know that it took me a full year of dedicated study...
Forum: Copywriting 10th January 2011, 12:38 PM
Replies: 11
Views: 2,754
Posted By Kevin Rogers
A proven path to freelancing success

I've got a new guest post for John Carlton over
at his blog today...

The Marketing Rebel RANT - The Official Blog of John Carlton (http://www.john-carlton.com)

It's always a big honor to sit...
Forum: Copywriting 3rd January 2011, 11:51 AM
Replies: 51
Views: 1,862
Posted By Kevin Rogers
Re: You Have To Give Just One Copywriting Tip?

Split your brain in two.

One half is the expert (product owner), the other your most skeptical prospect.

Interview yourself.

If the expert can't rebut the skeptics concerns, you've got more...
Forum: Copywriting 3rd January 2011, 08:54 AM
Replies: 19
Views: 1,388
Posted By Kevin Rogers
Re: I hate blind ad copy. And so do you. So why does it sell?

This is a smart question.

The answer is pretty simple, but the implications can be devastating.

As we all know, people buy for emotional reasons, then back it up with logic.

Blind ads, as...
Forum: Copywriting 27th December 2010, 10:31 AM
Replies: 24
Views: 856
Posted By Kevin Rogers
Re: Critique Good Copy

Hey Guys...

Great thread. True, we can never get enough positive and useful feedback.

Here's a video critique Ben and I did while gathering material for our Conversion King's launch early next...
Forum: Copywriting 11th October 2010, 10:51 AM
Replies: 29
Views: 3,334
Posted By Kevin Rogers
Re: Copywriting Coach?

Hi there... Sparkie,

I've seen you quote "Elements Of Style" as one the essential guide to good copywriting twice now, so I'm compelled to jump in and say while I agree that it is THE best book on...
Forum: Copywriting 8th October 2010, 08:28 PM
Replies: 29
Views: 3,334
Posted By Kevin Rogers
Re: Copywriting Coach?

This clip reminded me of this thread... and where we all as students must ultimately find ourselves...

GET LOW: YOU'LL NEVER BE GOOD IF YOU DON'T KNOW WHAT YOU ARE - Movie Trailers & Clips -...
Forum: Copywriting 6th October 2010, 09:22 AM
Replies: 11
Views: 2,593
Posted By Kevin Rogers
Re: IF I hired John Carlton....

Excellent summary, Paul. Really great answer.

I served as Carlton's head writer for a year (until August when I relinquished to tend to my own biz and the great Jim Curley took over)...

......
Forum: Copywriting 1st October 2010, 03:43 PM
Replies: 29
Views: 3,334
Posted By Kevin Rogers
Re: Copywriting Coach?

That's the truth, Rick. Even better when those you teach become valuable partners on on your projects. In my coaching experience that's where the true learning happens.

Not until you're dug in...
Forum: Copywriting 30th September 2010, 10:10 AM
Replies: 13
Views: 3,446
Posted By Kevin Rogers
Re: How to score big fish clients

Keep chanting, Doug. I'm sure they're on their way. :)

I like your spirit, Eric. Stay pumped.
Forum: Copywriting 28th September 2010, 02:29 PM
Replies: 13
Views: 3,446
Posted By Kevin Rogers
How to score big fish clients

Hi Friends,

I've just posted a new interview on my blog

FREELANCERS: How to attract more clients (http://thecopywritersedge.com/?p=477)

It's with Chris Haddad and we talk in-depth about...
Forum: Copywriting 9th September 2010, 09:54 AM
Replies: 4
Views: 640
Posted By Kevin Rogers
Re: Do You Survey Your Customers Or Your Clients Customers?

Awesome tip, Bryan.

If I take on a client who hasn't surveyed, it's the first thing we do. Absolutely critical!
Forum: Copywriting 8th September 2010, 03:38 PM
Replies: 12
Views: 3,422
Posted By Kevin Rogers
What makes the "Mr. X" marketing tactic so effective?

What do you think?

YouTube - The Marketing "X" Factor
Forum: Copywriting 1st September 2010, 11:17 PM
Replies: 54
Views: 74,415
Posted By Kevin Rogers
Re: The Biggest, Most Bad-Ass List of Awesome Marketing Lists...

Don't think I saw Ryan Lee on the list... brilliant guy to study for continuity Recurring Revenue | Continuity Income | Passive Income | Ryan Lee (http://www.ryanlee.com)
Forum: Copywriting 1st September 2010, 08:31 AM
Replies: 6
Views: 718
Posted By Kevin Rogers
Re: How do you justify a free gift?

Matt,

You're asking a smart question that many people overlook. While in niches like biz op and IM the free gift has become a (potentially gratuitous) standard, any marketer who fails to SELL the...
Forum: Copywriting 27th August 2010, 09:19 PM
Replies: 32
Views: 1,430
Posted By Kevin Rogers
Re: Brian McLeod And His Three C'S

No way I'm gonna pass by a Brian McLeod "Love In" without pulling over for a hug and some hemp oil.

Seriously though, I was driving home just tonight and became spontaneously overwhelmed by the...
Forum: Main Internet Marketing Discussion Forum 25th August 2010, 11:11 AM
Replies: 40
Views: 1,140
Posted By Kevin Rogers
Re: Video Sales Pages = Drop in Demand for Copywriters?

Hey,

Great conversation.

(Forgive me if I repeat any key points made already as I'm in a time pinch and couldn't read the entire thread as closely as I'd like to just now.)

I want to...
Forum: Copywriting 19th August 2010, 01:17 PM
Replies: 10
Views: 1,197
Posted By Kevin Rogers
Re: The Tone Of Voice In Copy

Great post, Rezbi. Thanks.

Good lesson and a fun look back to a simpler time when farmers made up a large share of the market. Are there any family farms left in the free world?

Kevin
Forum: Copywriting 2nd April 2010, 07:20 AM
Replies: 70
Views: 3,046
Posted By Kevin Rogers
Re: What would you ask Carlton?

James-- Thanks man. I'd have to agree with him.

You raised the bar highest with your interview. Great work.

Paul-- so true. In fact, I think more links are in order. You got anything handy...
Forum: Copywriting 1st April 2010, 12:04 PM
Replies: 20
Views: 1,123
Posted By Kevin Rogers
Re: This is my new sales page. I think I am getting better.

Important lesson, well explained. Nice work, Loren.
Forum: Copywriting 31st March 2010, 11:34 AM
Replies: 70
Views: 3,046
Posted By Kevin Rogers
Re: What would you ask Carlton?

Interview is live guys. (First 15 seconds reveal why John is jealous of Montello!)

John Carlton reveals all (http://thecopywritersedge.com/?p=259)

Enjoy.
Forum: Copywriting 30th March 2010, 06:23 PM
Replies: 70
Views: 3,046
Posted By Kevin Rogers
Re: What would you ask Carlton?

Hey all,

The interview with John was incredible. A LOT of your questions made it in.

(Turns out he sneaked a peek at this thread before the call. He was throwing out replies to some of your...
Forum: Copywriting 27th March 2010, 10:43 AM
Replies: 32
Views: 1,528
Posted By Kevin Rogers
Re: 15 "Conversion Boosters" You Should Be Using

Thanks for clarifying that point, Chris.

This is one of the most abused and misguided trends I've seen in the past year or so. Short "filler" copy bent on abiding the "short opening" rule is WAY...
Forum: Copywriting 25th March 2010, 04:54 PM
Replies: 11
Views: 887
Posted By Kevin Rogers
Re: 2 guys walk into a bar and say

That's a good overview, Bill. We go deep into this in the SWS and the blog mentioned in this thread is John's pre-launch to the upcoming mentoring session.

A bunch of us faculty -- including John...
Forum: Copywriting 25th March 2010, 10:08 AM
Replies: 27
Views: 3,348
Posted By Kevin Rogers
Re: Copywriting Mentors

Seriously, is Montello such a great mentor?

I studied copy for two and a half years before I made a dime.

Didn't even know where to begin finding clients. Or how to tell if I was good enough...
Forum: Copywriting 24th March 2010, 05:56 PM
Replies: 3
Views: 586
Posted By Kevin Rogers
Re: Trying to improve - willing to learn

Hi Burtie,

Only time for a quick look today, but 3 quick things right off the bat...

1. Your header is needlessly large. Cut it down and make room for a headline.

2. Write a headline. One...
Forum: Copywriting 24th March 2010, 11:45 AM
Replies: 20
Views: 1,123
Posted By Kevin Rogers
Re: This is my new sales page. I think I am getting better.

Hi,

Aside from tightening up the language, here's more to consider on the headline.

Ask yourself what the prospect is really after here... and what he has at risk.

Your current headline:
...
Forum: Copywriting 24th March 2010, 10:49 AM
Replies: 24
Views: 1,314
Posted By Kevin Rogers
Re: Dear Mr.Subtle...Love Malkie

Funny indeed.

Now, about those bubble bath videos?
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