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Search: Posts Made By: Elena Base
Forum: Social Media 25th February 2019, 04:27 AM
Replies: 2
Views: 70
Posted By Elena Base
Connecting with potential new clients on LinkedIn

Hi there,

I wanted to get some advice regarding connecting with new clients on LinkedIn.

I do freelance marketing and want to reach out to potential new clients on LinkedIn requesting to...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 12th February 2019, 04:09 AM
Replies: 3
Views: 37
Posted By Elena Base
Help with Conversion Tag not appearing in Google Tag Assistant

Hi there,

I wondered if I could get some advice.

I have set up Google Tag Manager and added the conversion tracking tag and the Google Analytics Tag. Using the plug-in, Google Tag Assistant, I...
Forum: Main Internet Marketing Discussion Forum 5th February 2019, 04:20 AM
Replies: 9
Views: 134
Posted By Elena Base
Help with client not paying invoice

Hi there,

I wondered if I could get some advice.

I did some work for a client back in December and invoiced them at the end of the month. They should have paid the invoice by the start of...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 13th January 2019, 07:16 AM
Replies: 8
Views: 134
Posted By Elena Base
Feedback on my Google Ads landing page for a freelance marketer

Hi,

Could I get some feedback/critiques on the quality of my landing page template? It's for my freelance marketing company aimed at local businesses in my City.

It would sit on my homepage...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 20th December 2018, 10:20 AM
Replies: 9
Views: 141
Posted By Elena Base
Re: Help with a Google Ads Campaign I'm running

Thanks for the advice. Much appreciated. Could you expand on the RSLA a little more? Thanks
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 17th December 2018, 05:18 AM
Replies: 9
Views: 141
Posted By Elena Base
Help with a Google Ads Campaign I'm running

Hi there,

Would really appreciate some advice.

I’ve been running a Google Ads campaign for a local construction business for about three weeks. I have one campaign, 8 ad groups, each with...
Forum: Website Design 20th September 2018, 12:18 PM
Replies: 0
Views: 27
Posted By Elena Base
Could you critique my website?

Hi all,

Was wondering if I could get some feedback on my digital marketing website?

Here's a link:

motionediting.com

Would be very much appreciated.
Forum: Off Topic Forum 16th September 2018, 07:10 AM
Replies: 4
Views: 93
Posted By Elena Base
Buying Linkedin connections

Hi all,

Wanted to get some advice. I'm setting up as a freelancer and plan to try and make some b2b connections through Linkedin for my marketing agency.

I'm doing this while in full time...
Forum: Offline Marketing 30th March 2018, 08:07 AM
Replies: 3
Views: 195
Posted By Elena Base
20-minute sales demo ideas...

Hi all,

I’m a freelance marketer and steadily realising I’ve got a lot to learn on the sales side of things. (So any help would be greatly appreciated).

My plan (after a cold call sales funnel)...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 12th March 2018, 07:06 AM
Replies: 2
Views: 94
Posted By Elena Base
Do you need a landing page that references a specific offer in your Facebook lead gen ad?

Hi there,

I wondered if anyone can help me.

If I make a Facebook lead gen ad can the details of the offer be entirely self-contained within the ad and not have to link to a landing page that...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 21st February 2018, 03:39 PM
Replies: 0
Views: 66
Posted By Elena Base
Does a landing page need to be W3C complaint in order to run a Facebook ad?

Hi all,

Getting ready to run my first Facebook ad and could use some advice.

My website landing page isn't W3C compliant and also has a few accessibility errors.

The website itself works...
Forum: Social Media 4th February 2018, 11:22 AM
Replies: 1
Views: 78
Posted By Elena Base
Facebook App ID confusion

Hi there,

I was wondering if anyone could help me?

So I’m getting ready to post my first Facebook Lead Gen ad, studied all of Facebook’s T’s and C’s and completed their online courses and...
Forum: Social Media 4th February 2018, 06:34 AM
Replies: 5
Views: 120
Posted By Elena Base
RE: Using Facebook Pixel

Thanks Loren,

Any examples of what out of the norm could be? Do you need to have an SSL certificate for example? (Even if you're not collecting payments through your website).
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 2nd February 2018, 05:41 AM
Replies: 0
Views: 34
Posted By Elena Base
Trueview Discovery Ad

Hi there,

I’m going to be making a Truview Discovery ad and before I get started I just wanted to see if there were any specific pitfalls I should be aware of when running these specific ads?
...
Forum: Social Media 31st January 2018, 04:52 AM
Replies: 5
Views: 120
Posted By Elena Base
Using Facebook Pixel

Hi there,

Wanted to get some advice on Facebook Pixels.

I was going to add the pixel to my website as I’m planning on running a lead gen Facebook ad.

I wondered if there are any pitfalls I...
Forum: Social Media 11th January 2018, 02:25 PM
Replies: 2
Views: 166
Posted By Elena Base
Running ads on YouTube

Hi guys,

I’m a Facebook marketer who’s looking to branch out into doing YouTube ads. I’m planning on setting up a Manager account for adwords and my assumption is that it will work fairly similar...
Forum: Social Media 6th December 2017, 08:56 AM
Replies: 0
Views: 68
Posted By Elena Base
Advice on Facebook captions for ads

Hi there,

I wondered if anyone can help me...

I'm creating a video Facebook ad and wanted to ask if it was fine to create the video captions myself or whether I should tick the caption box in...
Forum: Social Media 5th December 2017, 04:07 AM
Replies: 15
Views: 313
Posted By Elena Base
Which Facebook ad should I create?

Hi there,

I wanted to get a bit of advice...

I run a marketing company and want to create a Facebook ad offering some free short consultations.

I am unsure whether the best ad for this would...
Forum: Social Media 3rd December 2017, 07:28 AM
Replies: 1
Views: 89
Posted By Elena Base
Best way to manage a client's Instagram account

Hi all,

So I’m looking to set up and manage an Instagram business account for my client.

I know they can attach their Instagram account to their Facebook page and I can post ads for them...
Forum: Main Internet Marketing Discussion Forum 29th November 2017, 11:28 AM
Replies: 1
Views: 64
Posted By Elena Base
Business manager permissions

Hi guys,

Need someone much smarter than me to offer some advice here...

I'm a freelancer marketer. A client has created a Facebook page and added me as an admin of the page from their business...
Forum: Social Media 25th November 2017, 06:22 AM
Replies: 8
Views: 243
Posted By Elena Base
Creating a Facebook page for a client

Hi all,

So I'm a bit worried...

I've set up a Facebook page for a client through my agency's business manager account.

I've given them joint access and will eventually run ads for them.
...
Forum: Social Media 21st November 2017, 12:45 PM
Replies: 4
Views: 480
Posted By Elena Base
RE: Facebook Video News Feed Targetting

What kind of things are you referring to specifically?
Forum: Main Internet Marketing Discussion Forum 19th November 2017, 11:23 AM
Replies: 0
Views: 36
Posted By Elena Base
Is it possible to have a private linked in profile?

Is it possible to have a private linked in profile?

Hey, thinking of setting up a linked in profile, so I can do b2b advertising for my business.

Problem is I’m still employed and don’t want my...
Forum: Main Internet Marketing Discussion Forum 16th November 2017, 12:10 PM
Replies: 5
Views: 194
Posted By Elena Base
RE: Facebook gets rid of targeting by employer

Thanks for this. Problem I have is I'm still employed so worried that if I use linkedin ads I'd have to set up a personal profile then my employer might see it (which is fine from a legal p.o.v and...
Forum: Main Internet Marketing Discussion Forum 15th November 2017, 02:24 PM
Replies: 5
Views: 194
Posted By Elena Base
Facebook gets rid of targeting by employer

Hi all,

I’m a freelance content marketer aimed at tech start ups. And I’m wondering...

With Facebook stopping targeting by employer as an option, what’s the best way to reach your audience when...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 13th November 2017, 01:40 PM
Replies: 13
Views: 408
Posted By Elena Base
RE: FB Ads which of these 3 is the best strategy?

Wow. Thanks BradKasten! Really appreciate this. Lots of useful and actionable advice there.

I'm guessing the kind of image you would use for this would be something positive and generic e.g. "like...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 12th November 2017, 11:41 AM
Replies: 13
Views: 408
Posted By Elena Base
FB Ads which of these 3 is the best strategy?

Hi all,

Looking for some advice for you wise and talented folk...

I’ve just gone freelance as a digital marketer. Currently I have a Facebook business page without any followers.

I’m looking...
Forum: Social Media 9th November 2017, 04:24 AM
Replies: 0
Views: 41
Posted By Elena Base
How to measure the success of a Facebook brand awareness campaign

Hi all,

I wondered if anyone can help me.

I have just ran a Facebook brand awareness advert for the first time and I am wondering if anyone can tell me how I measure the success of the advert....
Forum: Social Media 7th November 2017, 03:34 AM
Replies: 1
Views: 90
Posted By Elena Base
Inviting people to like Facebook Business Page

Hi all,

I wondered if anyone can help me.

If I invite someone who isn't my Facebook friend who has liked my boosted post on Facebook, to then like my page will they see the invite as coming...
Forum: Social Media 25th October 2017, 09:48 AM
Replies: 4
Views: 480
Posted By Elena Base
Facebook Video News Feed Targetting

Hi all,

I once again need to consult the wise warriorors on here.

So here's what's confusing me:

I'm trying to post some organic Facebook content.

I read about using audience insights and...
Forum: Social Media 16th October 2017, 06:59 AM
Replies: 5
Views: 125
Posted By Elena Base
Adding a Privacy Policy to a Facebook business page

Hi all,

I wondered if anyone can help me. I am going to be setting up a Facebook business page and I noticed you need to add a link to your privacy policy.

What I wondered is can this be a link...
Forum: Ad Networks (CPM/CPL, Display) 15th October 2017, 07:08 AM
Replies: 1
Views: 262
Posted By Elena Base
FB Video Ads 20% Text Rule

Hi all,

Trying to wrap my head around how Facebook's 20% text policy applies to videos. How it's been explained to me is:

With the 20% text policies for video ads, it only applies to the...
Forum: Main Internet Marketing Discussion Forum 14th October 2017, 08:41 AM
Replies: 0
Views: 60
Posted By Elena Base
Freelance Internet Marketer

Hi all,

Wanted to get some advice and as always I've turned to the warriors because no other forums compares to this one.

So in a nutshell my situation is:

Former freelance content marketer,...
Forum: Social Media 2nd October 2017, 01:18 PM
Replies: 2
Views: 97
Posted By Elena Base
FB Page set up as a company or a brand?

Hi all,

Wanted to get your thoughts on a quick question.

I'm a freelancer (gfx design & content marketing) looking to set up a Facebook page in attempt to gain more customers through FB ads. My...
Forum: Main Internet Marketing Discussion Forum 24th September 2017, 09:41 AM
Replies: 0
Views: 49
Posted By Elena Base
When does an a piece of content become an ad? (FB Ads)

Hi all,

So I'm about to embark on setting up a Facebook business page and create some paid content.

I understand there's an 80 / 20 rule. 80% interesting, none ad based content, 20% ads, but I...
Forum: Social Media 20th September 2017, 01:53 PM
Replies: 7
Views: 194
Posted By Elena Base
RE: FB ads questions...

Is it not a bit of a chicken egg situation though? Wouldn't you need to run an ad to get followers?

Or do you mean that initially I should boost pieces of content that aren't ads per say but, are...
Forum: Social Media 20th September 2017, 01:52 PM
Replies: 7
Views: 194
Posted By Elena Base
RE: FB ads questions...

Thanks Don,

That makes sense...

What if, instead of posting a direct sales ad for my first post, I were to make a video offering some advice based around my niche, with a call to action within...
Forum: Social Media 19th September 2017, 12:40 PM
Replies: 7
Views: 194
Posted By Elena Base
RE: FB ads questions...

Thanks for all this Don, really useful. : )

If I could delve a bit deeper into the engagement section, essentially my plan was to open the account then immediately post a straight up ad offering a...
Forum: Social Media 18th September 2017, 02:31 PM
Replies: 7
Views: 194
Posted By Elena Base
FB ads questions...

Hi all,

I’m going to be posting my first Facebook ad soon and I want to make sure I’m not doing anything wrong, so I’d like to get your thoughts on some of these points which seem slightly...
Forum: Offline Marketing 18th September 2017, 01:44 PM
Replies: 4
Views: 203
Posted By Elena Base
What to charge as a freelance marketer

Hi all,

I've recently left a marketing agency to go freelance to pursue content marketing for small businesses. I have a couple of clients but I don’t currently have a consistent plan for charging...
Forum: Main Internet Marketing Discussion Forum 4th September 2017, 02:22 PM
Replies: 8
Views: 162
Posted By Elena Base
RE: Feedback on first FB ad campaign

Thanks Brent.

What is participation? That's new to me.

I haven't set up my Facebook page yet, but I do plan on doing this.
Forum: Main Internet Marketing Discussion Forum 4th September 2017, 12:48 PM
Replies: 8
Views: 162
Posted By Elena Base
RE: Feedback on first FB ad campaign

Thanks, I have all those things except the disclaimer. Does that go in the ad or the website and what should it say?

Also, can you have more than one CTA in an ad? E.g. a line of copy pointing to...
Forum: Main Internet Marketing Discussion Forum 3rd September 2017, 09:58 AM
Replies: 8
Views: 162
Posted By Elena Base
Feedback on first FB ad campaign

Hi all,

After working in an agency for several years I've decided to go freelance with digital marketing. As the leap is still fairly daunting, I wanted to run my plans for my first Facebook ad...
Forum: Main Internet Marketing Discussion Forum 28th August 2017, 09:35 AM
Replies: 3
Views: 268
Posted By Elena Base
Question about being banned from Facebook Ads...

Hi all, last year I tried using Facebook ads and got banned instantly without the option of appeal. Looking carefully through their T's & C's I couldn't see any reason for the ban. (It's entirely...
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