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Search: Posts Made By: Benjamin Farthing
Forum: Copywriting 19th March 2018, 05:33 AM
Replies: 24
Views: 486
Posted By Oziboomer
Re: How would you improve this sales flyer?

I find when there is economic downturn or other threats that create fear in the population they tend to spend more at home and cut back on some of the other discretionary purchases.

The advantage...
Forum: Copywriting 17th March 2018, 05:19 PM
Replies: 24
Views: 486
Posted By SARubin
Re: How would you improve this sales flyer?

OK, I'll play along.

Who are the proven buyers beyond women?


I'll guess that the proven buyers beyond women... are men!

And I'm only guessing that after women, it would be men, because I...
Forum: Copywriting 16th March 2018, 12:04 PM
Replies: 12
Views: 331
Posted By DABK
Re: Looking for a copy critique (this is rough draft) so tear it apart

I am confused.

How is using crappy copy in a video better than using crappy copy in print?
Forum: Copywriting 16th March 2018, 05:50 AM
Replies: 24
Views: 486
Posted By SARubin
How would you improve this sales flyer?

This is a small direct mail package I wrote for a local house painter, just over 7 years ago.

Note: When I first created it for my client, he wanted a non disclosure agreement, because he didn't...
Forum: Copywriting 14th February 2018, 03:11 AM
Replies: 19
Views: 564
Posted By ctrlaltdelete
RE: Help a piano teacher target high-paying students?

Honestly speaking, it's going to be difficult to reach out to "high-end" folks just because. She'll want to capitalize more on her experience to reel in more students. Set up different rates for...
Forum: Copywriting 13th February 2018, 07:58 PM
Replies: 19
Views: 564
Posted By Alex Cohen
Re: Help a piano teacher target high-paying students?

Which desire of the high-paying parents are you trying to satisfy?

Figure that out and position her accordingly.

As an example, parents don't send their kids to martial arts school to become...
Forum: Copywriting 13th February 2018, 07:49 PM
Replies: 19
Views: 564
Posted By marciayudkin
Re: Help a piano teacher target high-paying students?

Even when I was a kid, a couple of generations ago, my parents paid a premium for the teacher to come to our house. On the other hand, we got a slight discount off the premium rate for a second kid...
Forum: Copywriting 13th February 2018, 02:45 PM
Replies: 19
Views: 564
Posted By DABK
Re: Help a piano teacher target high-paying students?

I think you might want to change your mind about how you end up as distinguished. She might have in her background other things that might allow her to be distinguished.

High piano-lesson-paying...
Forum: Copywriting 13th February 2018, 02:36 PM
Replies: 19
Views: 564
Posted By JohnMcCabe
Re: Help a piano teacher target high-paying students?

Being a concert pianist or acquiring a MFA has nothing to do with teaching piano. Playing, yes. Teaching, no.

I'm more familiar with the sports world, but the idea should translate. Some of the...
Forum: Copywriting 13th February 2018, 12:51 PM
Replies: 19
Views: 564
Posted By lee goupil
RE: Help a piano teacher target high-paying students?

What approach is she currently taking now?
Forum: Copywriting 13th February 2018, 11:51 AM
Replies: 19
Views: 564
Posted By Kay King
Re: Help a piano teacher target high-paying students?

I would expect lessons to be from 15-40 per 30 minutes BASED ON the qualifications/experience of the teacher. But also the lower end would be having students come to her.

As for brand - the...
Forum: Copywriting 3rd February 2018, 04:54 AM
Replies: 28
Views: 711
Posted By SARubin
Re: Which headline was the winner?

Hey Benjamin -

Yes, the lead opener (after the headline) went right into talking about how doctors and research biologist at a prestigious institute, have studied the DNA of certain plants and...
Forum: Copywriting 15th December 2017, 08:36 AM
Replies: 26
Views: 503
Posted By SARubin
What's your main focus when writing sales copy?

Is it...

Your offer?

The benefits of your product or service?

Using the right words, or fancy adjectives, to make your copy sound exciting?


All of those are good answers. But they...
Forum: Copywriting 21st November 2017, 06:29 PM
Replies: 9
Views: 266
Posted By marciayudkin
Re: Should I charge differently for Updating existing copy?

It sounds like he doesn't want you to start again from scratch.

Putting the question aside of whether or not you are accustomed to updating copy, ask yourself whether the client would be well...
Forum: Copywriting 27th September 2016, 11:51 AM
Replies: 5
Views: 287
Posted By Mark Pescetti
[What does it REALLY mean to be a copywriter?]

What if I told you it’s actually EASY to convert on cold traffic?

Would you believe me?

Well, it isn’t easy.

But it isn’t hard either.

In fact, there’s a very specific reason WHY I write...
Forum: Copywriting 25th August 2016, 01:19 PM
Replies: 39
Views: 1,040
Posted By Princess Balestra
Re: To All The Ugly People (II)...

Hey — ur not even hallowed over there.
Forum: Copywriting 20th August 2016, 06:00 AM
Replies: 9
Views: 4,604
Posted By sethczerepak
Re: Exploring online copywriting courses - are they worth it?

I've got something better.

One simple tip that'll make you a better copywriter in the next 15 minutes...

Use More Periods.

Not a snark. Dead serious. Your sentences are way too long.
...
Forum: Copywriting 4th August 2016, 12:37 PM
Replies: 11
Views: 494
Posted By shawnlebrun
Re: A master class copy.

Andrew is SO right... and those books he listed are gems.

But also remember this... you can read ONE book and take action on it,
and start seeing some results, and know if you're on the right...
Forum: Copywriting 24th May 2016, 04:37 PM
Replies: 19
Views: 840
Posted By Mark Pescetti
Re: The Copywriting End of Days

What do you think the words on the videos are?

Hmmm...

Maybe copy?
Forum: Copywriting 11th May 2016, 10:01 PM
Replies: 1
Views: 478
Posted By Sven300
Re: Anyone read for fun? I've got a favor to ask

If I was you...

1) I would put small titles (one word) to divide each part of my letter.

2) I would try to summarize my story more clearly.

3) I would not say I'm one of the best copywriters...
Forum: Copywriting 6th April 2016, 05:49 PM
Replies: 57
Views: 3,239
Posted By Alex Cohen
Re: Explain Like I'm 5: How do I find clients as a newb?

DK,

Ignore the armchair psychiatrists in this thread... they don't know if the problem is medical or mindset.

Social anxiety is a serious problem... obtain professional help.

Alex
Forum: Copywriting 2nd April 2016, 04:18 PM
Replies: 57
Views: 3,239
Posted By Alex Cohen
Re: Explain Like I'm 5: How do I find clients as a newb?

DK,

Perry makes a good point. Instead of freelance copywriting, consider creating products and writing copy only for them.

Alex
Forum: Copywriting 31st March 2016, 11:19 PM
Replies: 57
Views: 3,239
Posted By Alex Cohen
Re: Explain Like I'm 5: How do I find clients as a newb?

The reality is, if you hope to be a successful copywriter, you'll need to speak with potential clients.

Social anxiety can be controlled or even overcome. Sometimes it requires medical...
Forum: Copywriting 10th February 2016, 11:02 AM
Replies: 5
Views: 634
Posted By joe golfer
Content ideas and research tool

Here is a powerful keyword research and content idea tool. It can help you develop speech and content ideas, find out what your audience really wants and more. It uses data from the Google...
Forum: Copywriting 9th February 2016, 06:02 PM
Replies: 69
Views: 2,345
Posted By MikeClaridge
Re: New writer

There's a quote that really helped me when I was just starting out. I'll copy it here because I think it's perfect, and I'll likely butcher it if I try to recreate it myself.

"Nobody tells this to...
Forum: Copywriting 12th December 2015, 07:37 AM
Replies: 4
Views: 948
Posted By coolCrawler
Lightbulb Re: 23 Psychological Triggers That You Should Build Into Your Copy

To Benjamin Farthing: I would suggest that the main meat of this book is in the other sections, actually. The only reason I shared this list was because it was the most easily shareable thing in the...
Forum: Copywriting 12th December 2015, 03:00 AM
Replies: 13
Views: 1,266
Posted By Princess Balestra
Re: How to write better and why

Guess that's why we have punchlines.

No comedian ever got a laugh with a joke trailin' away into any kinda inconsequential or ethereal limbo.
Forum: Copywriting 11th December 2015, 12:39 PM
Replies: 4
Views: 948
Posted By coolCrawler
Post 23 Psychological Triggers That You Should Build Into Your Copy

I just read "The Adweek Copywriting Handbook" by Joe Sugarman. I was so impressed by the material that I decided to share some of the highlights from Section 2 of his book.

The following is a list...
Forum: Copywriting 7th December 2015, 04:31 PM
Replies: 16
Views: 914
Posted By Raydal
Re: Pretty Sales Letters

That's why I gave a qualifier--I don't know the results they are getting.
It's like saying that a person is overweight even though you never saw
them on a scale--it's an educated guess. :)

-Ray...
Forum: Copywriting 7th December 2015, 11:24 AM
Replies: 16
Views: 914
Posted By shawnlebrun
Re: Pretty Sales Letters

Another thing about design... when there's EVER any question...
you can almost never go wrong with just being simple, clean, clear, and uncluttered.

I get a LOT of design questions, and my...
Forum: Copywriting 2nd December 2015, 11:10 AM
Replies: 2
Views: 560
Posted By shawnlebrun
A Headline Formula that Has Worked Well... Do You Use it?

I remember YEARS ago, getting a flyer in the mail where the headline read...

"When Doctors Get Sick, THIS is What They Do"

I thought it was clever... it definitely got my attention with the...
Forum: Copywriting 1st December 2015, 09:00 PM
Replies: 61
Views: 5,097
Posted By RichBeck
Lightbulb Re: How Can I Earn $150/Day As A Copywriter?

I agree totally......... The "age" of the thread has nothing to do with it...... As you aptly pointed out, not much has changed....

I'd MUCH rather have one thread on a topic than fifty.... like...
Forum: Copywriting 29th June 2015, 05:44 AM
Replies: 14
Views: 1,368
Posted By sethczerepak
Re: Tips for Writing Faster

First off, don't ever place speed above quality. We already have enough morons out there who assume that content quantity is king. It's not. Content isn't even King. Quality is.

Three or four...
Forum: Copywriting 26th June 2015, 08:11 PM
Replies: 21
Views: 3,128
Posted By Cool Hand Luke
Re: Why I Need Copywriting?

You need copywriting because you asked "Why I need copywriting?" and "I worth learning?"
Forum: Copywriting 31st May 2014, 11:01 AM
Replies: 6
Views: 1,174
Posted By Will Compton
Secrets From Five Copywriting Jedi Masters On How To Write Magnetic Headlines!

"And now you too can have these hidden gems of wisdom without sifting through the garbage...


"Secrets From Five Copywriting Jedi Masters On...
How To Write Magnetic Headlines!"



...
Forum: Copywriting 15th April 2014, 07:06 AM
Replies: 15
Views: 1,465
Posted By sethczerepak
300% Sales Increase On Amazon Kindle, Just By Changing the Copy

First, I'd like to thank Marcia Yudkin for pointing this out.

I Made the ironic mistake of not taking my own advice on my kindle book description. I rewrote it last week, using a cool technique...
Forum: Copywriting 25th March 2014, 01:10 PM
Replies: 8
Views: 1,341
Posted By angiecolee
Re: A Quick Way to Find the Emotional Hot Buttons of Your Market

Those Amazon reviews are a gold mine when they're not one-liners. It works both ways, too - you can find what's working and what may NOT be working.

Same problem shows up again and again in...
Forum: Copywriting 24th March 2014, 06:43 PM
Replies: 8
Views: 1,341
Posted By shawnlebrun
A Quick Way to Find the Emotional Hot Buttons of Your Market

So, I just got back from vacation... and while on break, I read several books on my Kindle.

And while going through a lot of the Amazon reviews... trying to find books I wanted to read......
Forum: Copywriting 2nd January 2014, 08:21 PM
Replies: 57
Views: 6,410
Posted By Jason Kanigan
Re: "So You Want to Get Clients and Make Big Bucks as a Copywriter?" [How To]

Target how you prefer. This is the great thing about prospecting: you get to choose who YOU want to work with! What size, type, industry, ownership, whatever!

I do recommend picking one industry...
Forum: Copywriting 30th December 2013, 02:29 PM
Replies: 9
Views: 791
Posted By Mark Pescetti
You Already Know More Than You Think You Know

Not too long ago, I put up a post about Archetype Resonance - where essentially - your story is what creates the connection for sales to amp up.

Funny thing...

A client from San Francisco came...
Forum: Copywriting 12th December 2013, 01:09 PM
Replies: 4
Views: 607
Posted By Mark Pescetti
My Story... Is Your Story (Archetype Resonance)

There's a layer of storytelling in copy that doesn't get the discussion time it deserves.

We all know that telling a compelling story is an effective way to make that essential connection with...
Forum: Copywriting 27th November 2013, 02:24 PM
Replies: 13
Views: 1,069
Posted By shawnlebrun
Re: Can You Point Me to A Solidly-Converting Video Squeeze Page?

Ben, if you wrote it and have proof, shut them down. I've done it all the time, you can send a "cease and desist" letter, or notice of copyright infringement.

Example DMCA Notice of Copyright...
Forum: Copywriting 27th November 2013, 04:21 AM
Replies: 38
Views: 3,508
Posted By joe golfer
Re: Would you like to see and hear Frank Kern's thinking behind his latest sales letter?

Ray Edwards (raydal) - Sales Letter critiques:
https://www.youtube.com/watch?v=rfIIGJX-PME
https://www.youtube.com/watch?v=HDYCtOuwIbo
https://www.youtube.com/watch?v=hl_12ZoaGik
(more available)...
Forum: Copywriting 27th November 2013, 12:55 AM
Replies: 38
Views: 3,508
Posted By Alex Cohen
Re: Would you like to see and hear Frank Kern's thinking behind his latest sales letter?

Kevin Rogers published a PDF called, "Behind The Copy, Anatomy of a #1 Clickbank Sales Letter"...

http://www.rogerscopy.com/BehindTheCopy-MOLB.zip

Alex
Forum: Copywriting 26th November 2013, 03:22 PM
Replies: 38
Views: 3,508
Posted By ewenmack
Re: Would you like to see and hear Frank Kern's thinking behind his latest sales letter?

Others have mentioned critiques, it's harder
to find an ad writer's comments why he did things
in the ad.

Dan Kennedy use to do it as a paid membership.
I don't know if he still does it.
...
Forum: Copywriting 26th November 2013, 03:02 PM
Replies: 38
Views: 3,508
Posted By joe golfer
Re: Would you like to see and hear Frank Kern's thinking behind his latest sales letter?

Brian Keith Voiles
free, requires email address, no connection
Killer Copy by Brian Keith Voiles (http://briankeithvoiles.com/)

Michel Fortin
The Copy Doctor
as suggested above per Shawn...
Forum: Copywriting 26th November 2013, 02:27 PM
Replies: 38
Views: 3,508
Posted By shawnlebrun
Re: Would you like to see and hear Frank Kern's thinking behind his latest sales letter?

Ben, I'm not sure if he still does it, or if there's a way to access the archive... but check out Michel Fortin's site... successdoctor.com I think it is.

Anyways, he used to have a monthly video...
Forum: Copywriting 26th November 2013, 03:17 AM
Replies: 9
Views: 771
Posted By joe golfer
Re: Are You A Joe?

I'm not part of Patrick's group due to time constraints, but my suggestion to this fellow is to get some wins. Nothing builds confidence like winning. It seems obvious, but winning builds your self...
Forum: Copywriting 25th November 2013, 05:31 PM
Replies: 38
Views: 3,508
Posted By ewenmack
Would you like to see and hear Frank Kern's thinking behind his latest sales letter?

It's a direct mail letter he wrote for his new partnership with Ryan Diess.

It's for a $15,000 to $25,000 done-for-you
marketing plan.

Oh the price tag is even mentioned.

I'd be very...
Forum: Copywriting 22nd November 2013, 02:25 PM
Replies: 9
Views: 771
Posted By Mark Pescetti
Are You A Joe?

Joe is an aspiring copywriter.

He's got all the talent and potential in the world.

But he struggles with his confidence.

Every time a new project comes along that threatens to stretch his...
Forum: Copywriting 21st November 2013, 01:15 PM
Replies: 1
Views: 561
Posted By shawnlebrun
Re: Why I'll Never Underbid Again

Good post Ben.

Always remember that the client doesn't set the fees... you do.

The client doesn't decide what you're worth... you do.

We've all been there, where you needed cash fast and...
Forum: Copywriting 15th October 2013, 02:25 PM
Replies: 3
Views: 516
Posted By shawnlebrun
One Thing You Can Do with Clients Who Have Little Proof

I'm sure it's no surprise to most copywriters here on this board, but the fact is, proof is one of the most important parts of selling.

There's social proof... and 2 programs I recently noticed...
Forum: Copywriting 14th October 2013, 06:48 PM
Replies: 3
Views: 512
Posted By Mark Pescetti
Re: Writing Copy Isn't For Wimps

I fought a guy in Capoeira a few times... and the result was always very similiar to your video. It's such an unrealistic art - no matter how beautiful and poetic.

When I boxed, I would drop my...
Forum: Copywriting 12th October 2013, 07:30 PM
Replies: 5
Views: 547
Posted By BrianMcLeod
The WWWWW&H of Copy?

Your WHO defines your WHAT...

Your WHAT explains your HOW...

Your WHY dictates your WHEN...
Forum: Copywriting 9th October 2013, 10:30 AM
Replies: 16
Views: 789
Re: Are these good examples of sales pages?

A lot of people say to me "Steve, why do you hate the interweb so much?"

And I say - "Because I hate all the hype, I hate people being taken advantage off, and I hate the excuse that "well, they...
Forum: Copywriting 9th October 2013, 10:06 AM
Replies: 9
Views: 726
Posted By The Copy Nazi
Re: 4 Reasons Why People Won't Buy From You...

5 reasons people won't buy from you: you keep saying "a copy" that signals you have no idea what you're doing.
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