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Search: Posts Made By: Claude Whitacre
Forum: Copywriting 1st February 2023, 05:21 PM
Replies: 59
Views: 553
Posted By Claude Whitacre
Re: Using Bullets On Your Customers...

I think you are talking about Uncensored Sales Strategies: A Radical New Approach to Selling Your Customers What They Really Want - No Matter What Business You're In
by Sydney Biddle Barrows.

I...
Forum: Off Topic Forum 1st February 2023, 12:08 PM
Replies: 20
Views: 274
Posted By Claude Whitacre
Re: What are some of your favorite jobs/occupations you held in your life ??

I've been paid to make the speech. Mostly $3,000 to $4,500.

But mainly, I spoke for free, and paid my own expenses, just to get in front of a good audience.

All my big paydays were when I spoke...
Forum: Copywriting 1st February 2023, 12:00 PM
Replies: 59
Views: 553
Posted By Claude Whitacre
Re: Using Bullets On Your Customers...

Yup. If I am driving by myself, I'm almost always answering sales objections out loud (talking to myself), or constructing a sales point on an offer I'm thinking of....or answering a question I...
Forum: Off Topic Forum 1st February 2023, 11:15 AM
Replies: 20
Views: 274
Posted By Claude Whitacre
Re: What are some of your favorite jobs/occupations you held in your life ??

When I was a kid, I sold several different things door to door. I would just buy something wholesale...and then go around selling it. And I had several small mail order businesses when I was still in...
Forum: Copywriting 31st January 2023, 09:55 PM
Replies: 59
Views: 553
Posted By Claude Whitacre
Re: Using Bullets On Your Customers...

Something I see in marketers and copywriters that I almost never see in salespeople is that dedication to know more. The obsession with absorbing the secrets from the greats of your business.
...
Forum: Off Topic Forum 30th January 2023, 12:04 PM
Replies: 8
Views: 191
Posted By Claude Whitacre
Re: Jimmy Savile on Netflix...

I'm glad you guys brought these two cases up.

They are different in that OJ committed an act. The day before, he was innocent. The day after, he was guilty. And whether he was really guilty or...
Forum: Copywriting 30th January 2023, 11:50 AM
Replies: 59
Views: 553
Posted By Claude Whitacre
Re: Using Bullets On Your Customers...

Yes, yes, yes.

I took the Lee DuBois selling course back in the late 1970s. The one thing I used regularly out of that course was this sequence.

"You get..." (Feature)

"Which means to...
Forum: Mind Warriors 29th January 2023, 04:59 PM
Replies: 42
Views: 1,298
Posted By Claude Whitacre
Re: The Who which is doing the saying.

I used to attend (and put on) sales meetings. My meetings consisted of training, and hearing about the previous week's sales results. Never motivation.

Why? Because I saw that motivation lasted...
Forum: Copywriting 29th January 2023, 04:42 PM
Replies: 59
Views: 553
Posted By Claude Whitacre
Re: Using Bullets On Your Customers...

At a Dan Kennedy event, Old Dan (He's my age) said that he would rather hire a 53 year old vacuum cleaners salesman to write copy..."Because he knows how to sell something". True. But almost no...
Forum: Mind Warriors 28th January 2023, 04:25 PM
Replies: 42
Views: 1,298
Posted By Claude Whitacre
Re: So, coming back to the point...

My Friend;


The most common version of that saying is "Chose a job you love, and you'll never have to work a day in your life".

The key word here is "Job", because then ...no matter what it...
Forum: Off Topic Forum 28th January 2023, 01:18 PM
Replies: 7
Views: 106
Posted By Claude Whitacre
Re: Is Your Home Cluttered Or Minimalist?

All because of Cheryl, our home is full of paintings, decorations, really nice furniture...and lots of stuff. It all has a place, and is very neat.

Me? I'd be very happy with a home that looked...
Forum: Copywriting 28th January 2023, 12:53 PM
Replies: 59
Views: 553
Posted By Claude Whitacre
Re: Using Bullets On Your Customers...

I do know what you mean.

There are levels.

For me, at the beginning, everything was amazing. I never ate in restaurants before I started in sales. Not even burger joints. Being in an office?...
Forum: Mind Warriors 27th January 2023, 05:37 PM
Replies: 42
Views: 1,298
Posted By Claude Whitacre
Re: Truth...but also context.

Not the people that matter. Not the ones that care about you. The people that matter are the ones that encourage you and cheer you on.

And..to be honest...there is no reason to tell anyone that...
Forum: Off Topic Forum 27th January 2023, 05:12 PM
Replies: 8
Views: 127
Posted By Claude Whitacre
Re: Greetings all!

My God. I'm so sorry you went through that.

You are not alone. You have friends here.
Forum: Copywriting 27th January 2023, 05:00 PM
Replies: 59
Views: 553
Posted By Claude Whitacre
Re: Using Bullets On Your Customers...

When I sold in people's homes, I started like this...

"Tell me...have you ever heard of these salesmen that come in your home, show you something really expensive, and then won't shut up until...
Forum: Off Topic Forum 26th January 2023, 06:31 PM
Replies: 5
Views: 71
Posted By Claude Whitacre
Re: Buzz Aldrin Gets Married At 93

Good for him. "Over the Moon"....Ha!

I would never get married again, no matter the age.

It just occurred to me that I've been married to Cheryl for slightly more than half my entire life.
Forum: Off Topic Forum 26th January 2023, 12:27 PM
Replies: 11
Views: 133
Posted By Claude Whitacre
Re: Silly Walks Day

Speaking of watching people walk....

Honestly, how many times have people met you and walked away saying "My God! I just met Toulouse-Lautrec!" ?
Forum: Mind Warriors 25th January 2023, 06:43 PM
Replies: 42
Views: 1,298
Posted By Claude Whitacre
Re: So, coming back to the point...

I keep reading "Do what you love, and you'll......" We can all finish that statement.

The problem is, very few things people love to do...actually translate into any real money....except them...
Forum: Off Topic Forum 20th January 2023, 01:06 PM
Replies: 9
Views: 186
Posted By Claude Whitacre
Re: Hey Mark...

I bet you say that to all the boys.
Forum: Mind Warriors 20th January 2023, 01:04 PM
Replies: 42
Views: 1,298
Posted By Claude Whitacre
Re: Achieve Internet Marketing Success. Shazam.

The good news and the bad news.

The good news is that it's easy to tell who will be successful. It's the people asking about the work, the process, the journey. It's the people who revel in the...
Forum: Off Topic Forum 17th January 2023, 11:38 PM
Replies: 19
Views: 271
Posted By Claude Whitacre
Re: The Cigarette Boomerang

Frank...Do you honestly think you are the only man my wife has sent an E-Mail Of Apology to about me?

For decades in business, my wife's full time job was trying to apologize for whatever I...
Forum: Off Topic Forum 17th January 2023, 04:58 PM
Replies: 19
Views: 271
Posted By Claude Whitacre
Re: The Cigarette Boomerang

I hate you.
I was actually going to post "They don't put toilets in cars either".

But you beat me to it...and yours is better. Two jokes in one.

I'm not joking....I just read this to my wife...
Forum: Copywriting 15th January 2023, 05:50 PM
Replies: 32
Views: 677
Posted By Claude Whitacre
Re: Do This, Not That...

Damn...
The point is so very obvious. And yet, it hasn't ever occurred to me....and never would have.

Kennedy also mentioned that security system dealers would pay police to slowly drive through...
Forum: Main Internet Marketing Discussion Forum 15th January 2023, 01:59 PM
Replies: 51
Views: 945
Posted By Claude Whitacre
Re: A future is here, so...

Yes.

The reason I pointed it out was that it explained the choice of video.

This Forum (except for a few places) is a marketing forum to learn about marketing.

But it is not a place to be...
Forum: Main Internet Marketing Discussion Forum 15th January 2023, 12:46 PM
Replies: 51
Views: 945
Posted By Claude Whitacre
Re: A future is here, so...

I'm glad you posted this video because it indicated something.

You have a position to sell. Your business benefits if people buy into AI as a solution.

The reason the choice of video is...
Forum: Off Topic Forum 14th January 2023, 01:30 PM
Replies: 24
Views: 251
Posted By Claude Whitacre
Re: How Often Do We See Friday The 13th?

That's what I thought.

But somehow, the math rules are that the multiplication is automatically a set. I wasn't aware of that myself. So yeah, it's designed to elicit the wrong answer.
Forum: Off Topic Forum 13th January 2023, 05:24 PM
Replies: 24
Views: 251
Posted By Claude Whitacre
Re: How Often Do We See Friday The 13th?

No. The 40 X 0 is a separate set, even though it doesn't say that in the question.

The answer 1 is the intuitive answer. The reason this sequence (and others like it) are found far and wide as...
Forum: Off Topic Forum 13th January 2023, 05:00 PM
Replies: 24
Views: 251
Posted By Claude Whitacre
Re: How Often Do We See Friday The 13th?

It's 41. But the only reason I know that is that on a Facebook thread Paul Myers posted years ago, there was a similar problem, And I didn't know that (40 X 0) would be a separate set.

I'm...
Forum: Off Topic Forum 13th January 2023, 01:17 PM
Replies: 24
Views: 251
Posted By Claude Whitacre
How Often Do We See Friday The 13th?

Someone once told me that Friday the 13th was a special day...and very rare.

I did some quick math.

Every month of the year has exactly one 13th in it.

And there are 7 days in the week. One...
Forum: Off Topic Forum 13th January 2023, 01:08 PM
Replies: 1
Views: 52
Posted By Claude Whitacre
Re: What Happens When Astronauts Return To Earth?

I've read that when they first land, the astronauts can't even walk. They have to be carried out of the capsule.

Could you imagine if suddenly, gravity was 3 or 4 times greater than it is now?...
Forum: Copywriting 12th January 2023, 02:50 PM
Replies: 32
Views: 677
Posted By Claude Whitacre
Re: Do This, Not That...

Of course...And it focused the prospect's attention.

It's impossible to be handling a product, experiencing it...without focusing your attention on it. I think it's that attention and focus that's...
Forum: Copywriting 11th January 2023, 05:02 PM
Replies: 32
Views: 677
Posted By Claude Whitacre
Re: Do This, Not That...

All of that is true, of course, and I thought of a bit of it before...but not all of it. Thanks for the insights.


My thought is that selling information is a different approach because it has no...
Forum: Copywriting 10th January 2023, 12:47 PM
Replies: 32
Views: 677
Posted By Claude Whitacre
Re: Do This, Not That...

I agree. (This is an agreement from a non-copywriter...so take it with a grain of salt)

When I was in my early 20s, I sold life insurance...and got really good at it.

Then someone came to my...
Forum: Copywriting 8th January 2023, 04:10 PM
Replies: 14
Views: 351
Posted By Claude Whitacre
Re: Make Money...

Of course. I don't know how many times I've had this discussion with a rep..."They aren't buying because I'm too....(whatever)".

And I would say "Use what you have. Everything is a sales...
Forum: Copywriting 8th January 2023, 04:04 PM
Replies: 32
Views: 677
Posted By Claude Whitacre
Re: Where old rubber meets the new road. Sort of.

I know in marketing, it's more "Find the people with the problem, clarify and aggravate the problem, make your solution the only one, make now the best time" (more or less).

I was going to mention...
Forum: Copywriting 7th January 2023, 12:56 PM
Replies: 32
Views: 677
Posted By Claude Whitacre
Re: Do This, Not That...

This is why selling fire alarms or burglar alarms it a tough sell. There is no immediate need, and no fear before you get there. All of that has to be created by you.

And selling a cure? The...
Forum: Copywriting 7th January 2023, 12:50 PM
Replies: 14
Views: 351
Posted By Claude Whitacre
Re: Make Money...

That. That's selling.
Forum: Main Internet Marketing Discussion Forum 4th January 2023, 01:27 PM
Replies: 29
Views: 732
Posted By Claude Whitacre
Re: Why are people unmotivated?

I was talking along that line. Buying is an action. So they feel like they took action.

When people bought by mail, another factor was shipping time. It bought the buyer several days of...
Forum: Main Internet Marketing Discussion Forum 2nd January 2023, 05:47 PM
Replies: 51
Views: 945
Posted By Claude Whitacre
Re: A future is here, so...

Now I see it. You don't understand what the people here mean by "Copywriter".. And a "copywriter" who writes content in volume isn't what most here think of when they say "Copywriter"

I'm not...
Forum: Copywriting 2nd January 2023, 12:41 PM
Replies: 15
Views: 290
Posted By Claude Whitacre
Re: IMPORTANT UPDATE...

Well...it may be repetitive to say how insightful your post was.

But you caused neurons to fire that haven't fired in a long time....and some to fire that never fired before. Thank you.
Forum: Main Internet Marketing Discussion Forum 1st January 2023, 04:37 PM
Replies: 51
Views: 945
Posted By Claude Whitacre
Re: If a copywriter can NOT compete and win against AI...

At a Perry Belcher event, he was showing how an AI program that wrote his headlines and ad copy out performed his own copy.

But he also showed how this is done. You can write key words, and the AI...
Forum: Main Internet Marketing Discussion Forum 1st January 2023, 12:52 PM
Replies: 51
Views: 945
Posted By Claude Whitacre
Re: A future is here, so...

Never.

AI can take old articles online and reassemble them into new articles. It has SEO value.

But a point of view? A personality?

Readers tend to follow people. They identify with their...
Forum: Main Internet Marketing Discussion Forum 31st December 2022, 04:20 PM
Replies: 29
Views: 732
Posted By Claude Whitacre
Re: Why are people unmotivated?

This is a different question than "Why are people unmotivated?"

We are all motivated by whatever helps us get what we want. That degree of motivation may be enough to overcome our inertia of our...
Forum: Off Topic Forum 29th December 2022, 08:02 PM
Replies: 52
Views: 655
Posted By Claude Whitacre
Re: How do people live with this cold?

If you have been saying it for years...how can it also be Mums the word?
Forum: Off Topic Forum 28th December 2022, 06:51 PM
Replies: 30
Views: 332
Posted By Claude Whitacre
Re: At 18, What Adorned Your Bedroom

My iguana read all day. When the books were gone, he moved out shortly after. Iggy was the quiet type. But he was a romantic at heart. We didn't speak....but I still have his love letters.

Yes,...
Forum: Off Topic Forum 28th December 2022, 06:40 PM
Replies: 52
Views: 655
Posted By Claude Whitacre
Re: How do people live with this cold?

Cold air sometimes comes from the arctic. Or at least the sub arctic regions.

High air pressure rushes to fill in low air pressure. Air currents can be affected by ocean temperatures, cloud cover,...
Forum: Off Topic Forum 27th December 2022, 05:35 PM
Replies: 30
Views: 332
Posted By Claude Whitacre
Re: At 18, What Adorned Your Bedroom

Decades later, I just went on E-Bay and bought all the books she threw away. I may not even ever read them. Back then, paperback books cost maybe 75 cents each. So I may have spent a few hundred...
Forum: Off Topic Forum 27th December 2022, 12:35 PM
Replies: 30
Views: 332
Posted By Claude Whitacre
Re: At 18, What Adorned Your Bedroom

Similar. I moved out the week after I graduate high school, didn't go back.

If I remember correctly, I had a bookcase full of science fiction and philosophy books.

I also had a complete...
Forum: Off Topic Forum 26th December 2022, 05:49 PM
Replies: 30
Views: 332
Posted By Claude Whitacre
Re: At 18, What Adorned Your Bedroom

What adorned my bedroom at 18? I don't remember....I just knew shining a black light into the room would make you think twice about entering.
Forum: Mind Warriors 24th December 2022, 01:42 PM
Replies: 6
Views: 137
Posted By Claude Whitacre
Re: Stuck on a Podcast Name

How about The Happiness, Wellbeing, and Joy Podcast?

Rearrange the words if that's taken. And get a URL with that name.

The name should tell what it's about.
Forum: Off Topic Forum 23rd December 2022, 11:02 PM
Replies: 31
Views: 346
Posted By Claude Whitacre
Re: Plans for the Holidays ??

Made my day. Thanks. :)
Forum: Off Topic Forum 23rd December 2022, 05:09 PM
Replies: 52
Views: 655
Posted By Claude Whitacre
Re: How do people live with this cold?

Yes. We belong to a strange church. Some people do an egg hunt in their yard at Easter.

We do a walnut hunt in our back yard at the first crippling freeze...severe snow storm of winter.

Our...
Forum: Off Topic Forum 23rd December 2022, 01:14 PM
Replies: 52
Views: 655
Posted By Claude Whitacre
Re: How do people live with this cold?

A few days ago, we threw several bags of walnuts in our back yard, so the squirrels would have something to eat.

We are worried about the pets outside. We called our in-laws to see if they wanted...
Forum: Off Topic Forum 22nd December 2022, 03:35 PM
Replies: 31
Views: 346
Posted By Claude Whitacre
Re: Plans for the Holidays ??

Your diet is why you lost the war. :)

I just want you to know that I'll be thinking of you (and a few others here) on Christmas day.

There are 37 people I plan on thinking about. And I am going...
Forum: Main Internet Marketing Discussion Forum 17th December 2022, 01:34 PM
Replies: 12
Views: 244
Posted By Claude Whitacre
Re: Which type of advertisements people trust the most?

Advertising via influencers is the most trusted of the ones you mentioned.

Any time you can get a referral of any kind....reviews, testimonials, or endorsements from joint venture...
Forum: Main Internet Marketing Discussion Forum 16th December 2022, 02:31 PM
Replies: 13
Views: 663
Posted By Claude Whitacre
Re: 5 great value propositions and why they work

Depending on what you are selling, and to whom.....these are appeals to to different categories of customers.

My experience is that expert customer service, a knowledgeable staff, and real advice...
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