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Search: Posts Made By: Len Bailey
Forum: Ad Networks (CPM/CPL, Display) 27th March 2016, 10:08 PM
Replies: 5
Views: 623
Posted By Len Bailey
RE: Suggest me best way to monetizing my 55K FB fan groups.

1. Find out what they want. If you have trouble figuring this out, you're not having meaningful enough conversations with your list. 2. Create or obtain it. 3. Offer it to them at a price that's a...
Forum: Copywriting 27th March 2016, 10:03 PM
Replies: 5
Views: 867
Posted By Len Bailey
RE: Best supplement copy?

Here's another by Clayton Makepeace... http://www.warriorforum.com/blog_attachment.php?attachmentid=128&d=1288123760
Forum: Copywriting 27th March 2016, 10:01 PM
Replies: 5
Views: 1,376
Posted By Len Bailey
RE: Analysis of Gary Halbert's Coat-of-Arms Sales Letter

Sorry about the double-post. My first time posting in the WF's updated format. :)
Forum: Copywriting 27th March 2016, 10:00 PM
Replies: 5
Views: 1,376
Posted By Len Bailey
RE: Analysis of Gary Halbert's Coat-of-Arms Sales Letter

This is definitely one ad every copywriter should add to his/her collection and study. I've always loved this letter and the story behind it -- especially how they had to build a bigger bank to...
Forum: Copywriting 27th March 2016, 10:00 PM
Replies: 5
Views: 1,376
Posted By Len Bailey
RE: Analysis of Gary Halbert's Coat-of-Arms Sales Letter

This is definitely one ad every copywriter should add to his/her collection and study. I've always loved this letter and the story behind it -- especially how they had to build a bigger bank to...
Forum: Copywriting 31st December 2015, 01:30 PM
Replies: 0
Views: 325
Posted By Len Bailey
What will YOU accomplish in 2016?

Happy New Year, fellow Copywriters! :cool:

It's hard to believe 2015 is already over. Even with taking 8 months off while waiting for eye surgery, this year seemed to fly by for me. And while I...
Forum: Copywriting 31st December 2015, 01:11 PM
Replies: 10
Views: 645
Posted By Len Bailey
Re: For Specialists: What Do You Tell Clients Are the Benefits to Specialist Copywriters?

Right on the money, Bryan. I've never had to sell a potential client on the benefits of working with a specialist. Quite the contrary! They usually come to me because I'm a specialist. What's more,...
Forum: Copywriting 11th December 2015, 01:08 PM
Replies: 86
Views: 5,006
Posted By Len Bailey
Re: Advice needed...

Very true. the only times I worry about word counts are when I'm writing print promotions with set page limits -- and then it's for my use, not the client's. I do it so I can make sure the pages...
Forum: Copywriting 19th November 2015, 03:01 PM
Replies: 48
Views: 4,986
Posted By Len Bailey
Re: Copywriter Pricing Guide...

Rick's right -- this model can work very well for everyone involved.

FYI -- Bob Bly also has a pricing guide. Don't know if he's kept it updated, but in addition to listing rates it does a great...
Forum: Copywriting 19th November 2015, 01:51 PM
Replies: 4
Views: 650
Posted By Len Bailey
Re: David Ogilvy on Pricing and Value

Thanks for sharing, Ray. Always love a good Ogilvy clip! :cool:
Forum: Copywriting 22nd October 2015, 09:34 AM
Replies: 4
Views: 1,007
Posted By Len Bailey
Re: looking for a gary halbert swipe.

I can't find my copy.

Chad, any chance you could share with Peter and I?

Thanks,
Len
Forum: Copywriting 20th October 2015, 08:10 PM
Replies: 10
Views: 862
Posted By Len Bailey
Re: Your input matters—thank you

Congratulations, Chad... and best wishes for BIG winners! :cool:
Forum: Copywriting 20th October 2015, 07:32 PM
Replies: 4
Views: 1,007
Posted By Len Bailey
Re: looking for a gary halbert swipe.

Hey Peter.

I know I have this one somewhere... I remember showing it to a family member determined to invest in any company that might possibly churn out a cure. :cool:

I'll see if I can dig...
Forum: Copywriting 20th October 2015, 07:27 PM
Replies: 7
Views: 485
Posted By Len Bailey
Re: what is real copy writing?

Copywriting is salesmanship in print (whether on paper, online, on a teleprompter or on your mobile device) as opposed to face-to-face salesmanship. The job of the copywriter is to write the words...
Forum: Copywriting 3rd August 2015, 11:03 AM
Replies: 17
Views: 2,660
Posted By Len Bailey
Re: With the rise of mobile, are long sales letters still in?

None of my financial or health clients are asking me to produce shorter sales letters. And yes, they routinely test for performance.
Forum: Copywriting 28th July 2015, 06:25 PM
Replies: 4
Views: 1,041
Posted By Len Bailey
Re: So, I was going to share some news...

Don't be depressed, Alex. Hasn't happened yet. And haven't you heard it's all rainbows and sunshine from here on out? :cool:
Forum: Copywriting 28th July 2015, 06:22 PM
Replies: 4
Views: 1,041
Posted By Len Bailey
Re: So, I was going to share some news...

Thanks for the reply, Ray. The main reason for my post was to let Warriors know about a sought-after item was available again for a short time. I know many Warriors have asked about it over the...
Forum: Copywriting 28th July 2015, 02:42 PM
Replies: 4
Views: 1,041
Posted By Len Bailey
So, I was going to share some news...

So, I was going to share some news about something many Warriors have been hunting for...but apparently it's not allowed.

Oh well.

Ever since WF was bought out it's gone straight downhill....
Forum: Copywriting 24th July 2015, 05:20 PM
Replies: 10
Views: 1,390
Posted By Len Bailey
Re: Is short copy the onyl solution considering the new trend for social media?

Your audience and product/service you're selling impact the length of your copy. Would you buy a $2,000/yr. investment newsletter based on a 120-word tweet or 500-word salespage? Probably not,...
Forum: Email Marketing 10th July 2015, 04:00 PM
Replies: 3
Views: 598
Posted By Len Bailey
Re: How to Monetize my list

Monetizing a quality list shouldn't be hard. In fact, it boils down to two simple steps:

1. Find out what the prospects on your list want. What items have they purchased in the past? What price...
Forum: Copywriting 29th June 2015, 11:22 AM
Replies: 14
Views: 1,852
Posted By Len Bailey
Re: FREE! Master swipe files -- See what's working NOW

That's the hallmark of a well-performing ad. Thanks for the share!

Len
Forum: Copywriting 18th June 2015, 08:19 PM
Replies: 18
Views: 3,767
Posted By Len Bailey
Re: How did you land your first copywriting gig?

Hi Drew. Welcome to the forum!

I started copywriting back in 2004 writing print and radio ads, brochures, press releases, etc. for local businesses (restaurants, florists, carpet stores, etc.)...
Forum: Copywriting 16th June 2015, 08:51 PM
Replies: 5
Views: 3,002
Posted By Len Bailey
Re: One for your swipe file ...

Sorry for the broken link, Warriors. It's fixed now.

Also, here's the link to another Eric Betuel promo...

Wake Up America (http://bit.ly/1cZqZG0)

Enjoy! :cool:
Forum: Copywriting 21st May 2015, 07:25 PM
Replies: 5
Views: 1,806
Posted By Len Bailey
Re: organizing copywriters software

I remember using Commodore 64. :cool:

but seriously... haven't pulled the trigger yet, but lately I'm considering giving Scrivener (https://www.literatureandlatte.com/scrivener.php) a shot.
Forum: Copywriting 21st May 2015, 07:23 PM
Replies: 2
Views: 1,294
Posted By Len Bailey
Forum: Copywriting 24th April 2015, 12:16 PM
Replies: 13
Views: 1,942
Posted By Len Bailey
Re: Titans DVD Sales letter. Your opinions requested

That's my understanding as well... although I'm sure each Titan -- including Brian -- had at least an opportunity to approve "their" sections and suggest revisions.
Forum: Copywriting 13th April 2015, 11:27 PM
Replies: 2
Views: 1,377
Posted By Len Bailey
Re: Great article by one of the best copywriters alive: getting into the head of your prospect

Doug definitely has the chops. Here's the link to his coaching program for anyone interested: Doug D'Anna's A-List: One-on-One Coaching (http://www.dougdanna.com/one_on_one_coaching.html)
Forum: Copywriting 5th March 2015, 11:12 AM
Replies: 4
Views: 1,182
Posted By Len Bailey
Re: Local advertising

AND a "live" office webcam (http://www.bettercallsaul.com/livewebcam.php). :cool:

Thanks for posting this Joe. Reminds me a bit of The Copy God (http://www.thecopygod.com) and this little gem I...
Forum: Copywriting 5th March 2015, 10:27 AM
Replies: 16
Views: 2,070
Posted By Len Bailey
Re: BEST Paid At-Home Copywriting Course?

I agree. Fortunately he left his articles up at The Total Package (http://www.makepeacetotalpackage.com) -- they contain most of the info that went into his various products and courses.

And...
Forum: Copywriting 4th March 2015, 03:37 PM
Replies: 4
Views: 1,182
Posted By Len Bailey
Re: Local advertising

You do realize this is a gimmick for a TV show, right? :cool:
Forum: Main Internet Marketing Discussion Forum 4th March 2015, 02:28 PM
Replies: 14
Views: 951
Posted By Len Bailey
Re: articles from deleted sites

If you don't have permission to reprint, it's still pagiarism.
Forum: Main Internet Marketing Discussion Forum 4th March 2015, 02:24 PM
Replies: 16
Views: 1,937
Posted By Len Bailey
Re: Help writing an eBook

Here's a link to the Amazon guide for building Kindle ebooks:
https://kdp.amazon.com/help?topicId=A17W8UM0MMSQX6
Forum: Copywriting 4th March 2015, 02:22 PM
Replies: 5
Views: 1,205
Posted By Len Bailey
Re: 1st, 3rd, or Does It Matter?

Two words: Test it.

Most people prefer to buy from a person, not a vague entity or website. Which is why 1st person almost always outpulls 3rd person in B2C sales letters -- it turns the process...
Forum: Copywriting 4th March 2015, 02:15 PM
Replies: 16
Views: 2,070
Posted By Len Bailey
Re: BEST Paid At-Home Copywriting Course?

Mike is absolutely right. And so is The Copywriting Engineer -- since you've paid for the AWAI course, get as much out of it as you possibly can. Unless you're still within the refund window, in...
Forum: Copywriting 2nd March 2015, 01:07 PM
Replies: 2
Views: 1,215
Posted By Len Bailey
Re: How much to charge for help with ad campaign?

Hi Mia,

Welcome to the Warrior Forum!

To give you a good answer, we need to have an idea of the extent you'll be editing the ad copy. As in, how many pages are we talking... and will you be...
Forum: Copywriting 2nd March 2015, 12:24 PM
Replies: 6
Views: 968
Posted By Len Bailey
Arrow Re: if I copy some body content ???

It seems this topic is coming up quite a bit lately. And while at first I found it disturbing, I'm glad people are asking the question rather than simply going out and stealing other people's work. ...
Forum: Copywriting 26th February 2015, 10:26 PM
Replies: 6
Views: 1,656
Posted By Len Bailey
Re: Who can use this direct mail piece?

Exactly. If you were hired with a contract that specified your product was a work for hire, it becomes the property of the client. Not yours.
Forum: Social Media 26th February 2015, 06:11 PM
Replies: 11
Views: 809
Posted By Len Bailey
Re: what are the Best strategies for newbie using LinkedIn

Great response, Alex.
You could flesh that out and publish it as an article titled "Seven Steps to LinkedIn Success" :cool:
Forum: Social Media 22nd February 2015, 09:02 PM
Replies: 21
Views: 1,750
Posted By Len Bailey
Re: Don't forget about LinkedIn!

No, that's spread out over 2-3 years. But LinkedIn only accounts for a portion of my jobs. I have a pool of regular clients that keep me very busy. As you've noted, I turn down many projects that...
Forum: Copywriting 20th February 2015, 11:14 AM
Replies: 25
Views: 2,084
Posted By Len Bailey
Re: Did Dan Kennedy do me justice here?

It's a bad thing. Every prospect that stops reading is a lost sale. And more than one lost sale if you factor in word-of-mouth referrals.



You're welcome. Glad I could help.



Better. I'd...
Forum: Social Media 20th February 2015, 10:56 AM
Replies: 21
Views: 1,750
Posted By Len Bailey
Re: Don't forget about LinkedIn!

That depends... do any of your prospective customers use LinkedIn? If so, then I'd say, "Very likely."

I obviously can't say "Yes" definitively without knowing more about your business. And how...
Forum: Copywriting 19th February 2015, 02:16 PM
Replies: 20
Views: 3,524
Posted By Len Bailey
Re: 15 Effective Copywriting Formulas

Works become copyrighted the moment they're written down. (Doesn't matter if they're published or not.) So using it without permission is plagiarism.

That said, I'd be surprised if Rick and the...
Forum: Copywriting 19th February 2015, 02:12 PM
Replies: 20
Views: 3,524
Posted By Len Bailey
Re: 15 Effective Copywriting Formulas

Good collection. Much better than the "Throw crap at the wall and pray" method I've seen so much of lately... :cool:

Oops -- Looks like max5ty already covered that one!
Forum: Copywriting 19th February 2015, 02:01 PM
Replies: 25
Views: 2,084
Posted By Len Bailey
Re: Did Dan Kennedy do me justice here?

I my experience, it rarely hurts to call out your target audience. Doing so might reduce the number of people who read your piece, but ensures those who do are, in fact, your prospects.

As for...
Forum: Social Media 19th February 2015, 12:49 PM
Replies: 21
Views: 1,750
Posted By Len Bailey
Re: Don't forget about LinkedIn!

I should... but to be honest I don't because I've been too busy. Posting value-rich content that your contacts will benefit from is the next step in the process I listed above. Doing so will...
Forum: Social Media 18th February 2015, 05:39 PM
Replies: 21
Views: 1,750
Posted By Len Bailey
Re: Don't forget about LinkedIn!

In a nutshell...

I'm a direct response copywriter and marketing consultant. So I connect with decision-makers in companies that hire people like me. At first, the effort was mostly on my end....
Forum: Copywriting 18th February 2015, 05:07 PM
Replies: 17
Views: 1,067
Posted By Len Bailey
Forum: Copywriting 18th February 2015, 12:58 PM
Replies: 16
Views: 4,677
Posted By Len Bailey
Re: Gary Halbert Letters

Awesome resource. Thanks for sharing!
Forum: Social Media 18th February 2015, 12:39 PM
Replies: 21
Views: 1,750
Posted By Len Bailey
Re: Don't forget about LinkedIn!

LinkedIn has been a six-figure goldmine for me... and I rarely spend more than 15 min. a day on the site. If you aren't using it, you should definitely consider it.
Forum: Copywriting 18th February 2015, 12:31 PM
Replies: 2
Views: 1,162
Posted By Len Bailey
Re: List of financial promo's recommended to study

I can't say about the others, but the Wealth Advisory "Internet Royalties" promo has been running for at least 5 months -- since at least September 2014. And a previous version used Amazon instead of...
Forum: Copywriting 18th February 2015, 12:21 PM
Replies: 17
Views: 1,067
Posted By Len Bailey
Re: Clients for Busisness

There's some great advice here, so I won't rehash it. But I did want to suggest another option: Use your writing and design skills to produce your own info-product, then market that. Since your blog...
Forum: Copywriting 16th February 2015, 12:50 AM
Replies: 8
Views: 2,957
Posted By Len Bailey
Re: Clayton Makepeace courses...

FYI: Clayton published his course under two titles: First, as the "Ultimate Desktop Copy Coach." Then an updated edition titled "Quick-Start Copywriting System."

I have one of each, but I'm not...
Forum: Copywriting 11th February 2015, 12:51 PM
Replies: 18
Views: 1,677
Posted By Len Bailey
Re: Anyone got any ideas how to get more action on my email?

Sounds like you have a solid concept. But in order to give you quality feedback we'd need to see the email you're sending out. I suggest you you post it here for us to look at.

In the meantime......
Forum: Copywriting 9th February 2015, 04:14 PM
Replies: 9
Views: 1,177
Posted By Len Bailey
Re: Do CEOs of big corps open their own postal mail?

Also, sending your letter in a plain (i.e., typed, no teaser copy) No. 10 envelope may help. Just keep in mind the exec. secretary will most likely be the one to open it... so however you send it you...
Forum: Copywriting 9th February 2015, 04:11 PM
Replies: 9
Views: 1,177
Posted By Len Bailey
Re: Do CEOs of big corps open their own postal mail?

Not only that, whatever attention-grabber you send (to make the package lumpy) needs to be worth their time as well. If it rubs them the wrong way, your whole package will go straight into the...
Forum: Copywriting 9th February 2015, 04:07 PM
Replies: 6
Views: 1,249
Posted By Len Bailey
Re: Makepeace-Bly swipe for your collection...

Believe me, if the piece didn't make money on the test mailing, it wouldn't have rolled out. Long copy -- even 40 pages selling vitamins -- works. Often better than shorter copy. You just have to put...
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