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Search: Posts Made By: Hakim
Forum: Main Internet Marketing Discussion Forum 3rd January 2011, 01:30 PM
Replies: 28
Views: 2,510
Posted By Hakim
Re: Pricing Psychology

Pricing for Profits

Price Resistance Points

This subject concerns what are called "price resistance points." The concept came out of the direct marketing industry, primarily direct mail, and...
Forum: Copywriting 11th April 2010, 09:07 PM
Replies: 45
Views: 1,574
Posted By Hakim
Re: Public perception of long form sales letters?

"Some Thoughts On Sales Effectiveness and Copy Length"
(aka Long Versus Short Copy)

In my experience in measuring the effectiveness of hundreds of
online sales letters, I have found that sales...
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