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Search: Posts Made By: Scott Murdaugh
Forum: Copywriting 17th January 2015, 02:14 PM
Replies: 5
Views: 1,397
Posted By ewenmack
Point Of Difference: 88 Ways To Get Yours

Like anything in life, if you don't know what to look for, you aren't going to find
the one thing that's going to make a big impact.

Same goes with coming up with your
own point of difference.
Forum: Copywriting 19th November 2014, 08:26 PM
Replies: 1
Views: 819
Posted By Alex Cohen
Re: What are the Perils, Issues, and Downfalls of Taking On A Cub?

I've had several, and it boils down to this: people are people.

People have strengths and weaknesses. Both manifest themselves in any professional or personal relationship.

Forum: Offline Marketing 13th November 2014, 04:39 AM
Replies: 30
Views: 1,803
Posted By helisell
Re: My phone script

The various opinions here about whether 'is this a bad time?'
may have missed the point of why it is used.

Asking 'is this a BAD time' has a completely different meaning
and psychology to asking...
Forum: Copywriting 26th August 2014, 02:25 PM
Replies: 19
Views: 1,021
Posted By BrianMcLeod
Re: This simple, "innocent" mistake, kills credibility...

I won't argue against the premise...

But I do enjoy the irony of how oversold this revelation is based on the subject line.

You lose more credibility by failing to deliver on a big promise...
Forum: Copywriting 10th July 2014, 11:40 AM
Replies: 29
Views: 2,136
Posted By BrianMcLeod
Re: Can A Non-Sleazy Dating Sales Page Work? Critiques Please!

When it comes to critiques, bad advice with good intentions is ultimately destructive, not constructive. When you give advice based not on experience, but your own projected values, you're not...
Forum: Offline Marketing 8th May 2014, 03:46 AM
Replies: 31
Views: 13,112
Posted By ewenmack
Re: Best place to buy BIZ OPP leads

It's just as easy to find biz op gurus followers,
events put on for them and run ads on Facebook directly to them.

Costs you nothing for the list.

Then you can create your list by retargeting...
Forum: Copywriting 17th January 2014, 12:47 AM
Replies: 24
Views: 1,734
Posted By ewenmack
Re: How To Get A Bunch Of Good Junk Mail

If you go into a mailing list finder,
you'll see who's renting.

For example Rodale is offering all sorts of opportunities to mail out
with their own promos.

Then you can see list size of...
Forum: Copywriting 15th January 2014, 09:57 PM
Replies: 24
Views: 1,734
Posted By BrianMcLeod
Re: How To Get A Bunch Of Good Junk Mail

Like grappa and Tom Waits, we're an acquired taste...
Forum: Copywriting 15th January 2014, 09:15 AM
Replies: 24
Views: 1,734
Posted By MikeHumphreys
Re: How To Get A Bunch Of Good Junk Mail

Speaking from experience, not everything that is mailed by a major mailer is a proven top performer. Sometimes they're mailing something out because they need to mail their list with something. Or...
Forum: Copywriting 11th January 2014, 04:03 PM
Replies: 11
Views: 1,418
Posted By BrianMcLeod
Re: Direct mail letters vs postcards
Forum: Copywriting 7th January 2014, 11:21 PM
Replies: 13
Views: 1,005
Posted By ewenmack
Re: White Papers For Dummies

Another name for white papers is trade magazine articles
submitted by product owners/hired gun.

This may be of interest...

Forum: Copywriting 12th December 2013, 05:25 PM
Replies: 75
Views: 4,973
Posted By Mr. Subtle
Re: Big Ad Agencies And Their Clients Give Me A Belly Laugh

About 10 pages from the Cartier full page spread (which was right after the Hermes ad) is this ad...

I'm willing to bet this ad isn't a 37%.
Forum: Copywriting 11th December 2013, 02:31 PM
Replies: 75
Views: 4,973
Posted By Mr. Subtle
Big Ad Agencies And Their Clients Give Me A Belly Laugh

Current issue of "The Economist" (BlackRock cover) inside cover (2-page) spread...

Current rate $181,150. Ad agency gets $27,172.50.

Could most in here...
Forum: Copywriting 10th November 2013, 04:20 PM
Replies: 13
Views: 2,172
Posted By Ross Bowring
Ray Edwards

In my opinion, Ray Edwards is an exceptional copywriter and communicator.

He also has Parkinson's disease.

He just revealed this in the blog post below.

The Time Has Come | Ray Edwards...
Forum: Copywriting 10th September 2013, 12:57 AM
Replies: 19
Views: 1,126
Posted By ewenmack
Re: Is the copy that bad?

Here's a little guide to help you get and stay on track.

1 First start with a lead in for the headline.
The purpose of this is to call out the ideal reader in a crowd,
so he knows the message is...
Forum: Copywriting 7th September 2013, 03:59 PM
Replies: 8
Views: 1,165
Posted By ASCW
Re: An interview with Brian McLeod

I met Brian in San Diego earlier this year. We sat in the back at Carlton's Seminar, breaking down sales pages on his laptop.

And I gotta tell you. I learned more from his angry rants. Than I did...
Forum: Copywriting 6th September 2013, 01:10 PM
Replies: 8
Views: 1,165
Posted By Ross Bowring
Re: An interview with Brian McLeod

I would listen to Brian reading out the friggin' phone book!

Actually, I wouldn't. I'm being hypey.

But I bet this interview is worth a listen because Brian is a very knowledgeable and talented...
Forum: Offline Marketing 6th August 2013, 07:01 PM
Replies: 23
Views: 989
Posted By ewenmack
Claude Whitacre got me writing my first Kindle book

Claude opened my eyes to writing a book for Kindle.

However I didn't see a subject in me.

2 nights ago I listened to this Podcast How To Publish Your First Kindle With Special Guest John...
Forum: Copywriting 2nd August 2013, 01:26 PM
Replies: 7
Views: 802
Posted By Mark Pescetti
Re: 1st Time writing a Video script? Am I awful? - (Kindly Critique)

You can easily add that stuff in.

By the way...

Never listen to your wife or mom ;-)

Forum: Copywriting 1st August 2013, 06:37 PM
Replies: 15
Views: 685
Posted By sethczerepak
Re: Writing Copy for a Software

Agreed, selling software is about demonstration. I've yet to see long form sells letters that can sell software without demonstration. Best bet, be clear on:

1) What problem is solves
2) Who it's...
Forum: Copywriting 1st August 2013, 03:51 PM
Replies: 15
Views: 685
Posted By ewenmack
Re: Writing Copy for a Software

Hi Mark,

First off, get very clear who this software is for.
Know more about this one persons life than any other alternative software supplier.

Then you talk about and show understanding...
Forum: Copywriting 1st August 2013, 03:48 PM
Replies: 15
Views: 685
Posted By Raydal
Re: Writing Copy for a Software

You need to first answer what problem or need the software
addresses and why it has not been 'solved' before and how
the software solves this problem.

You would also need to DEMONSTRATE how...
Forum: Offline Marketing 1st August 2013, 12:25 PM
Replies: 21
Views: 714
Posted By James Foster
Re: You know it, so why aren't you doing it?

That's kind of a self limiting belief isn't it?

Yes there are people who have money that are total penny pinchers.... but there are also lots of affluent business owners who spend like crazy.
Forum: Offline Marketing 1st August 2013, 10:40 AM
Replies: 83
Views: 5,143
Posted By Mr. Subtle
Re: My Direct Mail Strategy $100.000 In 90 Days

I LOL when onliners move over to direct mail and talk "open rates." It's something never discussed by direct mail pros because there is no way to track "open rates" in direct mail. You can test...
Forum: Copywriting 1st August 2013, 09:14 AM
Replies: 12
Views: 2,720
Posted By Mr. Subtle
Re: Best looking ADvertorial yet...

Half page advertorial from today's paper. This time the subject is hydrogen peroxide (instead of vinegar).
Forum: Copywriting 27th July 2013, 06:34 AM
Replies: 25
Views: 1,728
Posted By max5ty
Re: CopyWRITING dead?

Its' ok...

You probably don't know any better.

Couple things:

Obviously someone will point out that copywriters write scripts for VSLs.

But, did you know there's a whole world of...
Forum: Copywriting 26th July 2013, 06:39 PM
Replies: 10
Views: 814
Posted By Alex Cohen
Re: Convergence of Trends?

You asked, "Am I looking at this all wrong?".

I believe you are.

Instead of looking at the technical aspects, it's much more instructive to analyze their pitches.

Forum: Copywriting 25th July 2013, 07:14 PM
Replies: 11
Views: 1,063
Posted By BrianMcLeod
I almost did it... just for the Lolz.

Forum: Copywriting 25th July 2013, 01:20 PM
Replies: 39
Views: 1,713
Posted By Mr. Subtle
Re: Copywriting + Infographics = You tell me! :-)

I would tighten up the spacing a bit so people don't get a finger cramp while doing all that scrolling...
Forum: Copywriting 18th July 2013, 09:28 PM
Replies: 0
Views: 463
Posted By ewenmack
Friday Funny

Sure to grab your attention!

Forum: Copywriting 11th July 2013, 06:57 AM
Replies: 12
Views: 2,720
Posted By Mr. Subtle
Best looking ADvertorial yet...

Full page advertorial from today's newspaper...

It's made up of a number of articles and is the new expanded version of James Direct's old 1/4 page vinegar...
Forum: Programming 9th July 2013, 04:26 PM
Replies: 28
Views: 3,385
Posted By BrianMcLeod
Re: What CRM do you use and why?

Few do. You know a bit about my back-story, Scott.

I/we built out the entire IT system in the invention days in FMP. I think it was at version 3 then LOL.

Exactly this.
Forum: Copywriting 27th June 2013, 03:33 PM
Replies: 14
Views: 996
Posted By ewenmack
Re: Australian Woman Uses Polarizaition To Earn 7 Figure Income

What I love about the video is how they have identified with their market.

It speaks to their heart and gut.

Their struggles

Their fight against "them"

Their chance to throw rocks at...
Forum: Copywriting 21st June 2013, 09:23 PM
Replies: 16
Views: 908
Posted By BrianMcLeod
Re: The chicken or the egg with hiring a copywriter

One more thing, Kurt (and future Kurts reading this)

Don't let phantom fears drive the process... you'll make yourself and whoever you hire miserable.

It's easy to conjure up all the diabolical...
Forum: Copywriting 28th March 2013, 03:38 PM
Replies: 10
Views: 1,019
Posted By Ross Bowring
Re: Question on rates for pro copywriters...Chime in please :)

We get on the phone, talk everything out. I go with my gut with people, so I see how I feel by the end of the call. That's mixed in with Google research on them, asking them tough questions and...
Forum: Programming 17th March 2013, 05:57 PM
Replies: 28
Views: 3,385
Posted By BrianMcLeod
Re: What CRM do you use and why?

Lord have mercy - I've found the other FMP user on the internet.

I heard there was another one.

Shh.. Don't tell anyone else our little secret, Juan. :)

Seriously, though. The power of...
Forum: Programming 17th March 2013, 05:37 PM
Replies: 28
Views: 3,385
Posted By juangarciamtl
Re: What CRM do you use and why?

create your custom crm with filemaker software
you can customized to your need
its a very simple and powerful software
Forum: Copywriting 27th February 2013, 09:14 AM
Replies: 96
Views: 6,608
Posted By BrianMcLeod
Re: My thoughts on John Carlton and his seminar
Forum: Copywriting 22nd February 2013, 09:08 PM
Replies: 23
Views: 2,227
Posted By ASCW
Re: Simple Writing System Relaunch - Also Action Seminar

Alright guys I’ve been holding this one back for years.
(Despite other writers begging me to put the story online.)
In fact I’ve only alluded to it just recently. Despite it happening around 2...
Forum: Copywriting 13th February 2013, 05:15 PM
Replies: 23
Views: 2,227
Posted By ASCW
Re: Simple Writing System Relaunch - Also Action Seminar

Went to their last one. Learned a lot, made extremely valuable connections, had a blast.
Forum: Copywriting 11th February 2013, 02:22 AM
Replies: 44
Views: 2,239
Posted By Alex Cohen
Re: What is the most important factor in the decision to buy something?


Curiosity is about the only "factor" that hasn't been mentioned in this thread.


Forum: Copywriting 10th February 2013, 04:12 AM
Replies: 29
Views: 1,491
Posted By Nick Brighton
Re: A great ad writing lesson from Bob Parsons (GoDaddy founder)

I understood the bolded line, the rest, well, I pass.

Ironically, the part I understood was also the part that made me laugh the hardest.

Yes Bob, you don't get it. Stick to your day job of...
Forum: Copywriting 9th February 2013, 11:12 AM
Replies: 29
Views: 1,491
Posted By Nick Brighton
A great ad writing lesson from Bob Parsons (GoDaddy founder)

"Most advertising is like a fat guy. It's not offensive, everybody likes it, but it doesn't get much action."

- Bob Parsons, founder of
CEO & Founder of Go Daddy, Bob Parsons...
Forum: Copywriting 7th February 2013, 07:00 AM
Replies: 41
Views: 4,123
Posted By JasonParker
Re: Clayton Makepeace does VSLs....

Live online events like webinars and calls are better for selling anything high ticket.

It wouldn't make sense to use a VSL to sell this.

That doesn't mean Makepeace isn't making a killing...
Forum: Copywriting 17th January 2013, 03:02 PM
Replies: 6
Views: 1,059
Posted By BrianMcLeod
Forum: Copywriting 25th December 2012, 07:38 PM
Replies: 18
Views: 1,637
Posted By BrianMcLeod
Re: Copywriting - An obvious sales letter? or disguise it as an article?

Who cares what you were told... what have you TESTED?

Have you ever run out a long-copy sales letter to this audience?

Have you ever run an advertorial style promotion to them?

What do you...
Forum: Copywriting 17th December 2012, 06:42 PM
Replies: 14
Views: 1,098
Posted By arfasaira
Re: Finding Quick Copywriting Work - Moving On


Have a well-oiled lead generation system in place with your irresistible offer and position your offer to ONE select segment of the market you want to work with. Do your homework - who do...
Forum: Copywriting 4th December 2012, 12:48 PM
Replies: 1
Views: 776
Posted By ewenmack
How To Be A Marketing Genius...Even If You Aren't Half Way There

Posted this on the offline section and helped many,
so might help a few here.


Brad Sugars - Customer Acquisition Cost - YouTube
Forum: Copywriting 28th November 2012, 03:10 PM
Replies: 70
Views: 5,159
Posted By marketguy
Re: Here's Why You Can't Sell Your Stupid E-Book.

Please allow me to bump this thread.

As an author of an e-book (not "stupid", but still), I'm appreciative for the OP to point out, what I wouldn't have thought off myself.

My whole approach on...
Forum: Copywriting 14th November 2012, 03:13 PM
Replies: 33
Views: 1,290
Posted By Pusateri
Re: Marketers View on Why Obama Won

Only in the zero sum game of politics would this be considered a win:

The market (total number of votes) was down 6%.

'Sales' for the leading product in the category were down 10%, which...
Forum: Copywriting 2nd November 2012, 10:47 AM
Replies: 38
Views: 1,575
Posted By TheSalesBooster
Re: Who Wins In A Fight: Copywriters Or Marketers?

Copywriters vs marketers? You're telling me they are two different things? Why would you separate the two? If you claim to be only a copywriter or marketer, you're only hurting yourself.

How can...
Forum: Copywriting 1st October 2012, 02:30 PM
Replies: 18
Views: 1,163
Posted By Mark Pescetti
Re: Where's all the money in freelance copywriting?

There's always a market for people who want to make more money.

There's always a market for people who want a better body.

There's always a market for people who want to meet Mr. or Mrs. Right....
Forum: Main Internet Marketing Discussion Forum 1st October 2012, 12:53 AM
Replies: 6
Views: 810
Posted By Joey J
Re: Clickbank Product Submission help please...

Scott you rock!

OptimizePress / General Settings / Footer Disclaimer Message then activate or disable for individual pages.

Thanks Scott, Will and Nio for you help...

Really appreciate it!
Forum: Offline Marketing 29th September 2012, 12:18 AM
Replies: 4
Views: 509
Posted By Jason Kanigan
Re: Four Questions for offline experts


Hopefully these answers will help someone.

Q.1 Do you think that I/we have the background knowledge and experience to be successful in this business? If not, what else do we need?

Forum: Copywriting 18th July 2012, 06:54 AM
Replies: 30
Views: 4,064
Posted By RecoveringTeacher
Re: Best Place to seek High Caliber Copywriting jobs?

Some of this list will be a repeat of what Colm's already posted. I copied this from another post here about companies who've attended AWAI's bootcamp for copywriters.

Agora Financial...
Forum: Copywriting 7th June 2012, 06:36 PM
Replies: 173
Views: 14,793
Posted By Sean Fry
Re: $10,000 Prize To Beat This Control

Thank you Dan and everyone!!! :D:D:D:D

I am seriously overwhelmed and speechless...I've never won something like this before so this feels amazing! I still can't believe it!

Nick wrote some...
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