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Search: Posts Made By: marciayudkin
Forum: Copywriting 7th December 2021, 05:53 AM
Replies: 40
Views: 809
Posted By marciayudkin
Re: Would you use AI for copywriting?

The problem with that strategy is that if a blog contains a few interesting human-written posts with in-depth information and many blog posts that are grammatically correct with a lot of keywords but...
Forum: Copywriting 27th June 2021, 09:14 AM
Replies: 12
Views: 383
Posted By marciayudkin
Re: [URGENT] Read this...

Very nicely said - and definitely true in my example.
Forum: Copywriting 27th June 2021, 05:43 AM
Replies: 12
Views: 383
Posted By marciayudkin
Re: [URGENT] Read this...

I totally agree that urgency has very little to do with scarcity or deadlines.

I was thinking about this the other day when I read an online review of a new novel and decided I HAD to read it. ...
Forum: Copywriting 14th May 2021, 11:29 AM
Replies: 7
Views: 266
Posted By marciayudkin
Re: Questions To Ask Your Client On Intro Call.

Yes, they know their products' features backwards and forwards. But they are usually not able to articulate the products' benefits, characteristics of ideal customers, etc. on down your list. That...
Forum: Copywriting 13th May 2021, 10:12 AM
Replies: 7
Views: 266
Posted By marciayudkin
Re: Questions To Ask Your Client On Intro Call.

That's a whole lot of questions for someone who is not your client yet!

I suggest you winnow down the list to just a few questions that enable you to zero in on what they feel they need so that...
Forum: Copywriting 5th April 2021, 04:57 AM
Replies: 6
Views: 468
Posted By marciayudkin
Re: What types of indutries, products, or services use direct response copy?

Just so you know, there are a lot of people (including me) who would never hire a copywriter bragging about punching people in the face.

Marcia Yudkin
Forum: Copywriting 19th March 2021, 02:32 AM
Replies: 15
Views: 1,016
Posted By marciayudkin
Re: Your process of writing for specific customers

Hi Jason,

Could you please elaborate on what you mean by the above? And give an example?

I think I know what you mean, but maybe I'm reading into it my own understanding and not yours.
...
Forum: Copywriting 22nd February 2021, 03:58 AM
Replies: 22
Views: 479
Posted By marciayudkin
Re: Is this good enough copy for a healthy habits course?

Yes, it's better.

But now it's so general and generic, I can't imagine how it's going to grab someone so they feel it's a must-buy.



If that's true, then give us some quotes from those...
Forum: Offline Marketing 11th February 2021, 07:03 AM
Replies: 40
Views: 986
Posted By marciayudkin
Re: Who still uses business cards? And if so, HOW?

If a new tradesperson comes to my house and they don't have a business card, they probably are not going to get my repeat business. There are certain trades I use only once every couple of years,...
Forum: Copywriting 1st February 2021, 08:16 AM
Replies: 51
Views: 1,334
Posted By marciayudkin
Re: Would you work for free or cheap for your first client?

Yes. When I train brand-new copywriters, I have them right in the middle of the training line up 1 or 2 acquaintances (relatives, friends, local businesses, favorite nonprofits, etc.) for whom...
Forum: Copywriting 14th January 2021, 08:14 AM
Replies: 22
Views: 479
Posted By marciayudkin
Re: Is this good enough copy for a healthy habits course?

Never, never use the name of a product as a headline.

Always create rapport with your audience and address a question or need they already feel using their words. Do people go around complaining,...
Forum: Copywriting 14th January 2021, 08:07 AM
Replies: 15
Views: 423
Posted By marciayudkin
Re: Creativity - Your Way?

This is exactly what I teach in my copywriting courses. If you have a choice between clarity and creativity, you should always choose clarity. Creativity is a bonus.

However...

I disagree a...
Forum: Copywriting 29th December 2020, 05:28 AM
Replies: 20
Views: 866
Posted By marciayudkin
Re: The Catch 22 for new copywriters. How to get work.

One problem is that they believe no one will hire them if they have no experience. They have an incorrect mental model of how all potential clients make decisions. However, if the newbies really...
Forum: Copywriting 2nd December 2020, 06:32 AM
Replies: 15
Views: 502
Posted By marciayudkin
Re: Copywriting for a Type A client

From Wikipedia:

Someone who views copywriting as like an HVAC system that can stay in place for 20 years is a Type B personality, not Type A.

Sorry to harp on this, but you shouldn't twist...
Forum: Copywriting 1st December 2020, 05:54 AM
Replies: 15
Views: 502
Posted By marciayudkin
Re: Copywriting for a Type A client

In what way is that a Type A client? He sounds to me like the very opposite.

Marcia Yudkin
Forum: Copywriting 25th November 2020, 12:31 PM
Replies: 11
Views: 534
Posted By marciayudkin
Re: Using Transubstantiation In Your Sales Copy

Yes, that is an excellent example. A similar instance is kiwi fruit, which was originally called "Chinese gooseberries." Since they were grown in New Zealand, a woman who sold exotic fruits in...
Forum: Copywriting 3rd October 2020, 11:12 AM
Replies: 22
Views: 693
Posted By marciayudkin
Re: Should i write about copywriting topics?

I tried to find that evidence, but instead I found studies showing the opposite.

Here are four of the recent studies I found:

In studies by University of Michigan linguists Julie Boland and...
Forum: Copywriting 24th September 2020, 09:13 AM
Replies: 2
Views: 123
Posted By marciayudkin
Re: AI for text summarization

For copywriters, absolutely not helpful at all.

When copywriters do research, the details matter more than the general points. When I teach beginning copywriters, I demonstrate to them how to...
Forum: Copywriting 14th September 2020, 03:31 AM
Replies: 22
Views: 693
Posted By marciayudkin
Re: Should i write about copywriting topics?

Thank you, but increasing retention is beside the point. If I remember the typo and decide not to buy from such a sloppy company, how does that help sales?

I would like to see evidence that typos...
Forum: Copywriting 13th September 2020, 07:43 AM
Replies: 22
Views: 693
Posted By marciayudkin
Re: Should i write about copywriting topics?

As someone who is right now finishing up creating a course on how to prevent typos, I would love to see that evidence since I already have so much evidence to the contrary.

Thank you.

Marcia...
Forum: Copywriting 29th August 2019, 07:05 AM
Replies: 16
Views: 376
Posted By marciayudkin
Re: Explaining ideas better

Try the "grandmother test" on it: Read it aloud to a grandmother - or a 10-year-old - to see what (if anything) they understand from it. Then revise and try again.

Marcia Yudkin
Forum: Copywriting 29th August 2019, 07:02 AM
Replies: 8
Views: 514
Posted By marciayudkin
Re: What ain't I getting about my product?

The two best parts of what you wrote here:
Forum: Copywriting 27th August 2019, 05:28 PM
Replies: 8
Views: 514
Posted By marciayudkin
Re: What ain't I getting about my product?

You are trying way too hard here!

Try just answering my questions separately without any metaphors or fancy stuff:

Who is it for?
What does it help with?
Why would people spend money on it?...
Forum: Copywriting 27th August 2019, 04:56 AM
Replies: 8
Views: 514
Posted By marciayudkin
Re: What ain't I getting about my product?

Right here, you have not explained your product in a way I can understand. I have NO idea what the product does, why someone would buy it and what benefit it offers.

Perhaps even to get...
Forum: Main Internet Marketing Discussion Forum 9th August 2019, 07:57 AM
Replies: 18
Views: 325
Posted By marciayudkin
Re: Stop Producing Great Work

Had you said in your headline, "Forget About Perfectionism," I would not have jumped in to comment. It was your word choice that got me to object. "Great Work" is never perfect. These are two...
Forum: Main Internet Marketing Discussion Forum 3rd August 2019, 04:05 AM
Replies: 18
Views: 325
Posted By marciayudkin
Re: Stop Producing Great Work

Unfortunately, your overly dramatic headline "Stop Producing Great Work" and saying "quality is subjective" invite carelessness, not errors. These are two different things, especially when it comes...
Forum: Main Internet Marketing Discussion Forum 26th July 2019, 11:13 AM
Replies: 18
Views: 325
Posted By marciayudkin
Re: Stop Producing Great Work

Well, that's one way to try to get a quick start. But I do not believe it is a good way to build a long-term brand reputation and customer loyalty.

In my 38 years in business, I have focused on...
Forum: Copywriting 15th July 2019, 03:45 AM
Replies: 12
Views: 508
Posted By marciayudkin
Re: Borrowed credibility. Is this right?

Not so fast!

Those claims had better be true, and you need to be able to back them up.

Marcia Yudkin
Forum: Main Internet Marketing Discussion Forum 8th July 2019, 08:59 AM
Replies: 51
Views: 866
Posted By marciayudkin
Re: Why talking about the 'benefits' may be hurting your sales

That is really precious! Thanks for the laugh.
Forum: Main Internet Marketing Discussion Forum 7th July 2019, 04:04 AM
Replies: 51
Views: 866
Posted By marciayudkin
Re: Why talking about the 'benefits' may be hurting your sales

I agree that for some sorts of products and services, a pain/problem focused pitch will get better results.

However, I am quite sure that is not true across the board. As I've said previously -...
Forum: Main Internet Marketing Discussion Forum 6th July 2019, 01:55 PM
Replies: 51
Views: 866
Posted By marciayudkin
Re: Why talking about the 'benefits' may be hurting your sales

Well, maybe they'd get results by taking a different tack from the problem-solving approach you recommend as being appropriate for the peons here by inviting their prospects to reach a dream they...
Forum: Main Internet Marketing Discussion Forum 6th July 2019, 01:31 PM
Replies: 51
Views: 866
Posted By marciayudkin
Re: Why talking about the 'benefits' may be hurting your sales

You couldn't be more wrong. Anyone who knows me knows that I am a happy, healthy person.

People like me shed tears at beautiful music because it's the nearest thing on earth to encountering God. ...
Forum: Main Internet Marketing Discussion Forum 6th July 2019, 12:09 PM
Replies: 51
Views: 866
Posted By marciayudkin
Re: Why talking about the 'benefits' may be hurting your sales

Well, psychologist Abraham Maslow's theory of human nature says that people need to get all their basic needs satisfied (i.e. solve basic life problems) before they can pursue higher goals such as...
Forum: Main Internet Marketing Discussion Forum 6th July 2019, 10:59 AM
Replies: 51
Views: 866
Posted By marciayudkin
Re: Why talking about the 'benefits' may be hurting your sales

OK, but again it depends what you are selling. Certain things are extremely hard, if not impossible, to sell by citing pain.

Let's say you sell vintage BMWs. People don't buy them to solve a...
Forum: Main Internet Marketing Discussion Forum 3rd July 2019, 06:52 AM
Replies: 32
Views: 646
Posted By marciayudkin
Re: Surely Fake Scarcity Has Had Its Day? Message to all big name gurus

Sorry, but you are wrong about that. I have two clients who proved, by testing "always open" enrollments against allowing people to sign up for a program only once or twice a year, and the latter...
Forum: Main Internet Marketing Discussion Forum 3rd July 2019, 02:14 AM
Replies: 51
Views: 866
Posted By marciayudkin
Re: Why talking about the 'benefits' may be hurting your sales

It depends what you are selling. Sometimes your best move is to connect with a dream or hope people have. There isn't really a problem there that they are aware of, it's the dream that motivates...
Forum: Copywriting 3rd July 2019, 02:08 AM
Replies: 16
Views: 525
Posted By marciayudkin
Re: To the word people among you, what does this phrase mean?

"Fractional ownership" of an airplane is positive because the smart owner has found a way to use a private airplane without paying for the whole thing.

"Fractional billionaire" doesn't give one...
Forum: Main Internet Marketing Discussion Forum 2nd July 2019, 08:59 AM
Replies: 32
Views: 646
Posted By marciayudkin
Re: Surely Fake Scarcity Has Had Its Day? Message to all big name gurus

Well, let's call that made-up scarcity. There is NO real-world reason they couldn't sell their course year-round, to as many people as possible. They simply choose to retract it from the...
Forum: Copywriting 28th June 2019, 07:57 AM
Replies: 16
Views: 525
Posted By marciayudkin
Re: To the word people among you, what does this phrase mean?

But logically, if we take the phrase literally, aren't we all "fractionally billionaires"? It's all a matter of the size of the fraction. That doesn't come up with "multi-millionaire." To me, it's...
Forum: Copywriting 27th June 2019, 04:35 AM
Replies: 16
Views: 525
Posted By marciayudkin
To the word people among you, what does this phrase mean?

Perry Marshall calls one of the colleagues he works with, obviously intending to praise him, a "fractional billionaire."

1)Have you ever encountered this phrase? I have not. I tried looking it...
Forum: Offline Marketing 21st June 2019, 05:42 AM
Replies: 15
Views: 370
Posted By marciayudkin
Re: What is the best marketing strategy for getting clients for tour business?

Offline marketing in the city where you give the tours can give you a big boost too, including newspaper publicity, ads in freebie publications for tourists (some areas have such publications, others...
Forum: Copywriting 18th June 2019, 03:55 AM
Replies: 9
Views: 286
Posted By marciayudkin
Re: How do copywriters conduct writing analyses?

I sat in the library for at least 10 hours, analyzing the writing techniques used in top science magazines. You can do the same. I was amazed how well written some of the pieces were.

I can tell...
Forum: Copywriting 17th June 2019, 05:32 AM
Replies: 9
Views: 286
Posted By marciayudkin
Re: How do copywriters conduct writing analyses?

As it happens, in pre-internet days I once researched successful science writers for magazines and analyzed the techniques they used to make their science writing vivid and understandable.

This...
Forum: Copywriting 19th April 2019, 04:09 PM
Replies: 9
Views: 374
Posted By marciayudkin
What's the name for this linguistic phenomenon (maybe in NLP)?

Hi everyone,

I recently said to someone, "You can't succeed if you..." and what he heard was me saying "You can't succeed." What I meant was "If you..., then you can succeed," but he got so angry...
Forum: Offline Marketing 4th February 2019, 09:49 AM
Replies: 56
Views: 1,260
Posted By marciayudkin
Re: I call BS on "people don't like to be sold to" -- a mini Rant

I hate it when salespeople won't sell to me... when I am ready to buy.

Last weekend we went into Home Depot to buy something that costs $800-$1000. Our property manager had told us that HD was...
Forum: Copywriting 18th November 2018, 04:40 AM
Replies: 29
Views: 672
Posted By marciayudkin
Re: How to write copy for skin care products?

Maxty, the study you linked to concerns "beauty products." That is the term used in both the headline and the infographic.

When I was looking in Walmart for the Aloe Vera, I discovered that...
Forum: Copywriting 17th November 2018, 04:54 PM
Replies: 29
Views: 672
Posted By marciayudkin
Re: How to write copy for skin care products?

You'd better believe it!

A few months ago, I was wandering around a Walmart trying to find a certain brand of Aloe Vera for my husband, and lo and behold, it is so popular with shoplifters that it...
Forum: Copywriting 17th November 2018, 11:28 AM
Replies: 29
Views: 672
Posted By marciayudkin
Re: How to write copy for skin care products?

You are assuming that skin care comes down to wanting to look younger. That is not true at all, as I explained in my earlier post.

That is one subset of skin care.

But there are hundreds of...
Forum: Copywriting 16th November 2018, 01:09 PM
Replies: 29
Views: 672
Posted By marciayudkin
Re: How to write copy for skin care products?

There is no "skin care market." People buy skin care products for quite different reasons.

For example, I have a mild dermatological condition for which I'm often on the lookout for products...
Forum: Copywriting 8th November 2018, 05:08 AM
Replies: 34
Views: 1,519
Posted By marciayudkin
Re: Advice For Someone Starting Out

How did Benjamin Franklin, now noted as an excellent writer, improve his prose writing?

He would pick a writer whose style he admired, then take an essay of theirs, jot down the main ideas and...
Forum: Copywriting 1st September 2018, 12:26 PM
Replies: 23
Views: 2,990
Posted By marciayudkin
Re: What are the best books to learn copywriting?

Copywriters who work with entrepreneurial clients need to have a solid grasp of marketing strategy as well as wordcraft, and my best teachers on that front were a ton of Dan Kennedy and Gary Halbert...
Forum: Copywriting 31st August 2018, 10:08 AM
Replies: 3
Views: 89
Posted By marciayudkin
Re: Another critique - some practice

I don't believe it is possible in the English language to propel a career in to something else. This doesn't make sense because the prepositions are off.

In addition, "overdrive" is a vague...
Forum: Copywriting 27th August 2018, 03:30 AM
Replies: 24
Views: 590
Posted By marciayudkin
Re: Those who know copy...

Michael,

Habits are hard to break.

I'm not sure you know yet what a headline is and what a warmup to a headline is.

Because you are still doing what I criticized before.
Forum: Copywriting 25th August 2018, 03:43 AM
Replies: 24
Views: 590
Posted By marciayudkin
Re: Those who know copy...

Hi Michael,

Well, I would not hire you from this sales page. You are way too long-winded. You are NOT focused on the reader. Instead you come across as self-conscious, preening and awkward.
...
Forum: Copywriting 23rd August 2018, 01:34 PM
Replies: 46
Views: 1,027
Posted By marciayudkin
Re: Here's the plan...

I once offered a guarantee like this for a copywriting training program, and I found that the guarantee lowered the quality of the applicants by a huge factor.

Of course I delivered on the...
Forum: Main Internet Marketing Discussion Forum 20th August 2018, 07:50 AM
Replies: 12
Views: 671
Posted By marciayudkin
Re: The Best Way to Sell Infographics?

Why would someone want to buy an infographic that is not exclusive to them? It would be pretty useless as a traffic generator. You'd need to tell people that the infographic can be bought by others...
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