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Forum: Copywriting 15th April 2021, 06:43 AM
Replies: 3
Views: 225
Posted By OutOfThisWord
Re: Copywriting for SaaS platform

https://www.cortes.design/saas-landing-page-cheatsheet
Forum: Copywriting 5th November 2015, 07:00 AM
Replies: 24
Views: 1,946
Posted By OutOfThisWord
Re: How did you start in Copywriting?

During preteen years, all my buds and I had bicycles adorned with the stickers you see on Nascars. And every Sat. we would all rush to the auto parts store and other places that had 'STP' stickers...
Forum: Copywriting 17th July 2015, 01:44 PM
Replies: 1
Views: 743
Posted By OutOfThisWord
Interesting article on 'content' engagement...

http://www.inc.com/kelsey-libert/how-content-marketing-engagement-differs-by-generation.html
Forum: Copywriting 25th May 2015, 12:24 PM
Replies: 15
Views: 3,238
Posted By OutOfThisWord
Re: Goodbye MAD MEN

I worked at a big ad agency in the '70's and did enjoy some parallels to my career.

And for someone growing up in the '60's, I can still sing every cigarette jingle even though they last aired in...
Forum: Copywriting 21st May 2015, 07:00 AM
Replies: 9
Views: 1,601
Posted By OutOfThisWord
Re: Lend a hand with my first copywriting Job?

Contact Valassis, they are the folks that put all those coupon mailers in your mailbox every Wed.-Thur. in most markets.

In fact, they are the single largest customer of the U.S. Post Office.
...
Forum: Copywriting 4th May 2015, 06:44 AM
Replies: 16
Views: 2,779
Posted By OutOfThisWord
Re: Living Off Of Marketing Forums/Job Boards

There is no doubt a lot of crap on the job boards as the entire Internet is fueled mostly by manure.

As for myself, I don't write 'content.' I write sales copy and offer marketing consultation.
...
Forum: Copywriting 20th April 2015, 11:31 AM
Replies: 16
Views: 2,779
Posted By OutOfThisWord
Re: Living Off Of Marketing Forums/Job Boards

You need to first identify the capabilities of the potential client.

Marketers, people currently doing direct-marketing, are looking for copywriters.

Others, who are NOT currently doing...
Forum: Copywriting 4th February 2015, 02:35 PM
Replies: 7
Views: 1,084
Posted By OutOfThisWord
Re: Cliched newbie asking probably stupid questions!

Sean the newbie mistake you are probably making is looking at what you want, a Clickbank sales windfall, instead of what your target market wants.

And if you are absolutely sure you have a product...
Forum: Copywriting 6th January 2015, 03:30 PM
Replies: 6
Views: 1,109
Posted By OutOfThisWord
Re: Critique my landing / sales page

Svetlana the first sale you have to make is getting the prospect to give you their attention and you do not do that.

The second sale you need to make is for the prospect to keep on reading and...
Forum: Copywriting 31st December 2014, 01:51 PM
Replies: 44
Views: 3,598
Posted By OutOfThisWord
Re: An open letter to all DR copywriters who persist in believing content writing is not copywriting

Anyone know there is an 'institute' for content marketing?

15 Ways Content Marketing Rocked Our World in 2014 [Examples]...
Forum: Copywriting 30th December 2014, 02:26 PM
Replies: 44
Views: 3,598
Posted By OutOfThisWord
Re: An open letter to all DR copywriters who persist in believing content writing is not copywriting

No matter what you call it, you still have to make sales.

You have to make the sale to get a reader's attention.

You have to make a sale to get the reader to continue reading.

And then you...
Forum: Copywriting 5th December 2014, 07:57 AM
Replies: 7
Views: 1,374
Posted By OutOfThisWord
Re: Call 911! Because I'm One Hair Trigger From Chucking A Laser Printer Off A 4 Story Building!

Make bacon man!

This Bacon Printer May Be the Tastiest Hack Ever - Reviewed.com Ovens (http://ovens.reviewed.com/news/this-bacon-printer-may-be-the-tastiest-hack-ever)
Forum: Copywriting 4th December 2014, 04:40 PM
Replies: 11
Views: 1,339
Posted By OutOfThisWord
Re: Advice Needed: Client (or his daughter) changed his logins without telling me

You are the scarce resource he and others like him must have.

He HAS TO grow the business he is in. You don't.
Forum: Copywriting 14th September 2014, 06:48 AM
Replies: 3
Views: 644
Posted By OutOfThisWord
Re: Working for an agency AND freelancing - Ethics? Approach?

As long as you are not working with clients competing with their client roster, do it.

I did simply because agency was run by bone heads as a result of a merger and they couldn't move as fast as I...
Forum: Copywriting 12th September 2014, 05:58 PM
Replies: 23
Views: 2,394
Posted By OutOfThisWord
Re: If you had 30 days to learn copywriting...

Don't stop at saving money on copywriting by DIY. Get a pair of pliers and magnifying mirror and start saving money you'd spend at the dentist, in fact pull all your teeth out and you won't have to...
Forum: Copywriting 11th September 2014, 09:58 AM
Replies: 23
Views: 2,394
Posted By OutOfThisWord
Re: If you had 30 days to learn copywriting...

Do you want to learn to write sales copy because you want to pursue it as a profession or are you looking for a cheap way to launch your IM biz and you think not hiring a professional will somehow...
Forum: Copywriting 6th September 2014, 05:36 AM
Replies: 1
Views: 458
Posted By OutOfThisWord
Re: Any Good Press Release Writing Courses??

You may want to get on this guys list Paul Hartunian Shows You How Easy It Can Be To Write Powerful Press Releases, Media Releases and Get Free Publicity (http://www.pressreleasesmadeeasy.com/)
Forum: Copywriting 8th August 2014, 09:17 AM
Replies: 5
Views: 688
Posted By OutOfThisWord
Re: Learning copywriting in college

After you take the copywriting class, then go sell ads for the college newspaper or spots on the college radio station.

That's what I did and it gives you real world experience real fast.
Forum: Offline Marketing 29th July 2014, 11:17 AM
Replies: 11
Views: 1,189
Posted By OutOfThisWord
Re: Telemarketing script for mobile sites

And while the subject of investment is being discussed...

...did you know that telemarketing often costs 3-4 times more than direct mail?

If you think it doesn't, it is only a perception.

It...
Forum: Copywriting 3rd July 2014, 06:58 AM
Replies: 20
Views: 1,422
Posted By OutOfThisWord
Re: Working for an ad agency as a direct response copywriter

You might just want to get to Austin, however you get there - meaning take whatever job you can get and then target who you would really like to work for and use your direct marketing skills to land...
Forum: Copywriting 24th June 2014, 06:00 PM
Replies: 14
Views: 871
Posted By OutOfThisWord
Re: Do you understand my startup?

Well you don't have a compelling headline. So most prospects won't get beyond that, like me.
Forum: Copywriting 1st June 2014, 02:07 PM
Replies: 13
Views: 922
Posted By OutOfThisWord
Re: THANK YOU for changing this back to the Copywriting Forum!!!

If you don't know the difference between content writing and copywriting then you are not speaking from a position of authority.
Forum: Copywriting 30th May 2014, 05:27 PM
Replies: 56
Views: 3,270
Posted By OutOfThisWord
Re: Save the Copywriting Forum: Insert Your 2 Cents Here...

Dude, we're rude?

Many of us have freely given reviews of copy, landing pages, emails and websites for YEARS to posters who asked for help!

And you show up today to lecture us?

Really?
Forum: Copywriting 30th May 2014, 09:44 AM
Replies: 6
Views: 557
Posted By OutOfThisWord
Re: Is my CONTENT on-strategy?

I have it on information and belief that as a result of the Freelancer/WF merger that you will be assigned a new user name, Malcontent.
Forum: Copywriting 30th May 2014, 09:26 AM
Replies: 30
Views: 1,296
Posted By OutOfThisWord
Re: Content Strategies & Copywriting?

Most, if not all of the writers on Freelancer are 'content' folks, so they are simply trying to do a merger, which will never work by the way.
Forum: Copywriting 20th May 2014, 03:51 PM
Replies: 76
Views: 3,517
Posted By OutOfThisWord
Re: Could I make a deal with a copywriter?

And you will continue to have bad experiences online while focused on something for nothing.

Not only will it make you an easy target for all the b.s. artists...

...it will also hurt your...
Forum: Copywriting 19th May 2014, 03:56 PM
Replies: 76
Views: 3,517
Posted By OutOfThisWord
Re: Could I make a deal with a copywriter?

The dude probably got burned after buying a bunch of get rich schemes and figures his only way out is to get someone to do under others.

His offer here is totally worthless, 'hey go get me some...
Forum: Copywriting 7th May 2014, 12:27 PM
Replies: 4
Views: 970
Posted By OutOfThisWord
Re: B2B clients using direct marketing

This particular service is for chasing receivables for businesses due insurance reimbursements for services they provide.

I did another in the U.K. last year that was for the software to allow...
Forum: Copywriting 7th May 2014, 11:50 AM
Replies: 4
Views: 970
Posted By OutOfThisWord
Re: B2B clients using direct marketing

I do a lot of B2B post cards for lead gen. and last fall split test a post card vs. sales letter and post card out pulled.

A lot of B2B is highly targeted and a simple post card works wonders as a...
Forum: Copywriting 16th April 2014, 09:42 AM
Replies: 14
Views: 927
Posted By OutOfThisWord
Re: What am I missing? Direct Mail

TakA...

...put yourself in the place of the prospect.

If they have a website, then they are getting spammed by the min. by just about everyone overseas, offering to make their site better.
...
Forum: Copywriting 25th March 2014, 05:23 PM
Replies: 17
Views: 776
Posted By OutOfThisWord
Re: How Would You Explain These Split Testing Results?

Both the words 'hijack' and 'dialogue' are not words people think or feel when they want something.

#2 can reach an 8th grader with the words 'voice' 'head' and you can feel those words.

Thanks...
Forum: Copywriting 10th March 2014, 05:22 PM
Replies: 3
Views: 637
Posted By OutOfThisWord
Re: Study: Ads showing people "why" to quit smoking more effective than "how to" messages

The article ended with a summation that smokers are more likely to connect with emotionally charged ads, which is news to them.
Forum: Copywriting 5th March 2014, 03:18 PM
Replies: 1
Views: 431
Posted By OutOfThisWord
Re: Radio and Newspaper Copy

Why have you decided to launch your nutrition store with radio and newspaper advertising when it is likely that most of your repeat biz is likely to come within 5 miles of the store?

You would be...
Forum: Copywriting 25th February 2014, 01:54 PM
Replies: 7
Views: 757
Posted By OutOfThisWord
Re: Free book on Sales Hooks by Top Copywriter

Same thing happening on Chrome.
Forum: Copywriting 5th February 2014, 12:01 PM
Replies: 3
Views: 490
Posted By OutOfThisWord
Re: What font do you use for direct mail?

I often use Garamond, especially for body copy.
Forum: Copywriting 4th February 2014, 10:18 AM
Replies: 6
Views: 1,327
Posted By OutOfThisWord
Re: The science of fonts and how they make you feel

Just ran across this...

How Typography Affects Conversions (http://blog.kissmetrics.com/how-typography-affects-conversions/)
Forum: Copywriting 29th January 2014, 05:10 PM
Replies: 20
Views: 1,215
Posted By OutOfThisWord
Re: Still Only Getting 15% Opt In Rate

Find an image that is not as extreme.

How about a pic of two people enjoying an activity like dinner or a concert.

First you have a pic of someone overweight and now you have a pic of someone...
Forum: Copywriting 29th January 2014, 02:20 PM
Replies: 20
Views: 1,215
Posted By OutOfThisWord
Re: Still Only Getting 15% Opt In Rate

Dude is any male fantasizing about a woman with a tire belly?
Forum: Copywriting 25th January 2014, 08:07 AM
Replies: 26
Views: 3,437
Posted By OutOfThisWord
Re: Interview with Bob Bly: How New Copywriters Can Land Clients

Every time I hear a potential client or anyone for that matter say they plan to use telemarketing, my response is you don't understand marketing.

Fact is, it is not uncommon to have to make 7...
Forum: Copywriting 17th January 2014, 03:15 PM
Replies: 12
Views: 1,543
Posted By OutOfThisWord
Re: The best books on writing Direct Mail

Did you know Herschell used to make horror movies in the 60's?
Forum: Copywriting 12th January 2014, 07:56 AM
Replies: 11
Views: 1,404
Posted By OutOfThisWord
Re: Direct mail letters vs postcards

I've had a lot of success in the B2B space with postcards because managers tend to glance at anything that will help them run their biz better, faster and cheaper.

In Oct. I did a split test...
Forum: Copywriting 10th January 2014, 08:46 AM
Replies: 2
Views: 475
Posted By OutOfThisWord
Study using writing style to predict book success

Even tho this study is about novels, interesting comments and contrarian findings about use of verbs and nouns...

Book News: Will Your Book Sell? There's An Algorithm For That : The Two-Way : NPR...
Forum: Copywriting 7th January 2014, 02:38 PM
Replies: 11
Views: 1,634
Posted By OutOfThisWord
Re: From Food Additives to Skin Cream to Dietary Supplements, FTC Cracks Down

Sensa was sold at GNC and COSTCO, among others...

FTC takes action against deceptive weight-loss products...
Forum: Copywriting 31st December 2013, 05:02 PM
Replies: 75
Views: 4,930
Posted By OutOfThisWord
Re: Big Ad Agencies And Their Clients Give Me A Belly Laugh

I got a new wide screen TV for x-mas and since my old one partially worked I waited for that Michael Bolton Honda commercial to come on and I unloaded my 38 into the sucker.

Neighbors didn't say a...
Forum: Copywriting 18th December 2013, 09:22 AM
Replies: 6
Views: 655
Posted By OutOfThisWord
Re: Email Marketing Subject Line Questions

And here is a fairly recent article about email open rates and the culprit...

Fewer Gmail users are opening retailers (http://www.cnbc.com/id/101280580)
Forum: Copywriting 9th December 2013, 01:19 PM
Replies: 20
Views: 1,036
Posted By OutOfThisWord
Re: URGENT: Still not making any money... what am I not doing correctly?

Dude when I clicked on your IM site Google Chrome sez Malware is up in it so I abandoned and if this is happening to others, that can hurt sales.
Forum: Copywriting 23rd November 2013, 04:05 PM
Replies: 13
Views: 735
Posted By OutOfThisWord
Re: complete rookie looking to help a nearby diner

Most people won't go to an eatery they haven't been before unless they go with a friend.

That being said, handing current customers a 'bring a friend next time' offer with something off the price...
Forum: Copywriting 29th October 2013, 12:40 PM
Replies: 47
Views: 2,263
Posted By OutOfThisWord
Re: Copywriting Help For Fishoil.com

You don't have a logical sales argument.

The site is simply facts cobbled together with the hope you can make a lot of money selling supplements.
Forum: Copywriting 28th October 2013, 01:15 PM
Replies: 15
Views: 986
Posted By OutOfThisWord
Re: Personal branding: Does this story appeal to you?

Too much "I".

What's in it for them?

You need to get to that fast or they click away.

Craft your logical sales argument.

The best way to create 'brand awareness' is to get customers 'a...
Forum: Copywriting 18th October 2013, 06:25 AM
Replies: 3
Views: 579
Posted By OutOfThisWord
Re: How can you take legal action if work isn't completed?

If both of you are in the states, before you can file suit, you must make a formal demand, usually by certified mail but sometimes an email will suffice.

And said demand must be made within a...
Forum: Copywriting 23rd September 2013, 12:31 PM
Replies: 1
Views: 541
Posted By OutOfThisWord
Fake reviews busted...

This just hit the wire about 30 min. ago...

Fake reviewers snared in NY Attorney General yogurt sting...
Forum: Copywriting 23rd September 2013, 09:53 AM
Replies: 20
Views: 823
Posted By OutOfThisWord
Re: So and So Doesn't Understand The Value Of Copy...

The biggest mistake I made early in my career was to try and convince business owners of the profit value of direct marketing.

And even when I was successful, the campaign still did not produce...
Forum: Offline Marketing 17th September 2013, 02:31 PM
Replies: 2
Views: 531
Posted By OutOfThisWord
Re: Lead Gen For Assisted Livings?

I have a good friend who worked for 2 different outfits and both of them are always scrambling for: new clients and getting help to show up at present clients.

So anyone you approach will be all...
Forum: Copywriting 15th September 2013, 04:27 AM
Replies: 5
Views: 742
Posted By OutOfThisWord
Re: What to charge for a Coupon Flyer

Tex, you want to charge so you are reasonably compensated for your time...

...and so you'll get more work from this client.

After you learn this client's offers and services, your future work...
Forum: Offline Marketing 15th September 2013, 04:21 AM
Replies: 8
Views: 690
Posted By OutOfThisWord
Re: healthcare home business

Or you may want to put up a lead gen site and get paid for sending leads to people already in the biz.

Go study everything 'A Place For Mom' is doing and just target local keywords.

I had a...
Forum: Offline Marketing 14th September 2013, 08:55 AM
Replies: 8
Views: 690
Posted By OutOfThisWord
Re: healthcare home business

There is a huge demand for in-home care.

The ads you see on TV for 'A Place For Mom' are actually referring leads to local providers.

The in-home care biz that is easiest to get into are...
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