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Forum: Copywriting 16th October 2015, 07:59 AM
Replies: 13
Views: 708
Posted By RickDuris
Re: How to see at what point of my sales copy people bounce?


Good luck.
Forum: Copywriting 25th June 2015, 08:50 PM
Replies: 7
Views: 1,903
Posted By MikeHumphreys
Re: Anyone using this app? I love it!

Rick, have you tried the Hemingway app yet? That's one of the tools in my kit lately.

Hemingway (

They have a free online version and a paid desktop ($7) version.
Forum: Copywriting 25th June 2015, 10:39 AM
Replies: 7
Views: 1,903
Posted By RickDuris
Anyone using this app? I love it!

Wordzen - An Executive Assistant for your Gmail Account (
Forum: Copywriting 29th May 2015, 11:51 PM
Replies: 10
Views: 1,849
Posted By The Copy Nazi
The Psychology of Pricing

Here, read this instead of pointless (and utterly nasty) catfights over short or long copy - Psychological Pricing: 29 Strategies and Tactics...
Forum: Copywriting 8th May 2015, 12:08 PM
Replies: 22
Views: 2,740
Posted By ewenmack
Re: The Differences Between B2C and B2B Copywriting

Here's an example of a very targeted letter.

Outcome wanted was to get a meeting
with a certain person in 15 instances.

Had a follow up phone call by an assistant.

Had a high success rate....
Forum: Copywriting 6th May 2015, 05:11 AM
Replies: 16
Views: 2,779
Posted By Sean DeSilva
Re: Living Off Of Marketing Forums/Job Boards

Without a reason for someone to spend additional time or resources on a higher paid solution, price is the determining factor. So the simple answer to your dilemma -- aside from being more selective...
Forum: Copywriting 2nd May 2015, 07:20 PM
Replies: 24
Views: 2,482
Posted By ewenmack
For The Copywriter Who Doesn't Settle For Being Average

One of the tested and proven patterns in advertising
is calling out who the message is for.

One of the most respected creator of print ads that
asked for money was Mel Martin, would do it.
Forum: Copywriting 29th December 2014, 04:46 AM
Replies: 44
Views: 3,598
Posted By The Copy Nazi
Re: An open letter to all DR copywriters who persist in believing content writing is not copywriting

Yes, yes I know I said "this is my last post" à la Max5ty some time back...but I can't help but comment after seeing some of the above. Exactly. As for the so-called "Mod queue" - laugh out loud....
Forum: Copywriting 11th December 2014, 05:09 AM
Replies: 52
Views: 3,930
Posted By MRMagMark
Re: To the best copywriters on the forum


I lurk on the boards but had to respond because quite frankly, you're headed for major frustration with your expectations.

Although you're ambitious (which isn't a bad thing), you don't...
Forum: Copywriting 2nd December 2014, 01:15 PM
Replies: 8
Views: 1,330
Posted By The Copy Nazi
So stoked

I just clicked on a banner ad ^ ... and the dude's gonna show me how to make $1000 a day ("even if your starting from scratch"). Wow. And he's such a nice (Australian) guy he's only gonna charge me...
Forum: Copywriting 3rd September 2014, 09:33 AM
Replies: 2
Views: 497
Posted By Raydal
Why people [really] buy?

Here's [my] take ...

At the most basic level, a prospect would buy your product to
satisfy a need. The intensity of that need has been often been
ranked using Maslow’s hierarchy of needs after...
Forum: Copywriting 13th August 2014, 06:33 PM
Replies: 15
Views: 1,948
Posted By shawnlebrun
Free Copywriting Checklist Worth its Weight in Gold....

I just stumbled upon this gem by Kelvin Parker... it's a free 53 page
copywriting checklist called...

714 Ways Pro Copywriters can Boost Response and Make Millions...
and it's a killer...
Forum: Copywriting 5th August 2014, 08:18 AM
Replies: 5
Views: 914
Posted By RickDuris
The Five Essential Elements of a Great Company Story [Infographic]
Forum: Copywriting 24th June 2014, 06:01 PM
Replies: 14
Views: 871
Posted By JohnRussell
Re: Do you understand my startup?

1. Not really. I get the general idea and if I spent a minute or 2 it would be clearer probably but it's too boring and awkwardly laid out to want to spent tha ttime.

2. No.

3. No.
Forum: Copywriting 12th June 2014, 11:40 AM
Replies: 9
Views: 1,058
Posted By sethczerepak
Re: How to find a good list for direct mail?

1) Infousa offers a free 50 lead trial. You can create the exact profile of the business you want to target. Their information is pretty damn solid.
2) Some of my clients use That List Lady | List...
Forum: Copywriting 11th June 2014, 09:22 AM
Replies: 11
Views: 942
Posted By angiecolee
Re: DESPERATELY need your opinion! Is this brochure effective at selling to A.D.D. dentists?

Better to delay a bit and have something well thought out than to rush to market with a poor pitch.

A wise writer once reminded me of something I needed to hear - the deadlines are arbitrary. You...
Forum: Copywriting 1st June 2014, 12:29 PM
Replies: 19
Views: 1,379
Posted By Linx99
Re: Alaister, pay attention!

Missing the point much?

Here's a question for you:

In 10 words of fewer, summarize the issue that RickDuris was highlighting.

Go on. At least try.

Should be easy for a "non internet...
Forum: Copywriting 30th May 2014, 10:21 PM
Replies: 56
Views: 3,270
Posted By mattbarrie
Re: Save the Copywriting Forum: Insert Your 2 Cents Here...

Hello Everyone

Matt here. First off, apologies for inadvertently screwing up the name of this forum. As Alaister said, we made a number of design changes to clear up the forum generally, remove...
Forum: Copywriting 30th May 2014, 05:48 PM
Replies: 56
Views: 3,270
Posted By Will Compton
Re: Save the Copywriting Forum: Insert Your 2 Cents Here...


Do you work for Freelance? How much did you have to do with this change? Was it your idea?

Because you clearly have a vested interest in the title change. I mean, you joined today,...
Forum: Copywriting 30th May 2014, 04:12 PM
Replies: 56
Views: 3,270
Posted By BrianMcLeod
Re: Save the Copywriting Forum: Insert Your 2 Cents Here...

Interesting comment given that you created this persona and started posting TODAY.

Concern troll much?
Forum: Copywriting 30th May 2014, 03:44 PM
Replies: 56
Views: 3,270
Posted By Chriswrighto
Re: Save the Copywriting Forum: Insert Your 2 Cents Here...

Hear hear.

Well said, Seth.

I would like to see a response by Alaister/Freelancer on this.
Forum: Copywriting 30th May 2014, 03:23 PM
Replies: 56
Views: 3,270
Posted By sethczerepak
Save the Copywriting Forum: Insert Your 2 Cents Here...

Dear fellow copywriters and Management.

First, let me start by saying that I believe this is one of the best public copywriting forums on the internet. I'd like to see it stay that...
Forum: Copywriting 30th May 2014, 05:05 AM
Replies: 30
Views: 1,296
Posted By JohnRussell
Content Strategies & Copywriting?

That's what this forum is now?

This may mark the beginning of the end for the Warrior Forum.
Forum: Copywriting 24th March 2014, 07:36 AM
Replies: 17
Views: 776
Posted By sethczerepak
How Would You Explain These Split Testing Results?

I'm testing a hypothesis in the copywriting niche. This is one of 20 emails I'm using to do it.

(Sent 36 days from opt in date)

Control Version:

How to Hijack Your Reader's "Inner...
Forum: Copywriting 16th March 2014, 06:38 AM
Replies: 3
Views: 745
Posted By briancassingena
Re: Accountancy Copy examples

Yes! I have to thank you for spurring me into action - digging up these ads I wrote for a financial adviser client a few years ago like I'd been meaning to. I uploaded em here:
Forum: Copywriting 5th February 2014, 12:13 PM
Replies: 1
Views: 584
Posted By Mark Pescetti
Re: health supplement sales pages

Get on lists like Present Health. They blast some of the top supplement controls.

Forum: Copywriting 24th January 2014, 06:01 AM
Replies: 6
Views: 1,327
Posted By The Copy Nazi
Re: The science of fonts and how they make you feel

This might help as well (I've posted it here a few times) - Place Your Title Here (
Forum: Copywriting 24th January 2014, 05:46 AM
Replies: 6
Views: 1,327
Posted By joe golfer
The science of fonts and how they make you feel

The font and design choices you make for your sales letter influence how your "sales talk," as Hopkins used to say, is received.

Even if you use almost no formatting at all, that is a design...
Forum: Copywriting 22nd January 2014, 07:57 PM
Replies: 13
Views: 7,337
Posted By copyassassin
Re: Ben settle's email players newsletter: have u bought and made money because of it?

thx Ray!

your answer is the only one that has any real value in this thread. thank you!
Forum: Copywriting 2nd January 2014, 07:14 PM
Replies: 16
Views: 2,216
Posted By ewenmack
Re: TV Pitchmen Selling Secrets... anyone try?

I've posted this before, may as well again,
Billy Mays top 21 tv commercials scripts...

Notice how short they are compared to...
Forum: Copywriting 11th December 2013, 08:14 AM
Replies: 6
Views: 1,453
Posted By Ross Bowring
Edison's New Money

Don't know how it's doing, but I thought this was really well constructed with a nice blind hook...

Edison's Revenge on the Dollar (

--- Ross
Forum: Copywriting 19th November 2013, 04:40 PM
Replies: 3
Views: 657
Posted By Cool Hand Luke
Re: Any Good Resources for Writing Great Video Scripts?

Chris' course is excellent but unfortunately no longer for sale. Check out his talks on MindValley's Youtube channel for some great VSL info:
Forum: Copywriting 5th November 2013, 06:08 PM
Replies: 1
Views: 917
Posted By ewenmack
Re: Got Any Great Stick Letters?

This first one is from Craig Garber...

Sample of a direct-response stick letter (

Not sure who wrote this one is from, however
it can...
Forum: Copywriting 5th November 2013, 10:40 AM
Replies: 0
Views: 546
Posted By shawnlebrun
Pretty cool (and free) copy checklist being given away...

Just noticed this on Facebook...

I downloaded and checked it out... VERY worth it, considering it's free.

It's 11 pages or so, and it's...
Forum: Copywriting 21st October 2013, 01:12 PM
Replies: 1
Views: 775
Posted By copyassassin
Take THIS Rick Duris!


You're not the only gun slinger in here hunting down killer copy.

Just got mailed this beauty the other day.

Personally, I think this is killer awesome copy.

If you share one thing...
Forum: Copywriting 20th October 2013, 12:12 PM
Replies: 1
Views: 525
Posted By RickDuris
A scientific guide to writing great headlines on Twitter, Facebook and your blog

I'm pretty skeptical when somebody says something in marketing or sales is scientific. But at least this information is backed up by volumes of trustworthy data.

Writing Great Headlines on...
Forum: Copywriting 15th October 2013, 10:39 AM
Replies: 3
Views: 738
Posted By RickDuris
Confidential deck from LinkedIn investor pitch

Marketers sometimes ask me if I write pitch decks for investors. For those that want to do it themselves, here's a very thorough analysis for a company we're all familiar with.

LinkedIn's Series B...
Forum: Copywriting 14th October 2013, 05:56 AM
Replies: 31
Views: 2,475
Posted By XCopywriters
Re: Now THIS is what I call niche copywriting...

Is the hostility the result of you having a bad day at work? It seems very strange that you've come out lashing at me. Let's take a look:

- I don't think he has skills
- He sucks big time
- He's...
Forum: Copywriting 19th September 2013, 12:06 PM
Replies: 0
Views: 2,501
Posted By Len Bailey
Arrow Clayton Makepeace Mega-Swipe... Enjoy!

Hey Warriors!

Many of you know the value of a solid swipe file. And no doubt your files already include numerous swipes from Clayton Makepeace. But here's one you may not have in your...
Forum: Copywriting 17th September 2013, 02:49 PM
Replies: 1
Views: 2,003
Posted By shawnlebrun
Eugene Schwartz swipe file for ya...

So, I've seen a ton of Eugene Schwartz ads in different swipe files, on Hard to Find ads... but most of the time, they're mixed in with a ton of other letters.

Here, if you wish, is a swipe file...
Forum: Copywriting 9th September 2013, 01:28 PM
Replies: 5
Views: 972
Posted By Andrew Gould
Re: Joe Sugarman swipe... anyone have this?

It should be attached to my post.
Forum: Copywriting 29th July 2013, 07:36 AM
Replies: 27
Views: 1,377
Posted By shawnlebrun
Re: What's the deal with wanting copy - without a product ready to go?

I was a personal trainer before I got into marketing.

And you'd be amazed how many people go to a gym, plop down $500 for a years' membership, and never go again.

They want the dream... the end...
Forum: Copywriting 24th July 2013, 08:41 AM
Replies: 24
Views: 1,233
Posted By shawnlebrun
Re: Critique my clickbank salespage please!!

PLEASE don't take this the wrong way, because I'm simply trying to share something that has helped me immensely over the years.

That one statement you wrote above.... if you want to be really...
Forum: Copywriting 11th July 2013, 06:57 AM
Replies: 12
Views: 2,705
Posted By Mr. Subtle
Best looking ADvertorial yet...

Full page advertorial from today's newspaper...

It's made up of a number of articles and is the new expanded version of James Direct's old 1/4 page vinegar...
Forum: Copywriting 14th May 2013, 10:07 AM
Replies: 8
Views: 879
Posted By Raydal
Re: Empty words and phrases like "value" are what hold many of you back

Here are some other commonly used words that lack force because their meaning is too ethereal:

“It” – State what “it” is rather than leave “it” for the reader to figure out. This word can...
Forum: Copywriting 7th May 2013, 08:50 AM
Replies: 3
Views: 1,115
Posted By shawnlebrun
To Kenneth Strong

When I was a police officer back in 1995... I felt a closer brotherhood to all my fellow police officers.

These days, as a copywriter and internet marketer... I feel a special bond and almost...
Forum: Copywriting 3rd May 2013, 01:33 PM
Replies: 10
Views: 551
Posted By Andrew Gould
Re: Are my conversion ratios ok?

Only if you're selling to those markets.

In the real world, Marketing Sherpa produced this chart:

Marketing Research Chart: Average website conversion rates, by industry | MarketingSherpa...
Forum: Copywriting 30th April 2013, 11:56 AM
Replies: 2
Views: 671
Posted By Raydal
Re: Email Marketing Templates

My autoresponder series product provides such swipe files.
You can see an example here:

Hope this helps.

-Ray Edwards
Forum: Copywriting 30th April 2013, 12:25 AM
Replies: 1
Views: 773
Posted By ewenmack
Be notified when an A-List copywriter releases his latest promos

Who is this A-Lister and why is that important?

Doug DAnna has already seen over 600 split test results so far this year.
Arguably nobody has seen that many.

Secondly he has a track record of...
Forum: Copywriting 29th April 2013, 05:02 PM
Replies: 2
Views: 1,142
Posted By RickDuris
Re: NeuroMarketing & NLP Marketing

Let's not and say we did.:rolleyes:
Forum: Copywriting 20th April 2013, 01:41 AM
Replies: 3
Views: 977
Posted By CopywritingTony
Lightbulb Gary Halbert Got My Friend a Job!

This is crazy.

I can't believe it actually worked.

I used Gary's One Dollar Bill letter and adapted it for my friends cover letter.
Instead of using a dollar bill as the "eye catcher", we...
Forum: Copywriting 4th March 2013, 11:33 AM
Replies: 37
Views: 4,946
Posted By RickDuris
Email Copywriting--What's Working Now

Had some free time on my hands recently.

So I entered an email copywriting contest. Thought it'd be a quick challenge.

I won. Below's the email.

The market? Web designers.

The product? A...
Forum: Copywriting 24th February 2013, 10:07 AM
Replies: 0
Views: 463
Posted By GlenH
Banner Ads with a difference...

Just for interest, I came across some banner ads placed by 'Motley Fool'

130+ motley fool ads - Moat Ad Search (

To be honest, I've never come...
Forum: Copywriting 16th February 2013, 02:21 PM
Replies: 2
Views: 716
Posted By joe golfer
A Smorgasbord of Offers

Not sure how to structure your offer? Or maybe you want to try something new. Get some inspiration from 99 different offers:

99 Proven Direct Response Offers...
Forum: Copywriting 28th January 2013, 04:13 PM
Replies: 38
Views: 10,503
Posted By Mark Pescetti
Re: VSL (Video Sales Letter) Software: What Tools Are Best/Most Useful?

This is kind of cool.

I had a 20 minute video done through this company: Text to Video Service - (

Powtoon is kind of fun.

But if you want to make...
Forum: Copywriting 18th January 2013, 02:17 PM
Replies: 2
Views: 827
Posted By ewenmack
Re: A Swipe Of Matt Furery's Magazine Ad

With all the thanks I've gotten,
I went away and got a library of them for ya all.

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